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Analysis of the Effect of Product Innovation as an Effort to Develop Culinary Variants on Consumer Satisfaction (Case Study: Baked Steamed Bread in Bajeng District) Tuti Supatminingsih; Muhammad Dinar; Marhawati; Andi Asti Handayani; Hikmayani Subur
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 3 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i3.6171

Entrepreneurship is a way or effort to take advantage of opportunities by applying innovation in business development. This research aims to determine the development of culinary variants on consumer satisfaction in the Baked Steamed Bread Business in managing the business so that it is able to compete and survive in running the business. This research uses quantitative methods. The research in the article shows the results of a simple linear regression analysis which proves that product innovation has an effect on consumer satisfaction at the Baked Steamed Bread Business in Bajeng District. This can be seen from the constant value of 23,156 and the X regression coefficient value of 0.471, which states that the consumer satisfaction value has increased by 0.471. This means that the direction of influence of variable X on Y is positive

PKM Kewirausahaan Informal Pembuatan Bakpia “Bakples” Muhammad Ihsan Said Ahmad; Muhammad Hasan; Nur Arisah; Hikmayani Subur; Fatmawati
Intisari: Jurnal Inovasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Intisari: Jurnal Inovasi Pengabdian Masyarakat
Publisher : CV. Insight Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58227/intisari.v1i2.79

Salah satu kegiatan yang dapat menambah jiwa kewirausahaan informal bagi masyarakat yaitu dengan usaha home industri atau biasa disebut usaha rumahan pada pembuatan bakpia. Bakpia merupakan salah satu camilan yang banyak dikonsumsi masyarakat Indonesia yang juga kerap dijadikan oleh-oleh dari daerah tertentu. Kondisi pasar yang terus mengalami perubahan berdampak pada selerah serta preferensi pelanggan juga ikut mengalami perubahan. Inovasi yang berkelanjutan dalam pembuatan bakpia penting untuk dilakukan agar bakpia mampu bersaing di pasaran. Selain itu juga dapat meningkatkan kewirausahaan informal bagi masyarakat. Metode yang digunakan dalam kegiatan ini meliputi ceramah, tanya jawab atau diskusi, dan pelatihan. Adapun hasil yang didapatkan yaitu (1) Pelatihan pembuatan bakpia direspon dengan baik oleh peserta; (2) Minat dan motivasi yang tinggi dari peserta pelatihan sangat menunjang transfer ilmu pengetahuan dan keterampilan dari pengabdi kepada peserta pelatihan, sehingga materi pelatihan yang diberikan dapat terserap semua; dan (3) Produk pelatihan pembuatan bakpia dapat dikonsumsi sehari-hari dan dapat dijadikan sebagai produk berwirausaha.

Strategi Pemasaran Korean Street Food Pada UMKM Di Pasar Cidu Makassar Untuk Meningkatkan Volume Penjualan Dengan Media Sosial Sebagai Variabel Intervening Sri Utami; Hikmayani Subur
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 4 (2024): Oktober : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i4.997

This research aims to investigate the effect of Korean Street Food marketing strategies on MSMEs in Pasar Cidu Makassar on increasing sales volume, with social media as an intervening variable. Quantitative methods were used in this research by collecting data through surveys of 50 MSME owners or managers at Pasar Cidu Makassar who actively use social media in their marketing strategies. The results of multiple regression analysis show that marketing strategy has a significant direct influence on social media (path coefficient = 0.541, p < 0.05) and sales volume (path coefficient = 0.646, p < 0.05). In addition, social media also has a significant influence on sales volume (path coefficient = 0.062, p < 0.05), acting as a mediator between marketing strategies and increasing sales volume. Path analysis shows that the total effect of marketing strategy on sales volume is 0.6795, which indicates the existence of significant direct and indirect effects. These findings emphasize the importance of integrating marketing strategies and social media in an effort to increase the sales volume of Korean Street Food MSMEs at Cidu Makassar Market.

