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All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen & Keuangan Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) MATAPPA: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Ecobuss Arthavidya Jurnal Ilmiah Ekonomi J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Patria : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science

Iva Nurdiana Nurfarida

Program Studi Manajemen, Fakultas Ekonomika Dan Bisnis, Universitas PGRI Kanjuruhan Malang, Indonesia

Author-ID : 641305

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH BRAND IMAGE MIE INSTAN SEDAAP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Kanjuruhan Malang) Wardatul Maulidia, Sri Wilujeng, Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 2 No. 1 (2014): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.881 KB)

Penelitian ini bertujuan untuk mengetahui pengaruh brand image mie instan Sedaap terhadap keputusan pembelian konsumen dan juga untuk mengetahui pengaruh variabel dominan terhadap keputusan pembelian mie instan Sedaap. populasi penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Kanjuruhan Malang pada tahun 2010-2012 yang mengkonsumsi mie instan Sedaap. Tehnik pengambilan sampel diambil secara purposive sampling jumlah sampel sebanyak 100 mahasiswa yang mengkonsumsi mie instan Sedaap. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil dari penelitian menunjukkan bahwa prosentase mengkonsumsi mie instan Sedaap 37% laki-laki dan 63% perempuan dengan rata-rata usia ≤ 20 tahun sebesar 58 % dan ≥ 20 tahun sebesar 42 % serta profesi sebagai mahasiswa sebanyak 100 %. Uji parsial menunjukkan user image tidak mempunyai hubungan positif dan signifikan terhadap keputusan pembelian dengan hasil dari penelitian sebesar 0,105 > 0,05. Sedangkan product image mempunyai hubungan positif dan signifikan terhadap keputusan pembelian dengan hasil penelitian sebesar 0,000 < 0,05. Analisis regresi linier berganda menunjukkan sebesar Y= 6,352+0,174X1+0,512X2 Sedangkan variabel yang dominan berpengaruh terhadap keputusan pembelian adalah variabel product image.

PENGARUH FAKTOR PRIBADI, SOSIAL, DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA MATIC DI KECAMATAN KESAMBEN KABUPATEN BLITAR Titik Herawati, Iva Nurdiana Nurfarida, Sri Wilujeng
Jurnal Riset Mahasiswa Manajemen Vol. 2 No. 2 (2014): Oktober
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.113 KB)

Perkembangan dan pertumbuhan industri otomotif di Indonesia sekarang ini sangatlah pesat. Masyarakat berpandangan Motor Honda Matic, lebih praktis karena sepeda motor ini mampu menerobos kemacetan di jalan raya serta irit dalam penggunaan bahan bakar. Tujuan penelitian ini adalah untuk pengaruh secara parsial dan secara simultan faktor pribadi, faktor sosial,, dan faktor psikologis terhadap keputusan pembelian sepeda motor honda matic di kecamatan Kesamben Kabupaten Blitar, dan untuk mengetahui faktor utama yang paling berpengaruh. Penelitian ini merupakan jenis penelitian explanatory research yang bertujuan untuk mengetahui hubungan kausal antara variabel bebas dengan variabel terikat. Sampel yang digunakan adalah semua masyarakat di Kecamatan Kesamben Kabupaten Blitar yang menggunakan sepeda motor Honda matic dengan jumlah 100 responden, yang dipilih menggunakan metode purposive sampling. Pengambilan data dengan pengisian kuesioner dan dianalisis menggunakan analisis regresi. Hasil Uji Regresi menunjukkan bahwa variabel pribadi berpengaruh positif terhadap keputusan pembelian (0,040 < 0,05), variabel sosial berpengaruh positif terhadap keputusan pembelian (0,000 < 0,05), variabel psikologis berpengaruh positif terhadap keputusan pembelian (0,035 < 0,05). F hitung sebesar 26,903 dengan signifikan sebesar 0,000 menunjukkan ketiga faktor secara bersama-sama mampu memengaruhi keputusan pembelian.

Pengaruh Suasana Toko, Keragaman Produk dan Promosi Terhadap Keputusan Pembelian ( Studi Pada Konsumen Ramayana Department Store Kota Malang) Iâ€™if Pravita Sari; Iva Nurdiana Nurfarida; Dianawati Suryaningtyas
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 1 (2018): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

The purpose of this study was to determine the effect of the store atmosphere, product diversity, and promotion of purchasing decisions on Ramayana Department Store consumers in Malang. The independent variables in this study are Store Atmosphere, Product Diversity and Promotion, then the dependent variable is the Purchasing Decision. This research was conducted at the Ramayana Department Store Malang, the sample in this study were 112 respondents. The sampling technique in this study uses accidental sampling. The analysis technique used in this study is Multiple Linear Regression. Based on research that has been done the results show that the Store Atmosphere, Product Diversity and Promotion have a partial and simultaneous effect on Purchasing Decisions.

