Articles
<![CDATA[THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER AWARENESS ON STARBUCKS PRODUCTS ]]>
<![CDATA[Dede Suleman]]>;
<![CDATA[Ida Zuniarti]]>;
<![CDATA[Sri Rusiyati]]>;
<![CDATA[Joko Ariawan]]>;
<![CDATA[Roy Irawan]]>;
<![CDATA[Helmy Ivan Taruna]]>;
<![CDATA[Eulin Karlina]]>
<![CDATA[ International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October ]]>
Publisher : <![CDATA[ZILLZELL MEDIA PRIMA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61990/ijamesc.v1i5.88
<![CDATA[The purpose of this research is to analyze the influence of social media marketing variables on consumer awareness at Starbucks. This research is explanatory research with a quantitative approach. The data for this study were obtained from 119 respondents. The sampling method in this study is quota sampling. According to multiple regression analysis, the results show that brand exposure has an influence but not significant on consumer awareness, indicated by a t-test value of 0.137 and a significance value of 0.891. Customer involvement has a significant influence on consumer awareness, indicated by a t test value of 2.251 and a significance value of 0.026. Word of Mouth has a significant influence on consumer awareness, indicated by a t test value of 5.172 and a significance value of 0.000.]]>
<![CDATA[The Role of AI-Powered Chatbots in Enhancing Consumer Satisfaction: Case Study of E-Commerce Platforms in Indonesia ]]>
<![CDATA[Suleman, Dede]]>;
<![CDATA[Zuniarti, Ida]]>;
<![CDATA[Rusiyati, Sri]]>;
<![CDATA[Joesah, Nurzalinar]]>;
<![CDATA[Hakim, Lukman]]>;
<![CDATA[Haryati, Raden Ati]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v5i2.1430
<![CDATA[This study examines the impact of AI-powered chatbots on consumer satisfaction in Indonesia's e-commerce industry. A quantitative approach was used to analyze data collected from 400 e-commerce users, focusing on key variables such as response speed, personalization, reliability, and perceived usefulness. Structural Equation Modeling (SEM) was employed to evaluate the relationships between these factors. The findings indicate that response speed and personalization significantly enhance consumer satisfaction, with personalization having the most substantial effect. Perceived usefulness mediates the relationship between chatbot reliability and satisfaction, highlighting the importance of functional trust. However, chatbots were less effective in handling complex queries, moderating their overall impact on satisfaction. The study offers practical recommendations for e-commerce platforms in Indonesia, including enhancing chatbot algorithms for complex problem-solving and leveraging AI to deliver highly personalized interactions. These findings underscore the potential of AI-powered chatbots to drive consumer satisfaction and strengthen brand loyalty in Indonesia's rapidly growing digital marketplace.]]>
<![CDATA[Determinasi Likuiditas Perusahaan: Kajian Literatur pada Peran Arus Kas, Struktur Modal, Piutang dan Kondisi Ekonomi ]]>
<![CDATA[Rusiyati, Sri]]>
<![CDATA[ Dinasti Accounting Review Vol. 2 No. 4 (2025): Vol. 2 No. 4 (2025): Dinasti Accounting Review (April - June 2025) ]]>
Publisher : <![CDATA[Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.38035/dar.v2i4.1845
<![CDATA[Tujuan dari penelitian literature ini diharapkan dapat membangun hipotesis mengenai pengaruh antar variabel yang nantinya dapat digunakan untuk penelitian selanjutnya dalam lingkup manajemen keuangan. Artikel penelitian literature review determinasi likuiditas perusahaan: kajian literatur pada peran arus kas, struktur modal, piutang dan kondisi ekonomi merupakan artikel literatur ilmiah dalam lingkup ilmu manajemen keuangan. Pendekatan yang digunakan dalam penelitian literature review ini yaitu kualitatif deskriptif. Teknik pengumpulan data yaitu menggunakan studi literatur atau melakukan review terhadap artikel terdahulu yang relevan. Data yang digunakan dalam pendekatan kualitatif deskriptif ini berasal dari penelitian terdahulu yang relevan dengan penelitian ini dan bersumber dari media online akademik seperti Jurnal Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Jurnal Sinta, DOAJ, EBSCO, Google Scholar dan buku referensi digital. Pada penelitian terdahulu digunakan masing-masing 1 artikel terdahulu yang relevan untuk dilakukan review pada tiap variabel independennya. Hasil dari artikel literature review ini yaitu: 1) Arus Kas berperan terhadap Likuiditas Perusahaan; 2) Struktur Modal berperan terhadap Likuiditas Perusahaan; 3) Piutang berperan terhadap Likuiditas Perusahaan; dan 4) Kondisi Ekonomi berperan terhadap Likuiditas Perusahaan.]]>