Strategi Pemasaran Korean Street Food Pada UMKM Di Pasar Cidu Makassar Untuk Meningkatkan Volume Penjualan Dengan Media Sosial Sebagai Variabel Intervening Sri Utami; Hikmayani Subur
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 4 (2024): Oktober : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i4.997

This research aims to investigate the effect of Korean Street Food marketing strategies on MSMEs in Pasar Cidu Makassar on increasing sales volume, with social media as an intervening variable. Quantitative methods were used in this research by collecting data through surveys of 50 MSME owners or managers at Pasar Cidu Makassar who actively use social media in their marketing strategies. The results of multiple regression analysis show that marketing strategy has a significant direct influence on social media (path coefficient = 0.541, p < 0.05) and sales volume (path coefficient = 0.646, p < 0.05). In addition, social media also has a significant influence on sales volume (path coefficient = 0.062, p < 0.05), acting as a mediator between marketing strategies and increasing sales volume. Path analysis shows that the total effect of marketing strategy on sales volume is 0.6795, which indicates the existence of significant direct and indirect effects. These findings emphasize the importance of integrating marketing strategies and social media in an effort to increase the sales volume of Korean Street Food MSMEs at Cidu Makassar Market.

PKM KEWIRAUSAHAAN PEMBUATAN DESSERT CUP (PUDING COKLAT) Hikmayani Subur; Sitti Hajerah Hasyim; Ratnah S.; Abdul Rajab; Andi Tenri Ampa
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 2 No. 2 (2024): April : JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v2i2.816

Chocolate pudding is a food that is rich in fiber and is liked by everyone. Chocolate pudding can be made from several types of chocolate powder with various brands on the market. It is possible that the various brands of chocolate on the market have different tastes. Pudding is a colloid that is good for health, because pudding contains fiber which is good for digestion. Seeing the increasing trend of desserts, the author took the initiative to make dessert cups in order to provide education to people who want to become entrepreneurs in the culinary field, especially desserts. Dessert is not only a sweet food but also a source of nutritional content that can build energy in the body. When eating dessert makes your mood happy and your mind calm, of course the energy in your body also improves. Apart from that, this dessert made from chocolate contains antioxidants and is rich in fiber, which can fulfill the nutrients needed by the body. The methods used in this activity include lectures, questions and answers or discussions, and training. The results obtained were (1) The participants responded well to the training in making chocolate pudding dessert cups; (2) Strong motivation and interest from training participants so that it supports the transfer of information and skills from service providers to participants, and each participant can fully absorb the training material offered; and (3) The training product for making chocolate pudding dessert cups can be consumed daily and can be used as an entrepreneurial product.

Edukasi Kurikulum Pendidikan Perubahan Iklim melalui Kegiatan Ekonomi Berwawasan Lingkungan di SMAN 18 Makassar Ahmad Fadhil Imran; Dwi Rezki Hardianto Putra Rustan; Hikmayani Subur; Hafid Sumarwadji; Ahmad Fathir Imran
Jurnal Abdimas Indonesia Vol. 5 No. 4 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i4.2259

Fenomena krisis iklim dan perlunya pengintegrasian materi perubahan iklim ke dalam kurikulum sekolah-sekolah secara urgen melandasi kegiatan pengabdian masyarakat ini dilakukan, dengan tujuan menghasilkan peserta didik yang kompeten di berbagai bidang setelah mereka terjun ke masyarakat yang lebih luas. Untuk memenuhi tujuan tersebut, maka kegiatan ekonomi berwawasan lingkungan sangat diperlukan dalam rangka mengedukasi tentang penggunaan sumber daya alam dan lingkungan yang berkelanjutan. Metode yang digunakan dalam kegiatan ini adalah ceramah dengan teknik presentasi beberapa materi terkait ekonomi berwawasan lingkungan selama 2 (dua) hari, kemudian dilanjutkan dengan tanya jawab. Kegiatan ini dikemas dalam bentuk diskusi, dan untuk memastikan efektifitas pelaksanaannya maka dilakukan evaluasi dalam bentuk instrumen angket yang diberikan kepada pendidik dan peserta didik SMAN 18 Makassar sebagai peserta. Hasil kegiatan pengabdian ini mendapat respons dari peserta dengan nilai rata-rata 88 yang termasuk dalam kategori “baik”. Kegiatan sosialisasi dan edukasi ini berimplikasi langsung pada peserta, baik pendidik maupun peserta didik sebagai generasi yang berhadapan langsung dengan krisis iklim, mereka memperoleh informasi yang memadai agar tetap dapat produktif memenuhi kebutuhan ekonomi di tengah tantangan krisis iklim.