Pengaruh Service Convenience terhadap Loyalitas melalui Kepuasan Pelanggan Kereta Api di Wilayah Kota Malang Desi Rahma Putri Pratiwi; Endi Sarwoko Sarwoko; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

The purpose of this study was to determine the effect of service convenience to Loyalty by means of customer satisfaction on KA. This type of research is survey using hypothesis testing with a quantitative approach. The sampling technique in this study was using accidental sampling with total sample amounted to 110 customers KA. Analysis of the data used ispath analysis. The result of this direct effect of service convenience on loyalty and the indirect effect of service convenience on loyalty through customer satisfaction.

Pengaruh Sikap dan Norma Subyektif terhadap Keputusan Pembelian Barang secara Online melalui Aplikasi Shopee Fahira Rizke Putri; Candra Wahyu Hidayat; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study to determine the effect of attitudes and subjective norms on the decision to purchase goods online through the Shopee application (a study of students of the Faculty of Economics and Business, University of Kanjuruhan Malang). This type of research is quantitative research using an explanatory approach. The population in this study are students who have purchased goods online through the Shopee application at Kanjuruhan University Malang. The sampling technique is to use non probability sampling, which is a sampling technique that does not provide the same opportunity or opportunity for each element or member of the population to be selected as a sample. The sample in this study was 100 respondents. Based on existing sources there are two kinds of data sources, namely primary data and secondary data. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that partially the attitude variable and subjective norms have a significant effect on the decision to purchase goods online through the shopee application. While simultaneously the attitude and subjective norms have a significant effect on the decision to purchase goods online through the Shopee application. Key word:Purchasing Decisions, Attitudes, Subjective Norms

Analisis pengaruh Harga, Lokasi dan Fasilitas terhadap Keputusan Memilih Rumah Kontrakan di Kelurahan Bandungrejosari Kecamatan Sukun Malang Rikardus Jeharut; Iva Nurdiana Nurfarida; Candra Wahyu Hidayat
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aims to determine whether the Price, Location, and Facilities affect the Decision to Choose. The independent variables in this study are Price, Location, Facilities, while the dependent variable in this study is the decision to choose. This research was conducted in Bandungrejosari Subdistrict, Sukun Malang District, using a sample of 112 respondents from home contractors. The sampling technique in this study used accidental sampling. The analysis technique used is multiple linear regression. The results of this study indicate that Price, Location, Facilities influence both partially and simultaneously the Voting Decision.

Pengaruh Kualitas Pelayanan, Harga dan Store Atmosphere terhadap Kepuasan Konsumen (Studi pada konsumen Cokelat Klasik Cafe & Garden Sulfat Malang) Riki Setiawan; Rusno Rusno; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study to determine the effect of service quality, price and store atmosphere on consumer satisfaction (studies on consumers of classic chocolate cafÃ© & Garden Sulfate Malang). This study uses quantitative research with an explanatory research type with consumers population of Classic Chocolate Cafe & Garden, with as many samples 102 consumers, data collection techniques using a questionnaire with a purposive sampling method, data analysis techniques using multiple linear regression analysis. The results of the analysis show that service quality, price and store atmosphere simultaneously influence customer satisfaction, service quality partially significantly influences customer satisfaction, price partially has a significant effect on customer satisfaction, store atmosphere partially has insignificant effect on customer satisfaction.

Pengaruh Celebrity Endorser, Brand Image dan Harga terhadap Minat Beli Konsumen pada Geprek Bensu Kawi Malang Agustin Puji Lestari; Rusno Rusno; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 7 No. 1 (2019): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aims to determine the effect of celebrity endorser, brand image and price on consumer buying interest in Geprek Bensu Kawi Malang. This research was conducted in Malang City and the population in this study were consumers who had bought and consumed food in Geprek Bensu Kawi Malang as many as 110 respondents. The sampling technique in this study used the accidental sampling method and the data obtained from the distribution of questionnaires to respondents, the test of the research instrument was carried out with validity and reliability tests. The data analysis technique used is multiple linear regression analysis using SPSS. The results showed that simultaneous celebrity endorser which has a significance value of 0,000 <0.05, brand image that has a significance value of 0.353> 0.05 and a price that has a significance value of 0,000 <0.05 has a significant effect on buying interest partial celebrity endorser has a significant effect on buying interest, brand image has no significant effect on buying interest and price has a significant effect on buying interest.

