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All Journal Journal of Development Research JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) SINDA: Comprehensive Journal of Islamic Social Studies Izdihar : Jurnal Ekonomi Syariah JANITA Penamas: Journal of Community Service IIJSE Journal of Community Service for Health Jurnal At-Tamwil: Kajian Ekonomi Syariah Jurnal Pengabdian Masyarakat Berdampak
Denny Rakhmad Widi Ashari
Universitas Nahdlatul Ulama Blitar
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Nursing Public Health Social Sciences Other

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Sustainability Business Strategy in the Era of VUCA Ashari, Denny Rakhmad Widi; Waskita, Gautama Sastra
SINDA: Comprehensive Journal of Islamic Social Studies Vol 5 No 1 (2025): Volume 5 Nomor 1 April 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v5i1.2180

Abstract

Sustainability Business Strategy in the Era of VUCA: Dynamic Capability Perspective. The increasing uncertainty and complexity in the business environment, often described as the VUCA (volatility, uncertainty, complexity, and ambiguity) era, pose significant challenges for small and medium-sized enterprises (SMEs) in sustaining their competitive advantage. While sustainability-driven business strategies have been widely acknowledged as a means to enhance long-term resilience, the role of dynamic capabilities in enabling SMEs to navigate sustainability challenges remains underexplored. This study aims to investigate how SMEs develop sustainable business strategies through dynamic capability mechanisms (sensing, seizing, and transforming), using Kedai Kosim, Indonesia, as a case study. Employing a qualitative approach with in-depth interviews and document analysis, this research reveals that strategic agility, stakeholder collaboration, and digital transformation are key enablers of sustainability in resource-constrained firms. The findings extend the dynamic capability theory by contextualizing it within SME sustainability strategies and offer practical insights for business practitioners and policymakers. The study suggests that SMEs can achieve sustainability by embedding it into core business models, leveraging technology, and fostering ecosystem partnerships. This research contributes to the ongoing discourse on sustainability and strategic agility in SMEs, highlighting the need for further empirical exploration across different industries and cultural contexts.
The Art of Doing More with Less: Exploring Frugal Innovation Practices as Strategic Agility Drivers in SMEs Ashari, Denny Rakhmad Widi; Waskita, Gautama Sastra
SINDA: Comprehensive Journal of Islamic Social Studies Vol 5 No 2 (2025): Volume 5 Nomor 2 Agustus 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v5i2.2511

Abstract

Small and medium-sized enterprises (SMEs) operating in resource-constrained environments often struggle to remain adaptive amid volatility, prompting the need for innovation approaches that enable agility despite structural limitations. This study examines how frugal innovation functions as a strategic driver of agility in SMEs, moving beyond its conventional framing as a cost-saving tactic. Using a qualitative research design involving semi-structured interviews, non-participant observations, and document analysis across selected SMEs, the study investigates the mechanisms that connect frugal innovation with strategic agility. The findings reveal three core mechanisms—strategic improvisation, resource recombination, and ecosystem engagement—that collectively enhance SMEs’ capacity to sense opportunities, respond swiftly, and reconfigure organizational processes. These mechanisms demonstrate that constraints can act as catalysts for adaptive capability rather than barriers to innovation. The study contributes to the theoretical integration of frugal innovation and strategic agility while offering practical insights for SME leaders, policymakers, and development institutions seeking to strengthen resilience and competitiveness. Broader implications highlight the role of frugal–agile practices in promoting inclusive and sustainable entrepreneurial ecosystems.
Crafting the Perfect Cup: How Sustainable Barista Training Shapes Product Quality at Kedai Kosim, Indonesia Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi
SINDA: Comprehensive Journal of Islamic Social Studies Vol 5 No 3 (2025): Volume 5 Nomor 3 Desember 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v5i3.2514

Abstract

Sustainable service delivery has become increasingly critical for small coffee enterprises, yet the role of sustainability-oriented training in shaping product quality remains empirically underexplored. This study examines how Sustainable Barista Training influences beverage quality, operational performance, and sustainability behavior at Kedai Kosim, Indonesia. Using a qualitative case study design, data were collected through in-depth interviews, non-participant observations, and document review to capture the integration of sustainability principles into barista competencies and daily workflows. The findings reveal that sustainability-focused training enhances technical consistency, strengthens environmental awareness, and cultivates mindful resource use in coffee preparation processes. These improvements elevate key dimensions of service quality, including reliability, assurance, and responsiveness, while embedding sustainable practices into routine operations. The study contributes to the service management and sustainable hospitality literature by positioning sustainability competencies as a critical yet underrecognized driver of product quality in micro-scale coffee businesses. Practical implications highlight the importance of structured, experiential training to improve beverage consistency, reduce operational waste, and support SDG-oriented coffee shop management. Future research should explore multi-case comparisons and longitudinal assessments to evaluate the durability and scalability of sustainability-driven training models
Strategi Marketing Syariah dalam Maintainance Nasabah Loyal pada BPR APS Kediri Basid, Mohammad Basid Al Haris; Rifa’I, Akhmad; Widi Ashari, Denny Rakhmad; Waskita, Gautama Sastra
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 8 No. 02 (2025): JIMEK Vol 08 No 02 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v8i02.7158