<![CDATA[Analysis of the Influence of Tax Knowledge, e-Filing Tax System, Tax Authority Services, and Tax Law Enforcement on Tax Awareness through Taxpayer Compliance ]]>
<![CDATA[Sri Rusiyati]]>
<![CDATA[ International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025) ]]>
Publisher : <![CDATA[Green Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.38035/ijam.v4i1.851
<![CDATA[The purpose of this study is to determine the extent of the influence of tax knowledge, the e-filing tax system, tax authority services, and tax law enforcement on tax awareness and taxpayer compliance, both directly and indirectly. The population in this study was 252,953 SMEs in East Jakarta. Based on this number, the sample for this study consists of 124 taxpayers from small and medium enterprises (SMEs) in East Jakarta. The population in this study is taxpayers from small and medium enterprises (SMEs) in East Jakarta. Sampling was conducted using purposive sampling. The purposive sampling used in this study is judgment sampling, which is the selection of samples based on the fact that the samples or respondents are considered the primary source of information capable of providing the necessary information. The researcher will distribute questionnaires to the accounting and taxation divisions working in the companies. For reasons of data adequacy in the Structural Equation Model (SEM) analysis, at least 200 samples are required. The unit of analysis in this study is the individual or employee who handles SME taxes. This study uses primary data sources from individual respondents. The results of this study are as follows: 1) Tax Knowledge has a positive and significant effect on Brand Awareness among SMEs in East Jakarta; 2) E-Filing Tax System has a positive and significant effect on Brand Awareness among SMEs in East Jakarta; 3) Tax Authority Services have a positive and significant effect on Brand Awareness among SMEs in East Jakarta; 4) Tax Law Enforcement has a positive and significant effect on Brand Awareness among SMEs in East Jakarta; 5) Tax Knowledge has a positive and significant effect on Tax Compliance among SMEs in East Jakarta; 6) E-Filing Tax System has a positive and significant effect on Tax Compliance among SMEs in East Jakarta; 7) Tax Authority Services have a positive and significant effect on Tax Compliance among SMEs in East Jakarta; 8) Tax Law Enforcement has a positive and significant effect on Tax Compliance among SMEs in East Jakarta; 9) Brand Awareness has a positive and significant effect on Tax Compliance among SMEs in East Jakarta; 10) Tax knowledge has a positive and significant effect on Taxpayer Compliance mediated by Tax Awareness among SMEs in East Jakarta; 11) The E-Filing Tax System does not have a positive and significant effect on Taxpayer Compliance mediated by Tax Awareness among SMEs in East Jakarta; 12) Tax Authority Service positively and significantly influences Tax Compliance mediated by Tax Awareness among SMEs in East Jakarta; and 13) Tax Law Enforcement does not positively and significantly influence Tax Compliance mediated by Tax Awareness among SMEs in East Jakarta.]]>
<![CDATA[The Effect of Thin Capitalization, Earning Management, and Institutional Ownership on Tax Avoidance ]]>
<![CDATA[Instianti Elyana]]>;
<![CDATA[Rusiyati, Sri]]>;
<![CDATA[Restu Putri, Dita]]>
<![CDATA[ EAJ (Economic and Accounting Journal) Vol. 8 No. 1 (2025): EAJ (Economics and Accounting Journal) ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32493/eaj.v8i1.y2025.p84-99
