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All Journal MetaKom : Jurnal Kajian Komunikasi Jurnal Studi Komunikasi dan Media Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Studi Komunikasi Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Dinamika UMT Source: Jurnal Ilmu Komunikasi Jurnal Abdimas Komunikasi dan Bahasa Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Ilmu Sosial dan Humaniora Mamangan Social Science Journal Jurnal Bisnis dan Komunikasi Digital INTERACTION Communication Studies Journal International Journal of Education, Vocational and Social Science Jurnal Ilmu Komunikasi
Mirza Shahreza
Universitas Muhammadiyah Tangerang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Bojong Renged Village Government Development Communication Strategy in Empowering Entrepreneurship through Thematic Village Program Ikhfi Imaniah; Eko Purwanto; Mirza Shahreza
Jurnal Mamangan Vol 12, No 2 (2023): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.7531

Abstract

The empowerment of entrepreneurship is of paramount importance in Indonesia, especially in rural areas, as an effort to enhance the well-being of the community. The thematic village program is considered one of the effective methods to facilitate entrepreneurship empowerment in rural areas. However, the success of this program greatly depends on the right communication strategies to promote and raise awareness about entrepreneurship within the community. This research aims to identify the types of effective communication strategies in building awareness and promoting the thematic village program for entrepreneurship empowerment in Bojong Renget Village. The theoretical framework used is Dell Hymes' SPEAKING framework, which will analyze the research subject from aspects such as Setting, Participants, Ends, Acts, Key, Instrumentalities, Norms, and Genre. This research employs a qualitative method with a descriptive approach. The result of this research is that the Bojong Renget Village Government is striving to enhance the economic potential and self-reliance of the community by prioritizing entrepreneurship. They involve individuals who are unemployed in the Thematic Village Program. Nevertheless, communication barriers between the village government and the village community remain a challenge in implementing entrepreneurship empowerment and the Thematic Village Program. The novelty of this research lies in its specific focus on communication strategies in entrepreneurship empowerment through the thematic village program in Bojong Renget Village.
Co-Authors Abdul Basit Abdul Basit Ade Rahmah Ana Kuswanti Anna Gustina Zainal Anna Gustina Zainal Asep Rahman Umbara Basit, Abdul Dwi Retno Hapsari, Dwi Retno Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto El Yana, Korry Erik Setiawan Faizah, Munziatul Farisal, Umar Felia, Vira Wera Hadi Susilo Arifin Hanafi Saputra Hani Magfiroh Nur Ratmah Hidayah, Ahmad Ikhfi Imaniah Irwan Irwan Irwan Irwan Isbandi, Fitri Susiswani Kurnia, Kafi Lathifa Prima Ghanistyana, Lathifa Prima Lusiana Setianti Lusiana Setianti Nita, Raden Norhazlina Fairuz Musa Kutty R Hiru Muhammad Rahmah, Ade Robiah, Muhamad Dwi Septian Sam’iyah, Sam’iyah Selly Oktarina Selly Oktarina Selly Oktarina Sopian Sopian Tantry Widiyanarti Tantry Widiyanarti Tantry Widiyanarti, Tantry Umar Farisal Yenni Melia