Abstract

Di dunia bisnis, konsumen adalah raja yang berhak memilih produk, sehingga peran seorang marketer sangat krusial dalam melakukan persuasi. Marketer yang mengimplementasikan pemasaran sesuai prinsip syariah akan memiliki nilai (value) tinggi, terutama dalam menjaring calon konsumen, sebab konsumen loyal berawal dari kepuasan konsumen baru. Mempertahankan nasabah loyal, khususnya yang memiliki Dana Pihak Ketiga (DPK) besar, merupakan tantangan besar untuk mencegah risiko likuiditas jangka pendek akibat perpindahan nasabah karena kurangnya layanan. Penelitian ini bertujuan untuk menguraikan strategi marketing syariah dalam maintainance (mempertahankan) nasabah loyal pada BPR Artha Pamenang Syariah (APS) Kediri. Metode yang digunakan adalah pendekatan deskriptif kualitatif, dengan fokus memaparkan strategi marketing Syariah BPR Artha Pamenang Syariah Kediri. Hasil penelitian menunjukkan bahwa BPR Artha Pamenang Syariah (APS) Kediri menerapkan strategi marketing syariah untuk maintainance nasabah loyal. Strategi ini melibatkan pengembangan bauran pemasaran (termasuk People, Process, dan Physical Evidence), serta relationship marketing yang kuat. Kunci temuan adalah upaya maintainance nasabah loyal dilakukan dengan memberikan service excellent dan service previllage. Selain itu, BPRS ini juga menjaga kualitas produk sesuai prinsip syariah, memberikan layanan melalui customer service (reaktif dan proaktif), dan melakukan community building.
Integrasi Strategi Pemasaran Digital dalam Peningkatan Kinerja Operasional UKM Kreatif: Studi Kasus Martha Onyx Tulungagung Eldon, Mokhamad; Waskita, Gautama Sastra; Saputra, Dhio; Nurani; Rakhmad Widi Ashari, Denny; Rahman Hakim, Aulia
Jurnal Pengabdian Masyarakat Berdampak Vol. 2 No. 1 (2026): Januari 2026
Publisher : Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/jupemba.v2i1.121

Abstract

UMKM kreatif berbasis kerajinan tradisional sering menghadapi keterbatasan literasi digital dan pengelolaan pemasaran digital yang belum terstruktur. Program pengabdian kepada masyarakat ini bertujuan untuk merancang dan mengimplementasikan strategi digital marketing secara kolaboratif pada Martha Onyx Tulungagung, UMKM kreatif di sektor kerajinan marmer dan onyx. Metode yang digunakan adalah pendekatan partisipatif berbasis pendampingan yang melibatkan dosen, mahasiswa magang, dan mitra UMKM, melalui pendampingan digital marketing, pendidikan berkelanjutan, serta peningkatan pemahaman industri kreatif. Pengumpulan data dilakukan melalui pre-test dan post-test, observasi, dokumentasi, dan umpan balik mitra. Hasil kegiatan menunjukkan peningkatan pengetahuan digital marketing, konsistensi konten, interaksi digital, serta kepercayaan diri mitra dalam mengelola platform digital. Program ini juga menghasilkan luaran digital yang meningkatkan visibilitas produk dan jangkauan pasar. Temuan ini menegaskan efektivitas pendekatan co-creation dalam memperkuat daya saing dan keberlanjutan UMKM kreatif. Program lanjutan disarankan menerapkan pendampingan jangka panjang.
From sensory evaluation to operational excellence: A capacity-building program in Tulungagung’s Robusta and Arabica coffee sector Waskita, Gautama Sastra; Nurani; Hidayati, Atina; Sutantri; Ashari, Denny Rakhmad Widi
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.3128

Abstract

The growing demand for industry-ready human resources in Indonesia’s coffee sector requires vocational students to possess competencies in sensory evaluation and operational coffee skills. This community engagement program aimed to enhance vocational capacity through hedonic–organoleptic assessment and basic barista training among 33 students of the Agricultural Product Quality Control Department at SMKN 1 Tulungagung. The program employed an experiential learning approach integrating training, continuous education, and the Specialty Coffee Association (SCA) cupping protocol. Data were collected using pre-test and post-test assessments, practical observations, and participant feedback. The results demonstrated significant improvements in students’ understanding of sensory attributes, cupping procedures, and coffee operational skills, with increased confidence and competency in evaluating Robusta and Arabica coffee. The program also strengthened participants’ awareness of Indonesia’s coffee industry and vocational readiness. These findings suggest that industry-oriented experiential training effectively supports operational excellence and capacity building in vocational coffee education.
STANDARDISASI OPERASIONAL LAYANAN DAN MANAJEMEN KUALITAS UMKM: ADAPTASI PROSEDUR PERBANKAN MELALUI METODE ROLEPLAY Ashari, Denny Rakhmad Widi; Pambudi, Setyoadi; Rifa’i, Akhmad; Eldon, Mokhamad; Maharani, Nur Indira
JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 6 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/h2dfym55

