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All Journal MANDAR: Management Development and Applied Research Journal Indonesian Journal Of Business And Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Sipakatau International Journal of Economics, Business and Innovation Research
Kemalasari, Andi Anggi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Role of Technopreneurship Literacy and Entrepreneurship Education in Fostering Entrepreneurial Interest Through Self-Efficacy Dewantara, Hajar; Kemalasari, Andi Anggi
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 3 (2024): Pinisi Journal of Entrepreneurship Review (November 2024)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v2i3.4034

Abstract

This study explores the impact of entrepreneurship education and technopreneurship literacy on fostering entrepreneurial interest among vocational high school students, with self-efficacy serving as a mediating factor. The research adopts a quantitative approach, utilizing data collected through documentation and questionnaires. Path analysis, conducted using SPSS software, reveals that both entrepreneurship education and technopreneurship literacy have a positive and significant influence on students' entrepreneurial interest, both directly and indirectly through the enhancement of self-efficacy. The findings underscore the critical importance of integrating entrepreneurship education and technopreneurship literacy into the curriculum for all departments in vocational high schools. These educational elements not only boost students' self-efficacy but also play a vital role in cultivating a strong interest in entrepreneurship. By fostering these skills and mindsets, vocational schools can better prepare students for entrepreneurial endeavors, contributing to their overall career readiness and potential for success in the business world.
Utilization of Visual Media in Overcoming Reading Delays Among 2nd Grade Elementary School Students: Pemanfaatan Media Gambar dalam Mengatasi Keterlambatan Membaca pada Siswa Kelas 2 Sekolah Dasar Ahmad, Ahmad; Ridwan Andi Mattoliang; Nur Rahmi; Kemalasari, Andi Anggi; Dedi Harianto
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 2 February 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i2.256

Abstract

Reading skills are fundamental abilities that are essential in the learning process, especially for elementary school students. However, reading delays remain one of the main problems faced by 2nd-grade students at UPT SBF SD Negeri Panaikang III. This community service program aims to address reading delays through the utilization of visual media as a teaching aid. The program is implemented in stages, including problem identification, planning, activity execution, evaluation, and follow-up actions. Interventions are carried out using visual media, such as illustrated flashcards, posters, and picture storybooks, designed to enhance students' interest, motivation, and reading skills. Mentoring activities are conducted individually and in small groups, involving teachers and parents to support the learning process. Evaluations are conducted through direct observation, discussions with teachers, and interviews with students and parents. The program results indicate that the use of visual media significantly improves students' reading abilities. In conclusion, the utilization of visual media is effective in addressing reading delays among 2nd-grade students and provides positive impacts on their psychological and social aspects. It is recommended that this method be implemented sustainably and further developed to improve the quality of reading instruction at the elementary school level through collaboration between schools, teachers, and parents. ABSTRAK Keterampilan membaca merupakan kemampuan dasar yang sangat penting dalam proses pembelajaran, terutama bagi siswa sekolah dasar. Namun, keterlambatan membaca masih menjadi salah satu permasalahan utama yang dihadapi oleh siswa kelas 2 UPT SBF SD Negeri Panaikang III. Program pengabdian masyarakat ini bertujuan untuk mengatasi keterlambatan membaca melalui pemanfaatan media gambar sebagai alat bantu pembelajaran. Pelaksanaan program dilakukan melalui tahapan identifikasi masalah, penyusunan rencana, pelaksanaan kegiatan, serta evaluasi dan tindak lanjut. Intervensi dilakukan dengan menggunakan  media gambar, seperti kartu bergambar, poster, dan buku cerita bergambar, yang dirancang untuk meningkatkan minat, motivasi, dan kemampuan membaca siswa. Kegiatan pendampingan dilaksanakan secara individual maupun kelompok kecil, dengan melibatkan guru dan orang tua dalam mendukung proses pembelajaran. Evaluasi dilakukan melalui pengamatan langsung, diskusi dengan guru, dan wawancara dengan siswa serta orang tua. Hasil program menunjukkan bahwa penggunaan media gambar mampu meningkatkan kemampuan membaca siswa secara signifikan. Kesimpulannya, pemanfaatan media gambar efektif dalam mengatasi keterlambatan membaca siswa kelas 2, serta memberikan dampak positif terhadap aspek psikologis dan sosial siswa. Disarankan agar metode ini diterapkan secara berkelanjutan, serta dikembangkan untuk meningkatkan kualitas pembelajaran membaca di tingkat sekolah dasar, dengan sinergi antara sekolah, guru, dan orang tua.
Building Entrepreneurial Capacity among Fisherwomen through Fish Meatball Production Training in Coastal Communities Tahir, Sumiati; Aris, Valentino; Nurfadillah, Rezky; Asmayanti, Asmayanti; Kemalasari, Andi Anggi
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 4 June 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2522

