Article Per Year (5 Year)
p-Index From 2021 - 2026
2.789
P-Index
This Author published in this journals
All Journal International Journal of Social and Management Studies (IJOSMAS) Golden Ratio of Community Services and Dedication Jurnal Abdi Masyarakat Multidisiplin Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ilmiah Multidisiplin Indonesia Socius: Social Sciences Research Journal Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Teumulong: Journal of Community Service Abdimas Paspama
Agtovia Frimayasa, Agtovia
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search
Journal : Jurnal Multidisiplin Sahombu

 1 
Consumer Perception And Brand Towards Green Marketing Strategy And Its Impact Through Customer Trust As An Intervening Variable Frimayasa, Agtovia; Soegeng, Irwin Sukrisno; Mujanah, Siti; Halik, Abdul
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of green marketing strategy and brand on consumer perception, with customer trust as an intervening variable, specifically for Lee Minerale products. In an era where environmental awareness is increasing, consumers tend to choose products that apply sustainability principles. Green marketing has become one of the key strategies for companies to attract environmentally conscious consumers, but its effectiveness is greatly influenced by the trust built with consumers. This research uses a quantitative approach with Structural Equation Modeling (SEM) and involves a random sample of Lee Minerale consumers. The results indicate that the brand has a significant and strong influence on green marketing and customer trust, making it the most influential variable in the model. This suggests that a strong brand image plays a crucial role in shaping a positive perception of green marketing strategies and in enhancing customer trust. On the other hand, consumer perception did not show a significant effect on either green marketing or customer trust, indicating that individual perceptions of the product are not strong enough to significantly influence green marketing strategies or customer trust. Additionally, customer trust in green marketing approaches significance, but its effect remains weak. This suggests that although customer trust slightly influences perceptions of green marketing, its statistical effect is not strong enough. Overall, these results emphasize the importance of brand strategy in reinforcing perceptions of green marketing and building customer trust. Therefore, companies are advised to focus on improving their brand image to achieve success in green marketing strategies. These findings provide insights for companies looking to optimize green marketing strategies by leveraging brand strength as a key factor.
The Role of Financial Literacy and Technology Readiness in Encouraging the Use of Fintech for Financial Planning Among Generation Z Siboro, Sonny Francisco; Ferdiyanto, Yusriel Arief; Frimayasa, Agtovia
Jurnal Multidisiplin Sahombu Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Technology Readiness and Financial Literacy on Fintech Utilization and Financial Planning, considering the mediating role of Financial Planning. Using the PLS-SEM method via SmartPLS 3 and involving 100 respondents who have actively used fintech services in the past year, the study finds that both Technology Readiness and Financial Literacy have a positive and significant impact on Fintech Utilization and Financial Planning. Individuals with higher technology readiness are more likely to utilize technology-based financial services and have better financial planning capabilities. Similarly, Financial Literacy plays a role in enhancing fintech utilization and improving financial planning skills. Another key finding is that Financial Planning significantly mediates the relationship between Technology Readiness and Fintech Utilization, but it does not mediate the relationship between Financial Literacy and Fintech Utilization, indicating that financial literacy has a more direct impact. The practical implications of this study highlight the need for increasing financial literacy and promoting technology adoption in financial activities, both by fintech service providers and stakeholders in the financial sector. The findings also serve as a reference for future research to explore other factors influencing fintech utilization and financial planning in the digital era.
The Relationship Between Time Management and Workload on Job Stress of High School Teachers in East Jakarta with Social Support as an Intervening Variable Syamsudin, Syamsudin; Frimayasa, Agtovia
Jurnal Multidisiplin Sahombu Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This quantitative study aims to analyze the effect of Time Management and Workload on Job Stress among teachers, with Social Support as an intervening variable. Data were collected through a questionnaire survey distributed to 100 high school teachers in East Jakarta and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The outer model test results indicate that all indicators are valid and reliable, as shown by a loading factor above 0.70, an Average Variance Extracted (AVE) value above 0.50, and Composite Reliability exceeding 0.90. The R-Square values for the Social Support and Job Stress constructs are 0.897 and 0.886, respectively, indicating that both constructs can be comprehensively explained by the exogenous variables in the model. The key findings reveal that Workload and Time Management have a positive and significant effect on Job Stress, both directly and through Social Support. Interestingly, Social Support also exhibits a positive relationship with Job Stress, which may indicate increased expectations or role demands on teachers. This suggests that, rather than alleviating stress, a high level of social support may inadvertently increase psychological burdens. This study recommends further examination of the quality and type of social support provided to ensure that time management strategies and workload management effectively reduce teachers' Job Stress.
The Impact of Green Packaging and Green Product on Purchase Decisions of Lee Minerale Products with Environmental Awareness as an Intervening Variable Wahyudin, Wahyudin; Soegeng, Irwin Sukrisno; Frimayasa, Agtovia
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasing consumer awareness of environmental issues has driven companies to adopt sustainable strategies in product development. This study aims to explore the influence of Green Packaging and Green Product on the purchase decisions of Lee Minerale products, with Environmental Awareness as an intervening variable mediating the relationship. The research method employed is a quantitative approach using a questionnaire survey, with respondents being consumers of Lee Minerale. The sample size used consists of 100 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SmartPLS). The results of the outer model test indicate that all constructs meet the criteria for validity and reliability, with adequate loading factors, AVE, and Composite Reliability. The inner model results show that Green Product has a significant influence on both Purchase Decision and Environmental Awareness, while Green Packaging significantly influences Environmental Awareness but does not directly affect Purchase Decision. Furthermore, Environmental Awareness is proven to be a significant mediator that strengthens the influence of Green Packaging and Green Product on Purchase Decision. This study emphasizes the importance of integrating sustainability practices into marketing strategies to enhance consumer purchase decisions. As a practical implication, companies are advised to strengthen the communication of sustainability values to consumers in order to increase competitive advantage in the market.
