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All Journal Jurnal Ipteks Terapan : research of applied science and education Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Global Leadership Organizational Research in Management
Vicky Brama Kumbara
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THE INFLUENCE OF PERCEIVED PRODUCT QUALITY, PROMOTIONAL ATTRACTIVENESS, AND BRAND AMBASSADOR ON EMINA COSMETIC PURCHASING DECISIONS WITH BRAND IMAGE AS INTERVENING VARIABLE Vicky Brama Kumbara; Yulasmi -; Emil Salim; Ramdani Bayu Putra; Della Asmaria Putri
Jurnal Ipteks Terapan Vol. 17 No. 2 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i2.2416

Abstract

The purpose of this study was to analyze the effect of perceived product quality, promotional attractiveness, and brand ambassadors on purchasing decisions with brand image as an intervening variable. This research was conducted on consumers who made purchases at Emina cosmetics, where the respondents in this study were students of the Faculty of Economics and Business, Putra Indonesia University in the 2021-2022 academic year. The number of samples in this study were 131 respondents. With the method of collecting data through questionnaires and the sampling method in this study was non-probability sampling with purposive sampling technique. This study uses Partial Least Square analysis techniques estimated with the SmartPLS 2.0 program. The results of this study are the perception of product quality, promotional attractiveness, brand ambassadors and brand image as intervening variables that have a direct and indirect effect on purchasing decisions. Brand image is the factor that most influences consumers in making purchasing decisions. So that the higher the brand image of a product, the higher the consumer purchasing decision for that product. The perceived benefits greatly influence consumer purchasing decisions in making Emina cosmetic products.
Penerapan Manajemen Kualitas untuk Meningkatkan Kepuasan Pelanggan di Usaha Parfume Azzwars Jl. Raya Aru Lubuk Begalung, Kota Padang Marila Sumiarti; Novela Rovitia; Ranti Yuli Yofani; Vicky Brama Kumbara
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2242

Abstract

Perfume is one of the human needs in the field of fragrances, where perfume has become part of the primary needs of some people. Therefore, it is very important to choose and use perfume with good quality products. Azzwars perfume is a perfume brand that is quite well known in West Sumatra. Azzwars perfume already has several branches in districts/cities in the West Sumatra region. Based on field surveys and observations made by the author at one of its branches on Jl. Raya Aru Lubuk Begalung looks empty of visitors. This is the author's interest to see how quality management is implemented to increase customer satisfaction in the business. The methods used in this research were observation and interviews. The results of this research on the implementation of quality management in Azzwars perfume are quite good, but it needs to be improved further in terms of marketing so that the Azzwars perfume business, especially the Lubuk Begalung branch, can be more widely known to the public. Thus, it is hoped that this research will be useful for business people and further research in increasing customer satisfaction in a business.
Pengaruh Gaya Kepemipinan dan Kesejahteraan Karyawan terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada PT. Kilang Lima Gunung Lubuk Begalung Padang Josep Parulian Pakpahan; Vicky Brama Kumbara; Chintya Ones Charli
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1627

Abstract

Many factors influence employee performance, including leadership style, employee welfare, and job satisfaction. At PT Kilang Lima Gunung Lubuk Begalung Padang, there is a decrease in employee performance among most employees, as seen from the company's production level that does not meet the company's target. This study aims to analyze the influence of leadership style and employee welfare on employee performance with job satisfaction as an intervening variable at PT Kilang Lima Gunung Lubuk Begalung Padang. This study uses a quantitative research method that explores the influence between independent variables and dependent variables. The research data is collected through a survey questionnaire from 105 respondents and tested using Smart PLS (Partial Least Square). The results show that leadership style and employee welfare have a significant impact on job satisfaction and employee performance. As a recommendation, this study suggests that the company should focus on improving employee welfare and leadership style to enhance job satisfaction and employee performance.
Pengaruh Disiplin Kerja, Keselamatan Kerja Dan Kesehatan Kerja Terhadap Produktivitas Karyawan Pada PT. Teluk Luas Kota Padang Ahyar Ahyar; Vicky Brama Kumbara; Chintya Ones Charly
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.754

