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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Trias Politika Jurnal Kajian Komunikasi dan Pembangunan Daerah Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah Multidisiplin Jurnal Penelitian Sistem Informasi Jurnal Media Penyiaran Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmiah Nusantara Brand Communication
Murtiadi Murtiadi
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi Pemasaran Tim Editing Video Dalam Meningkatkan Engagement Konten Promosi Es Krim Double G Di Instagram Rahman, Dany Alif; Murtiadi Murtiadi; Arista, Roynaldi
JURNAL ILMIAH NUSANTARA Vol. 2 No. 6 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i6.6802

Abstract

This study aims to analyze video editing strategies in enhancing engagement for Double G ice cream promotional content on Instagram. Social media platforms, particularly Instagram, have become effective marketing channels, requiring brands to produce creative content that attracts audience interaction. In this context, promotional videos play a crucial role, while the editing process serves as the key to creating both visual and emotional appeal. The research employs a descriptive qualitative method involving the business owner, content creator team, and active consumers of Double G Instagram account as subjects. Data were collected through interviews, observations, and documentation, then analyzed using coding, theme categorization, and conclusion drawing. The findings reveal that Double G video editing strategies implicitly apply the concept of Segmentation, Targeting, and Positioning (STP), targeting young audiences who are active and trend-sensitive. This is achieved through engaging visuals, cheerful music, and a personal communication style. Moreover, the editing strategy aligns with the stages of the AIDA model (Attention, Interest, Desire, Action). Strong visuals and upbeat music successfully capture attention, behind-the-scenes content generates interest, appetizing product displays stimulate desire, and participation calls encourage action.
Strategi Komunikasi Pemasaran Melalui Instagram : Studi Deskriptif Instagram @goalsbeautybar.id Murtiadi, Murtiadi; Kresyanto, Nadhifah Rara Puspita; Paksi , Yudha Febri Al
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.219

Abstract

Marketing communication activities are efforts to communicate the company, products and services to external parties, including customers, suppliers and business partners. This study aims to describe Goalsbeautybar.id's marketing communication strategy carried out through Instagram social media. This type of research is a descriptive research with a qualitative approach. The subject of this research is the owner of goalsbeautybar.id where the informant has the authority to determine marketing communication strategies through Instagram social media. This data collection technique by observing, interviewing and documentation. Processing methods and data analysis were carried out at the same time during the research process. The process of data analysis in this study the authors use primary data and secondary data. The results of the study show that goalsbeautybar.id carries out a marketing communication strategy by utilizing Instagram social media to introduce their business, influence consumers and increase sales by implementing five components in conducting marketing communications.
Memahami Pengalaman Body Shaming Pada Selebriti Instagram: (Studi Fenomenologi Selebriti Agiskakhansa) Trimilda Shopiyah, Annur; Murtiadi, Murtiadi; Al Paksi, Yudha Febri
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.221

Abstract

The concept of ideal standardization is raised by the physical variations present in each individual. The purpose of this study is to comprehend the experiences of Instagram celebrities who have been subjected to body-shaming. A phenomenological approach and descriptive qualitative research techniques are used in this study. In contrast, phenomenology bases its understanding of the universe on direct experience. The focus of this study is a person named Agiskakhansa, an Instagram star who has endured body shaming from both his followers and peers. In this study, observation, interviews, and documentation were used as data collection methods. The strategy for processing and analyzing data employed is to gather all the information from the notes and evaluate it using logical words that are appropriate for the environment and circumstances in the field, including interviews, observations, and documentation. The findings of this study demonstrate that bodyshaming behavior should not be dismissed as insignificant because it will have an adverse psychological effect on the victim, leading to feelings of insecurity, dread, and even self-harm. Because of this, society must deal decisively with instances of body shaming.
Strategi Komunikasi Pemkot Depok Dalam Kampanye 3R Melalui Bank Sampah Menuju Lingkungan Yang Bersih Dan Sehat Wulandari, Yulianti Fajar; Bastian, Yan; Murtiadi, Murtiadi; Afianto, Heri
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5425

Abstract

The research objective is to explain and evaluate the Depok City Government's communication strategy in the 3R campaign through the Waste Bank to create a clean and healthy environment. This research uses a qualitative approach with a case study design to explore the Depok City Government's communication strategy in the 3R campaign through the Waste Bank. Primary data was obtained through in-depth interviews and FGDs with City Government officials, Waste Bank managers and the community, while secondary data was taken from official documents and media publications. Data was analyzed using thematic analysis techniques to identify key themes, patterns and relevant relationships, providing a comprehensive picture of the success of the 3R campaign in Depok. The result of this work is that the Depok community's awareness of the importance of 3R has increased significantly with active participation in seminars, workshops and training organized by the Depok City Government. The effectiveness of the Waste Bank and the use of social media and information technology has succeeded in reducing the amount of waste in landfills and empowering the community in managing household waste. Collaboration between the City Government, the private sector and local communities through CSR support and active participation of environmental communities has had a positive impact. Regular evaluation and improvement of infrastructure is a priority for the Depok City Government, with incentives and rewards to encourage community participation, ensuring the sustainability of the 3R program.
Strategi Komunikasi Guru Kepada Siswa Kelas 5 SDN 01 Cisangu dalam Meningkatkan Kemampuan Literasi Digital Murtiadi, Murtiadi; Fitriyanto, Fitriyanto; Mutiara, Mutiara
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6956

