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All Journal Jurnal Ipteks Terapan : research of applied science and education Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Global Leadership Organizational Research in Management
Vicky Brama Kumbara
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Pengaruh Promosi Dan Customer Experience Terhadap Keputusan Pembelian Dengan Rating Sebagai Variabel Intervening: Studi Kasus Pengguna Marketplace Lazada Pada Mahasiswa Manajemen Bp 22 Upi "YPTK" Padang Puja Permata Widia; Vicky Brama Kumbara; Ai Elis Karlinda
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.773

Abstract

This research aims to analyze the influence of promotions and customer experience on purchasing decisions with ratings as an intervening variable among Lazada marketplace users among BP 22 UPI "YPTK" Padang management students. The method used is Structural Equation Modeling (SEM) with SmartPLS based on data collected through questionnaires from 100 respondents. The research results show that a). promotion has a positive and significant effect on ratings, b). customer experience has a positive and significant effect on ratings, c). Promotion has a positive and insignificant effect on purchasing decisions. d). customer experience has a positive and significant effect on purchasing decisions, e). ratings have a positive and significant effect on purchasing decisions, f) ratings are able to mediate the relationship between promotions and purchasing decisions. g) ratings are able to mediate the relationship between customer experience and purchasing decisions..
Pengaruh Sosial Media Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Melalui Minat Beli Konsumen sebagai Variabel Intervening pada Toko Liza Kosmetik Padang Anisah Fitria Efendi; Vicky Brama Kumbara; Emil Salim
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3026

Abstract

This research aims to determine and try to analyze the influence of social media marketing and service quality on purchasing decisions through purchase interest at the Liza Cosmetics Padang store. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample for this study were visitors to the Liza Cosmetics Padang shop. The research results found that there is an influence between Social Media Marketing on Purchase Interest. There is an influence between Service Quality on Purchase Intention. There is an influence between Social Media Marketing on Purchasing Decisions. There is no influence between Service Quality on Purchasing Decisions. There is an influence between Purchase Interest and Purchase Decisions. Purchase Interest mediates Social Media Marketing on Purchase Decisions. Purchase Interest mediates Service Quality on Purchase Decisions.
Pengaruh Penempatan Kerja dan Lingkungan Kerja pada PT. Haleyora Power Region 4 Sumatera Barat Jesika Kiranda; Vicky Brama Kumbara; Chintya Ones Charly
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3068

Abstract

This research aims to examine the influence of work placement and work environment on employee performance with job satisfaction as an intervening variable using primary data obtained by distributing questionnaires to 100 employees as respondents, namely at PT. Haleyora Power Region 4 West Sumatra. In this research, Structural Equation Modeling (SEM) analysis tools were used using Partial Least Square (PLS). The results show that Job Placement has a positive and significant effect on Job Satisfaction at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment that has a positive and insignificant effect on Job Satisfaction at PT. Haleyora Power Region 4 West Sumatra, Work Placement has a positive and insignificant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment that has a positive and significant impact on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, Job Satisfaction has a positive and significant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, Job Placement through Job Satisfaction has a positive and insignificant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment through which Job Satisfaction has a positive and significant effect on Employee Performance (Y) at PT. Haleyora Power Region 4 West Sumatra.
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian iPhone Melalui Minat Beli Pada Mahasiswa di Kota Padang Muhammad Agung Zamzam; Vicky Brama Kumbara; Della Asmaria Putri
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2713

Abstract

This study aims to determine the effect of product quality and brand image on purchasing decisions through purchase intention as an intervening variable. The independent variables in this study are product quality and brand image, while the dependent variable is purchasing decision. There were 100 respondents as the research sample. Data were obtained from iPhone users among students in Padang City, with data analysis using SmartPLS 4.0. The results of this study indicate that product quality has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention, product quality has a positive and significant effect on purchase decisions, brand image has a positive but insignificant effect on purchase decisions, purchase intention has a positive and significant effect on purchase decisions, product quality has a positive and significant effect on iPhone purchase decisions through purchase intention as an intervening variable, and brand image has a positive but insignificant effect on iPhone purchase decisions through purchase intention as an intervening variable
Pengaruh Pelatihan dan komunikasi internal terhadap kinerja pegawai dengam motivasi kerja sebagai variabel intervening pada kantor badan kepegawaian dan pengembangan sumber daya manusia (BKPSDM) kabupaten agam Maysyaroh, Dwi Intan; Vicky Brama Kumbara; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh Pelatihan dan Komunikasi Internal Terhadap Kinerja Pegawai Dengam Motivasi Kerja Sebagai Variabel Intervening Pada Kantor Badan Kepegawaian dan pengembangan Sumber Daya Manusia (BKPSDM) Kabupaten Agam. Metode analisis data menggunakan kuesioner, dengan sampel 100 responden. Metode analisis data yang digunakan adalah SEM. Populasi dan sampel penelitian ini adalah Pegawai Kantor Badan Kepegawaian dan pengembangan Sumber Daya Manusia (BKPSDM) Kabupaten Agam. Berdasarkan hasil penelitian menunjukkan bahwa terdapat pengaruh negatif dan tidak signifikan antara pelatihan dan kinerja pegawai. Terdapat pengaruh positif dan signifikan antara komunikasi internal dan kinetja pegawai. Terdapat pengaruh positif dan signifikan antara pelatihan dan motivasi kerja. Terdapat pengaruh positif dan signifikan antara komunikasi internal dan motivasi kerja. Terdapat pengaruh positif dan signifikan antara motivasi kerja dan kinerja pegawai. Terdapat pengaruh negatif dan tidak signifikan antara pelatihan dan kinerja pegawai melalui motivasi kerja sebagai variabel intervening. Terdapat pengaruh positif dan signifikan antara komunikasi internal dan kinerja pegawai melalui motivasi kerja sebagai variabel intervening. Keywords: Pelatihan, Komunikasi Internal, Kinerja Pegawai, dan Motivasi Kerja
Co-Authors Adi Purnama Agam Mei Yudha Ahyar Ahyar Ai Elis Karlinda Akhdiat Oktrinaldo Anisah Fitria Efendi Bayu Amanda Charli, Chintya Ones Chintya Ones Charly Della Asmaria Putri Emil Salim Emil Salim Gaury Febriani Hilda Mary Jesika Kiranda Josep Parulian Pakpahan M Fahri Suryadi Fathan M. Afuan Marila Sumiarti Maysyaroh, Dwi Intan Muhammad Agung Zamzam Novela Rovitia Olyvia Uqya Marlen Popi Anugerah Puja Permata Widia Putri Azizi Rahul Fadrian Ramdani Bayu Putra Ranti Yuli Yofani Yulasmi Yusmanita Yusmanita Zaki Fadlur Rahman Zelfi Yeni