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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Journal of Industrial Engineering & Management Research (JIEMAR) Indonesian Journal of Society Engagement (IJSE) Jurnal Abdimas Ekonomi dan Bisnis Golden Ratio of Mapping Idea and Literature Format International Journal of Advanced Multidisciplinary International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Dinasti Accounting Review
Sri Rusiyati
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER AWARENESS ON STARBUCKS PRODUCTS Dede Suleman; Ida Zuniarti; Sri Rusiyati; Joko Ariawan; Roy Irawan; Helmy Ivan Taruna; Eulin Karlina
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i5.88

Abstract

The purpose of this research is to analyze the influence of social media marketing variables on consumer awareness at Starbucks. This research is explanatory research with a quantitative approach. The data for this study were obtained from 119 respondents. The sampling method in this study is quota sampling. According to multiple regression analysis, the results show that brand exposure has an influence but not significant on consumer awareness, indicated by a t-test value of 0.137 and a significance value of 0.891. Customer involvement has a significant influence on consumer awareness, indicated by a t test value of 2.251 and a significance value of 0.026. Word of Mouth has a significant influence on consumer awareness, indicated by a t test value of 5.172 and a significance value of 0.000.
The Role of AI-Powered Chatbots in Enhancing Consumer Satisfaction: Case Study of E-Commerce Platforms in Indonesia Suleman, Dede; Zuniarti, Ida; Rusiyati, Sri; Joesah, Nurzalinar; Hakim, Lukman; Haryati, Raden Ati
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1430

Abstract

This study examines the impact of AI-powered chatbots on consumer satisfaction in Indonesia's e-commerce industry. A quantitative approach was used to analyze data collected from 400 e-commerce users, focusing on key variables such as response speed, personalization, reliability, and perceived usefulness. Structural Equation Modeling (SEM) was employed to evaluate the relationships between these factors. The findings indicate that response speed and personalization significantly enhance consumer satisfaction, with personalization having the most substantial effect. Perceived usefulness mediates the relationship between chatbot reliability and satisfaction, highlighting the importance of functional trust. However, chatbots were less effective in handling complex queries, moderating their overall impact on satisfaction. The study offers practical recommendations for e-commerce platforms in Indonesia, including enhancing chatbot algorithms for complex problem-solving and leveraging AI to deliver highly personalized interactions. These findings underscore the potential of AI-powered chatbots to drive consumer satisfaction and strengthen brand loyalty in Indonesia's rapidly growing digital marketplace.
Determinasi Likuiditas Perusahaan: Kajian Literatur pada Peran Arus Kas, Struktur Modal, Piutang dan Kondisi Ekonomi Rusiyati, Sri
Dinasti Accounting Review Vol. 2 No. 4 (2025): Vol. 2 No. 4 (2025): Dinasti Accounting Review (April - June 2025)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dar.v2i4.1845

Abstract

Tujuan dari penelitian literature ini diharapkan dapat membangun hipotesis mengenai pengaruh antar variabel yang nantinya dapat digunakan untuk penelitian selanjutnya dalam lingkup manajemen keuangan. Artikel penelitian literature review determinasi likuiditas perusahaan: kajian literatur pada peran arus kas, struktur modal, piutang dan kondisi ekonomi merupakan artikel literatur ilmiah dalam lingkup ilmu manajemen keuangan. Pendekatan yang digunakan dalam penelitian literature review ini yaitu kualitatif deskriptif. Teknik pengumpulan data yaitu menggunakan studi literatur atau melakukan review terhadap artikel terdahulu yang relevan. Data yang digunakan dalam pendekatan kualitatif deskriptif ini berasal dari penelitian terdahulu yang relevan dengan penelitian ini dan bersumber dari media online akademik seperti Jurnal Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Jurnal Sinta, DOAJ, EBSCO, Google Scholar dan buku referensi digital. Pada penelitian terdahulu digunakan masing-masing 1 artikel terdahulu yang relevan untuk dilakukan review pada tiap variabel independennya. Hasil dari artikel literature review ini yaitu: 1) Arus Kas berperan terhadap Likuiditas Perusahaan; 2) Struktur Modal berperan terhadap Likuiditas Perusahaan; 3) Piutang berperan terhadap Likuiditas Perusahaan; dan 4) Kondisi Ekonomi berperan terhadap Likuiditas Perusahaan.
Analysis of the Influence of Tax Knowledge, e-Filing Tax System, Tax Authority Services, and Tax Law Enforcement on Tax Awareness through Taxpayer Compliance Sri Rusiyati
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.851

Abstract

The purpose of this study is to determine the extent of the influence of tax knowledge, the e-filing tax system, tax authority services, and tax law enforcement on tax awareness and taxpayer compliance, both directly and indirectly. The population in this study was 252,953 SMEs in East Jakarta. Based on this number, the sample for this study consists of 124 taxpayers from small and medium enterprises (SMEs) in East Jakarta. The population in this study is taxpayers from small and medium enterprises (SMEs) in East Jakarta. Sampling was conducted using purposive sampling. The purposive sampling used in this study is judgment sampling, which is the selection of samples based on the fact that the samples or respondents are considered the primary source of information capable of providing the necessary information. The researcher will distribute questionnaires to the accounting and taxation divisions working in the companies. For reasons of data adequacy in the Structural Equation Model (SEM) analysis, at least 200 samples are required. The unit of analysis in this study is the individual or employee who handles SME taxes. This study uses primary data sources from individual respondents. The results of this study are as follows: 1) Tax Knowledge has a positive and significant effect on Brand Awareness among SMEs in East Jakarta; 2) E-Filing Tax System has a positive and significant effect on Brand Awareness among SMEs in East Jakarta; 3) Tax Authority Services have a positive and significant effect on Brand Awareness among SMEs in East Jakarta; 4) Tax Law Enforcement has a positive and significant effect on Brand Awareness among SMEs in East Jakarta; 5) Tax Knowledge has a positive and significant effect on Tax Compliance among SMEs in East Jakarta; 6) E-Filing Tax System has a positive and significant effect on Tax Compliance among SMEs in East Jakarta; 7) Tax Authority Services have a positive and significant effect on Tax Compliance among SMEs in East Jakarta; 8) Tax Law Enforcement has a positive and significant effect on Tax Compliance among SMEs in East Jakarta; 9) Brand Awareness has a positive and significant effect on Tax Compliance among SMEs in East Jakarta; 10) Tax knowledge has a positive and significant effect on Taxpayer Compliance mediated by Tax Awareness among SMEs in East Jakarta; 11) The E-Filing Tax System does not have a positive and significant effect on Taxpayer Compliance mediated by Tax Awareness among SMEs in East Jakarta; 12) Tax Authority Service positively and significantly influences Tax Compliance mediated by Tax Awareness among SMEs in East Jakarta; and 13) Tax Law Enforcement does not positively and significantly influence Tax Compliance mediated by Tax Awareness among SMEs in East Jakarta.
Co-Authors Candrasari, Ati Dede Suleman Devy Sofyanty Dinar Riftiasari Eulin Karlina Frisma Handayanna Givan, Bryan Helmy Ivan Taruna Ida Zuniarti Ida Zuniarti, Ida Indah Purnamasari Instianti Elyana, Instianti Joko Ariawan Karlina, Eulin Lukman Hakim Mulyadi, Hary Nurzalinar Joesah Purnamasari , Indah Puspasari, Aprilia Raden Ati Haryati Roy Irawan Sabil sabil sabil, sabil Sofyan Marwansyah Susan Rachmawati Taat Kuspriyono, Taat