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All Journal METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Career Development Journal of Entrepreneur, Business and Management Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Sipakatau: Inovasi Pengabdian Masyarakat
Valentino Aris, Valentino
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Journal : Journal of Entrepreneur, Business and Management

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Social Media Analysis to identify the Main Dimensions of Service Quality for Using BCA Mobile in Indonesia Aris, Valentino; Alam, Syamsu; Ashdaq, Muhammad; Ruslan, Andi
Journal of Entrepreneur, Business and Management Vol 2, No 1 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i1.124

Abstract

This research aims to analyze service quality in the banking sector in Indonesia. We will conduct consumer sentiment analysis on the use of the BCA Mobile application which is used to provide online services to consumers by Bank Central Asia (BCA). Data mining will be carried out to obtain consumer review data on the Google Play Store. The target amount of data is a maximum of 1,000 data. The data will then be analyzed to produce word clouds, topic modeling and sentiment analysis to produce dimensions that influence service quality. Analysis was carried out using the Orange Data Mining Application. The analysis results show dimensions that receive positive, negative and neutral sentiment from BCA Mobile users in Indonesia.Keywords: service quality, data mining, word cloud, topic modeling, sentiment analysis.
Co-Authors Akram, Andi Muhammad Luthfi Al Resky, Muh. Ibnu Ammar Amin, Putri Rabiatul Adha Aris, Arini Lestari Ashdaq, Muh. Ashdaq, Muhammad Asizah, Andi Balqis Mutiara ASMAYANTI, ASMAYANTI Azisah, Andi Balqis Mutiara Aziza, Andi Nurfadilla Corrs, Anaway Alnajah Fadlurahman, Hannan Hermanto, Andi Hidayat, Muhammad Akmal Islamiah, Farida Jamil, Muh. Jufri, Muh. Anugrah Kemalasari, Andi Anggi Lindasari, Lindasari Mandasari, Nur Fitriayu Marhawati, Marhawati Muh. Jamil Muhammad JAMIL Muhammad Rakib Muhammad Syarif, Muhammad MUHAMMAD TAUFIK Najib, Marhawati Novita Nugroho, Bambang Prihantoro Nurfadillah, Rezky Nurhaliza, Siti Rahma Prameswari, Gusti Ayu Sri Adinda Ruslan, Andi Salombe, Stefan Novaldi Syahrul Syahrul Syam, Agus SYAMSU ALAM Tahir, Sumiati Taufiq, Maura Sabrina