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All Journal MetaKom : Jurnal Kajian Komunikasi Jurnal Studi Komunikasi dan Media Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Studi Komunikasi Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Dinamika UMT Source: Jurnal Ilmu Komunikasi Jurnal Abdimas Komunikasi dan Bahasa Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Ilmu Sosial dan Humaniora Mamangan Social Science Journal Jurnal Bisnis dan Komunikasi Digital INTERACTION Communication Studies Journal International Journal of Education, Vocational and Social Science Jurnal Ilmu Komunikasi
Mirza Shahreza
Universitas Muhammadiyah Tangerang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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KOMUNIKASI ANTAR BUDAYA ANTARA KARYAWAN PRIBUMI DENGAN KARYAWAN ETNIS TIONGHOA DI PERUSAHAAN PT. STAR LIGHTS INDONESIA Rahmah, Ade; Isbandi, Fitri Susiswani; Purwanto, Eko; Shahreza, Mirza; Faizah, Munziatul
Jurnal Dinamika UMT Vol 8, No 2 (2023)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dinamika.v8i2.10354

Abstract

This research focuses on communication problems that occur between two ethnic groups, namely Chinese and indigenous, in the context of cross-cultural communication between Chinese and indigenous ethnic groups. This study uses a qualitative descriptive method to dig deeper into the barriers to cross-cultural communication that occur. The theories that form the basis of this research are the theory of communication, interpersonal communication, cross-cultural communication, cross-cultural communication barriers, social interaction, plural society, ethnicity, ethnic Chinese, and natives. The informants or informants in this study consisted of 4 people, namely 2 natives and 2 ethnic Chinese who lived nearby at PT.Star Lights Indonesia. Data collection methods used are in-depth interviews (depth interviews) and observation. The collected data were then analyzed using qualitative methods. The results of the research show that there are obstacles in cross-cultural communication between ethnic Chinese and natives in the context of cross-cultural communication at PT.Star Lights Indonesia. Several factors affecting communication barriers include ethnocentrism towards ethnic Chinese. These factors lead to barriers in cross-cultural communication between the two ethnic groups. Thus, this study provides a deeper understanding of the complexity of interactions between different ethnic groups in communicating in the research area.  AbstrakPenelitian ini berfokus pada permasalahan komunikasi yang terjadi antara dua kelompok etnis, yaitu Tionghoa dan pribumi, dalam konteks komunikasi antar budaya antara etnis tionghoa dengan etnis pribumi. Penelitian ini menggunakan metode deskriptif kualitatif untuk menggali lebih dalam tentang hambatanhambatan komunikasi antar budaya yang terjadi.Teori-teori yang menjadi dasar penelitian ini adalah teori komunikasi, komunikasi antar pribadi, komunikasi lintas budaya, hambatan komunikasi lintas budaya, interaksi sosial, masyarakat majemuk, etnis, etnis Tionghoa, dan pribumi. Narasumber atau informan dalam penelitian ini terdiri dari 4 orang, yaitu 2 pribumi dan 2 orang etnis Tionghoa yang tinggal berdekatan di PT.Star Lights Indonesia.Metode pengumpulan data yang digunakan adalah wawancara mendalam (depth interview) dan observasi. Data yang terkumpul kemudian dianalisis dengan menggunakan metode kualitatif. Hasil penelitian menunjukkan adanya hambatan-hambatan dalam komunikasi lintas budaya antara etnis Tionghoa dan pribumi dalam konteks komunikasi lintas budaya di PT.Star Lights Indonesia.Beberapa faktor hambatan komunikasi yang memengaruhi meliputi etnosentrisme terhadap etnis Tionghoa. Faktor-faktor ini menyebabkan terjadinya hambatan dalam komunikasi antar budaya antara dua kelompok etnis tersebut. Dengan demikian, penelitian ini memberikan pemahaman lebih mendalam tentang kompleksitas interaksi antara kelompok etnis yang berbeda dalam berkomunikasi di wilayah penelitian.
Expressions of Cultural Communication in the Use of Songket in Palembang Wedding Customs Widiyanarti, Tantry; Shahreza, Mirza; Irwan, Irwan; Felia, Vira Wera
International Journal of Education, Vocational and Social Science Vol. 1 No. 01 (2022): NOVEMBER, International Journal of Education, Vocational and Social Science (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v1i01.48