Pengaruh Experiential Marketingterhadap Kepuasan Pengunjung (Studi pada Pengunjung Milkindo Berka Abadi Kepanjen Malang) Muhammad Arofi; Candra Wahyu Hidayat; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 7 No. 1 (2019): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aimed to find out whether Experiential Marketing opposed the Study of Visitor Satisfaction (Study on Milkindo Berka Abadi Visitors Kepanjen Malang). The independent variable in this study is Experiential Marketing which consists of (sense, feel, think, act, andrelate), while the variables obtained in this study are Visitor Satisfaction. This research was conducted in Kepanjen Regency of Malang and by using a sample of 102 perpetual Indonesian milk collectors. The sampling technique in this study is to used accidental sampling. The analysis technique used is multiple linear regression. Experiential Marketing which consists of (sense, feel, think, act, andrelate), arranged partially or simultaneously on Visitor Satisfaction.

Pengaruh Promosi, Kualitas Produk dan Kepercayaan Belanja Online terhadap Keputusan Pembelian Produk Fashion pada Situs Lazada.co.id (Studi Pada Mahasiswa Universitas Kanjuruhan Malang) Rohani Wona; Iva Nurdiana Nurfarida; Candra Wahyu Hidayat
Jurnal Riset Mahasiswa Manajemen Vol. 7 No. 2 (2019): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aims to measure the effect of promotion variables, product quality, and trust in purchasing decisions. The object of this research is Malang Kanjuruhan University students who have shopped online for fashion products on lazada.co.id. The type of research used is quantitative research. This research uses rendom sampling technique with a sample size of 112 respondents, where the data used are primary data. The analysis technique used is multiple linear regression analysis and data analysis by conducting validity and reliability testing, classic asumi test, coefficient of determination (R2) and hypothesis testing. Based on statistical data analysis, the items in this study are valid and reliable. In testing classic assumptions, free regression and ultikolonieritas odel, heteroscedasticity does not occur, and normally distributed. The biggest variable is the promotion variable by 0.333, while the smallest variable is the variable, namely the trust variable by 0.290, and the product quality variable by 0.257. Y = 0.453 + 0.333 + 0.257 + 0.290+ e. From the results of multiple regression analysis on alpha 5%, Fcount was 59,756 while Ftable was 1,734 so from the calculation it could be seen that Fcount â‰¥ Ftable so that H1 was accepted HO was rejected. Promotion variable (x1) shows a significant value of t of 0,000 â‰¤ 0.05 meaning there is an influence of the promotion variable (x1) on the purchase decision variable (y) thus it can be concluded that H2 received by HO is rejected. The product quality variable (x2) shows a significant value of t of 0.001 â‰¤ 0.05 meaning there is an influence of the product quality variable (x2) on the purchase decision variable (y) thus it can be concluded that H3 is accepted as HO rejected. The trust variable (x3) shows a significant t of 0,000 â‰¤ 0.05 meaning there is an influence of the trust variable (x3) on the decision of furniture (y) thus it can be concluded that H4 is received and HO is rejected.

Co-Authors Adi Suroso Agustin Puji Lestari Ahmad Yani Andika Krisnia Desfera Andini, Rozy Dwi Ani Sugiarti Ningsih Ardianto, Sofi Arien Anjar Puspitosari Suharso Asna Asna Bagas, Stio Desi Rahma Putri Pratiwi Dian Krisnawati Dianawati Suryaningtyas Dwi Silvi Anisah Endi Sarwoko Eris Dianawati Eris Dianawati Fahira Rizke Putri Febiana, Febiana Firdaus, Riril Mardiana Hidayat, Candra Wahyu Hori Andayani Iâ€™if Pravita Sari Ikhsan, Muhamad Nur Ilham Bima Indrawati, Teresia Intan Permatasari Irma Irma Tyasari Kowiyanto Kowiyanto, Kowiyanto Lilik Andriani Lilik Kustiani Mohammad Ahsan Mohammad fakhruddin mudzakkir Mohammad Fakhruddin Mudzakkir, Mohammad Fakhruddin Muhammad Arofi Nur Farida Nuraini Khusnul Khotimah Patridina, Esa P.B.G.G. Puspitosari, Arien Anjar Putra, Yoan Santosa Rahaju, Rahaju Rikardus Jeharut Riki Setiawan Rita Indah Mustikowati Rohani Wona Rusno Rusno Rusno Rusno Siti Mahfudhotin Siti Nur Aini Suwanti, Vivi Tatik Retno Murniasih Wahyu Nur Jannah Yudiono, Udik Yulianti & Ninik Indawati Hartatik Yulita Dwi Maulani

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