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Kepemimpinan Wirausaha pada Pelaku UMKM di Kota Makassar Syam, Agus; Jufri, Muhammad; Sudarmi, Sudarmi; Asmayanti, Asmayanti; Tahir, Sumiati; Oktaviyah, Nurafni
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2023 : PROSIDING EDISI 1
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak. Penelitian ini dilakukan untuk mengetahui pengaruh kepemimpinan wirausaha terhadap keberhasilan usaha pada pelaku UMKM di Kecamatan Panakkukang Kota Makassar. Penelitian ini merupakan penelitian kuantitatif, dengan jumlah sampel sebanyak 100 orang. Teknik pengumpulan data yang digunakan yaitu, observasi dan angket. Analisis data yang digunakan yaitu analisis deskriptif diolah menggunakan software SPSS 27. Hasil penelitian menunjukkan bahwa pengaruh kepemimpinan wirausaha berpengaruh positif dan signifikan terhadap keberhasilan usaha pada pelaku UMKM di Kecamatan Panakkukang Kota Makassar  Kata Kunci: Kepemimpinan Wirausaha, Keberhasilan Usaha
The Effect of Entrepreneurship Learning, Entrepreneurial Knowledge, Industrial Work Practice Experience, and Family Environment on Entrepreneurial Interest with Self-Efficacy as an Intervening Variable for State Vocational Students in Makassar City Tahir, Sumiati; Thamrin Tahir; Muhammad Aziz; Rahmatullah, Rahmatullah; Mustari, Mustari; Hamsu Abdul Gani
International Journal of Education, Vocational and Social Science Vol. 3 No. 01 (2024): Pebruary, International Journal of Education, vocational and Social Science (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i01.611

Abstract

This study aims to determine the effect of entrepreneurship learning, entrepreneurship knowledge, industrial work practice experience and family environment on entrepreneurial interest either directly or indirectly through self-efficacy as an intervening variable. The population in this study were 3530 students of class XII SMK Negeri Makassar City and a sample of 845 students slovin formula with a standard error of 3% by Cluster Random Sampling method. The data collection method used a questionnaire. Data analysis using descriptive analysis, path analysis, and sobel test using SPSS and Smart PLS software. The results showed that 1) directly, there is a positive and significant effect of entrepreneurship learning, entrepreneurial knowledge and family environment on self-efficacy 2) directly, there is a positive and significant effect of entrepreneurship learning, entrepreneurial knowledge, self-efficacy and on entrepreneurial interest, 3) indirectly, there is a positive and significant effect of entrepreneurship learning, entrepreneurial knowledge and family environment on entrepreneurial interest through self-efficacy. However, industrial work practice experience is not significant on self-efficacy and entrepreneurial interest of vocational students
The Relationship Between Industrial Work Practice And Family Environment On Entrepreneurial Interest of SMKN 4 Makassar Tahir, Sumiati; Mahmuddin, Mahmuddin; Wisudawaty, Ika; Pahrul, Pahrul; Hasbi, Hasbi
International Journal of Education, Vocational and Social Science Vol. 3 No. 03 (2024): August, International Journal of Education, Vocational and Social Science( IJV
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i03.1248

Abstract

This study focuses on entrepreneurial motivation among students of SMK Negeri 4 Makassar, Makassar City, with the main objective of investigating two important aspects: first, the level of entrepreneurial motivation shown by students, and second, the influence of Industrial Work Practice (Prakerin) and family environment on the motivation. In the context of vocational education, the understanding of entrepreneurial motivation is becoming increasingly relevant, especially in preparing students to enter the world of work and contribute to economic development. The methodology used in this study is quantitative descriptive, which aims to strengthen theoretical propositions through empirical observations. Data were collected through a variety of techniques, including observation, surveys, interviews, and documentation, and analyzed using inferential statistical approaches, including classical assumption testing and double linear regression analysis. The results showed that students at SMK Negeri 4 Makassar have a high level of entrepreneurial motivation, and there is a significant correlation between Industrial Work Practice and family environment with students' entrepreneurial motivation. These findings highlight the importance of support from the family environment and practical experience in increasing students' interest in entrepreneurship, thus making an important contribution to the development of entrepreneurship education programs at the SMK level.
The Role of Social Entrepreneurship Through Economic Empowerment of Island Communities Pahrul, Pahrul; Mahmuddin, Mahmuddin; Tahir, Sumiati; Wisudawaty, Ika; Yunus, Irfan
International Journal of Education, Vocational and Social Science Vol. 3 No. 04 (2024): November, International Journal of Education, Vocational and Social Science( I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i04.1249

