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All Journal MetaKom : Jurnal Kajian Komunikasi Jurnal Studi Komunikasi dan Media Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Studi Komunikasi Nyimak: Journal of Communication Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Dinamika UMT Source: Jurnal Ilmu Komunikasi Indonesian Collaboration Journal of Community Services (ICJCS) Mamangan Social Science Journal Jurnal Bisnis dan Komunikasi Digital INTERACTION Communication Studies Journal International Journal of Education, Vocational and Social Science Jurnal Ilmu Komunikasi
Mirza Shahreza
Universitas Muhammadiyah Tangerang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Communication media types for optimising yards in achieving family food security Selly Oktarina; Eko Purwanto; Abdul Basit; Mirza Shahreza
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6605

Abstract

Food security, particularly at the family level, is closely linked to women farmers' effective utilisation of yards. This study emphasises the significance of communication media as valuable sources of information for optimising yard spaces. Various forms of communication media, including forums, electronic, digital, and print media, play a crucial role in this context. The research employs a quantitative approach with qualitative data, adhering to a post-positivistic paradigm. Cluster sampling was used, involving 103 women farmers as the sample group. Quantitative data processing and analysis were performed using the scoring and descriptive methods. The findings reveal that direct communication methods, such as consulting neighbours, family members, fellow farmers within women's groups, and external contacts, are preferred by women farmers. Indirect communication via forums like WhatsApp (WA) meetings also serves as an essential platform for discussions, information exchange, and sharing experiences related to yard utilisation.
Model Komunikasi Pembangunan dalam Penguatan Ketahanan Pangan Berkelanjutan di Pedesaan Purwanto, Eko; Farisal, Umar; Shahreza, Mirza; Rahmah, Ade; Isbandi, Fitri Susiswani
Interaction Communication Studies Journal Vol. 2 No. 1 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i1.3849

Abstract

Komunikasi pembangunan memiliki peran krusial dalam memperkuat ketahanan pangan dengan memfasilitasi pertukaran informasi, mendorong kolaborasi, dan meningkatkan pemberdayaan masyarakat. Penelitian ini bertujuan untuk mengkaji model komunikasi pembangunan dalam upaya penguatan ketahanan pangan berkelanjutan di wilayah pedesaan. Mengacu pada teori Julia T. Wood (2015), penelitian ini menggunakan pendekatan kualitatif melalui studi literatur. Hasil penelitian menunjukkan bahwa model komunikasi transaksional yang dikemukakan oleh Julia T. Wood (2015) dapat menjadi pendekatan efektif dalam komunikasi pembangunan terkait ketahanan pangan berkelanjutan. Pendekatan komunikasi yang menekankan interaksi dua arah, mempertimbangkan pengalaman petani, mengatasi hambatan komunikasi, serta memperhitungkan konteks sosial dan budaya berkontribusi pada peningkatan efektivitas program ketahanan pangan di pedesaan. Oleh karena itu, diperlukan strategi komunikasi yang lebih partisipatif, inklusif, dan berorientasi pada kebutuhan lokal untuk memastikan keberlanjutan program ketahanan pangan.
KOMUNIKASI ANTAR BUDAYA ANTARA KARYAWAN PRIBUMI DENGAN KARYAWAN ETNIS TIONGHOA DI PERUSAHAAN PT. STAR LIGHTS INDONESIA Rahmah, Ade; Isbandi, Fitri Susiswani; Purwanto, Eko; Shahreza, Mirza; Faizah, Munziatul
Jurnal Dinamika UMT Vol 8, No 2 (2023)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dinamika.v8i2.10354

