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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Journal of Industrial Engineering & Management Research (JIEMAR) Indonesian Journal of Society Engagement (IJSE) Jurnal Abdimas Ekonomi dan Bisnis Golden Ratio of Mapping Idea and Literature Format International Journal of Advanced Multidisciplinary International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Dinasti Accounting Review
Sri Rusiyati
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Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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THE EFFECT OF PRODUCT INNOVATION ON SAMSUNG SMARTPHONE PRODUCT PURCHASE DECISIONS THROUGH BRAND EQUITY AS INTERVENING VARIABLES IN THE TOKOPEDIA MARKETPLACE Suleman, Dede; Zuniarti, Ida; Marwansyah, Sofyan; Kuspriyono, Taat; Riftiasari, Dinar; Rusiyati, Sri; Suharyadi, Dedi; Ariawan, Joko
Journal of Industrial Engineering & Management Research Vol. 2 No. 5 (2021): October 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.576 KB) | DOI: 10.7777/jiemar.v2i5.209

Abstract

Buying choices are contemplations that exist inside a person to work out something to look for through an interaction of thought with different accessible choices. There are many components that impact buying choices where each buyer needs an item which will address all issues. In this manner, inside the choice to search for Cell phone items, shoppers likewise need items that have total innovation that follows the days, so makers are needed to in any case improve on their items. This investigation utilizes a quantitative methodology and SEM PLS examination strategy utilizing the Keen PLS 3 investigation instrument. during this examination, purposive inspecting method was utilized. The populace during this examination were all Samsung cell phone shoppers who made buys through the Tokopedia commercial center during 2020. on account of the wide populace inclusion, the populace during this investigation isn't known definitely, so during this examination the creators utilized a limitless populace, in the wake of figuring the example during this examination. This examination is 100 respondents. The consequences of this examination demonstrate that there's a positive and critical impact of item development variable on brand value, there's no impact of item advancement variable on buying choices, there's a positive and huge impact of brand name value on buying choices and there's a positive and huge impact of item development on buy choices through brand value.
Pelatihan Cara Merintis Dan Memulai Suatu Bisnis Bagi Ikatan Remaja RW 07 Margonda Rusiyati, Sri; Givan, Bryan; Elyana, Instianti; Mulyadi, Hary
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2896

Abstract

Ikatan Remaja RW 007 (IKRAR 007) Margonda adalah komunitas karang taruna yang berada di wilayah RW 07 Margonda. Tujuan Ikrar 007 adalah terbentuknya pelajar bangsa yang bertaqwa kepada Allah SWT., berilmu, berakhlak mulia dan berwawasan kebangsaan serta bertanggung jawab atas tegak dan terlaksananya syari’at Islam menurut faham ahlussunnah wal jama’ah yang berdasarkan Pancasila dan Undang-Undang Dasar 1945. Ikrar 007 beranggotakan para remaja yang terdiri dari pelajar dan mahasiswa selalu berkomitmen untuk menjadi organisasi Remaja karang taruna dengan prinsip belajar, berjuang dan bertaqwa (Trilogi IPNU). Permasalahan yang dihadapi oleh Ikatan Remaja RW 07 adalah masih belum memahami bagaimana cara merintis dan memulai suatu Bisnis untuk menunjang kegiatan berwirausaha. Kegiatan pengabdian kepada masyarakat ini mendapat tanggapan baik dari mitra untuk mengembangkan pengetahuan, kreativitas dan inovasi berupa pelatihan cara merintis dan memulai suatu bagi Ikatan Remaja RW 07 Margonda. Hasil pelatihan ini menunjukkan para peserta terdapat peningkatan pengetahuan, kreativitas dan inovasi dan termotivasi untuk memulai suatu bisnis di zaman milenial ini dimana para remaja dituntut untuk berfikir kreatif dan inovatif.
HOW ENJOYMENT, TRUST IN INTENTION WHEN CHOOSING A SHOPPING PLACE Rusiyati, Sri; Suleman, Dede; Riftiasari, Dinar; Suharyadi, Dedi; Marwansyah, Sofyan; Sabil, Sabil
Dinasti International Journal of Management Science Vol. 2 No. 4 (2021): Dinasti International Journal of Management Science (March 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i4.116

