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All Journal Jurnal Ipteks Terapan : research of applied science and education Jurnal Multidisiplin Sahombu Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Journal of Business Economics and Management Global Leadership Organizational Research in Management
Vicky Brama Kumbara
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Pengaruh Promosi Dan Customer Experience Terhadap Keputusan Pembelian Dengan Rating Sebagai Variabel Intervening: Studi Kasus Pengguna Marketplace Lazada Pada Mahasiswa Manajemen Bp 22 Upi "YPTK" Padang Puja Permata Widia; Vicky Brama Kumbara; Ai Elis Karlinda
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.773

Abstract

This research aims to analyze the influence of promotions and customer experience on purchasing decisions with ratings as an intervening variable among Lazada marketplace users among BP 22 UPI "YPTK" Padang management students. The method used is Structural Equation Modeling (SEM) with SmartPLS based on data collected through questionnaires from 100 respondents. The research results show that a). promotion has a positive and significant effect on ratings, b). customer experience has a positive and significant effect on ratings, c). Promotion has a positive and insignificant effect on purchasing decisions. d). customer experience has a positive and significant effect on purchasing decisions, e). ratings have a positive and significant effect on purchasing decisions, f) ratings are able to mediate the relationship between promotions and purchasing decisions. g) ratings are able to mediate the relationship between customer experience and purchasing decisions..
Pengaruh Sosial Media Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Melalui Minat Beli Konsumen sebagai Variabel Intervening pada Toko Liza Kosmetik Padang Anisah Fitria Efendi; Vicky Brama Kumbara; Emil Salim
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3026

Abstract

This research aims to determine and try to analyze the influence of social media marketing and service quality on purchasing decisions through purchase interest at the Liza Cosmetics Padang store. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample for this study were visitors to the Liza Cosmetics Padang shop. The research results found that there is an influence between Social Media Marketing on Purchase Interest. There is an influence between Service Quality on Purchase Intention. There is an influence between Social Media Marketing on Purchasing Decisions. There is no influence between Service Quality on Purchasing Decisions. There is an influence between Purchase Interest and Purchase Decisions. Purchase Interest mediates Social Media Marketing on Purchase Decisions. Purchase Interest mediates Service Quality on Purchase Decisions.
Pengaruh Penempatan Kerja dan Lingkungan Kerja pada PT. Haleyora Power Region 4 Sumatera Barat Jesika Kiranda; Vicky Brama Kumbara; Chintya Ones Charly
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3068

Abstract

This research aims to examine the influence of work placement and work environment on employee performance with job satisfaction as an intervening variable using primary data obtained by distributing questionnaires to 100 employees as respondents, namely at PT. Haleyora Power Region 4 West Sumatra. In this research, Structural Equation Modeling (SEM) analysis tools were used using Partial Least Square (PLS). The results show that Job Placement has a positive and significant effect on Job Satisfaction at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment that has a positive and insignificant effect on Job Satisfaction at PT. Haleyora Power Region 4 West Sumatra, Work Placement has a positive and insignificant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment that has a positive and significant impact on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, Job Satisfaction has a positive and significant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, Job Placement through Job Satisfaction has a positive and insignificant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment through which Job Satisfaction has a positive and significant effect on Employee Performance (Y) at PT. Haleyora Power Region 4 West Sumatra.
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian iPhone Melalui Minat Beli Pada Mahasiswa di Kota Padang Muhammad Agung Zamzam; Vicky Brama Kumbara; Della Asmaria Putri
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2713

