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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Fokus Manajemen Jurnal Dehasen Mengabdi Indonesian Journal of Multidisciplinary Sciences Jurnal Pusat Manajemen Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Multidisciplinary Research Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Journal of Indonesian Management
Lydia Gustina Putri
Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marketing Strategy Through Social Media To Improve Sales Achievement Of Msmes In Bengkulu City (Case Study Of Nafoody's Catering) Arie Nugraha Pratama; Yudi Irawan Abi; Lydia Gustina Putri
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.470

Abstract

The rapid development of information and communication technology has transformed the way business owners market their products and interact with consumers. For Micro, Small, and Medium Enterprises (MSMEs), social media is not only a promotional tool but also a primary platform for building brand image and increasing sales. This study aims to analyze the marketing strategies implemented by the MSME Catering Nafoody’s through social media and to evaluate their effectiveness in improving sales performance. The research focuses on how Catering Nafoody’s utilizes various social media features such as Instagram, TikTok, Facebook, and WhatsApp Business to expand market reach and strengthen customer relationships.The research method used is a qualitative descriptive approach. Data were collected through in-depth interviews with the owner of Catering Nafoody’s, observations of promotional activities on social media, and documentation in the form of digital content and sales reports. Data analysis was carried out descriptively. The study also reviews elements of digital marketing strategy such as content creation and audience interaction.The results of the study indicate that Catering Nafoody’s marketing strategy focuses on using creative and interactive content to attract consumer attention, such as behind-the-scene production videos, customer testimonials, and collaborations with local micro-influencers. These strategies have been proven to increase the engagement rate on social media accounts and broaden the reach of potential audiences. Another factor supporting the success of this strategy is consistency in promoting products and responsive customer service through direct message features and WhatsApp Business. Overall, the study concludes that the implementation of marketing strategies through social media plays an important role in improving the sales performance of Catering Nafoody’s. Optimizing content, selecting platforms that match the target market, and the ability to adapt to digital trends are key to the success of this strategy. The results of this study are expected to serve as a reference for other MSME actors in developing effective, efficient, and sustainable digital marketing strategies in today’s era of digital transformation.
The Effect Of Perceived Ease And Risk On The Interest In Using Financial Technology (Fintech) Dana Among The Community In Bengkulu City Alita Riri; Neri Susanti; Lydia Gustina Putri
Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i2.460

Abstract

This research is motivated by the increasing use of digital financial services, including financial technology (Fintech) applications such as DANA, in Bengkulu City, which are considered practical and efficient. However, there are still differences in public perception regarding the ease and risks of using the DANA application. This study aims to determine the influence of perceived ease and risk on public interest in using DANA financial technology (Fintech) among residents of Bengkulu City. A quantitative associative approach was used. A sample of 100 respondents was selected using a purposive sampling technique, with the criteria being DANA application users and residing in Bengkulu City. Data were collected through questionnaires and analyzed using validity and reliability tests, multiple linear regression, t-tests, F-tests, and coefficients of determination (R2) using SPSS. The results showed that each instrument was valid and reliable. The multiple linear regression test produces the equation Y = 0.364 + 0.081X1 + 0.904X2 + e and the results of the t test at a significance level of 0.05 explain that partially X1 has no significant effect on Y with a tsig value > α (0.444 > 0.05), X2 has a significant effect on Y with a tsig value < α (0.000 < 0.05). The F test obtained F count 137.645 > F table 3.09 with a significance of 0.000 < 0.05, thus, it can be concluded that together the independent variables influence the dependent variable. The coefficient of determination (R2) value of 0.734 indicates that 73.4% of the variation in interest in using is explained by perceived ease and risk, while 26.6% is influenced by other variables outside the study. These findings, in which risk is dominant and perceived ease of use is insignificant, are expected to serve as a guide for Fintech developers to improve security, ease of use, and public interest.
Pemberdayaan Masyarakat Melalui Senam Massal Edukasi Kesehatan Dan Gotong Royong Terpadu Aditya Putra A; Ensen Triwahyu A; Novia Jumanti; Latiful Alif; Rizky Mulya R; Lydia Gustina Putri; Herri Fariadi; Churin in
Jurnal Karya Nyata Pengabdian Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i2.583

Abstract

Kuliah Kerja Nyata (KKN) merupakan implementasi dari Tri Dharma Perguruan Tinggi dalam bentuk pengabdian masyarakat. Salah satu bentuk pengabdian yang efektif adalah kegiatan pemberdayaan masyarakat melalui senam massal, edukasi kesehatan, dan gotong royong terpadu. Penelitian ini bertujuan mendeskripsikan pelaksanaan, partisipasi warga, manfaat, dan dampak sosial dari program senam massal, edukasi kesehatan, dan gotong royong sebagai model pemberdayaan masyarakat. Metode yang digunakan adalah pendekatan Participatory Action Research (PAR) dengan tahapan observasi, perencanaan, pelaksanaan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan pengetahuan masyarakat tentang perilaku hidup bersih dan sehat (PHBS), peningkatan partisipasi warga dalam menjaga kebersihan lingkungan, serta terbangunnya kembali solidaritas sosial dan semangat gotong royong. Program ini memberikan dampak jangka panjang berupa terbentuknya Posyandu aktif, komunityas senam ibu sehat, serta kelompok peduli lingkungan.
The Effect Of Recruitment, Training, And Compensation On Employee Performance At Bank Bengkulu Nirman Azhari; Sulisti Afriani; Lydia Gustina Putri
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i3.443

Abstract

This research is motivated by the importance of human resource management in improving organizational performance, especially in the highly competitive banking sector. Bank Bengkulu as a regional financial institution is required to be able to optimize the performance of its employees through a selective recruitment process, relevant training, and a fair and motivating compensation system. These three aspects have a strategic role in creating a quality, productive, and loyal workforce to the organization. The objective of this study is to determine the influence of recruitment, training, and compensation both partially and simultaneously on the performance of Bank Bengkulu employees. The method used is a quantitative approach by distributing questionnaires to 30 respondents who are permanent employees of Bank Bengkulu. The data was analyzed using validity tests, reliability tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) with the help of the SPSS version 26 program to test the hypotheses that had been formulated. The results showed that recruitment has a positive and significant effect on employee performance, training has a negative and significant effect, while compensation has a positive but not significant effect on employee performance. Simultaneously, these three variables have a significant effect on performance with an F count of 12.834 and an R² of 0.733, which means that 73.3% of the variation in employee performance is explained by these three variables.
Co-Authors Aditya Putra A Alita Riri Andini Risha Septiani Anisa Purwanti Ari Nurjama Arie Nugraha Pratama Churin in Dennis Rydarto Tambunan Doni Pratama Dwiki Kurniawan Elvemas Nopentri Ensen Triwahyu A Herri Fariadi Hesti Nur’aini Ikbal Wahyudi Iswidana Utama Putra Karona Cahya Susena Kartika Dewi Arizin Kresnawati Latiful Alif Lisa Dwi Lestari Liza Yulianti Meksi Despa Muhammad Mallik Rondesha Neri Susanti Nirman Azhari Novia Jumanti Rahma Daniarti Rehan Andreas Saputra Rizky Mulya R Shofitri Elma Raihani Sulisti Afriani Tarrya Dewi Anastacia Tito Irwanto Vettyca Diana Saputri Yudi Irawan Abi