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All Journal Journal of Development Research JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi ADI Bisnis Digital Interdisiplin (ABDI Jurnal) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) SINDA: Comprehensive Journal of Islamic Social Studies Izdihar : Jurnal Ekonomi Syariah JANITA ADILLA: Jurnal Ilmiah Ekonomi Syari'ah IIJSE Danadyaksa: Post Modern Economy Journal Journal of Community Service for Health Jurnal At-Tamwil: Kajian Ekonomi Syariah INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Denny Rakhmad Widi Ashari
Universitas Nahdlatul Ulama Blitar
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Library & Information Science Nursing Public Health Social Sciences Other

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Sustainability Business Strategy in the Era of VUCA Ashari, Denny Rakhmad Widi; Waskita, Gautama Sastra
SINDA: Comprehensive Journal of Islamic Social Studies Vol 5 No 1 (2025): Volume 5 Nomor 1 April 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v5i1.2180

Abstract

Sustainability Business Strategy in the Era of VUCA: Dynamic Capability Perspective. The increasing uncertainty and complexity in the business environment, often described as the VUCA (volatility, uncertainty, complexity, and ambiguity) era, pose significant challenges for small and medium-sized enterprises (SMEs) in sustaining their competitive advantage. While sustainability-driven business strategies have been widely acknowledged as a means to enhance long-term resilience, the role of dynamic capabilities in enabling SMEs to navigate sustainability challenges remains underexplored. This study aims to investigate how SMEs develop sustainable business strategies through dynamic capability mechanisms (sensing, seizing, and transforming), using Kedai Kosim, Indonesia, as a case study. Employing a qualitative approach with in-depth interviews and document analysis, this research reveals that strategic agility, stakeholder collaboration, and digital transformation are key enablers of sustainability in resource-constrained firms. The findings extend the dynamic capability theory by contextualizing it within SME sustainability strategies and offer practical insights for business practitioners and policymakers. The study suggests that SMEs can achieve sustainability by embedding it into core business models, leveraging technology, and fostering ecosystem partnerships. This research contributes to the ongoing discourse on sustainability and strategic agility in SMEs, highlighting the need for further empirical exploration across different industries and cultural contexts.
The Art of Doing More with Less: Exploring Frugal Innovation Practices as Strategic Agility Drivers in SMEs Ashari, Denny Rakhmad Widi; Waskita, Gautama Sastra
SINDA: Comprehensive Journal of Islamic Social Studies Vol 5 No 2 (2025): Volume 5 Nomor 2 Agustus 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v5i2.2511

Abstract

Small and medium-sized enterprises (SMEs) operating in resource-constrained environments often struggle to remain adaptive amid volatility, prompting the need for innovation approaches that enable agility despite structural limitations. This study examines how frugal innovation functions as a strategic driver of agility in SMEs, moving beyond its conventional framing as a cost-saving tactic. Using a qualitative research design involving semi-structured interviews, non-participant observations, and document analysis across selected SMEs, the study investigates the mechanisms that connect frugal innovation with strategic agility. The findings reveal three core mechanisms—strategic improvisation, resource recombination, and ecosystem engagement—that collectively enhance SMEs’ capacity to sense opportunities, respond swiftly, and reconfigure organizational processes. These mechanisms demonstrate that constraints can act as catalysts for adaptive capability rather than barriers to innovation. The study contributes to the theoretical integration of frugal innovation and strategic agility while offering practical insights for SME leaders, policymakers, and development institutions seeking to strengthen resilience and competitiveness. Broader implications highlight the role of frugal–agile practices in promoting inclusive and sustainable entrepreneurial ecosystems.
Crafting the Perfect Cup: How Sustainable Barista Training Shapes Product Quality at Kedai Kosim, Indonesia Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi
SINDA: Comprehensive Journal of Islamic Social Studies Vol 5 No 3 (2025): Volume 5 Nomor 3 Desember 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v5i3.2514

Abstract

Sustainable service delivery has become increasingly critical for small coffee enterprises, yet the role of sustainability-oriented training in shaping product quality remains empirically underexplored. This study examines how Sustainable Barista Training influences beverage quality, operational performance, and sustainability behavior at Kedai Kosim, Indonesia. Using a qualitative case study design, data were collected through in-depth interviews, non-participant observations, and document review to capture the integration of sustainability principles into barista competencies and daily workflows. The findings reveal that sustainability-focused training enhances technical consistency, strengthens environmental awareness, and cultivates mindful resource use in coffee preparation processes. These improvements elevate key dimensions of service quality, including reliability, assurance, and responsiveness, while embedding sustainable practices into routine operations. The study contributes to the service management and sustainable hospitality literature by positioning sustainability competencies as a critical yet underrecognized driver of product quality in micro-scale coffee businesses. Practical implications highlight the importance of structured, experiential training to improve beverage consistency, reduce operational waste, and support SDG-oriented coffee shop management. Future research should explore multi-case comparisons and longitudinal assessments to evaluate the durability and scalability of sustainability-driven training models
Strategi Marketing Syariah dalam Maintainance Nasabah Loyal pada BPR APS Kediri Basid, Mohammad Basid Al Haris; Rifa’I, Akhmad; Widi Ashari, Denny Rakhmad; Waskita, Gautama Sastra
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 8 No. 02 (2025): JIMEK Vol 08 No 02 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v8i02.7158

