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All Journal Jurnal Ilmu Komunikasi Transformasi: Jurnal Pengabdian Masyarakat Jurnal ASPIKOM Jurnal Noken: Ilmu-Ilmu Sosial Jurnal Profetik LINIMASA: JURNAL ILMU KOMUNIKASI Communications JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ilmu Komunikasi Proceeding ISETH (International Summit on Science, Technology, and Humanity) Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Riwayat: Educational Journal of History and Humanities Lentera: Jurnal Ilmu Dakwah dan Komunikasi
Lelita Azaria Rahmadiva
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Expanding The Boundaries of Tolerance in Indonesia Bono Setyo; M. Iqbal Sultan; Lelita Azaria Rahmadiva; Muhammad Syarkawi
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 9, No.02 (2025): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v9i02.11664

Abstract

Conflict originates from differences that develop in society. These differences include gender, ethnicity, nationality, culture, social and economic strata, politics, religion, and beliefs, including religious sects. This study aims to determine the resolution of conflicts arising from differences in khilafah between Sunni and Wahhabi schools in East Lombok, Indonesia. This research uses a qualitative approach. Researchers obtain both primary and secondary data related to the problem by going directly to the research object (field research). Data collection techniques included observation, interviews, and documentation for qualitative data analysis in this study, using the flow model proposed by Miles and Huberman. The study's results show differences between the Sunni and Wahhabi schools of thought that developed in the village of Bebidas, Wanasaba, East Lombok, where adherents of each school hold that their respective religions' teachings and practices are authentic. This difference in understanding and practice of religion is the source of conflict. Conflict resolution is necessary to identify solutions that prevent or minimise disputes, thereby avoiding escalation to physical violence. Among other things, disputes are handled through negotiation, mediation, arbitration, and by the local village government. Additionally, efforts were made to resolve the conflict by raising the tolerance threshold between the parties. This finding also has implications for conflicts originating from other differences that develop in society. Researchers also emphasise the importance of conducting research from multiple scientific perspectives.
Mapping Hoax Themes During The Early PPKM Darurat Policy in Indonesia Lelita Azaria Rahmadiva; Bono Setyo; Siantari Rihartono
Communications Vol. 6 No. 2 (2024): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.6.2.1

Abstract

The development of information and communication technology has indeed provided convenience in handling Covid-19. On the other hand, this condition has an unexpected impact, namely the infodemic. The infodemic phenomenon is caused by exposure of a large amount of information that allows true and false information to be accessed. It becomes a problem when these hoaxes become a reference for the public in handling COVID-19. This research aims to map the hoax themes that most frequently emerged during the emergency PPRM period, and analyze the causes of hoaxes circulating massively during the pandemic. This study will further discuss hoax themes during the early PPKM Darurat Covid-19 Outbreak Policy from 1st - 12th July 2021. The online qualitative approach is used as a tool to view and analyze this phenomenon. The hoaxes analyzed came from Cekfakta.com which is a hoax verification portal in Indonesia. Hoaxes that were informed on the portal were then collected and analyzed for themes, sources. The results of this research show that social media becomes the main source of hoax circulation. There are three major theme trends that become hoaxes in the early PPKM Darurat in Indonesia, namely politics, health, and religion. There are three things that affect the masiv spread of hoaxes, namely: 1) Community culture, 2) The development of digital technology, 3) Low media literacy. Two recommendations that can be given through this research are digital literacy in society, and the development of tabayyun, namely checking and rechecking information before it is received and distributed.
Analisis Personal Branding: Kesuksesan Pembawaan Cerita Kisah Horor Wawak Nadia Omara di YouTube Dinar Cahya Nurani; Lelita Azaria Rahmadiva
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5328

Abstract

Nadia Omara is recognized as a prominent YouTuber in the horror storytelling genre through her unique series Kisah Horor Wawak (KHW). This series stands out with its distinctive style, setting her apart from other horror storytellers. Her strong regional accent and storytelling style which is both entertaining and suspenseful make her a compelling subject of study. This research aims to explore how Nadia Omara applies personal branding strategies to achieve success in delivering horror narratives on her YouTube channel. A qualitative approach is used, employing methods such as observation, media analysis, and documentation. Data analysis is conducted using source triangulation and validity triangulation to ensure accuracy and depth. The findings reveal that Nadia’s consistent use of personal branding based on the eight elements of Montoya’s (2003) namely Specialization, Leadership, Personality, Difference, Visibility, Unity, Resilience and Good Name, theory plays a crucial role in her success. She has built a strong, authentic, and trustworthy image that resonates with the audience, establishing her as a well-known horror storyteller on YouTube. This study focuses on the analysis of three of her most viewed KHW videos. Future research is recommended to examine Nadia’s content from different perspectives, such as audience analysis, to further assess the effectiveness of her personal branding.
Analyzing By.U’s #CumaKamuYangBisa Digital PR Campaign in Building Generation Z Brand Awareness on TikTok Sapta Aprilia; Lelita Azaria Rahmadiva
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7602