Abstract

This research focuses on communication problems that occur between two ethnic groups, namely Chinese and indigenous, in the context of cross-cultural communication between Chinese and indigenous ethnic groups. This study uses a qualitative descriptive method to dig deeper into the barriers to cross-cultural communication that occur. The theories that form the basis of this research are the theory of communication, interpersonal communication, cross-cultural communication, cross-cultural communication barriers, social interaction, plural society, ethnicity, ethnic Chinese, and natives. The informants or informants in this study consisted of 4 people, namely 2 natives and 2 ethnic Chinese who lived nearby at PT.Star Lights Indonesia. Data collection methods used are in-depth interviews (depth interviews) and observation. The collected data were then analyzed using qualitative methods. The results of the research show that there are obstacles in cross-cultural communication between ethnic Chinese and natives in the context of cross-cultural communication at PT.Star Lights Indonesia. Several factors affecting communication barriers include ethnocentrism towards ethnic Chinese. These factors lead to barriers in cross-cultural communication between the two ethnic groups. Thus, this study provides a deeper understanding of the complexity of interactions between different ethnic groups in communicating in the research area.  AbstrakPenelitian ini berfokus pada permasalahan komunikasi yang terjadi antara dua kelompok etnis, yaitu Tionghoa dan pribumi, dalam konteks komunikasi antar budaya antara etnis tionghoa dengan etnis pribumi. Penelitian ini menggunakan metode deskriptif kualitatif untuk menggali lebih dalam tentang hambatanhambatan komunikasi antar budaya yang terjadi.Teori-teori yang menjadi dasar penelitian ini adalah teori komunikasi, komunikasi antar pribadi, komunikasi lintas budaya, hambatan komunikasi lintas budaya, interaksi sosial, masyarakat majemuk, etnis, etnis Tionghoa, dan pribumi. Narasumber atau informan dalam penelitian ini terdiri dari 4 orang, yaitu 2 pribumi dan 2 orang etnis Tionghoa yang tinggal berdekatan di PT.Star Lights Indonesia.Metode pengumpulan data yang digunakan adalah wawancara mendalam (depth interview) dan observasi. Data yang terkumpul kemudian dianalisis dengan menggunakan metode kualitatif. Hasil penelitian menunjukkan adanya hambatan-hambatan dalam komunikasi lintas budaya antara etnis Tionghoa dan pribumi dalam konteks komunikasi lintas budaya di PT.Star Lights Indonesia.Beberapa faktor hambatan komunikasi yang memengaruhi meliputi etnosentrisme terhadap etnis Tionghoa. Faktor-faktor ini menyebabkan terjadinya hambatan dalam komunikasi antar budaya antara dua kelompok etnis tersebut. Dengan demikian, penelitian ini memberikan pemahaman lebih mendalam tentang kompleksitas interaksi antara kelompok etnis yang berbeda dalam berkomunikasi di wilayah penelitian.
Expressions of Cultural Communication in the Use of Songket in Palembang Wedding Customs Widiyanarti, Tantry; Shahreza, Mirza; Irwan, Irwan; Felia, Vira Wera
International Journal of Education, Vocational and Social Science Vol. 1 No. 01 (2022): NOVEMBER, International Journal of Education, Vocational and Social Science (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v1i01.48

Abstract

As one of the Intangible Cultural Heritage (WBTb) owned by Indonesia, songket, especially Palembang's songket, is a cultural heritage that must be preserved. In addition to having noble values and high aesthetics, when worn in formal events such as weddings, songket is also a medium for conveying messages that are shown in Palembang wedding customs. The purpose of this study is to find out how the symbolic form of songket communication , its meaning conveyed in Palembang wedding customs and what kind of expressions it showed, with descriptive-qualitative method. The result of this study is that songket is used to communicate symbolically at several stages in Palembang wedding customs, such as in the mandik , n yenggong/ berasan , proposing & m utus k ato and also in mupload (wedding ceremony). Symbolic forms and expressions that show are happiness, sadness, interest, approval and also appreciation and prestige. Furthermore, there's an invention that shows songket in its manufacture gets innovation by using Machine Weaving Tools (ATM), thanks to this innovation other creations from songket have been created, such as songket souvenirs.
Pengaruh Marketing Public Relations terhadap Kepercayaan Konsumen Starbucks Coffee Pamulang (Periode Mei 2024) Kurnia, Kafi; Nita, Raden; Purwanto, Eko; El Yana, Korry; Shahreza, Mirza
Jurnal Bisnis dan Komunikasi Digital Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v1i4.3166