Abstract

The importance of analyzing the relationship between enjoyment and trust in consumer buying interest before making shopping decisions. This study used a sampling quota sampling technique with a survey method with a total sample size of 100 respondents from the city of Jakarta with the criteria for respondents who were over 20 years old. The results of the study indicate that enjoyment and trust influence consumer purchase orders. Therefore, a good marketer must build these two factors in the place of shopping because they can trigger requests to buy and later become a stimulus in purchasing decisions.
HOW TRUST, RISK TOWARD ATTITUDE WHEN SHOPPING RETAIL ONLINE Suleman, Dede; Dedi Suharyadi; Sri Rusiyati; Sabil; Dinar Riftiasari; Sofyan Marwansyah
Dinasti International Journal of Management Science Vol. 1 No. 4 (2020): Dinasti International Journal of Management Science (March - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i4.185

Abstract

This study aims to analyze the relationship between trust and risk of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 100 respondents from the city of Jakarta with the criteria of respondents aged over 18 years and have purchased products online. The results of the study stated that trust influences consumer attitudes. While the risk was not influence on consumer attitudes in shopping online. the results of this study can be a reference for further research.
Pelatihan Penggunaan Aplikasi Pengelolaan Bank Sampah Dan Laporan Keuangan Berbasis Website Pada Bank Sampah Melati Bersih, Bojonggede, Bogor Rusiyati, Sri; Handayanna, Frisma; Purnamasari, Indah
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.6007

Abstract

Clean Melati Waste Bank (BSMB) Atsiri Permai is an institution driving community empowerment in terms of effective waste management as an application of the green economy concept which will provide great benefits for the community's economy and environmental sustainability. BSMB Atsiri Permai activities have been running since 2013 with the motto Clean and Smile Movement starting from 3 R (Reduce, Reuse, Recycle) which is an inorganic waste management technique starting from providing information about how to sort inorganic waste and collect used cooking oil. The aim of this PKM Program is to apply digital technology to the management of BSMB Atsiri Permai RW. 12 to improve BSMB activity services for its customers in obtaining the necessary information anytime and anywhere as well as making it easier to create website-based financial reports. The method used is by providing counseling, training and assistance regarding the use of waste bank management applications and website-based financial reports on BSMB and evaluation by providing questionnaires with indicators of website usability, ease of recording and accessing data, types of information and reports on the Waste Bank website Atsiri Permai. The results of the PkM show that the website-based Waste Bank Application Training is very beneficial for BSMB Atsiri Permai, such as providing activity information that can be accessed at any time and can be widely reached as well as making it easier to record, manage the Waste Bank, report to customers and prepare financial reports to increase transparency. and accountability in fund management. Technology and to minimize recording errors. There has been an increase in understanding and skills in using waste bank management applications and preparing financial reports by 90%.
Pelatihan Pengolahan Minyak Jelantah dan Sampah Anorganik pada Bank Sampah Melati Bersih Atsiri Permai RW 12, Bojonggede, Kabupaten Bogor Handayanna, Frisma; Rusiyati, Sri; Purnamasari , Indah
Indonesian Journal of Society Engagement Vol. 5 No. 2: Agustus 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i2.159

Abstract

Waste is one of the main problems of environmental sustainability, the volume of waste piled up that is not handled properly can pollute the environment, blockages of water channels cause flooding and have various negative impacts on public health, especially inorganic waste from waste that is difficult to decompose naturally. Melati Bersih Atsiri Permai RW 12 Waste Bank with the motto Clean and Smile Movement starting from the 3 R's, namely Reduce, Reuse, Recycle as an institution that drives community empowerment for effective waste management by sorting inorganic waste and collecting used cooking oil as an application of the green economy concept. The problem faced by the Waste Bank is limited knowledge of human resources regarding processing used cooking oil, green economy and inorganic waste. So Nusa Mandiri University lecturers and students held Community Service activities as a 2024 Grant and were funded by the Directorate of Research, Technology and Community Service, Directorate General of Higher Education, Research and Technology, Ministry of Education, Culture, Research and Technology of the Republic of Indonesia . The aim of this activity is to implement used cooking oil processing and create inorganic waste creations according to the green economy concept. The method used is to provide assistance and training in waste bank activities through socialization and training on processing used cooking oil and inorganic waste. The results of the training showed that there was an increase in the participants' knowledge, creativity and innovation in processing used cooking oil into candles and soap, processing inorganic waste into craft creations with high marketability and were motivated to start entrepreneurship.
Sustainable Sales: Five Legs Resto's Green Marketing Mix and Social Media Impact – A Mataram City Case Study Rusiyati, Sri; Suleman, Dede; Zuniarti, Ida; Puspasari, Aprilia; Sofyanty, Devy; Hakim, Lukman
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3484