Abstract

AHYAR, 20101155310152, Department of Management in 2020, The Effect of Work Discipline, Occupational Safety and Occupational Health on Employee Productivity. This study aims to examine how much influence work discipline, occupational safety and occupational health have on employee productivity at PT. Teluk Luas Kota Padang. The method of collecting data through surveys and circulating questionnaires, with a population of 125 people sample 125 respondents obtained from the teknics saturated sample Formula. The analysis method used is path analysis using smartpls. The results of the research obtained based on the Partial Test There is a positive and significant influence between Work Discipline on Employee Productivity. There is a positive and significant influence between Work Safety and Employee Productivity. There is a positive and insignificant influence between Occupational Health and Employee Productivity.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Pegawai Melalui Kepuasan Kerja pada Rumah Tahanan Negara Klas II B Padang Gaury Febriani; Vicky Brama Kumbara; M. Afuan; Zelfi Yeni; Hilda Mary
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.340

Abstract

This research aims to find out how much influence work motivation and work discipline have on employee performance through job satisfaction at the Class II B State Detention Center in Padang. Documentation methods and types of primary data.. Research results obtained based on partial tests (T tests) obtained: There is a significant positive influence of motivation on job satisfaction at the Kles II B Padang State Detention Center. There is a significant positive influence of Work Discipline on Job Satisfaction at the Kles II B Padang State Detention Center. The largest or dominant value is 0.906. There is an insignificant positive effect of motivation on employee performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.899. There is an insignificant positive influence of Work Discipline on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.906. There is a significant positive influence of Job Satisfaction on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.859. Job Satisfaction is able to mediate Motivation on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.899 and the smallest value is 0.822. Job Satisfaction is able to mediate Work Discipline on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.906.
Implementasi Program Kesejahteraan Karyawan dan Dampaknya terhadap Produktivitas Usaha (UMKM) Kripik Balado Salsabila Olyvia Uqya Marlen; Popi Anugerah; M Fahri Suryadi Fathan; Vicky Brama Kumbara
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 2 (2025): JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i2.3055

Abstract

This research aims to analyze the implementation of employee welfare programs and their impact on business productivity at the UMKM Kripik Balado Salsabila. Employee welfare programs include providing incentives, work facilities, training and a supportive work atmosphere. The research results show that the implementation of employee welfare programs significantly increases employee motivation, loyalty and performance. This increase has a positive impact on business productivity, as can be seen from production efficiency and increased turnover. This study concludes that employee welfare programs are a strategic investment for UMKM to achieve sustainability and competitiveness in the market.
Pengaruh Kualitas Produk dan Brand Equity terhadap Keputusan Pembelian Konsumen dengan Meningkatkan Penjualan sebagai Variabel Intervening pada Produk Skincare Scarlet Whitening (Studi Kasus pada Mahasiswa Universitas Putra Indonesia “YPTK” Padang) Rahul Fadrian; Vicky Brama Kumbara; Agam Mei Yudha
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1614