Abstract

As one of the Intangible Cultural Heritage (WBTb) owned by Indonesia, songket, especially Palembang's songket, is a cultural heritage that must be preserved. In addition to having noble values and high aesthetics, when worn in formal events such as weddings, songket is also a medium for conveying messages that are shown in Palembang wedding customs. The purpose of this study is to find out how the symbolic form of songket communication , its meaning conveyed in Palembang wedding customs and what kind of expressions it showed, with descriptive-qualitative method. The result of this study is that songket is used to communicate symbolically at several stages in Palembang wedding customs, such as in the mandik , n yenggong/ berasan , proposing & m utus k ato and also in mupload (wedding ceremony). Symbolic forms and expressions that show are happiness, sadness, interest, approval and also appreciation and prestige. Furthermore, there's an invention that shows songket in its manufacture gets innovation by using Machine Weaving Tools (ATM), thanks to this innovation other creations from songket have been created, such as songket souvenirs.
Pengaruh Marketing Public Relations terhadap Kepercayaan Konsumen Starbucks Coffee Pamulang (Periode Mei 2024) Kurnia, Kafi; Nita, Raden; Purwanto, Eko; El Yana, Korry; Shahreza, Mirza
Jurnal Bisnis dan Komunikasi Digital Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v1i4.3166

Abstract

Berkembangnya usaha restoran di Indonesia menjadi daya tarik dalam persaingan bisnis. Saat ini diketahui banyak restoran di Indonesia menyediakan menu kopi atau specialitynya adalah kopi. Salah satu perusahaan kopi yang cukup besar dan populer dikenal adalah Starbucks Coffee. Kedai Starbucks mengalami tantangan yang bukan lagi hanya datang dari kompetitor lokal namun adanya sentimen negatif akibat konflik yang terjadi di Timur Tengah dimana masyarakat di penjuru dunia menyuarakan kampanye boikot produk yang dianggap pro Israel dan Starbucks masuk ke dalam daftar merek tersebut. Situasi terkini tidak bisa dipungkiri mempengaruhi kepercayaan konsumen terhadap brand Starbucks. Dalam hal ini Starbucks memahami penting sekali bila suatu perusahaan memiliki reputasi yang baik. Mengembalikan kepercayaan konsumen pada krisis ini idealnya dapat dilakukan dengan pendekatan marketing public relations. Tujuan dari penelitian ini mengetahui apakah terdapat pengaruh antara Marketing Public Relations dengan kepercayaan konsumen Starbucks Coffee Pamulang selama periode Mei 2024. Menggunakan metode penelitian kuantitatif dengan pendekatan survei, peneliti mengambil data melalui 97 responden dari konsumen Starbucks Coffee yang berada di kawasan Pamulang, Tangerang Selatan. Peneliti melakukan analisis data menggunakan analisis regresi sederhana untuk mengetahui jawaban dari hipotesa penelitian. Hasil penelitian menunjukkan bahwa marketing public relations berpengaruh positif terhadap kepercayaan konsumen.
STRATEGI KOMUNIKASI PEMASARAN BADAN USAHA MILIK MASJID JAMI' AL-UKHUWAH PALEM SEMI BENCONGAN KELAPA DUA DALAM MENINGKATKAN KEMANDIRIAN EKONOMI Robiah, Muhamad Dwi Septian; Shahreza, Mirza
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i1.10010

Abstract

Penelitian ini dilakukan dengan tujuan utama untuk mengetahui strategi dan kendala komunikasi pemasaran yang diterapkan oleh Badan Usaha Milik Masjid Jami’ Al-Ukhuwah. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Penelitian ini mengungkapkan penerapan beragam strategi Komunikasi Pemasaran yang cocok untuk berbagai situasi, penggunaan poster, promosi penjualan, hubungan masyarakat, penjualan online, dan penjualan langsung. Sehubungan dengan hal tersebut, tantangan yang dihadapi adalah adanya pegawai yang kinerjanya kurang optimal sehingga mempengaruhi efektivitas beberapa strategi yang diterapkan.
Peran Komunikasi dalam Program Aksi Pelajar terhadap Iklim 2024 menuju Net-Zero Emissions 2050 Sam’iyah, Sam’iyah; Ghanistyana, Lathifa Prima; Shahreza, Mirza; Isbandi, Fitri Susiswani
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5108