Abstract

This research investigates the application of Green Marketing strategies in the Five Legs Resto, Mataram City, Lombok, and assesses their impact on both traditional product sales and social media influence. Drawing on a comprehensive green marketing mix, including green product, price, place, and promotion, the study employs regression analyses to unravel the intricate relationships among these variables. The findings reveal that eco-friendly product offerings and transparent pricing positively influence product sales and social media influence. Conversely, the physical location (Green Place) does not significantly impact the outcomes, suggesting the growing importance of online channels. Notably, effective green promotion emerges as a powerful driver of both product sales and social media influence. These results contribute to the existing literature on green marketing and offer actionable insights for businesses seeking a balance between environmental responsibility and commercial success. The implications extend to both academic research and practical considerations, guiding future explorations in the dynamic landscape of sustainability-oriented marketing.
Penguatan Keterampilan Melalui Pelatihan Pengembangan Ide Bisnis di SMK Tri Sukses, Kota Depok Rusiyati, Sri; Elyana, Instianti; Zuniarti, Ida; Candrasari, Ati
Indonesian Journal of Society Engagement Vol. 5 No. 3: Desember 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i3.188

Abstract

Vocational high school institution, SMK Tri Sukses Depok has an important role in preparing its students to face the world of work or become independent entrepreneurs by providing students with entrepreneurial skills, ranging from identifying business opportunities to preparing sustainable business plans. The purpose of this activity is to develop creative and innovative ideas in creating independent business opportunities, which are expected to improve students' abilities in facing future competition and fostering an entrepreneurial spirit. The method used is to conduct training accompanied by simulations and case studies to develop creative and innovative ideas so that they are ready to face the challenges of the world of work or create independent business opportunities. The training uses learning modules, internet access, projectors, and laptops for presentations. The results of the training showed that there was an increase in participants' knowledge, creativity and innovation in entrepreneurial skills, ranging from identifying business opportunities to preparing business plans and students were motivated to start entrepreneurship. The responses of the training participants were very satisfied and very interested in participating again in the next activity.
HOW EASE OF USE, USEFULNESS TOWARD ATTITUDE OF SHOPPING AT ONLINE RETAIL Zuniarti, Ida; Suleman, Dede; Rachmawati, Susan; Sabil; Rusiyati, Sri
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i4.211

Abstract

This study aims to analyze the relationship between ease of use and usefulness of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 90 respondents from the city of Jakarta with the criteria of respondents aged over 17 years and have made a purchase of fashion products online. The results of the study stated that ease of use and usefulness influence consumer attitudes. the results of this study can be a reference for further research.
Cerdas Finansial di Era Digital: Pemanfaatan Aplikasi Manajemen Keuangan Bagi Anak Yatim RW 05, 06 dan 07 Depok Sri Rusiyati; Elyana, Instianti; Candrasari, Ati
Indonesian Journal of Society Engagement Vol. 6 No. 1: April 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v6i1.211

Abstract

The Orphanage Assistance Agency is an agency whose members are orphans from RW 05, 06 and 07 of Pondok Cina Village, Beji District, Depok City. The purpose of the Orphanage Assistance Agency is to form students of the nation who are pious to Allah SWT, knowledgeable and have noble morals. The Orphanage Assistance Agency consists of teenagers consisting of orphans from RW 05, 06 and 07, Pondok Cina, Beji, Depok who are students from Junior High School to High School. The problem faced by the Orphanage Assistance Agency is the lack of understanding of the use of digital financial applications to manage personal finances wisely and better. This community service activity aims to develop knowledge, understanding and motivation in planning, recording, and controlling personal finances more efficiently with financial intelligence in the digital era through the use of applications for personal financial management for Orphans from RW 05, 06, and 07 Depok. The results of the study showed that there was an increase in participants by 92% in utilizing technology through the use of financial management applications, namely financial records by recording income and expenditure of funds and financial reports so that they can check the remaining funds at any time and the transition from conventional financial management to a digital-based system can be used to make long-term financial planning.
Co-Authors Candrasari, Ati Dede Suleman Devy Sofyanty Dinar Riftiasari Eulin Karlina Frisma Handayanna Givan, Bryan Helmy Ivan Taruna Ida Zuniarti Ida Zuniarti, Ida Indah Purnamasari Instianti Elyana, Instianti Joko Ariawan Karlina, Eulin Lukman Hakim Mulyadi, Hary Nurzalinar Joesah Purnamasari , Indah Puspasari, Aprilia Raden Ati Haryati Roy Irawan Sabil sabil sabil, sabil Sofyan Marwansyah Susan Rachmawati Taat Kuspriyono, Taat