Abstract

Di dunia bisnis, konsumen adalah raja yang berhak memilih produk, sehingga peran seorang marketer sangat krusial dalam melakukan persuasi. Marketer yang mengimplementasikan pemasaran sesuai prinsip syariah akan memiliki nilai (value) tinggi, terutama dalam menjaring calon konsumen, sebab konsumen loyal berawal dari kepuasan konsumen baru. Mempertahankan nasabah loyal, khususnya yang memiliki Dana Pihak Ketiga (DPK) besar, merupakan tantangan besar untuk mencegah risiko likuiditas jangka pendek akibat perpindahan nasabah karena kurangnya layanan. Penelitian ini bertujuan untuk menguraikan strategi marketing syariah dalam maintainance (mempertahankan) nasabah loyal pada BPR Artha Pamenang Syariah (APS) Kediri. Metode yang digunakan adalah pendekatan deskriptif kualitatif, dengan fokus memaparkan strategi marketing Syariah BPR Artha Pamenang Syariah Kediri. Hasil penelitian menunjukkan bahwa BPR Artha Pamenang Syariah (APS) Kediri menerapkan strategi marketing syariah untuk maintainance nasabah loyal. Strategi ini melibatkan pengembangan bauran pemasaran (termasuk People, Process, dan Physical Evidence), serta relationship marketing yang kuat. Kunci temuan adalah upaya maintainance nasabah loyal dilakukan dengan memberikan service excellent dan service previllage. Selain itu, BPRS ini juga menjaga kualitas produk sesuai prinsip syariah, memberikan layanan melalui customer service (reaktif dan proaktif), dan melakukan community building.
THE INFLUENCE OF WORK ETHICS ON EMPLOYEE PERFORMANCE WITH WORK CULTURE AS A MODERATING VARIABLE Dean Seshar Rahmadina; Suratman; Fitria Damayanti; Denny Rakhmad Widi Ashari; Urip Triandri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main supporting tool for building argumentative constructs in this study. The data used in this article are primary data that researchers obtained from 400 Bank Mandiri employees spread throughout Indonesia. Data obtained from 400 Bank Mandiri employees spread throughout Indonesia. The data were analyzed using the smart PLS 4.0 analysis tool.
SELLING IN SECONDS: A PHENOMENOLOGICAL EXPLORATION OF SHORT VIDEO MARKETING ON INSTAGRAM REELS IN ENTREPRENEURIAL VENTURES Gautama Sastra Waskita; Denny Rakhmad Widi Ashari, Akhmad Rifa’I, Mohammad Basid Al Haris
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growing prominence of short video content in digital marketing highlights its potential as a powerful tool for entrepreneurial ventures to engage audiences and drive business outcomes. However, limited research explores how entrepreneurs navigate the unique affordances of platforms like Instagram Reels, particularly in resource-constrained environments. This study aims to investigate the role of short video marketing in entrepreneurial ventures by employing a qualitative phenomenological approach. Data were collected through in-depth interviews with entrepreneurs and analysed thematically to uncover key insights. The findings reveal three dominant themes: creativity and storytelling, strategic resource allocation, and audience engagement dynamics. Entrepreneurs utilized platform-specific features, such as algorithmic amplification and built-in editing tools, to craft compelling narratives and maximize marketing impact. Despite challenges such as algorithm variability, short videos emerged as cost-effective, accessible tools for enhancing brand visibility and consumer interaction. These results contribute to the theoretical discourse on platform affordances and entrepreneurial marketing while providing practical strategies for entrepreneurs to optimize their digital marketing efforts. The study underscores the need for future research on cross-platform dynamics, cultural variations, and the integration of emerging technologies. Implications for entrepreneurship training and policymaking highlight the critical role of short video marketing in shaping the future of digital entrepreneurship.
Platform-Driven Operations: Rethinking Supply Chain Dynamics in Affiliate-Based Digital Ecosystems Ashari, Denny Rakhmad Widi; Waskita, Gautama Sastra; Bakti, Nurimansyah Setivia; Rizkaputra, Fergiawan Alfianto; Rahmawati, Desi
Journal of Development Research Vol. 10 No. 1 (2026): Volume 10, Number 1, May 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jdr.v10i1.525