<![CDATA[This research aims to determine the influence of Thin Capitalization, Earnings Management and Institutional Ownership on Tax Avoidance. This type of research is quantitative and uses secondary data with media in the form of property and real estate company financial reports taken from the Indonesian Stock Exchange (IDX). The population used in this research was 47 companies and through purposive sampling criteria 14 property and real estate company financial report samples were selected with the observation period from 2018-2022. Data processing uses eviews version 12.0. Based on the results of the tests carried out, the variables Thin Capitalization, Earning Management and Institutional Ownership simultaneously have an influence on Tax Avoidance. Partially Thin Capitalization and Earning Management have no effect on Tax Avoidance, while Institutional Ownership has an effect on Tax Avoidance.]]>
<![CDATA[Impact Promotion on Awareness Product and Organizational Performance : Case Study of the Mineral Water Industry ]]>
<![CDATA[Zuniarti, Ida]]>;
<![CDATA[Rusiyati, Sri]]>;
<![CDATA[Karlina, Eulin]]>;
<![CDATA[Rukiastiandari, Sinta]]>;
<![CDATA[Ariawan, Joko]]>;
<![CDATA[Zahra, Zahra]]>
<![CDATA[ Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31933/dijms.v5i4.2351
<![CDATA[Research This aim For investigate impact promotion on awareness product , goal organization , determination price products , and revenue sales in the mineral water industry on Lombok Island , with focus on PT. Narmada Drinking Water . Study use method survey with data collection via questionnaire to 121 respondents who were staff company . Research result show that promotion own significant relationship _ with all variables studied . _ First , promotion impact positive on awareness product , where changes by 1% in activity promotion can cause change of 52.7% in awareness product . This shows the importance of promotional strategies in introduce product to market and create awareness more products _ high among _ consumer . Second , promotion also has an impact significant for the purpose organization , with change by 1% in promotion can cause change of 89.6% in achievement objective organization . This confirms that promotion is tool important in reach objective organization in a way whole . Third , results study indicated that promotion influence determination price product or brand company . Companies need consider promotional strategies they in connection with price product For reach optimal and maximizing balance mark brand they . Lastly , promotion own impact positive on income sale company , which confirms that the promotional strategy is effective can help increase performance sale . Study This give outlook important about role promotion in reach various objective business . The implications is that company need designing and implementing appropriate promotional strategies _ For reach objective they . along with market and technological developments , companies must Keep going reviewing and updating promotional strategies them to stay relevant and effective in reach objective business that has set .]]>
<![CDATA[HOW EASE OF PAYMENT AND DISCOUNT IN E-COMMERCE INFLUENCE ON CONSUMER PURCHASE DECISIONS ]]>
<![CDATA[Ety Nurhayaty]]>;
<![CDATA[Dede Suleman]]>;
<![CDATA[Mohamad Trio Febriyantoro]]>;
<![CDATA[Ida Zuniarti]]>;
<![CDATA[Sri Rusiyati]]>;
<![CDATA[Sofyan Marwansyah]]>;
<![CDATA[Aprilia Puspasari]]>;
<![CDATA[Lukman Hakim]]>
<![CDATA[ International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijerlas.v3i3.885
<![CDATA[The growth of e-commerce is very rapid in today's era, giving rise to intense competition and efforts to increase consumers in an e-commerce are not easy efforts. Therefore, many advantages are now being offered by e-commerce, including the ease of payment and the many discounts that are provided. So research on these two variables is important to see the effect on consumer purchasing decisions. In this study using 100 sample 3 variables and 15 indicators and using SPSS analysis tools. The results showed that the ease of payment or the ease of payment has an effect on purchasing decisions and discounts also have an effect on consumer purchasing decisions. Therefore efforts to increase ease of payment and discounts are the right strategy for e-commerce to increase sales.]]>
<![CDATA[THE EFFECT OF EASE OF USE, RISKS TOWARDS CONSUMER DECISIONS WHEN SHOPPING ONLINE ]]>
<![CDATA[Suleman, Dede]]>;
<![CDATA[Dedi Suharyadi]]>;
<![CDATA[Sofyan Marwansyah]]>;
<![CDATA[Susan Rachmawati]]>;
<![CDATA[Sri Rusiyati]]>;
<![CDATA[Sabil Sabil]]>
<![CDATA[ Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 4 (2020): Dinasti International Journal of Economics, Finance & Accounting (September - O ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.38035/dijefa.v1i4.548
