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Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Keputusan Repeat Order Konsumen Mie Gacoan Pondok Bambu Meilani Saraswati; Aloysius Rangga Aditya Nalendra; Wiruma Titian Adi
Jurnal Enterprise dan Tata Kelola Perusahaan : Manajemen dan Akuntansi Vol. 2 No. 2 (2026): Jurnal Enterprise dan Tata Kelola Perusahaan : Manajemen dan Akuntansi
Publisher : Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jetp.v2i2.1169

Abstract

Persaingan industri kuliner menuntut restoran menjaga mutu agar konsumen kembali membeli, sedangkan penjualan yang tinggi belum tentu sejalan dengan frekuensi pembelian ulang. Penelitian ini bertujuan menganalisis pengaruh kualitas produk dan kualitas layanan terhadap keputusan repeat order konsumen Mie Gacoan Pondok Bambu. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Kuesioner berskala Likert lima poin disebarkan kepada 97 konsumen yang dipilih dengan teknik purposive sampling. Data dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi menggunakan perangkat lunak statistik versi 26. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan repeat order (koefisien 0,608; signifikansi 0,000), sedangkan kualitas layanan tidak berpengaruh signifikan (signifikansi 0,763). Secara simultan, keduanya berpengaruh signifikan (F hitung 32,084; signifikansi 0,000) dengan koefisien determinasi 0,406. Kebaruan penelitian terletak pada temuan bahwa pembelian ulang di Mie Gacoan Pondok Bambu ditentukan oleh kualitas produk, bukan kualitas layanan. Simpulannya, pengelola perlu memprioritaskan konsistensi cita rasa dan mutu bahan baku, sambil tetap memperbaiki layanan pada jam ramai.
Pengaruh Pengalaman Pelanggan dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Perusahaan Logistik JNE Tomang Yuniar Hafizhah Wahyudi; Aloysius Rangga Aditya Nalendra; Wiruma Titian Adi
Journal of Golden Generation Economic Vol. 2 No. 3 (2026): Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v2i3.1161

Abstract

Sektor logistik di Indonesia berkembang pesat sehingga memicu persaingan yang ketat antarperusahaan jasa kurir seperti JNE, J&T Express, dan TIKI. Data Top Brand Award periode 2023–2025 menunjukkan indeks merek JNE menurun tajam dari 29,10% pada 2023 menjadi 11,40% pada 2025, yang mengindikasikan pelemahan daya saing yang diduga bersumber dari kesenjangan pengalaman pelanggan dan kualitas pelayanan. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pelanggan dan kualitas pelayanan terhadap kepuasan pelanggan pada perusahaan logistik JNE Cabang Tomang, baik secara parsial maupun simultan. Metode yang digunakan adalah kuantitatif asosiatif melalui kuesioner daring yang disebarkan kepada 274 responden yang ditentukan menggunakan teknik simple random sampling berdasarkan rumus Krejcie dan Morgan dari populasi sebanyak 950 pelanggan. Data dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, dan regresi linier berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa pengalaman pelanggan (t hitung = 6,105) dan kualitas pelayanan (t hitung = 14,481) masing-masing berpengaruh positif signifikan terhadap kepuasan pelanggan, serta kedua variabel tersebut secara simultan mampu menjelaskan 91,1% variasi kepuasan pelanggan (F hitung = 1382,014; sig = 0,000), dengan kualitas pelayanan memberikan pengaruh yang lebih dominan.
Love and Desire in the Little Mermaid Movie through Psychoanalysis Perspective Anastasya Fitri Aisyah; Unpris Yastanti; Wiruma Titian Adi; Bobby Octavia Yuskar
Scope : Journal of English Language Teaching Vol. 10 No. 1 (2025): Scope: Journal of English Language Teaching
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/scope.v10i1.659

Abstract

The purposes of this research are to identify kind of love, the desire of main character, and how love and desire through psychoanalysis perspective in the Little Mermaid Movie directed by Rob Marshall. This research used the descriptive qualitative method to analyze the data. The data are the scenes and the dialogs of the main character that contains love and desire. The result of this study reveal that: (1) There are 4 types of love in Ariel’s main character, namely; eros, agape, philautia and storge. Ariel clearly shows Eros love when Ariel falls in love with Eric, while Agape displays Ariel’s extraordinary sacrifice, Philautia when Ariel makes decisions, and Storge’s love for her family. (2) The desires of the main character are very clear, Ariel has stubbornness, and she has principle, also, she is bravery in declaring love and negotiating with the evil witch, Urshula. (3) Sigmund Freud's id, ego, and superego theory can be seen in Ariel's main character, Ariel's will persue her love, she follows her father's words, and also she solves her problems.
PTSD in Marrowbone Movie Directed by Sergio G. Sanchez Through Psychoanalysis Perspective Putri Zhafira Zahra; Unpris Yastanti; Ahmad Yasin; Wiruma Titian Adi; Bobby Octavia Yuskar
Scope : Journal of English Language Teaching Vol. 10 No. 2 (2025): Scope: Journal of English Language Teaching
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/scope.v10i2.812

Abstract

The film Marrowbone (2017), directed by Sergio G. Sánchez, presents a profound psychological narrative centered on trauma and its aftermath. This study aims to analyze the symptoms and causes of Post-Traumatic Stress Disorder (PTSD) exhibited by the main character, Jack Marrowbone, through a psychoanalytic lens. Employing a qualitative descriptive method, the research examines key scenes and dialogues from the film. The analysis is guided by the diagnostic criteria of the DSM-5 American Psychiatric Association (2013) to identify PTSD symptoms and Rosenberg &Kosslyn (2010) theory to explore the causative psychological and social factors. Furthermore, Freud (1989) structural model of the psyche (id, ego, superego) is applied to interpret Jack's internal conflicts and defense mechanisms. The findings reveal that Jack exhibits the four core symptom clusters of PTSD: intrusion, avoidance, negative alterations in mood and cognition, and hyperarousal. These symptoms are determined to be a direct result of both pre-existing psychological vulnerabilities stemming from childhood abuse and severe social factors, including poverty, isolation, and overwhelming responsibility. The psychoanalytic perspective reveals how Jack's psyche fractures under the pressure of his superego's moral imperative, leading his ego to construct survivalist fictions and his id to seek immediate escape from pain, culminating in a dissociative response to unbearable trauma.