Abstract

Climate change has become a global issue that demands the active involvement of younger generations. In line with the 2050 Net Zero Emission target, the Central Leadership of Ikatan Pelajar Muhammadiyah (IPM), through its Environmental Affairs Division, organized the Aksi Pelajar untuk Iklim 2024 (Student Action for Climate 2024) as an effort to enhance student participation in climate change mitigation and adaptation. This study aims to analyze the implementation of the program, identify its challenges, and formulate strategic solutions to improve its effectiveness. The research employs a qualitative approach through in-depth interviews with central IPM leaders and participants, as well as observations during the kick-off event held in Kota Karang, Teluk Betung District, Bandar Lampung. The analysis refers to the Diffusion of Innovations Theory to understand how climate action ideas are disseminated among Muhammadiyah students. The findings indicate that the program effectively increases student awareness and participation and has the potential to shape agents of change in supporting the Net Zero Emission target. However, challenges remain in terms of coordination, funding, and program sustainability, which require further attention. Theoretically, this study strengthens the application of the Diffusion of Innovations Theory within the context of student-based environmental education. Practically, the findings provide recommendations for youth organizations and educational institutions in developing more inclusive, sustainable, and impactful climate action models.
WhatsApp and green activism: a netnography of mobilisation and engagement Shahreza, Mirza; Basit, Abdul
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10253

Abstract

This study analysed the role of WhatsApp in mobilising environmental activist communities in the Ciputat Subdistrict, South Tangerang. WhatsApp has become the primary communication platform for disseminating information, coordinating activities, and fostering community engagement. This research employs a qualitative approach using netnography. Data were collected through in-depth interviews with 13 informants, comprising community leaders, members, and government representatives, as well as participant observation within the community’s WhatsApp group over a three-month period, from May to July 2024. The findings indicate that WhatsApp is effective for the rapid dissemination of critical information, such as environmental clean-up schedules, illegal dumping alerts, policy updates, and educational materials on waste management. WhatsApp also facilitates open discussions by providing a space for members to share opinions, personal experiences, and collaboratively develop action plans through group chats, multimedia sharing, and polls. However, several challenges were identified, including information overload, limited responsiveness from some members, constraints in facilitating in-depth discussions, and technical barriers such as unstable internet connectivity. Despite these obstacles, WhatsApp plays a significant role in strengthening social bonds among community members and fostering collaboration with local government authorities. This study concludes that WhatsApp can serve as an effective tool to support environmental movements at both local and national levels. Its effectiveness could be further enhanced by integrating other communication platforms to meet their existing limitations.
Mengatasi Permasalahan dalam Penyaluran Bansos Berdasarkan Unsur-Unsur Komunikasinya Sopian Sopian; R Hiru Muhammad; Asep Rahman Umbara; Mirza Shahreza
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7636

Abstract

Social assistance programs often face problems. The purpose of this study is to identify causes of these problems and solutions, primarily related to communication elements that accompany program implementation. This qualitative descriptive research uses a literature review. Data are analyzed to answer the objectives. The results showed that problems in the social assistance program are essentially due to poor data integration and integrity, weak oversight systems, corruption, and political intervention. In the communication element, these problems are included in the environmental element (from bureaucracy, data, and systems that are also problematic). The problems in this element trigger problems in other communication components, which are: the communicators, messages, channels, receivers, and effects. Its each solution: digitalization procedures, real-time data synchronization, transparency, law enforcement; improving integrity, ethics, and data understanding of service communicators in the field; information must be clear, open, persuasive, and educational regarding rights and assistance procedures; integration of digital channels and personal channels; encourage a proactive public and take firm action against laws; strive for a positive impact on social assistance recipients. The research recommends a communication strategy model for social assistance distribution, taking into account each element of communication.
Pendampingan Masyarakat dalam Pengelolaan Sampah Berbasis Edukasi dan Komunikasi Lingkungan di Irigasi Sipon Kota Tangerang Ade Rahmah; Mirza Shahreza
Jurnal Abdimas Komunikasi dan Bahasa Vol. 6 No. 1 (2026): Juni
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v6i1.13190

Abstract

Pembuangan sampah sembarangan di sepanjang Jalan Irigasi Sipon, Kecamatan Cipondoh, Kota Tangerang, menjadi masalah lingkungan yang mengganggu estetika, kesehatan masyarakat, dan keberlanjutan lingkungan. Penelitian ini menganalisis strategi komunikasi untuk mengubah perilaku masyarakat terkait masalah tersebut dengan menggunakan pendekatan kualitatif melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa edukasi lingkungan, komunikasi yang efektif, serta keterlibatan aktif masyarakat yang didukung oleh peran pemerintah dapat menciptakan perubahan perilaku yang berkelanjutan. Selain itu, pemanfaatan media komunikasi yang tepat dan program sosialisasi yang berkelanjutan terbukti mampu meningkatkan kesadaran masyarakat terhadap pentingnya menjaga kebersihan lingkungan. Strategi berbasis partisipasi masyarakat juga berkontribusi dalam mendukung pengelolaan sampah, meningkatkan kesehatan masyarakat, dan mendorong pembangunan berkelanjutan di kawasan perkotaan secara lebih efektif.  Littering along Jalan Irigasi Sipon, Cipondoh District, Tangerang City, has become an environmental problem that disrupts aesthetics, public health, and environmental sustainability. This study analyzes communication strategies to change community behavior related to this issue using a qualitative approach through interviews, observations, and documentation. The findings indicate that environmental education, effective communication, and active community involvement, supported by the government's role, can create sustainable behavioral change. In addition, the use of appropriate communication media and continuous socialization programs has been proven to increase public awareness of the importance of maintaining environmental cleanliness. Community participation-based strategies also contribute to supporting waste management, improving public health, and promoting sustainable development in urban areas more effectively.
Ethnography of Communication in Empowering Women Farmers’ Group in Sodong Village Eko Purwanto; Mirza Shahreza; Ade Rahmah; Umar Farisal
LONTAR: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2026): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v14i1.12033

