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All Journal Neraca: Jurnal Pendidikan Ekonomi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat MALLOMO: Journal of Community Service Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Formosa Journal of Social Sciences (FJSS) JURNAL EKONOMI BISNIS DAN MANAJEMEN JURNAL PENGABDIAN MASYARAKAT AKADEMISI Jurnal Ekonomi Bisnis dan Manajemen Jurnal Sains Student Research Intisari: Jurnal Inovasi Pengabdian Masyarakat Jurnal Akademik Pengabdian Masyarakat International Journal of Business and Quality Research Journal of Accounting, Economics, and Business Education LANCAH Jurnal Inovasi dan Tren Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Hikmayani Subur
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Digital Marketing Terhadap Peningkatan Penjualan UMKM di Era Digital Septiannisa Paramita; Nurjannah Nurjannah; Hikmayani Subur
Neraca: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2026): Neraca: Jurnal Pendidikan Ekonomi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/neraca.v11i2.12783

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap peningkatan penjualan Usaha Mikro, Kecil, dan Menengah (UMKM) di era digital. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan menelaah berbagai penelitian relevan yang diperoleh dari database ilmiah seperti Google Scholar, SINTA, Portal Garuda, dan Semantic Scholar. Proses seleksi dilakukan berdasarkan kriteria inklusi tertentu sehingga diperoleh literatur yang valid dan sesuai dengan fokus penelitian. Hasil kajian menunjukkan bahwa digital marketing berpengaruh positif terhadap peningkatan penjualan UMKM melalui perluasan jangkauan pasar, peningkatan brand awareness, efisiensi biaya pemasaran, serta meningkatnya kepercayaan dan loyalitas pelanggan. Media sosial seperti Instagram dan TikTok serta marketplace seperti Shopee dan Tokopedia menjadi saluran yang paling efektif dalam mendukung kinerja penjualan UMKM. Keberhasilan digital marketing dipengaruhi oleh faktor internal seperti literasi digital dan kualitas konten, serta faktor eksternal seperti infrastruktur internet, persaingan pasar, dan dukungan kebijakan. Penelitian ini menyimpulkan bahwa keberhasilan digital marketing pada UMKM tidak hanya bergantung pada teknologi, tetapi juga pada kesiapan sumber daya manusia, lingkungan eksternal, dan dukungan kebijakan yang berkelanjutan. Oleh karena itu, diperlukan strategi digital yang terintegrasi serta peningkatan kapasitas pelaku UMKM agar mampu bersaing di era ekonomi digital.
Pengaruh Literasi Keuangan dan Teknologi Digital terhadap Minat Investasi di Pasar Modal pada Generasi Z Kota Makassar Hikmayani Subur; Nurjannah Nurjannah
Neraca: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2026): Neraca: Jurnal Pendidikan Ekonomi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/neraca.v11i2.13041

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan teknologi digital terhadap minat berinvestasi di pasar modal pada Generasi Z di Kota Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif dan explanatory research. Sampel penelitian terdiri atas 100 responden Generasi Z yang berdomisili di Kota Makassar dan dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner online dengan skala Likert lima poin dan dianalisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap minat investasi. Teknologi digital juga berpengaruh positif dan signifikan terhadap minat investasi, serta memiliki kontribusi yang lebih dominan dibandingkan literasi keuangan. Selain itu, literasi keuangan dan teknologi digital secara simultan terbukti berpengaruh terhadap minat berinvestasi di pasar modal. Temuan ini menunjukkan bahwa minat investasi Generasi Z tidak hanya dibentuk oleh pemahaman keuangan, tetapi juga oleh kemudahan akses digital terhadap informasi dan layanan investasi. Oleh karena itu, peningkatan minat investasi Generasi Z perlu didukung melalui edukasi literasi keuangan berbasis digital agar keputusan investasi yang diambil lebih rasional, aman, dan berkelanjutan.
Self-Efficacy sebagai Prediktor Intensi Kewirausahaan Digital Mahasiswa Akuntansi Hikmayani Subur; Sri Utami
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 3 (2026): Juni: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i3.10627

Abstract

This study aims to examine the influence of self-efficacy on digital entrepreneurial intention among accounting students. The study focuses on students' beliefs in their ability to start a business, make decisions, use business technology, solve problems, and deal with risks in a digital business context. A quantitative explanatory design was employed involving 150 accounting students at the Faculty of Economics and Business, Universitas Negeri Makassar, selected using purposive sampling. Data were collected through a closed-ended questionnaire using a five-point Likert scale and analyzed with Structural Equation Modeling-Partial Least Squares. The findings show that self-efficacy has a positive and significant effect on students' digital entrepreneurial intention, with a path coefficient of 0.288, a t-statistic of 3.951, and a p-value of 0.000. The effect size of 0.094 indicates that the unique contribution of self-efficacy is small, yet empirically meaningful in explaining students' psychological readiness to enter the digital entrepreneurship ecosystem. These findings imply that strengthening digital entrepreneurial intention should not rely solely on technological mastery, but should also involve experiential learning that enhances students' confidence in managing digital business activities.
PKM Literasi Pemasaran Digital Berbasis Green Economy Pada Kelompok Wanita Tani Perkotaan di Kota Makassar Sitti Hajerah Hasyim; Muhammad Hasan; Citra Ayni Kamaruddin; Nur Arisah; Hikmayani Subur
MALLOMO: Journal of Community Service Vol 5 No 1 (2024): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v5i1.1641

