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All Journal MANDAR: Management Development and Applied Research Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Economics, Business and Innovation Research
Kemalasari, Andi Anggi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Entrepreneurship Education, Entrepreneurial Experience, and Entrepreneurial Motivation on Urban Farming Business Management Azis, Muhammad; Hasan, Muhammad; Azis, Fajriani; Arisah, Nur; Kemalasari, Andi Anggi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2509

Abstract

The study aims to determine how the relationship between entrepreneurship education, entrepreneurial experience, and entrepreneurial motivation can influence the management of urban farming businesses, especially in the Citra Women Farmers Group located at BTN Citra Tello Permai, Tello Baru Village, Panakkukang District, Makassar City. The sample used in the study was 120 members of the Citra women farmers group. Data analysis used was path analysis using several software for data processing such as Microsoft Excel 2010, SPSS (Statistical Product and Service Solution) version 20.0, and Partial Least Squares (PLS) techniques using SmartPls (version 4.0). The results of the study indicate that in this study: (1) the entrepreneurship education variable has a positive and significant effect on the management of urban farming businesses, especially in the Citra Women Farmers Group; (2) the entrepreneurial experience variable has a positive and significant effect on the management of urban farming businesses, especially in the Citra Women Farmers Group; (3) the entrepreneurial motivation variable has a positive and significant influence on the management of urban farming businesses, especially in KWT Citra; (4) entrepreneurial education, entrepreneurial experience, and entrepreneurial motivation have an influence on the management of urban farming businesses in KWT Citra.
Pelatihan dan Pendampingan Pencatatan Keuangan Menggunakan Aplikasi Buku Warung di BUMDesa Mattiro Uleng, Kabupaten Pangkep: Pengabdian Nur Halim; Pahrul; Mahmuddin; Nurhayani; Kemalasari, Andi Anggi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3371

Abstract

This Community Service Activity (PKM) was driven by the urgent need to improve the accountability and efficiency of the financial management of the Mattiro Uleng Village-Owned Enterprise (BUMDesa) in Pangkep Regency. The focus of the intervention was on training and assistance in digital financial recording using the Buku Warung application as a practical solution. The main problems identified are the BUMDesa's dependence on manual bookkeeping, which is prone to errors, the inability to produce reliable financial reports, and a lack of transparency, which significantly hinders the sustainability of village business units. The PKM implementation method included four stages: comprehensive assessment, digital awareness socialization, hands-on training on the Buku Warung application, and measurable mentoring and evaluation through pre-tests and post-tests on 25 BUMDesa administrators. The material emphasized key features such as daily transaction recording, expenditure categorization, and digital accounts receivable/payable management. The evaluation results showed a significant increase in the average knowledge score of participants by 52.7 points (from 35.0 to 87.7), indicating successful technology adoption. This improvement proves that the adoption of user-friendly digital tools is very effective in transforming financial literacy and practices at the village level, so that BUMDesa Mattiro Uleng is expected to be able to achieve a higher level of transparency and accountability.
An Empirical Investigation into the Roles of Price Discounts, Product Quality, and Service Quality in Shaping Generation Z Consumers Purchase Decisions in Makassar, Indonesia Azis, Muhammad; Abadi, Ridfan Rifadly; Azis, Fajriani; Adriansyah; Kemalasari, Andi Anggi
MANDAR: Management Development and Applied Research Journal Vol 8 No 1 (2025): December Period
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v8i1.5902

Abstract

This study aims to empirically examine and analyze the effects of price discounts, product quality, and service quality on purchase decisions among Generation Z consumers in Makassar's retail market. The research urgency stems from the retail sector's vital role as a driver of domestic economic growth and the rapid shift in consumer behavior, particularly among Generation Z, who are digital natives characterized by technology-driven, consumption-oriented lifestyles. Using an associative quantitative approach, data were collected through surveys and literature reviews, and purposive sampling was used to select 100 Generation Z respondents (born between 1997 and 2012) who had made transactions in modern retail stores in Makassar. Data were analyzed using multiple regression with SPSS 25. The simultaneous test revealed that price discounts, product quality, and service quality collectively had a significant influence on purchase decisions. The coefficient of determination indicating that the model could explain 75.5% of the variation in purchase decisions. Partially, all three independent variables also had positive and significant effects. These findings suggest that improving discount strategies, product standards, and service performance can enhance purchasing decisions among Generation Z consumers in the retail industry
Co-Authors Adriansyah Ahmad Ahmad Andika Isma ASMAYANTI, ASMAYANTI Azis, Fajriani Dedi Harianto Hajar Dewantara Hasisa Haruna Hasyim, Sitti Hajerah Mahmuddin Mahmuddin Muhammad Azis Muhammad Hasan Nur Arisah Nur Halim Nur Rahmi Nurfadillah, Rezky Nurhayani Pahrul, Pahrul Ridfan Rifadly Abadi Ridwan Andi Mattoliang Tahir, Sumiati Valentino Aris