Abstract

This study aims to describe and analyze communication activities in the empowerment of the Women Farmers Group (KWT) in Sodong Village, Tangerang Regency. While previous studies on KWT often emphasize economic outcomes or program evaluations, there is a research gap concerning the strategic role of communication as a vehicle for social change embedded in local cultural contexts and gender relations. This research employs a qualitative approach with the ethnography of communication as the theoretical basis, utilizing Dell Hymes’ SPEAKING model to examine verbal and non-verbal interaction patterns. Data were collected through in-depth interviews, FGDs, and participant observation. The findings reveal that empowerment communication is structured through eight SPEAKING components, characterized by a familial atmosphere (key) in social spaces like Saung Kebun (setting), which fosters trust and openness. The participatory patterns effectively facilitate the diffusion of agricultural innovations and enhance social solidarity. This study contributes to the literature on community-based development by integrating communication, gender, and rural development perspectives, offering a strategic model for realizing sustainable Food Self-Sufficient Villages through inclusive collaboration.
Analysis of Communication System for Community Empowerment Based on Integrated Plant Management Implementation Movement Program (GPPTT) Selly Oktarina; Norhazlina Fairuz Musa Kutty; Eko Purwanto; Mirza Shahreza; Abdul Basit
Jurnal Mamangan Vol 12, No 2 (2023): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.6655

Abstract

Empowerment communication is important so the people become empowered through effective communication. The effectiveness of communication is inseparable from the role of the institutions involved in program implementation. This study aims to analyze the communication system in empowering the community the “jajar legowo” cropping system in the Integrated Plant Management Implementation Movement (GPPTT) program. The theory used in this study is the adoption of innovation. The research method is qualitative in nature, namely based on the results of field observations supported by literature studies of related journals. Data were analyzed descriptively by providing understanding and explanation so that it was easy to understand. The focus of the study was carried out in Ogan Ilir Regency, South Sumatra, as one of the implementers of the GPPTT and as a Food Barn. The communication system based on black box analysis shows that community empowerment based on the GPPTT Program is good, it is carried out based on five elements consisting of environmental input, controlled input, uncontrolled input, desired input and unwanted input. The pattern of analysis of the GPPTT program system is based on the existence of GPPPT policies, empowerment strategies and technical guidelines that affect the empowerment of farmers in adopting the jajar legowo cropping system so as to produce a paradigm shift in empowerment communication. A community empowerment communication system based on the GPPTT program based on black box analysis is a problem solving solution for farmers to adopt technology to be independent.
Co-Authors Abdul Basit Abdul Basit Ade Rahmah Ana Kuswanti Anna Gustina Zainal Anna Gustina Zainal Asep Rahman Umbara Basit, Abdul Dwi Retno Hapsari, Dwi Retno Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto El Yana, Korry Erik Setiawan Faizah, Munziatul Farisal, Umar Felia, Vira Wera Hadi Susilo Arifin Hanafi Saputra Hani Magfiroh Nur Ratmah Hidayah, Ahmad Ikhfi Imaniah Irwan Irwan Irwan Irwan Isbandi, Fitri Susiswani Kurnia, Kafi Lathifa Prima Ghanistyana, Lathifa Prima Lusiana Setianti Lusiana Setianti Nita, Raden Norhazlina Fairuz Musa Kutty R Hiru Muhammad Rahmah, Ade Robiah, Muhamad Dwi Septian Sam’iyah, Sam’iyah Selly Oktarina Selly Oktarina Selly Oktarina Sopian Sopian Tantry Widiyanarti Tantry Widiyanarti Tantry Widiyanarti, Tantry Umar Farisal Yenni Melia