Abstract

This study aims to determine the effect of product quality and brand image on purchasing decisions through purchase intention as an intervening variable. The independent variables in this study are product quality and brand image, while the dependent variable is purchasing decision. There were 100 respondents as the research sample. Data were obtained from iPhone users among students in Padang City, with data analysis using SmartPLS 4.0. The results of this study indicate that product quality has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention, product quality has a positive and significant effect on purchase decisions, brand image has a positive but insignificant effect on purchase decisions, purchase intention has a positive and significant effect on purchase decisions, product quality has a positive and significant effect on iPhone purchase decisions through purchase intention as an intervening variable, and brand image has a positive but insignificant effect on iPhone purchase decisions through purchase intention as an intervening variable
Pengaruh Pelatihan dan komunikasi internal terhadap kinerja pegawai dengam motivasi kerja sebagai variabel intervening pada kantor badan kepegawaian dan pengembangan sumber daya manusia (BKPSDM) kabupaten agam Maysyaroh, Dwi Intan; Vicky Brama Kumbara; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh Pelatihan dan Komunikasi Internal Terhadap Kinerja Pegawai Dengam Motivasi Kerja Sebagai Variabel Intervening Pada Kantor Badan Kepegawaian dan pengembangan Sumber Daya Manusia (BKPSDM) Kabupaten Agam. Metode analisis data menggunakan kuesioner, dengan sampel 100 responden. Metode analisis data yang digunakan adalah SEM. Populasi dan sampel penelitian ini adalah Pegawai Kantor Badan Kepegawaian dan pengembangan Sumber Daya Manusia (BKPSDM) Kabupaten Agam. Berdasarkan hasil penelitian menunjukkan bahwa terdapat pengaruh negatif dan tidak signifikan antara pelatihan dan kinerja pegawai. Terdapat pengaruh positif dan signifikan antara komunikasi internal dan kinetja pegawai. Terdapat pengaruh positif dan signifikan antara pelatihan dan motivasi kerja. Terdapat pengaruh positif dan signifikan antara komunikasi internal dan motivasi kerja. Terdapat pengaruh positif dan signifikan antara motivasi kerja dan kinerja pegawai. Terdapat pengaruh negatif dan tidak signifikan antara pelatihan dan kinerja pegawai melalui motivasi kerja sebagai variabel intervening. Terdapat pengaruh positif dan signifikan antara komunikasi internal dan kinerja pegawai melalui motivasi kerja sebagai variabel intervening. Keywords: Pelatihan, Komunikasi Internal, Kinerja Pegawai, dan Motivasi Kerja
Pengaruh Transformasi Digital Dan Pelatihan Kerja Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Instansi BPKPAD Kabupaten Pesisir Selatan A Ide Triyosa; Vicky Brama Kumbara; Chintya Ones Charli
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of digital transformation and job training on employee performance with job satisfaction as an intervening variable at the Badan Pengelolaan Keuangan dan Aset Daerah Kabupaten Pesisir Selatan. The research used a quantitative approach with a survey design. The population consisted of all 64 employees, and the sampling technique used was total sampling (census). Data were collected through questionnaires using a Likert scale. The data analysis method employed Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that digital transformation has a significant effect on employee performance. Job training has a significant effect on job satisfaction but does not significantly affect employee performance. Digital transformation does not significantly affect job satisfaction. Job satisfaction also does not have a significant effect on employee performance. Indirectly, job training and digital transformation do not have a significant effect on performance through job satisfaction as an intervening variable. These findings imply that employee performance improvement is more strongly influenced by the direct implementation of digital transformation than by job satisfaction mediation.
Pengaruh Komunikasi Efektif Dan Pelatihan Keterampilan Terhadap Produktivitas Karyawan Melalui Penggunaan Teknologi Sebagai Variabel Intervening Pada RSJ Prof. HB. Saanin Padang Mega Dwimulia; Vicky Brama Kumbara; Chintya Ones Charli
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of effective communication and skills training on employee productivity with technology utilization as an intervening variable. The research uses a quantitative approach with Structural Equation Modeling based on Partial Least Square (SEM-PLS). The population consists of 378 employees, with a sample of 80 respondents determined using the Slovin formula and random sampling technique. Data were collected through Likert-scale questionnaires. Data analysis includes validity and reliability testing, outer model and inner model evaluation, and hypothesis testing using bootstrapping procedures. The results show that effective communication and skills training have a positive and significant effect on technology utilization. Effective communication and technology utilization have a positive and significant effect on employee productivity, while skills training does not have a significant direct effect on employee productivity. However, skills training has a positive and significant indirect effect on employee productivity through technology utilization as an intervening variable. The R-square values indicate that the model has strong explanatory power for technology utilization and employee productivity. These findings confirm that optimizing communication, training, and technology usage in an integrated manner can improve employee productivity.