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk melakukan standardisasi operasional dan peningkatan kualitas layanan pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di bawah naungan LKKNU Madani MWC NU Tulungagung. Berdasarkan observasi awal, mitra menghadapi kendala operasional akibat ketiadaan Standar Operasional Prosedur (SOP) layanan dan penanganan keluhan pelanggan yang cenderung emosional dan tidak terstruktur. Metode pelaksanaan menggunakan pendekatan Participatory Learning and Action (PLA) yang meliputi pemaparan materi, simulasi roleplay penanganan keluhan (service recovery), serta pendampingan penyusunan draf SOP sederhana yang mengadaptasi standar perbankan dan berbasis etika bisnis Islam. Evaluasi keberhasilan dilakukan secara kualitatif melalui observasi partisipatif selama sesi simulasi dan wawancara intensif melalui diskusi di WhatsApp Group (WAG). Hasil pengabdian menunjukkan adanya transformasi perilaku (behavioral change) yang signifikan, di mana mitra mampu mempraktikkan teknik komunikasi profesional, merespons keluhan dengan prinsip tabayyun, dan menyusun alur layanan yang lebih terstruktur. Dampak dari kegiatan ini adalah terbentuknya kesadaran kolektif mitra bahwa manajemen kualitas layanan (service quality management) merupakan aset strategis untuk meningkatkan loyalitas pelanggan dan daya saing ekonomi umat.
Platform-Driven Operations: Rethinking Supply Chain Dynamics in Affiliate-Based Digital Ecosystems Ashari, Denny Rakhmad Widi; Waskita, Gautama Sastra; Bakti, Nurimansyah Setivia; Rizkaputra, Fergiawan Alfianto; Rahmawati, Desi
Journal of Development Research Vol. 10 No. 1 (2026): Volume 10, Number 1, May 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jdr.v10i1.525

Abstract

The rapid rise of TikTok Affiliate has transformed how businesses in emerging markets organize operations, yet little is known about its impact on supply chain practices in technically complex sectors. This study aims to explore how TikTok Affiliate marketing reshapes operational dynamics within Indonesia’s motorcycle spare parts ecosystem. Using a qualitative phenomenological design, data were collected through in-depth interviews with affiliators, SME owners, and consumers, complemented by document analysis and field observations. The findings reveal that algorithmic mediation drives unpredictable demand shifts, affiliators act as cultural mediators influencing customer engagement, and SMEs adopt agile, platform-responsive supply chain strategies. Trust and informal governance mechanisms emerged as crucial in sustaining operations, while infrastructural gaps highlight the challenges of digital integration in Indonesia. The study contributes to operations management literature by framing affiliate marketing as an operational phenomenon and provides practical insights for SMEs, policymakers, and digital ecosystem stakeholders.
Pentahelix Collaboration for MSME Entrepreneurship Ecosystem Development during National Santri Day Gautama Sastra Waskita; Denny Rakhmad Widi Ashari; Samlatul Izzah; Desi Rahmawati; Andrean Permadi
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1463

Abstract

The development of local entrepreneurship ecosystems requires collaborative engagement among multiple stakeholders to address the challenges faced by micro, small, and medium enterprises (MSMEs), particularly in digital marketing, business networking, and community-based economic empowerment. However, socio-cultural public events in regional contexts are often implemented only as ceremonial activities and have not been optimally utilized as platforms for entrepreneurship activation and collaborative ecosystem development. This community service program aimed to strengthen the local entrepreneurship ecosystem through a Pentahelix-based public engagement model during the National Santri Day 2025 celebration in Tulungagung, Indonesia. The program employed a participatory community development approach involving academia, business actors, community organizations, government institutions, and media partners. Activities included entrepreneurship campaigns, MSME exhibitions, digital marketing socialization, branding assistance, and stakeholder networking during a public walking event attended by 2,000 participants. The results indicate that the program successfully increased MSME product exposure, improved participants’ understanding of collaborative entrepreneurship and digital marketing, strengthened stakeholder networking, and enhanced public engagement in local economic activities. The findings suggest that socio-cultural community events can function as sustainable entrepreneurial activation platforms when integrated with collaborative governance and ecosystem-based empowerment strategies.
Co-Authors Afiffudin Afiffudin AGUS PRIYANTO Al Haris, Mohammad Basid Andrean Permadi Artanty Utami Aulia Rahman Hakim Bakti, Nurimansyah Setivia Basid Al Haris , Mohammad Basid, Mohammad Basid Al Haris Dean Seshar Rahmadina Desi Rahmawati Edi Santoso Fitria Damayanti Gautama Sastra Waskita Hidayati, Atina Maharani, Nur Indira Mokhamad Eldon Muhammad Syahrul Hidayat Nurani Pambudi, Setyoadi Rifa’i, Akhmad Rizkaputra, Fergiawan Alfianto Samlatul Izzah Saputra, Dhio Slamet Muchsin suratman Sutantri Titik Juwariah Urip Triandri Utami, Artanty wahyuningsih, Diyan