Abstract

Mattiro Uleng Village, a coastal fishing community in Pangkajene and Kepulauan Regency, holds abundant marine resources, yet its utilization remains limited to selling raw fish without further processing. This dependence on unprocessed fish sales has led to fluctuating family incomes, particularly for fishermen’s wives, who rely on their husbands’ catch. This community service program was designed to empower fishermen’s wives in Mattiro Uleng by enhancing their skills in producing value-added fish-based products, specifically fish meatballs, as a means of economic diversification and fostering independent entrepreneurship. The program implementation involved a combination of theoretical knowledge sessions, practical workshops on fish meatball processing, and training in both online and offline marketing strategies. A participatory approach was adopted to actively engage participants throughout the process. Evaluation results showed a significant improvement in participants’ skills, with fish meatball-making competency increasing from 30% to 90%, and marketing knowledge rising from 10% to 75%. This program successfully equipped the participants with practical knowledge, boosted their confidence, and sparked motivation for initiating fish-based culinary enterprises.
Enhancing the Capacity of Prospective Young Entrepreneurs in Schools through Financial Literacy Training and the Utilization of Artificial Intelligence Hasyim, Sitti Hajerah; Dewantara, Hajar; Isma, Andika; Haruna, Hasisa; Kemalasari, Andi Anggi
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 6 October 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i6.2539

Abstract

The rapid development of digital technology and artificial intelligence (AI) has significantly transformed education and entrepreneurship. However, many young school entrepreneurs still face limitations in financial literacy, technological understanding, and the use of data to support business decision-making. These conditions create challenges in equipping them with adaptive and innovative entrepreneurial competencies in the digital era. This community service program aims to enhance the capacity of young prospective entrepreneurs through financial literacy training and the utilization of artificial intelligence. The implementation method consisted of three main stages: preparation, implementation, and evaluation. The preparation stage included initial observations, the development of training modules, and the design of evaluation instruments. The implementation stage involved financial literacy training and AI-based training, particularly in business simulation and data visualization. Evaluation was carried out using participant satisfaction surveys as well as pre-test and post-test assessments to measure improvements in knowledge and skills. The results indicated a significant increase in participants’ understanding of financial literacy, business budgeting, AI concepts, and data visualization skills. Participant satisfaction surveys revealed that most participants expressed satisfaction and high appreciation for the training materials and delivery methods. This program successfully addressed the identified problems and contributed to preparing inclusive, adaptive, and competitive young entrepreneurs in the era of digital transformation.
The Influence of Entrepreneurship Education, Entrepreneurial Experience, and Entrepreneurial Motivation on Urban Farming Business Management Azis, Muhammad; Hasan, Muhammad; Azis, Fajriani; Arisah, Nur; Kemalasari, Andi Anggi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2509

Abstract

The study aims to determine how the relationship between entrepreneurship education, entrepreneurial experience, and entrepreneurial motivation can influence the management of urban farming businesses, especially in the Citra Women Farmers Group located at BTN Citra Tello Permai, Tello Baru Village, Panakkukang District, Makassar City. The sample used in the study was 120 members of the Citra women farmers group. Data analysis used was path analysis using several software for data processing such as Microsoft Excel 2010, SPSS (Statistical Product and Service Solution) version 20.0, and Partial Least Squares (PLS) techniques using SmartPls (version 4.0). The results of the study indicate that in this study: (1) the entrepreneurship education variable has a positive and significant effect on the management of urban farming businesses, especially in the Citra Women Farmers Group; (2) the entrepreneurial experience variable has a positive and significant effect on the management of urban farming businesses, especially in the Citra Women Farmers Group; (3) the entrepreneurial motivation variable has a positive and significant influence on the management of urban farming businesses, especially in KWT Citra; (4) entrepreneurial education, entrepreneurial experience, and entrepreneurial motivation have an influence on the management of urban farming businesses in KWT Citra.
Pelatihan dan Pendampingan Pencatatan Keuangan Menggunakan Aplikasi Buku Warung di BUMDesa Mattiro Uleng, Kabupaten Pangkep: Pengabdian Nur Halim; Pahrul; Mahmuddin; Nurhayani; Kemalasari, Andi Anggi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3371