The Influence of Financial Literacy and Fintech Usage on Investment Interest Among Generation Z in Jakarta: The Mediating Role of Financial Self-Efficacy Frimayasa, Agtovia; Pandin, Maria Yovia R; Kusmaningtyas, Amiartuti
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of financial literacy and fintech usage on investment interest among Generation Z in Jakarta, with financial self-efficacy as a mediating variable. Using a quantitative explanatory research design, data were collected from 100 respondents aged 18–27 through purposive sampling. Structural Equation Modeling using SmartPLS was employed to test direct and indirect relationships among variables. The results reveal that both financial literacy and fintech usage significantly influence investment interest, with fintech usage showing the strongest effect. Financial self-efficacy also plays a significant mediating role, bridging the gap between knowledge, technology access, and investment behavior. These findings highlight the importance of combining financial education, digital access, and psychological empowerment to enhance investment participation among youth. The study contributes to behavioral finance literature and provides insights for policymakers and fintech developers in designing inclusive and confidence-building financial programs for young investors.
The Impact of Digital Transformation on Firm Value: A Study of Publicly Listed Companies on the Indonesia Stock Exchange Frimayasa, Agtovia; Mutaqqin, Hakim; Magalhaes, Cancio Andika Irawan; Ratnawati, Tri
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the impact of digital transformation on firm value among publicly listed companies on the Indonesia Stock Exchange (IDX), with a comparative focus on the banking and consumer goods sectors. Using secondary data from 2018 to 2022, the study employs multiple linear regression for the banking sector and panel data regression with the Fixed Effect Model for the consumer goods sector. The results reveal that digital transformation has a significant positive effect on financial performance (ROA) in the banking sector, while its impact on market value (PBV) in the consumer goods sector is not statistically significant. Firm size acts as a moderating variable that enhances the relationship between digital transformation and firm value, particularly in the banking sector. These findings underscore the importance of digital maturity, organizational readiness, and strategic alignment in leveraging technology for value creation. The study contributes to the literature by highlighting sectoral differences in the effectiveness of digital transformation.
The Influence of Work Flexibility and Internal Social Media on the Work Effectiveness of Generation Z Employees: The Mediating Role of Hybrid Work Engagement Ferdiyanto, Yusriel Arief; Frimayasa, Agtovia
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of work flexibility, internal social media, and hybrid work engagement on employee effectiveness in modern organizational contexts. Using a quantitative approach with structural equation modeling, the research explores both direct and indirect relationships among the variables. The results indicate that internal social media plays a pivotal role in enhancing work effectiveness by fostering communication, collaboration, and knowledge sharing within organizations. Hybrid work engagement also demonstrates a strong influence, as engaged employees in flexible environments are more committed, adaptive, and productive. Although work flexibility does not directly improve effectiveness, it contributes indirectly by encouraging greater use of internal social media, which subsequently enhances performance. These findings underscore the importance of integrating digital communication tools and engagement strategies to optimize organizational outcomes in an era of hybrid work arrangements.
Turnover Intention among Generation Z Employees: The Role of Workload, Social Support, and the Mediating Effect of Job Stress Latumahina, Jeffry; Joesah, Nurzalinar; Frimayasa, Agtovia
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the relationships among workload, social support, job stress, and turnover intention among Generation Z employees, with job stress examined as a mediating variable. Using a quantitative causal design, data were collected from 100 Generation Z employees and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that workload has a positive and significant effect on job stress, while job stress exerts a strong positive influence on turnover intention. Social support significantly affects job stress but shows a negligible direct effect on turnover intention. Mediation analysis confirms that job stress significantly mediates the relationships between workload and turnover intention, as well as between social support and turnover intention, with partial mediation observed for workload and dominant mediation for social support. These findings highlight job stress as a key psychological mechanism linking work conditions to turnover intention. The study contributes to the literature by integrating job demands and social resources in explaining turnover intention among Generation Z employees and provides practical implications for employee retention strategies.
Co-Authors Abdul Halik Agustriyanda, Ferry Elfin Amiartuti Kusmaningtyas Anjarwati, Sri Bilgah, Bilgah Fathiani, Fathiani Fathihani Febrian, Wenny Desty Hakim Muttaqim Jeffry Latumahina Magalhaes, Cancio Andika Irawan Nasution, Ibnu Haris Nurzalinar Joesah Pandin, Maria Yovia R Purnama, Yanthy Herawaty R, Rahmat Rahmat Rahmat Rezzi Nanda Barizki Ryani Dhyan Parashakti Setiyo Purwanto Siboro, Sonny Francisco Siti Mujanah Soegeng, Irwin Sukrisno Suprayitno, Agung Syamsudin Syamsudin Tri Ratnawati Wahyudin Wahyudin Windayanti, Windayanti Yolifiandri, Yolifiandri Yusriel Arief Ferdiyanto