Abstract

SDN 01 Cisangu is one of the elementary school education units in Bengkok Village, Cisangu Village, Cibadak Sub-district, Lebak Regency, Banten Province. SDN 01 Cisangu is under the auspices of the Ministry of Education and Culture. This study aims to describe the communication strategies applied by teachers in an effort to improve the digital literacy skills of grade 5 students. In this study using qualitative research methods with a descriptive approach. Data collection techniques were carried out by means of observation, interviews, and documentation. The results show that teachers use a variety of effective communication strategies in teaching digital literacy, including the use of digital media, interactive approaches and providing constructive feedback. These strategies enable students to be engaged and active in the learning process, as well as improve their understanding and skills in digital literacy. This finding is in line with Joseph A. Devito's theory of interpersonal communication, which states that effective interpersonal communication is characterized by several features, namely openness, empathy, support, positivity and equality. Teachers at SDN 01 Cisangu demonstrate these traits in their interactions with students, which helps to create a supportive and effective learning environment. Teachers' openness in conveying information and listening to students, empathy in understanding students' needs and difficulties, support and positivity in providing constructive feedback all contribute to improving students' digital literacy.
STRATEGI KOMUNIKASI PT. RAJA RASA KULINER DALAM MEMBANGUN MEREK DKRIUK FRIED CHICKEN MELALUI FOOD VLOGGER Akbar, Ahmad Zulfitri; Wulandari, Yulianti Fajar; Bastian, Yan; Murtiadi, Murtiadi
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43294

Abstract

Penelitian ini membahas tentang proses bagaimana Pt. Raja Rasa Kuliner membangun merek produknya yaitu Dkriuk Fried Chicken melalui Food Vlogger sehingga memberi peluang bagi bisnis untuk meningkatkan layanan pelanggan sekaligus tumbuh lebih cepat dan ekonomis melalui masukan konsumen serta pesan merek secara langsung. Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan peran Food Vlogger dalam meningkatkan mitra yang bergabung dengan kemitraannya dan juga meningkatkan penjualan dari produk tersebut. Proses pengumpulan data penelitian ini menggunakan observasi, dokumen dan wawancara kepada Senior Manajer Marketing dan Juga Manajer Brand Media serta Supervisornya. Hasil Penlitian ini menunjukkan bahwa peran Food Vlogger serta kualitas merek mempengaruhi dalam memberikan masukan terhadap suatu produk sehingga dapat membuat peluang terkait bisnis kemitraan dan penjualan produk ke konsumen hal ini meningkat kesadaran merek untuk bisnis secara jangka panjang. Dengan demikian peneliti dapat menarik kesimpulan dan hasil penelitian. Melalui penelitian ini peneliti melakukan wawancara dan observasi dengan rincian dan penjelasan penting, sehingga peneliti akan menjelaskan jawaban dari informan untuk di rangkum dalam hasil penelitian ini.
Co-Authors Adinda Salsabila Afianto, Heri Akbar, Ahmad Zulfitri Al Paksi, Yudha Febri Alisya Fairuz Zahira Aloysius Faby Sukmawardi Arista, Roynaldi Avriliani Sugianto AYU WULANDARI Bastian, Yan Cindy Febbiola Deryansyah, Adzan Desar Devy Putri Kussanti Dhisva Putri Fildza Aulia Rahma Fitriyanto Fitriyanto Haya Thabitah Nayanthi Heri Afianto Heri Sandi Hilda Agny Muanih Iswahyu Pranawukir Kamayla Imara Kresyanto, Nadhifah Rara Puspita Lymbarski Caesariano Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Meilvia Maulidina Mike Indarsih Monica Theresa Muhammad Anggi Azhar Pratama mutiara mutiara Noneng Fidela Paksi , Yudha Febri Al Pramelani Putri Mahardhika Sakinah Rachmadani, Rina Rahman, Dany Alif Roynaldi Arista Sultan Hikmawan Syifa Nur Fiqhiyah Trimilda Shopiyah, Annur Yan Bastian Yoni Afiliansyah Yudha Febri Al Paksi Yulianti Fajar Wulandari