Peran Financial Self-Efficacy dalam Memediasi Pengaruh Literasi Keuangan, Pendidikan Keuangan Keluarga, dan Teman Sebaya terhadap Perilaku Pengelolaan Keuangan Nurjannah Nurjannah; Hikmayani Subur
Journal of Accounting, Economics, and Business Education Vol. 4 No. 1 (2026): JAEBE, Mei 2026
Publisher : Program Studi Pendidikan Akuntansi, Fakultas Ekonomi, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/f2rm7f13

This study aims to examine and analyze the role of financial self-efficacy as a mediating variable in the influence of financial literacy, family financial education, and peers on the financial management behavior of students at the Faculty of Economics and Business, Universitas Negeri Makassar. This is a quantitative study with an explanatory approach. The population consists of active FEB UNM students, with a sample of 105 respondents determined using the proportionate stratified random sampling technique. Data were collected via questionnaires and analyzed using path analysis with SPSS software. The results show that: (1) Financial literacy and family financial education have a positive and significant effect on financial management behavior, both directly and indirectly. (2) Peers do not have a direct influence on financial management behavior but have a significant indirect effect through financial self-efficacy. (3) Financial self-efficacy is proven to be a crucial mediator, acting as a partial mediator for financial literacy and family education, and as a full mediator for the influence of peers. These findings emphasize that knowledge and social influence require self-confidence (efficacy) to transform into responsible financial management behavior in the digital era.

Determinan Perilaku Keuangan Mahasiswa: Peran Literasi Keuangan dan Pengendalian Diri Sri Utami; Hikmayani Subur
LANCAH: Jurnal Inovasi dan Tren Vol. 4 No. 1 (2026): MEI 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v4i1.7379

Perilaku keuangan mahasiswa menjadi isu penting karena mahasiswa berada pada fase transisi menuju kemandirian ekonomi dan semakin sering menggunakan layanan keuangan digital. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan pengendalian diri terhadap perilaku keuangan mahasiswa Jurusan Ilmu Akuntansi Universitas Negeri Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Responden penelitian adalah 95 mahasiswa yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner tertutup berbasis skala Likert lima poin dan dianalisis menggunakan Partial Least Squares-Structural Equation Modeling dengan bantuan SmartPLS. Literasi keuangan berpengaruh positif dan signifikan terhadap perilaku keuangan mahasiswa dengan koefisien sebesar 0,275, t-statistic sebesar 3,520, dan p-value < 0,001. Pengendalian diri juga berpengaruh positif dan signifikan terhadap perilaku keuangan mahasiswa dengan koefisien sebesar 0,391, t-statistic sebesar 5,118, dan p-value < 0,001.Temuan ini menunjukkan bahwa perilaku keuangan mahasiswa dapat diperkuat melalui peningkatan pemahaman keuangan dan kemampuan mengendalikan dorongan konsumtif dalam pengambilan keputusan keuangan sehari-hari.

Dampak Produk Impor Terhadap UMKM Lokal di Indonesia Septiannisa Paramita; Hikmayani Subur
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s9wpw972

This study aims to analyze the impact of imported products on local MSMEs in Indonesia through a qualitative literature review approach. Globalization and trade liberalization have increased the inflow of imported products that are more competitive in terms of price, quality, and variety, thereby creating pressure on the competitiveness of MSMEs.The findings show that the increasing presence of imported products has an impact on the declining demand for local products, which in turn leads to decreased sales, income, and business sustainability among MSMEs. In addition, changes in consumer preferences, along with the limited capacity of MSMEs in innovation, technology, and management, further weaken their position in global competition. Nevertheless, MSMEs still have opportunities to survive through improving product quality, innovation, and the use of digital technology. Government policy support is also needed to strengthen the competitiveness of MSMEs amid the flow of global trade.

PKM Inovasi Pengolahan Tahu Hikmayani Subur; Septiannisa Paramita; Abdul Rajab; Irwandi Irwandi; Wahyu Muh. Syata
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i2.10404

This community service activity aims to introduce food product innovation through the processing of tofu into Mozzarella Tofu as an effort to increase the economic value of local food ingredients and encourage community entrepreneurial skills. This activity was carried out through mentoring and guidance to participants in Bungoro District, Pangkajene and Kepulauan Regency for two weeks. The activity stages included an introduction to tools and materials, an explanation of the manufacturing process, hands-on practice of making Mozzarella Tofu, and an evaluation of the product results. The results of the activity showed that tofu can be developed into a more attractive, practical, and marketable food product by combining it with mozzarella cheese. This product has a savory taste, soft texture, and a melted cheese sensation that can attract the interest of consumers from various groups. In addition, the marketing strategy was designed using the 4P concept, namely product, price, place, and promotion, with direct sales and promotions through social media such as WhatsApp, Facebook, and Instagram. This activity implies that simple food innovations based on local food ingredients can increase creativity, entrepreneurial skills, and opportunities for developing culinary businesses in the community.

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