Garuda - Garba Rujukan Digital

Strategi Komunikasi Pemasaran Melalui Instagram : Studi Deskriptif Instagram @goalsbeautybar.id Murtiadi, Murtiadi; Kresyanto, Nadhifah Rara Puspita; Paksi , Yudha Febri Al
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.219

Marketing communication activities are efforts to communicate the company, products and services to external parties, including customers, suppliers and business partners. This study aims to describe Goalsbeautybar.id's marketing communication strategy carried out through Instagram social media. This type of research is a descriptive research with a qualitative approach. The subject of this research is the owner of goalsbeautybar.id where the informant has the authority to determine marketing communication strategies through Instagram social media. This data collection technique by observing, interviewing and documentation. Processing methods and data analysis were carried out at the same time during the research process. The process of data analysis in this study the authors use primary data and secondary data. The results of the study show that goalsbeautybar.id carries out a marketing communication strategy by utilizing Instagram social media to introduce their business, influence consumers and increase sales by implementing five components in conducting marketing communications.

Memahami Pengalaman Body Shaming Pada Selebriti Instagram: (Studi Fenomenologi Selebriti Agiskakhansa) Trimilda Shopiyah, Annur; Murtiadi, Murtiadi; Al Paksi, Yudha Febri
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.221

The concept of ideal standardization is raised by the physical variations present in each individual. The purpose of this study is to comprehend the experiences of Instagram celebrities who have been subjected to body-shaming. A phenomenological approach and descriptive qualitative research techniques are used in this study. In contrast, phenomenology bases its understanding of the universe on direct experience. The focus of this study is a person named Agiskakhansa, an Instagram star who has endured body shaming from both his followers and peers. In this study, observation, interviews, and documentation were used as data collection methods. The strategy for processing and analyzing data employed is to gather all the information from the notes and evaluate it using logical words that are appropriate for the environment and circumstances in the field, including interviews, observations, and documentation. The findings of this study demonstrate that bodyshaming behavior should not be dismissed as insignificant because it will have an adverse psychological effect on the victim, leading to feelings of insecurity, dread, and even self-harm. Because of this, society must deal decisively with instances of body shaming.

STRATEGI KOMUNIKASI PT. RAJA RASA KULINER DALAM MEMBANGUN MEREK DKRIUK FRIED CHICKEN MELALUI FOOD VLOGGER Akbar, Ahmad Zulfitri; Wulandari, Yulianti Fajar; Bastian, Yan; Murtiadi, Murtiadi
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43294

Penelitian ini membahas tentang proses bagaimana Pt. Raja Rasa Kuliner membangun merek produknya yaitu Dkriuk Fried Chicken melalui Food Vlogger sehingga memberi peluang bagi bisnis untuk meningkatkan layanan pelanggan sekaligus tumbuh lebih cepat dan ekonomis melalui masukan konsumen serta pesan merek secara langsung. Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan peran Food Vlogger dalam meningkatkan mitra yang bergabung dengan kemitraannya dan juga meningkatkan penjualan dari produk tersebut. Proses pengumpulan data penelitian ini menggunakan observasi, dokumen dan wawancara kepada Senior Manajer Marketing dan Juga Manajer Brand Media serta Supervisornya. Hasil Penlitian ini menunjukkan bahwa peran Food Vlogger serta kualitas merek mempengaruhi dalam memberikan masukan terhadap suatu produk sehingga dapat membuat peluang terkait bisnis kemitraan dan penjualan produk ke konsumen hal ini meningkat kesadaran merek untuk bisnis secara jangka panjang. Dengan demikian peneliti dapat menarik kesimpulan dan hasil penelitian. Melalui penelitian ini peneliti melakukan wawancara dan observasi dengan rincian dan penjelasan penting, sehingga peneliti akan menjelaskan jawaban dari informan untuk di rangkum dalam hasil penelitian ini.