Abstract

This Community Service Activity (PKM) was driven by the urgent need to improve the accountability and efficiency of the financial management of the Mattiro Uleng Village-Owned Enterprise (BUMDesa) in Pangkep Regency. The focus of the intervention was on training and assistance in digital financial recording using the Buku Warung application as a practical solution. The main problems identified are the BUMDesa's dependence on manual bookkeeping, which is prone to errors, the inability to produce reliable financial reports, and a lack of transparency, which significantly hinders the sustainability of village business units. The PKM implementation method included four stages: comprehensive assessment, digital awareness socialization, hands-on training on the Buku Warung application, and measurable mentoring and evaluation through pre-tests and post-tests on 25 BUMDesa administrators. The material emphasized key features such as daily transaction recording, expenditure categorization, and digital accounts receivable/payable management. The evaluation results showed a significant increase in the average knowledge score of participants by 52.7 points (from 35.0 to 87.7), indicating successful technology adoption. This improvement proves that the adoption of user-friendly digital tools is very effective in transforming financial literacy and practices at the village level, so that BUMDesa Mattiro Uleng is expected to be able to achieve a higher level of transparency and accountability.
Mompreneurs Potential: An Analysis of Housewives' Entrepreneurial Interest Alfiana, Alfiana; Azis, Fajriani; Kemalasari, Andi Anggi; Nuraisyiah, Nuraisyiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v1i3.547

Abstract

This study aims to determine whether there is an interest in entrepreneurship in housewives in Salubarani Village, Gandangbatu Sillanan District, Tana Toraja Regency. The research method used is descriptive qualitative research, how to collect data, namely through observation, interviews, and documentation of the object of research so as to explore more deeply about the analysis of entrepreneurial interest in housewives in Salubarani Village, Gandangbatu Sillanan District, Tana Toraja Regency. As objects in this study are some housewives who have a business or do not have a business. The results obtained from this study stated that most housewives in Salubarani Village, Gandangbatu Sillanan Subdistrict, Tana Toraja Regency do not have an interest in entrepreneurship so that the government needs to play a role in overcoming this problem. Entrepreneurial interest in housewives in Salubarani Village, Gandangbatu Sillanan Subdistrict, Tana Toraja Regency actually has enormous potential for mompreneurs development, but it is not easy because there are internal factors and external factors that become obstacles from housewives themselves to develop themselves into mompreneurs. However, to foster interest in entrepreneurship, the way that can be done is by trying to dig up information from various sources related to the business world that is run, especially in recognizing the potential of mompreneurs.
An Empirical Investigation into the Roles of Price Discounts, Product Quality, and Service Quality in Shaping Generation Z Consumers Purchase Decisions in Makassar, Indonesia Azis, Muhammad; Abadi, Ridfan Rifadly; Azis, Fajriani; Adriansyah; Kemalasari, Andi Anggi
MANDAR: Management Development and Applied Research Journal Vol 8 No 1 (2025): December Period
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v8i1.5902

Abstract

This study aims to empirically examine and analyze the effects of price discounts, product quality, and service quality on purchase decisions among Generation Z consumers in Makassar's retail market. The research urgency stems from the retail sector's vital role as a driver of domestic economic growth and the rapid shift in consumer behavior, particularly among Generation Z, who are digital natives characterized by technology-driven, consumption-oriented lifestyles. Using an associative quantitative approach, data were collected through surveys and literature reviews, and purposive sampling was used to select 100 Generation Z respondents (born between 1997 and 2012) who had made transactions in modern retail stores in Makassar. Data were analyzed using multiple regression with SPSS 25. The simultaneous test revealed that price discounts, product quality, and service quality collectively had a significant influence on purchase decisions. The coefficient of determination indicating that the model could explain 75.5% of the variation in purchase decisions. Partially, all three independent variables also had positive and significant effects. These findings suggest that improving discount strategies, product standards, and service performance can enhance purchasing decisions among Generation Z consumers in the retail industry
Co-Authors Adriansyah Ahmad Ahmad Alfiana Alfiana Andika Isma ASMAYANTI, ASMAYANTI Azis, Fajriani Dedi Harianto Hajar Dewantara Hasisa Haruna Hasyim, Sitti Hajerah Mahmuddin Mahmuddin Muhammad Azis Muhammad Hasan Nur Arisah Nur Halim Nur Rahmi Nuraisyiah, Nuraisyiah Nurfadillah, Rezky Nurhayani Pahrul, Pahrul Ridfan Rifadly Abadi Ridwan Andi Mattoliang Tahir, Sumiati Valentino Aris, Valentino