<![CDATA[The presence of various alternative shopping places makes consumers choose one of the available shopping places. Therefore this study aims to analyze the relationship between ease and risk of consumer decisions to buy fashion products, especially in online retail. the population in this study is large and the number is not known with certainty, so in the non probalitiy research that is using sampling quota sampling techniques with survey methods with a total sample of 100 respondents from the city of Jakarta with criteria respondents aged over 18 years in the area of DKI Jakarta and have bought products online. The results of the study stated that ease of use has a significant influence on consumer decisions. While the risk turns out to influence consumer decisions in shopping online. The results of this study can be another reference for further research.]]>
<![CDATA[Pelatihan Penyusunan Laporan Keuangan Sederhana untuk UMKM Anggota Komunitas UMKM Naik kelas ]]>
<![CDATA[Rusiyati, Sri]]>;
<![CDATA[Zuniarti, Ida]]>;
<![CDATA[Elyana, Instianti]]>;
<![CDATA[Mulyadi, Hary]]>
<![CDATA[ Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 1 (2023): Jurnal Abdimas Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/abdiekbis.v3i1.1980
<![CDATA[Komunitas UMKM Naik Kelas, merupakan wadah organisasi yang dibentuk dari rasa kebersamaan sebagai dampak Pandemi Covid 19, dimana pelaku UMKM sangat merasakan dampak penurunan usaha yang sangat signifikan, didalam Komunitas UMKM Naik Kelas Pelaku UMKM diberikan pelatihan dan workshop yang dapat membantu mengatasi penurunan penjualan dan strategi penjualan pada masa pandemi covid 19. Pelatihan Penyusunan Laporan Keuangan Sederhana untuk UMKM Anggota Komunitas UMKM Naik kelas sangat bemanfaat untuk UMKM karena dengan menggunakan Laporan Keuangan Maka UMKM dapat mengambil keputusan untuk keberlanjutan dari bisnisnya serta laporan keuangan juga dapat dijadikan bukti yang sangat konkrit bahwa bisnis dari UMKM layak untuk mendapatkan kredit dari Lembaga keuangan maupun bank. Tanggapan baik dari mitra terhadap pelatihan yang sangat bermanfaat dalam menambah keterampilan mitra dalam penyusunan laporan keuangan dan para peserta sangat antusias serta aktif dalam mengikuti pelatihan dengan mengajukan pertanyaan terkait prosedur penyusunan laporan keuangan. Hasil pelatihan ini menunjukkan para peserta terdapat peningkatan kemampuan dalam penyusunan laporan keuangan, dari pencatanan transaksi ke dalam persamaan dasar akuntansi, kemudian disusun laporan keuangan sebesar 80%. Dengan kemampuan yang dimiliki oleh mitra dalam penyusunan laporan keuangan maka mitra yaitu anggota komunitas UMKM naik kelas dapat mengukur kinerja usahanya secara periodik.]]>
<![CDATA[Pelatihan Cara Merintis Dan Memulai Suatu Bisnis Bagi Ikatan Remaja RW 07 Margonda ]]>
<![CDATA[Rusiyati, Sri]]>;
<![CDATA[Givan, Bryan]]>;
<![CDATA[Elyana, Instianti]]>;
<![CDATA[Mulyadi, Hary]]>
<![CDATA[ Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/abdiekbis.v3i2.2896
<![CDATA[Ikatan Remaja RW 007 (IKRAR 007) Margonda adalah komunitas karang taruna yang berada di wilayah RW 07 Margonda. Tujuan Ikrar 007 adalah terbentuknya pelajar bangsa yang bertaqwa kepada Allah SWT., berilmu, berakhlak mulia dan berwawasan kebangsaan serta bertanggung jawab atas tegak dan terlaksananya syari’at Islam menurut faham ahlussunnah wal jama’ah yang berdasarkan Pancasila dan Undang-Undang Dasar 1945. Ikrar 007 beranggotakan para remaja yang terdiri dari pelajar dan mahasiswa selalu berkomitmen untuk menjadi organisasi Remaja karang taruna dengan prinsip belajar, berjuang dan bertaqwa (Trilogi IPNU). Permasalahan yang dihadapi oleh Ikatan Remaja RW 07 adalah masih belum memahami bagaimana cara merintis dan memulai suatu Bisnis untuk menunjang kegiatan berwirausaha. Kegiatan pengabdian kepada masyarakat ini mendapat tanggapan baik dari mitra untuk mengembangkan pengetahuan, kreativitas dan inovasi berupa pelatihan cara merintis dan memulai suatu bagi Ikatan Remaja RW 07 Margonda. Hasil pelatihan ini menunjukkan para peserta terdapat peningkatan pengetahuan, kreativitas dan inovasi dan termotivasi untuk memulai suatu bisnis di zaman milenial ini dimana para remaja dituntut untuk berfikir kreatif dan inovatif.]]>