Strategi Komunikasi Pelayanan PT Jasamarga Tollroad Operator dalam Meningkatkan Kepuasan Pengguna Jalan Gerbang TOL Kapuk Ruas Sedyatmo Raihan Nugroho Pratama; Murtiadi Murtiadi; Andi Banus Achir
Indo Green Journal Vol. 4 No. 3 (2026): Green 2026
Publisher : Published by Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/green.v4i3.630

Service quality at toll gates is determined not only by smooth transaction processes but also by effective communication between officers and road users. PT Jasamarga Tollroad Operator, as the toll road operational manager, is required to implement effective service communication strategies to improve road user satisfaction. This study aims to analyze the service communication strategy implemented by PT Jasamarga Tollroad Operator in improving road user satisfaction at the Kapuk Toll Gate on the Sedyatmo Toll Road. This research employed a qualitative approach using a descriptive method. Informants were selected through purposive sampling, consisting of a Customer Service Supervisor, a Customer Service officer, and road users. Data were collected through in-depth interviews, observations, and documentation, then analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing. The findings indicate that the service communication strategy has been implemented through pre-operational briefings, clear information delivery, polite and understandable language, and communication media such as Variable Message Signs (VMS), the Travoy application, and the 133 Call Center. These strategies are supported by responsive, communicative, and professional officers, contributing positively to road user satisfaction, although improvements in the speed of information delivery during certain traffic conditions are still required.

Strategi Komunikasi Pelayanan PT Jasamarga Tollroad Operator dalam Meningkatkan Kepuasan Pengguna Jalan Gerbang TOL Kapuk Ruas Sedyatmo Raihan Nugroho Pratama; Murtiadi Murtiadi; Andi Banus Achir
Indo Green Journal Vol. 4 No. 3 (2026): Green 2026
Publisher : Published by Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/green.v4i3.630

Service quality at toll gates is determined not only by smooth transaction processes but also by effective communication between officers and road users. PT Jasamarga Tollroad Operator, as the toll road operational manager, is required to implement effective service communication strategies to improve road user satisfaction. This study aims to analyze the service communication strategy implemented by PT Jasamarga Tollroad Operator in improving road user satisfaction at the Kapuk Toll Gate on the Sedyatmo Toll Road. This research employed a qualitative approach using a descriptive method. Informants were selected through purposive sampling, consisting of a Customer Service Supervisor, a Customer Service officer, and road users. Data were collected through in-depth interviews, observations, and documentation, then analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing. The findings indicate that the service communication strategy has been implemented through pre-operational briefings, clear information delivery, polite and understandable language, and communication media such as Variable Message Signs (VMS), the Travoy application, and the 133 Call Center. These strategies are supported by responsive, communicative, and professional officers, contributing positively to road user satisfaction, although improvements in the speed of information delivery during certain traffic conditions are still required.

Tantangan Komunikasi di Era Digital: Memahami Generasi Z Yulianti Fajar Wulandari; Mareta Puri Rahastine; Heri Afianto; Yan Bastian; Murtiadi Murtiadi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4058

The aim of this research is to analyze Communication Challenges in the Digital Era and Understanding Generation Z. This research is a Literature review. Data collection using documentation from Google School. Data analysis using Systematic Literature Review (SLR). Communication challenges in the current digital era, especially in interacting with Generation Z, is a very wide expansion of the communication field through various digital platforms, such as social media, instant messaging, and online content. Generation Z has unique characteristics that influence the way they communicate, such as a preference for short messages, images and videos that are effective in conveying messages. Understanding and adapting your communication style to them is important for building strong and effective relationships. In addition, it must be acknowledged that Generation Z has a high level of technological awareness, which can raise privacy and security issues that must be managed wisely in an effort to establish successful communication with this generation.