Abstract

Marketing of the agricultural products of the Lorong Anggrek Farming Women's Group, Bara-baraya Village is still limited to word of mouth, from house to house, especially within the Bara-baraya Subdistrict, even though these agricultural products have the potential to be marketed online, especially since the Lorong Anggrek Women's Farming Group is in the city center. Makassar. Therefore, the aim of this service is that digital marketing assistance for Green Economy-based products is carried out by creating special accounts for product promotions and orders, namely WhatsApp, Instagram, Facebook, TikTok accounts and Shopee accounts. Next, creative content is created in the form of flyers and videos which are posted on YouTube and social media as well as through the TikTok application. The method applied is providing assistance and training to members of the Lorong Anggrek Women's Farming Group regarding packaging, labeling and marketing through online media to increase sales of agricultural products to increase the added value of production in the Lorong Anggrek Women's Farming Group, Bara-baraya Village.
The Effect Of Financial Planning, Spending Habits, And Sources Of Income On Personal Financial Stability Through Self-Control As A Mediating Variable Among Students In The Faculty Of Economics And Business At The State University Of Makassar Lilis Sampa; Syamsu Rijal; Hikmayani Subur; Marhawati Najib; Nurjannah
International Journal of Business and Quality Research Vol. 4 No. 03 (2026): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i03.5820

Abstract

This study aims to examine the impact of financial planning, spending habits, and sources of income on personal financial stability through self-control as a mediating variable among students at the Faculty of Economics and Business, Makassar State University. This study employed a quantitative method and surveyed 361 participants; Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the data. The results show that financial planning, spending habits, and income sources have a positive and significant effect on personal financial stability as well as on self-control. In addition, self-control was also found to have a positive and significant effect on personal financial stability. Furthermore, this study found that self-control acts as a significant mediating variable in the relationship between financial planning, spending habits, and income sources on personal financial stability.
Pengaruh Literasi Keuangan Terhadap Kelangsungan Usaha Melalui Sikap Keuangan dan Fintech pada UMKM Kuliner di Kecamatan Biringkanaya Kota Makassar A. Annisa Rahmasari; Ratna Suharto; Andi Tenri Ampa; Hikmayani Subur; Andi Annisa Sulolipu
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2124

Abstract

This study aims to analyze the influence of Financial Literacy on Business Continuity through the mediating role of Financial Attitudes and Fintech utilization among culinary MSMEs in Biringkanaya District, Makassar City. The background of the study is based on the dynamics of MSME development that demands good financial management skills and readiness to adapt to digital technology to maintain business sustainability. This study uses a quantitative approach with a population of 1,063 culinary MSMEs and a sample of 291 respondents determined using the Slovin formula. Data were collected through questionnaires and analyzed using Partial Least Square-based Structural Equation Modeling with the help of the SmartPLS 4 application. The results show that Financial Literacy has a positive and significant effect on Business Continuity, Financial Attitudes, and Fintech utilization. In addition, Financial Attitudes and Fintech utilization are proven to significantly mediate the relationship between Financial Literacy and Business Continuity. These findings imply that increasing financial understanding can shape wiser financial management behavior and encourage the effective use of digital transaction technology to maintain business resilience and growth in the digital economy era.
Pemberdayaan Pemuda Tani Asseddingeng melalui Literasi Digital Marketing Berbasis Green Economy untuk Meningkatkan Daya Saing Usaha Cabai Merah Nur Arisah; Muhammad Ahmad; Nurjannah Nurjannah; Fatmawati; Hikmayani Subur
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 3 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i3.1921

Abstract

Limited digital marketing literacy, dependence on local middlemen, and the absence of product identity and packaging have constrained the marketing of red chili produced by the Asseddingeng Young Farmers Group in Tinco, Soppeng Regency. This program aimed to strengthen digital marketing capacity and product added value through a green economy approach. The activity involved 11 group members and employed a participatory approach through education, demonstrations, hands-on practice (learning by doing), and mentoring. The training covered digital marketing literacy, social media utilization, product photography and content creation, branding, packaging, and green marketing. Evaluation was conducted through observation, questionnaires, interviews, discussions, and assessment of the resulting products and digital media. The results showed the development of the “Tani Muda Asseddingeng – Cabai Merah” brand identity, product labels and alternative packaging, as well as promotional channels through social media. Participants also demonstrated the ability to practice product photography, caption writing, catalog development, and basic promotional content creation. The program established an initial foundation for more differentiated, value-added, and sustainable red chili marketing. However, its impact on economic performance cannot yet be determined because turnover, sales volume, profit margins, and customer numbers were not measured.
Co-Authors A. Annisa Rahmasari Abdul Rajab Ahmad Fadhil Imran Ahmad Fathir Imran Andi Tenri Ampa Citra Ayni Kamaruddin Dwi Rezki Hardianto Putra Rustan Fatmawati Fatmawati Hafid Sumarwadji Handayani, Andi Asti Irwandi Lilis Sampa Marhawati Muhammad Ahmad Muhammad Dinar Muhammad Hasan Muhammad Ihsan Said Ahmad Nur Arisah Nurjannah Nurjannah Nurjannah Ratna Suharto Ratnah S. Septiannisa Paramita Septiannisa Paramita Sitti Hajerah Hasyim Sri Utami Sulolipu, Andi Annisa Syamsu Rijal Tuti Supatminingsih Wahyu Muh Syata