Abstract

Purpose: Generation Z increasingly perceives brands as symbolic identities rather than mere providers of products or services, pushing telecommunications companies to move beyond price competition and adopt narrative-driven digital PR strategies on platforms such as TikTok. This research investigates the construction of messages in the By.U Provider digital PR campaign #CumaKamuYangBisa on TikTok. It employs Roland Barthes' semiotic framework to analyze its implications for enhancing brand awareness among Generation Z. Methodology: The study adopts a descriptive qualitative approach, applying Barthes' three layers of meaning in semiotic analysis, namely denotation, connotation, and myth. This Research analyze 11 videos from the #CumaKamuYangBisa digital PR campaign published by @by.u account on TikTok in August 2023. The analysis focus on four message elements: message theme, language style, emotional tone, and visual elements. Results: The digital PR campaign shows a progressive message theme that transitioned from product introduction to emotional integration. It employed an authentic language style resonating with Gen Z communication codes, showcased a variety of emotional tones ranging from comedic to dramatic, and maintained visual consistency through a light blue color palette. The application of Barthes' three layers of meaning indicates that the campaign constructs the brand myth of "a friend who understands Gen Z's digital identity." Applications/Originality/Value: This research addresses a gap in the literature by integrating Barthes' semiotics into the analysis of digital PR campaigns conducted by telecommunications providers on the TikTok platform, an area that remains relatively underexplored in Indonesian digital communication studies.
Image Restoration on TikTok during a Policy Controversy: A Content Analysis on the Free Nutritious Meals Program Nasywa Muswanda Maqbulloh; Lelita Azaria Rahmadiva
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7638

Abstract

Purpose: This study aims to analyze the image restoration strategies employed by the TikTok account @partaigerindra to restore President Prabowo Subianto's public image during the controversy surrounding the Makan Bergizi Gratis (MBG) Program. Methodology: A qualitative approach is used with a content analysis method based on Benoit's Image Restoration Theory. The data consist of nine TikTok videos related to the MBG program uploaded between January and October 2025. Results: The findings reveal seven image restoration strategies: corrective action, transcendence, mortification, good intentions, bolstering, compensation, and accident. These strategies were communicated through narratives of program evaluation and improvement, public apologies, the promotion of the program's economic and social benefits, the highlighting of program achievements, assistance for affected victims, and the framing of incidents as unexpected events.Applications/Originality/Value: This study extends the application of Image Restoration Theory by examining how a political party uses TikTok to restore the image of a political leader during a public policy controversy. It demonstrates that image restoration is constructed through the integration of verbal, visual, and symbolic narratives to maintain policy legitimacy during a crisis.
Challenges of City Branding Implementation in Local Government Klaten Regency, Indonesia Septi Rahmawati; Lelita Azaria Rahmadiva
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7640

Abstract

Purpose: This study examines the implementation of city branding in Klaten Regency from a government communication perspective. Although city branding has been widely recognised as a strategy for promoting tourism and regional competitiveness, limited attention has been given to how government communication shapes regional identity. To address this gap, the study applies Kavaratzis' (2008) city branding framework.Methodology: A qualitative approach with purposive sampling was employed. Data were collected through in-depth interviews with four informants representing the local government, a university student, and cultural community, supported by observation and document analysis. The data were analysed using Kavaratzis' (2008) framework, covering research, planning, implementation, and communication, and validated through source triangulation.Results: City branding in Klaten Regency has not yet been implemented as an integrated strategy. Research remains focused on public services rather than place identity, while planning lacks an official brand book and branding governance mechanism. Consequently, branding is fragmented across Regional Apparatus Organizations (OPDs). Although digital communication has strengthened transparency and public engagement, it mainly promotes the Regent and government performance instead of Klaten's cultural heritage, tourism assets, and regional identity.Applications/Originality/Value: This study demonstrates that fragmented branding governance constrains the integration of research, planning, implementation, and communication. The findings highlight the importance of coordinated governance, official branding guidelines, and consistent government communication in developing a sustainable regional identity, while providing practical recommendations for local governments.
Co-Authors Bono Setyo Bono Setyo Bono Setyo Bono Setyo Dian Purworini Dina Ruslanjari Dinar Cahya Nurani Edy Purwo Saputro Endang Wahyu Pamungkas Infantri, Riski Saeful Khoiro Ummatin M Iqbal Sultan M. Iqbal Sultan Maryam Muhammad Syarkawi Nabila Alysa Rahma Surya Naidoo, Gedala Mulliah Nasywa Muswanda Maqbulloh Prinogya, Naufal Hisyam Puspita Sari, Dela Raya, Alia Bihrajihant Raya, Alia Bihrajihant Rona Rizkhy Bunga Chasana Sapta Aprilia Septi Rahmawati Siantari Rihartono Sidiq Setyawan Wakhyuningtyas, Harini Wili Astuti Yanti Haryanti