Strategi Komunikasi Pemkot Depok Dalam Kampanye 3R Melalui Bank Sampah Menuju Lingkungan Yang Bersih Dan Sehat Yulianti Fajar Wulandari; Yan Bastian; Murtiadi Murtiadi; Heri Afianto
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5425

The research objective is to explain and evaluate the Depok City Government's communication strategy in the 3R campaign through the Waste Bank to create a clean and healthy environment. This research uses a qualitative approach with a case study design to explore the Depok City Government's communication strategy in the 3R campaign through the Waste Bank. Primary data was obtained through in-depth interviews and FGDs with City Government officials, Waste Bank managers and the community, while secondary data was taken from official documents and media publications. Data was analyzed using thematic analysis techniques to identify key themes, patterns and relevant relationships, providing a comprehensive picture of the success of the 3R campaign in Depok. The result of this work is that the Depok community's awareness of the importance of 3R has increased significantly with active participation in seminars, workshops and training organized by the Depok City Government. The effectiveness of the Waste Bank and the use of social media and information technology has succeeded in reducing the amount of waste in landfills and empowering the community in managing household waste. Collaboration between the City Government, the private sector and local communities through CSR support and active participation of environmental communities has had a positive impact. Regular evaluation and improvement of infrastructure is a priority for the Depok City Government, with incentives and rewards to encourage community participation, ensuring the sustainability of the 3R program.

Strategi Komunikasi Guru Kepada Siswa Kelas 5 SDN 01 Cisangu dalam Meningkatkan Kemampuan Literasi Digital Murtiadi Murtiadi; Fitriyanto Fitriyanto; Mutiara Mutiara
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6956

SDN 01 Cisangu is one of the elementary school education units in Bengkok Village, Cisangu Village, Cibadak Sub-district, Lebak Regency, Banten Province. SDN 01 Cisangu is under the auspices of the Ministry of Education and Culture. This study aims to describe the communication strategies applied by teachers in an effort to improve the digital literacy skills of grade 5 students. In this study using qualitative research methods with a descriptive approach. Data collection techniques were carried out by means of observation, interviews, and documentation. The results show that teachers use a variety of effective communication strategies in teaching digital literacy, including the use of digital media, interactive approaches and providing constructive feedback. These strategies enable students to be engaged and active in the learning process, as well as improve their understanding and skills in digital literacy. This finding is in line with Joseph A. Devito's theory of interpersonal communication, which states that effective interpersonal communication is characterized by several features, namely openness, empathy, support, positivity and equality. Teachers at SDN 01 Cisangu demonstrate these traits in their interactions with students, which helps to create a supportive and effective learning environment. Teachers' openness in conveying information and listening to students, empathy in understanding students' needs and difficulties, support and positivity in providing constructive feedback all contribute to improving students' digital literacy.

Pengaruh Kecerdasan Emosional Terhadap Etika Komunikasi Remaja Karang Taruna Lingkungan RT 005 Mustika Jaya Bekasi Alisya Fairuz Zahira; Adinda Salsabila; Cindy Febbiola; Dhisva Putri; Fildza Aulia Rahma; Haya Thabitah Nayanthi; Heri Sandi; Hilda Agny Muanih; Kamayla Imara; Meilvia Maulidina; Monica Theresa; Noneng Fidela; Syifa Nur Fiqhiyah; Yoni Afiliansyah; Murtiadi Murtiadi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7496

This study aims to analyze the influence of emotional intelligence on the communication ethics of Karang Taruna teenagers in the RT 005 Mustika Jaya Bekasi environment, with the background that emotional intelligence is a key factor in forming effective and ethical communication among teenagers. Emotional intelligence, which includes the ability to recognize, understand, and manage one's own and others' emotions, is believed to play an important role in encouraging ethical communication behavior, such as honesty, responsibility, and respect for others. Karang Taruna teenagers as an age group that is experiencing dynamic emotional and social development, often face challenges in maintaining communication ethics due to low emotional intelligence, which can trigger internal conflicts, misunderstandings, and decrease the quality of social interactions. Through a quantitative approach, this study examines the relationship between emotional intelligence and communication ethics, with the hope of providing both practical and academic contributions in efforts to strengthen the character of the younger generation who are able to communicate politely, ethically, and build positive social relations in society, especially in youth organizations such as Karang Taruna RT 005 Mustika Jaya Bekasi.

Title

Found 29 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 29 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 29 Documents
Search