Abstract

This research aims to reveal the role of entrepreneurship in community empowerment on Kulambing Island, Pangkep Regency. Social entrepreneurship is understood as an approach based on collaboration, innovation and creation in creating economic activities that support improving community welfare. This research uses a qualitative approach with descriptive methods, involving 9 informants selected through purposive sampling techniques. The research results show that the role of social entrepreneurship, such as making Moringa leaf chips, doi-doi cakes, managing dried fish, and women's schools, has succeeded in empowering communities and creating new economic opportunities. Collaboration between society, government, business and non-governmental organizations is an important factor in overcoming resource challenges and social change. These findings confirm that social entrepreneurship has a significant role in reducing social problems, improving the quality of life, and contributing to sustainable development.
The Role of Promotion in Increasing the Competitiveness of Aquaculture Businesses Biofloc Tilapia F16_AQUACULTURE Pahrul; Tahir, Sumiati; Asmayanti
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1775

Abstract

This study aims to describe the role of promotion in increasing the competitiveness of biofloc tilapia fish farming business at F16_AQUACULTURE located in Makassar City. The approach used in this study is descriptive qualitative, with data collection methods through in-depth interviews and direct observation of business managers and employees. The results of the study indicate that the strategies implemented so far have focused more on product optimization and pricing, but there has been no planned and systematic promotion implementation. This has limited market reach and the absence of partnerships for large-scale product distribution. In today's digital era, promotion through social media and other digital platforms provides a huge opportunity to reach a wider consumer base. Promotional strategies such as collaboration with influencers, providing seasonal discounts, loyalty programs, and creating attractive promotional content are considered to be able to increase brand awareness and drive sales. Therefore, the implementation of a more adaptive and innovative promotional strategy is needed to strengthen the competitiveness and expand the F16_AQUACULTURE market amidst increasingly fierce competition.
Innovation Strategy Through E-Commerce Utilization in Increasing MSMEs in the Digital Era in the Niar Chips Business Tahir, Sumiati; Wisudawaty, Ika; Pahrul
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1777

Abstract

The development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to innovate in maintaining and increasing competitiveness. This study aims to explore innovation strategies through the use of e-commerce in improving the performance and market reach of MSMEs, with a case study on Niar's Kripik Business. The method used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation. The results of the study show that Niar Kripik has succeeded in utilizing e-commerce platforms such as Shopee, Tokopedia, and social media as a digital marketing strategy. Innovation is carried out through product repackaging, digitalization of promotions, and improving customer service. These findings reinforce the importance of technology adaptation in the sustainable development of MSMEs in the digital era.
Strategi Efektif Pemasaran Produk UMKM Di Era Digital: Pemanfaatan Platform Marketplace Tahir, Sumiati; Agus, Agus; Agus Syam; Muhammad Jufri; Sudarmi, Sudarmi
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 4: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i4.9783

Abstract

Mitra Program Kemitraan Masyarakat (PKM) ini adalah Ibu-ibu PKK di Desa Barugae Kecamatan Mallawa Kabupaten Maros. Masalah yang dihadapi mitra adalah: (1) Mitra belum memiliki pengetahuan tentang cara memasarkan penjualan produk (2) Mitra belum memiliki platform marketplace. PKM ini bertujuan; (1) Untuk memberikan pengetahuan dan keterampilan kepada ibu-ibu memasarkan hasil produk yang dihasilkan; (2) Memberikan pelatihan dan pendampingan kepada ibu-ibu untuk dapat mengoperasikan teknologi berbasis sosial media dalam memasarkan hasil produksinya. Metode yang digunakan dalam menyelesaikan permasalahan yakni dengan pendekatan Participatory Learning and Action (PLA) dan Community Empowerment (CE), dengan metode pelatihan dan kerja praktik, dan pendampingan. Hasil yang dicapai adalah (1) Mitra memiliki pengetahuan dan keterampilan dalam memasarkan hasil produknya. (2) Mitra memiliki pengetahuan dan keterampilan dalam menggunakan media social dalam memasarkan hail produknya, sehingga termotivasi untuk lebih mengembangkan hasil produk-produk lokalnya.
Strategi Pengembangan Usaha Gula Merah di Desa Tungke Kecamatan Bengo Kabupaten Bone Haruna, Hasisa; Syam, Agus; Sudarmi, Sudarmi; Tahir, Sumiati; Asmayanti, Asmayanti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2045