Abstract

This study aims to test how much influence Product Quality and Brand Equity have on Consumer Purchasing Decisions by Increasing Sales as an Intervening Variable on Scarlet Whitening Skincare Products (Case Study on Students of Putra Indonesia University "YPTK" Padang). The sample in this study amounted to 108 respondents in scarlet whitening skincare customers. This population is 2021 management students of Putra Indonesia University YPTK Padang.The results of this study are (1) There is a positive and significant influence between Product Quality on Sales Increase in Scarlet Whitening Skincare Products. (2) There is a positive and significant influence between Brand Equity on Sales Increase in Scarlet Whitening Skincare Products. (3) There is a positive and significant influence between Product Quality on Purchasing Decisions on Scarlet Whitening Skincare Products. (4) There is a negative and insignificant influence between Brand Equity on Purchasing Decisions on Scarlet Whitening Skincare Products. (5) There is a positive and significant influence between Sales Increase on Purchasing Decisions on Scarlet Whitening Skincare Products. (6) Sales Increase mediates Product Quality on Purchasing Decisions on Scarlet Whitening Skincare Products (7) Sales Increase mediates Brand Equity on Purchasing Decisions on Scarlet Whitening Skincare Products.
Penerapan Strategi Marketing Mix (Bauran Pemasaran) Pada UMKM Pondok Ikan Bakar Aru Lubeg Adi Purnama; Akhdiat Oktrinaldo; Bayu Amanda; Vicky Brama Kumbara
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In line with the development of the era of science and technology, the pace of culinary business development is running rapidly. development of the culinary business is running at a rapid pacePadang is a city that Padang is a city that has tourist attractions that are often visited by tourists, with the many tourist attractions that exist make more and more MSMEs grow in the city of Padang. Padang, so that the emergence of businesses such as Pondok Ikan Bakar Aru Lubeg, this business is a good opportunity for Pondok Ikan Bakar Aru Lubeg. This is a good opportunity for Pondok Ikan Bakar Aru Lubeg to market its products. research is interested in How is the implementation of the marketing mix strategy in developing a business? which was carried out by Pondok Ikan Bakar Aru Lubeg? With the aim to identify and analyze the right marketing mix strategy for Pondok Ikan Bakar in order to achieve several main targets: 1. IncreaseSales: Increase the sales volume of grilled fish through effective marketing strategiesmarketing strategy. 2. Increased Consumer Awareness: Increase consumer awarenessawareness about the existence of Pondok Ikan Bakar as an attractive culinary destination. destination. 3. Brand Awareness Development: Building a strong and positive brand imagepositive in the eyes of consumers
Pengaruh Promosi, Rating Produk dan Kemudahan Penggunaan terhadap Minat Beli melalui Loyalitas Pelanggan sebagai variabel intervening pada aplikasi layanan pesan antar makanan Gofood : (Studi pada mahasiwa UPI YPTK Padang) Zaki Fadlur Rahman; Vicky Brama Kumbara; Ai Elis Karlinda
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 1 (2025): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i1.463

Abstract

This research aims to find out how much influence promotions, product ratings and ease of use have on purchasing interest through customer loyalty to the Gofood food delivery service (study of UPI YPTK Padang students). The method used was accidental sampling, namely Gofood consumers among UPI YPTK Padang students. The research results showed that: there is an effect of promotion on customer loyalty, product ratings have a positive effect on customer loyalty, ease of use has no positive effect on customer loyalty, promotion has a positive effect on purchase interest, product ratings have no effect on purchase interest, ease of use has an effect on purchase interest, customer loyalty has a positive effect on purchase interest, promotion has a significant positive effect on purchase interest through customer loyalty, product ratings have a positive effect on purchase interest through customer loyalty, ease of use has no effect on purchase interest through Gofood customer loyalty among UPI YPTK Padang students.
Analisis Pengaruh Kualitas Produk Dan Lokasi Terhadap Impulse Buying Dengan Keputusan Pembelian Sebagai Variabel Intervening Pada Bana Central Park Ujung Gading Yusmanita Yusmanita; Vicky Brama Kumbara; Putri Azizi
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.764

Abstract

This research aims to test how much influence Product Quality and Location have on Impulse Buying with Purchasing Decisions as an Intervening Variable for Bana Central Park Ujung Gading Consumers. The data collection method is through surveys and distributing questionnaires, with unknown population size, and determining a sample of 97 respondents obtained from the Concran Sugiyono formula. The analytical method used is Structural Equation Modeling (SEM) using SmartPLS 3.0. The research results obtained show that there is a significant positive influence of product quality on purchasing decisions. There is a significant positive influence of location on purchasing decisions. There is a significant positive influence on product quality on Impulse Buying. There is an insignificant positive effect of location on impulse buying. There is a significant positive influence of Product Quality on Impulse Buying through Purchasing Decisions. There is a significant positive influence of location on impulse buying through purchasing decisions.
Co-Authors Adi Purnama Agam Mei Yudha Ahyar Ahyar Ai Elis Karlinda Akhdiat Oktrinaldo Anisah Fitria Efendi Bayu Amanda Charli, Chintya Ones Chintya Ones Charly Della Asmaria Putri Emil Salim Emil Salim Gaury Febriani Hilda Mary Jesika Kiranda Josep Parulian Pakpahan M Fahri Suryadi Fathan M. Afuan Marila Sumiarti Maysyaroh, Dwi Intan Muhammad Agung Zamzam Novela Rovitia Olyvia Uqya Marlen Popi Anugerah Puja Permata Widia Putri Azizi Rahul Fadrian Ramdani Bayu Putra Ranti Yuli Yofani Yulasmi Yusmanita Yusmanita Zaki Fadlur Rahman Zelfi Yeni