Abstract

Berkembangnya usaha restoran di Indonesia menjadi daya tarik dalam persaingan bisnis. Saat ini diketahui banyak restoran di Indonesia menyediakan menu kopi atau specialitynya adalah kopi. Salah satu perusahaan kopi yang cukup besar dan populer dikenal adalah Starbucks Coffee. Kedai Starbucks mengalami tantangan yang bukan lagi hanya datang dari kompetitor lokal namun adanya sentimen negatif akibat konflik yang terjadi di Timur Tengah dimana masyarakat di penjuru dunia menyuarakan kampanye boikot produk yang dianggap pro Israel dan Starbucks masuk ke dalam daftar merek tersebut. Situasi terkini tidak bisa dipungkiri mempengaruhi kepercayaan konsumen terhadap brand Starbucks. Dalam hal ini Starbucks memahami penting sekali bila suatu perusahaan memiliki reputasi yang baik. Mengembalikan kepercayaan konsumen pada krisis ini idealnya dapat dilakukan dengan pendekatan marketing public relations. Tujuan dari penelitian ini mengetahui apakah terdapat pengaruh antara Marketing Public Relations dengan kepercayaan konsumen Starbucks Coffee Pamulang selama periode Mei 2024. Menggunakan metode penelitian kuantitatif dengan pendekatan survei, peneliti mengambil data melalui 97 responden dari konsumen Starbucks Coffee yang berada di kawasan Pamulang, Tangerang Selatan. Peneliti melakukan analisis data menggunakan analisis regresi sederhana untuk mengetahui jawaban dari hipotesa penelitian. Hasil penelitian menunjukkan bahwa marketing public relations berpengaruh positif terhadap kepercayaan konsumen.
STRATEGI KOMUNIKASI PEMASARAN BADAN USAHA MILIK MASJID JAMI' AL-UKHUWAH PALEM SEMI BENCONGAN KELAPA DUA DALAM MENINGKATKAN KEMANDIRIAN EKONOMI Robiah, Muhamad Dwi Septian; Shahreza, Mirza
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i1.10010

Abstract

Penelitian ini dilakukan dengan tujuan utama untuk mengetahui strategi dan kendala komunikasi pemasaran yang diterapkan oleh Badan Usaha Milik Masjid Jami’ Al-Ukhuwah. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Penelitian ini mengungkapkan penerapan beragam strategi Komunikasi Pemasaran yang cocok untuk berbagai situasi, penggunaan poster, promosi penjualan, hubungan masyarakat, penjualan online, dan penjualan langsung. Sehubungan dengan hal tersebut, tantangan yang dihadapi adalah adanya pegawai yang kinerjanya kurang optimal sehingga mempengaruhi efektivitas beberapa strategi yang diterapkan.
Peran Komunikasi dalam Program Aksi Pelajar terhadap Iklim 2024 menuju Net-Zero Emissions 2050 Sam’iyah, Sam’iyah; Ghanistyana, Lathifa Prima; Shahreza, Mirza
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5108

Abstract

Climate change has become a global issue that demands the active involvement of younger generations. In line with the 2050 Net Zero Emission target, the Central Leadership of Ikatan Pelajar Muhammadiyah (IPM), through its Environmental Affairs Division, organized the Aksi Pelajar untuk Iklim 2024 (Student Action for Climate 2024) as an effort to enhance student participation in climate change mitigation and adaptation. This study aims to analyze the implementation of the program, identify its challenges, and formulate strategic solutions to improve its effectiveness. The research employs a qualitative approach through in-depth interviews with central IPM leaders and participants, as well as observations during the kick-off event held in Kota Karang, Teluk Betung District, Bandar Lampung. The analysis refers to the Diffusion of Innovations Theory to understand how climate action ideas are disseminated among Muhammadiyah students. The findings indicate that the program effectively increases student awareness and participation and has the potential to shape agents of change in supporting the Net Zero Emission target. However, challenges remain in terms of coordination, funding, and program sustainability, which require further attention. Theoretically, this study strengthens the application of the Diffusion of Innovations Theory within the context of student-based environmental education. Practically, the findings provide recommendations for youth organizations and educational institutions in developing more inclusive, sustainable, and impactful climate action models.
Co-Authors Abdul Basit Abdul Basit Ana Kuswanti Anna Gustina Zainal Anna Gustina Zainal Basit, Abdul Dwi Retno Hapsari, Dwi Retno Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto El Yana, Korry Erik Setiawan Faizah, Munziatul Farisal, Umar Felia, Vira Wera Hadi Susilo Arifin Hanafi Saputra Hani Magfiroh Nur Ratmah Hidayah, Ahmad Imaniah, Ikhfi Irwan Irwan Irwan Irwan Isbandi, Fitri Susiswani Kurnia, Kafi Kutty, Norhazlina Fairuz Musa Lathifa Prima Ghanistyana, Lathifa Prima Lusiana Setianti Lusiana Setianti Nita, Raden Norhazlina Fairuz Musa Kutty Rahmah, Ade Robiah, Muhamad Dwi Septian Sam’iyah, Sam’iyah Selly Oktarina Selly Oktarina Selly Oktarina Tantry Widiyanarti Tantry Widiyanarti Tantry Widiyanarti, Tantry Yenni Melia