Pengaruh Transformasi Digital Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Dengan Komitmen Organisasi Sebagai Variabel Intervening Pada Dinas Peternakan Dan Kesehatan Hewan Sumatera Barat Serly Novia Putri; Vicky Brama Kumbara; Andre Ilyas
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of digital transformation and leadership style on employee performance with organizational commitment as an intervening variable at the Department of Animal Husbandry and Animal Health of West Sumatra Province. The study applies a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The independent variables are digital transformation and leadership style, the dependent variable is employee performance, and the intervening variable is organizational commitment. The results show that digital transformation has a positive and significant effect on organizational commitment and employee performance. Leadership style has a negative and insignificant effect on organizational commitment and employee performance. Organizational commitment has a negative and insignificant effect on employee performance. Indirect testing indicates that digital transformation and leadership style do not have a significant effect on employee performance through organizational commitment, and organizational commitment does not mediate the relationship between leadership style and employee performance. These findings indicate that strengthening digital transformation implementation is a key factor in improving employee performance in public sector institutions.
Analisis Pengaruh Beban Kerja Dan Technostressterhadap Kinerja Karyawan Dengan Motivasi Sebagaivariabel Intervening Pada Rumah Sakit Jiwa Prof. Dr. HB Saanin Padang Zahra Khairina; Vicky Brama Kumbara; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of workload and technostress on employee performance with work motivation as an intervening variable at Prof. Dr. HB Saanin Mental Hospital, Padang. This research was motivated by fluctuations in organizational performance achievement, increasing demands for mental health services, and the implementation of hospital digital systems that potentially create technology-based work pressure. This study employed a quantitative approach using a survey method. The population consisted of all employees at Prof. Dr. HB Saanin Mental Hospital, Padang, with a total sample of 80 respondents selected through purposive sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that: (1) workload has a positive and significant effect on employee performance, (2) workload has a positive and significant effect on work motivation, (3) technostress has no significant effect on employee performance, (4) technostress has no significant effect on work motivation, (5) work motivation has a positive and significant effect on employee performance, (6) work motivation is able to mediate the effect of workload on employee performance, and (7) work motivation is not able to mediate the effect of technostress on employee performance. These findings suggest that workload management and enhancement of work motivation are crucial factors in improving employee performance in mental hospitals, while technostress was not proven to have a significant influence in this study.
Pengaruh Kompetensi Digital Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Melalui Transformasi Digital (Studi pada Dinas Peternakan dan Kesehatan Hewan Provinsi Sumatera Barat) Salsa Billa; Vicky Brama Kumbara; Andre Ilyas
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of digital competence and leadership style on employee performance through digital transformation as an intervening variable at the Department of Livestock and Animal Health of West Sumatra Province. A quantitative survey approach was employed. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results indicate that digital competence has a positive and significant effect on digital transformation (β = 0.502; t = 4.408; p < 0.05). Leadership style also positively and significantly influences digital transformation. Digital competence significantly affects employee performance. However, leadership style has a negative and insignificant effect on employee performance. Digital transformation does not mediate the relationship between digital competence or leadership style and employee performance. The R² value of employee performance is 0.816, indicating strong explanatory power. The findings suggest that strengthening digital competence directly improves public employee performance rather than relying on digital transformation mediation mechanisms.
Co-Authors A Ide Triyosa Adi Purnama Agam Mei Yudha Ahyar Ahyar Ai Elis Karlinda Akhdiat Oktrinaldo Andre Ilyas Anisah Fitria Efendi Barmitoni, Barmitoni Bayu Amanda Charli, Chintya Ones Chintya Ones Charly Della Asmaria Putri Dira Fathimah Zahara Emil Salim Emil Salim Gaury Febriani Hilda Mary Jesika Kiranda Josep Parulian Pakpahan Lusiana Lusiana M Fahri Suryadi Fathan M. Afuan Marila Sumiarti Maysyaroh, Dwi Intan Mega Dwimulia Muhammad Agung Zamzam Nia Nadilla Novela Rovitia Olyvia Uqya Marlen Popi Anugerah Puja Permata Widia Putri Azizi Rahul Fadrian Ramdani Bayu Putra Rangga Eka Putra Ranti Yuli Yofani Salsa Billa Serly Novia Putri Yulasmi Yusmanita Yusmanita Zahra Khairina Zaki Fadlur Rahman Zelfi Yeni