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat pendapatan, analisis kelayakan dan strategi pengembangan usaha gula merah di Desa Tungke Kecamatan Bengo Kabupaten Bone. Penelitian ini menggunakan metode analisis kuantitatif untuk mengetahui tingkat pendapatan dan analisis kelayakan usaha gula merah dan analisis deskriptif untuk menjelaskan analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats) untuk melihat lingkungan internal yaitu kekuatan dan kelemahan serta lingkungan eksternal yaitu peluang dan ancaman usaha gula merah. Hasil penelitian menunjukan tingkat pendapatan sebesar Rp 1.818.990,03 dan analisis kelayakan R/C sebesar Rp 1,87 dan B/C sebesar Rp 0,87 bahwa usaha gula merah layak diusahakan tapi tidak untuk investasi. Beberapa alternatif strategi usaha gula merah S-O (Strengths-Opportunities): Mempertahankan jumlah produksi dan kualitas produk agar keinginan konsumen selalu terpenuhi serta bekerja sama dengan industri pangan yang memakai bahan baku gula merah. Strategi S-T (Strengths-Threats): Meningkatkan produksi dengan menambah inovasi produk kemudian melakukan promosi ke media sosial atau mengikuti bazar untuk memperluas pasar. Starategi W-O (Weaknesses- Opportunities): Menciptakan tampilan gula merah lebih menarik dan memanfaatkan perkebunan setempat untuk lebih mudah mendapatkan bahan baku. Strategi W-T (Weaknesses-Threats): Menigkatkan sarana dan prasarana dalam mengelola usaha gula merah untuk menghindari kurangnnya ketersediaan bahan baku sehingga permintaan terpenuhi dan memperluas pasar agar usaha lebih berkembang.
INFLUENCE MOTIVATION ACHIEVMENT AGAINST MINDSET ENTREPRENEURSHIP IN STUDENTS MAKASSAR STATE UNIVERSITY FACULTY OF ECONOMICS Tahir, Sumiati; Syam, Agus; Thamrin Tahir, Muhammad Ilyas
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.227

Abstract

The purpose of this study is to ascertain how accomplishment motivation affects students at Makassar State University’s Faculty of Economics with regard to their entrepreneurial attitude. A sample of one hundred students was taken using the Probability Sampling approach. Primary data, or information obtained directly from respondents via surveys, and secondary data were the methods used to acquire the data. A questionnaire was employed in the data-gathering process. Simple regression analysis was conducted using SPSS as the data analysis tool. The study’s findings indicate that accomplishment motivation had a direct, favorable, and significant impact on the entrepreneurial attitude.
Peran Guru dalam Menumbuhkan Karakteristik Wirausaha pada Siswa SMK Melalui Pembelajaran Kewirausahaan Tahir, Sumiati; Tahir, Thamrin; Tahir, Muhammad Ilyas Thamrin; Syam, Agus; Haruna, Hasisa
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1616

Abstract

This study aims to analyze the role of teachers in fostering entrepreneurial characteristics among Vocational High School (SMK) students through entrepreneurship learning. The background of this study lies in the high unemployment rate among SMK graduates, indicating a gap between vocational education objectives and labor market demands. A qualitative descriptive approach was employed, with data collected through in-depth interviews, classroom observations, and documentation, then analyzed using Miles, Huberman, and Saldaña’s interactive model. The findings reveal that teachers play strategic roles in three main dimensions: motivators, facilitators, and role models. As motivators, teachers inspire entrepreneurial interest through motivational stories and direct encouragement. As facilitators, they provide experiential learning such as project-based learning and small business simulations. As role models, teachers with real business experience act as authentic examples for students. However, the study also identifies structural challenges, including limited practice facilities, low parental support, and weak collaboration with industry. The results highlight that entrepreneurship education should not only focus on cognitive knowledge but also emphasize attitudes, values, and entrepreneurial skills. Practically, this study recommends stronger collaboration between schools, government, parents, and industry to reinforce the entrepreneurship education ecosystem in vocational schools.