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Journal : Jurnal Ilmiah Manajemen Kesatuan

The Impact of Covid 19 and Commodification on Tourism Religious Islam: From Spiritual for Experience Tour Lestari, Mei
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Governments around the world are deeply concerned about how difficult it is for Hajj pilgrims to halt their travel movements during COVID-19 restrictions and national lockdown periods. This pandemic has had a significant impact on pilgrimage tourism in Mecca because since 2020, gatherings at pilgrimage sites have been prohibited. In other words, the Saudi government expanded the hospitality, tourism, and telecommunications sectors in general and modernized Mecca's tourism infrastructure in particular, turning it into a modern city, to take advantage of the increasing demand for religious tourism and to maximize economic benefits (Pecenoni et al., 2012). The desire for increased luxury and comfort suggests that the Hajj has evolved into a more "branded" commercial event. This study also points to the need for further investigation to fully understand the nature of Hajj monetization for religious tourism in general. The spiritual congregation experience is transformed into a counter-experience, a tourist attraction. Additionally, the spiritual congregation experience is transformed into a tourist attraction, a rival experience. violates and endangers the principles of the Hajj pilgrimage and the teachings of the Prophet Muhammad SAW which prioritizes equality, modesty and not showing off. The aim of this report is to begin to discuss the impact of the commodification of the Hajj. The results of pilot research (focus group) on Hajj pilgrims in England over the previous three years are discussed specifically in this report. According to this research, the Hajj has become a commodity, at least for those who undertake it; not only is the experience more “touristy”.
Co-Authors Abadi, Laksana Priyo Achmad, Rafli Aditya Prabowo Aditya, Surya Rama Agus Darmawan Agustin, Venny AHMADI Aji, Ari Purnomo Al Ghifari, Mohammad Fariz Aldrian.N, Muhammad Erzie Alfariji, Dede Alfathar, Muhammad Ibra Alfian, Dimas Risma Almarogi, Hafidh Anggraeni, Ni Ketut Pertiwi Ardiansyah, Fikry Saputro Arib, Muhammad Mahib Asyifa, Salsa Aulia Augusthya, Andre Fakih Aulia, Sarah Nur Azizah, Vivi Bayu Aji Nugroho, Bayu Aji Bazzury, Tiara Ardilla Chasanah, Dwi Fitriani Nur CLEOPATRA, MARIA Darwaman, Bangun Sucipto Desi Desi, Desi Dharmawan, Rangga Dimasagung, Gibran Dwinanto, Muhammad Rizaldi Dzaki, Teuku Zeidan Efendi, Muhammad Raihan Fadillah, Septrianingsih Nur Fahrezi, Imam Ahmad Fauzi Ahmad Muda Fauzi, Rizki Febriyanto, Muhammad Agung Fikri, Saddam Ghifari, Muhamad Aldyn Ghinafauz, Nabillah Griselda Gugun Gugun, Gugun Hamid, Muhammad Nabil Handoko, Irwan Muji Handyka, Handyka Harneni, Lufi Hendriyadi, Muhammad Zidan Hia, Riski Rahmat Hia, Sifahuwu Ida Fitriani Irsan, Randhy Pradana Iryanti, Ersa Ayu Ishaq, Dimas Maulana Ivader, Archie Firdaus Jannah, Iklima Azizah Jauhari, Cindy Kamelita Jusuf, Anna Karenina Kameswara, Andikha Farhat Kamisik, Raxel Adam Khatami, Nabila Kusumarini, Felisa Lisdiana Lisdiana Listyoka, Alfathalif Dewa Maidangkay, Ralf Manuel Masdi, Mohammad Rajib Balhaj Maulana, Ahmad Danny Maulana, Fajar Millati Izzatillah Muhammad Fikry Muhammad Haryanto Musthofa, Muhammad Ali Muzaki, Assami Nahor, Joshua Setiawan B. Ni Wayan Parwati Septiani Nugraha, Prima Hari Nugraha, Ricky Nugroho, Suryo Nurfidah Dwitiyanti Nuryadi, Farhan Pamungkas, Banis Cipta Pane, Jonathan Adriano Pangestu, Afghan Eka Pangestu, Irdzi Parwati, Ni Wayan Perdana, Arya Duta Pideksa, Nalendra Kayana Prasetio, Hendra Janu Prasetyo, Ardian Figo Pratama, Muhammad Randy Prayoga, Fransiscus Dharma Hadi Priyadi, Farras Kus Puput Irfansyah Putra, Adiasto Narendra Rahayu, Gangsi Suci Rahmadewi, Erika Rahmanto, Rahmanto Ramadhan, Fachmi Ramadhan, Farhan Ramadhany, Zaky Dzimmatillah Raynaldi, Muhammad Rifky Restiawan, Adi Risnawaputra, Yunian Edwi Rivaldi, Fazar Rizal, Muammar Safitri, Melianda Sani, Subhan Abdullah Saputra, Ananda Maulana Saputra, Richo Gani Savana, Ananda Dhea Setiawati, Anjani Setiono, Rizal Siswanto, Muhammad Faruoq Soepandi, Muhammad Yofan Haditama Sukmana, Yudika Fajar Suswandi, Dodi Syafei, Achmad Farez Syaugi, Muhammad Virgianti, Rizka Wibawanti, Yuni Wibowo, Andika Prasetyo Widyyati, Ika Wirajaya, Akbar Azhari Wona, Maria Misela A. Zahran, Nisrina Zakiah, Yayah