Abstract

The rapid rise of TikTok Affiliate has transformed how businesses in emerging markets organize operations, yet little is known about its impact on supply chain practices in technically complex sectors. This study aims to explore how TikTok Affiliate marketing reshapes operational dynamics within Indonesia’s motorcycle spare parts ecosystem. Using a qualitative phenomenological design, data were collected through in-depth interviews with affiliators, SME owners, and consumers, complemented by document analysis and field observations. The findings reveal that algorithmic mediation drives unpredictable demand shifts, affiliators act as cultural mediators influencing customer engagement, and SMEs adopt agile, platform-responsive supply chain strategies. Trust and informal governance mechanisms emerged as crucial in sustaining operations, while infrastructural gaps highlight the challenges of digital integration in Indonesia. The study contributes to operations management literature by framing affiliate marketing as an operational phenomenon and provides practical insights for SMEs, policymakers, and digital ecosystem stakeholders.
Pentahelix Collaboration for MSME Entrepreneurship Ecosystem Development during National Santri Day Gautama Sastra Waskita; Denny Rakhmad Widi Ashari; Samlatul Izzah; Desi Rahmawati; Andrean Permadi
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1463

Abstract

The development of local entrepreneurship ecosystems requires collaborative engagement among multiple stakeholders to address the challenges faced by micro, small, and medium enterprises (MSMEs), particularly in digital marketing, business networking, and community-based economic empowerment. However, socio-cultural public events in regional contexts are often implemented only as ceremonial activities and have not been optimally utilized as platforms for entrepreneurship activation and collaborative ecosystem development. This community service program aimed to strengthen the local entrepreneurship ecosystem through a Pentahelix-based public engagement model during the National Santri Day 2025 celebration in Tulungagung, Indonesia. The program employed a participatory community development approach involving academia, business actors, community organizations, government institutions, and media partners. Activities included entrepreneurship campaigns, MSME exhibitions, digital marketing socialization, branding assistance, and stakeholder networking during a public walking event attended by 2,000 participants. The results indicate that the program successfully increased MSME product exposure, improved participants’ understanding of collaborative entrepreneurship and digital marketing, strengthened stakeholder networking, and enhanced public engagement in local economic activities. The findings suggest that socio-cultural community events can function as sustainable entrepreneurial activation platforms when integrated with collaborative governance and ecosystem-based empowerment strategies.
MSME Value Co-Creation Model in the Digital Gig Economy Ecosystem Gautama Sastra Waskita; Denny Rakhmad Widi Ashari; Mohammad Basid Al Haris; Akhmad Rifa'i; Samlatul Izzah
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/54g0he22

Abstract

The rapid expansion of the gig economy has transformed collaborative practices among micro entrepreneurs, particularly within informal creative sectors in developing economies. However, existing studies largely focus on platform-based labor and formalized value co-creation, leaving the lived experiences of micro entrepreneurs in emerging creative hubs underexplored. This study aims to explore how micro entrepreneurs engage in value co-creation within Indonesia’s emerging creative ecosystems. Using a qualitative phenomenological approach, data were collected through in-depth interviews, participant observation, and document analysis involving 25 micro entrepreneurs from the F&B, barista, artisan, and creative sectors in Indonesian creative hubs. The findings reveal that value co-creation is deeply embedded in relational trust, community reciprocity, hybrid digital–community interaction, and identity formation. Co-creation practices were found to function not only as economic strategies but also as mechanisms for collective resilience, social belonging, and entrepreneurial legitimacy. The study extends the literature on Service-Dominant Logic and gig economy research by highlighting the socio-cultural and place-based dimensions of collaborative entrepreneurship in developing economies. Practically, the findings provide insights for policymakers, creative hub managers, and micro entrepreneurs in fostering sustainable and inclusive creative ecosystems.
Building Entrepreneurial Capabilities through Co-Creation Multiformat Branding and Omnichannel Marketing Denny Rakhmad Widi Ashari; Sawal Sartono; Bondan Subagyo; Gautama Sastra Waskita; Eko Santoso
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1480

Abstract

Micro, Small, and Medium Enterprises (MSMEs) face increasing challenges in improving their competitiveness in the digital economy, particularly in marketing communication, brand consistency, and digital platform utilization. This community engagement program aimed to strengthen MSMEs’ entrepreneurial and digital marketing capabilities through training in copywriting, multi-format content branding, and omnichannel marketing strategies. The program was conducted at the Integrated Business Service Center (PLUT) of Tulungagung Regency and involved 30 MSMEs supported by Bank Negara Indonesia (BNI) and PLUT from the culinary, coffee, creative industry, service, and retail sectors. The methods included needs assessment, training based on the AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), dan FAB (Features, Advantages, Benefits). Data were collected through participant observation, documentation, participant-generated outputs, and feedback. The results demonstrated improved understanding of brand identity, persuasive communication, and omnichannel marketing. Participants successfully developed promotional content, marketplace product descriptions, and practical branding plans that could be directly implemented in their businesses. The program effectively enhanced MSMEs’ digital readiness, entrepreneurial capacity, and long term competitiveness in the digital economy
Co-Authors Afiffudin Afiffudin Afiffudin Afiffudin Agus Eko Sujianto AGUS PRIYANTO Ahmad Rifa’i Akhmad Rifa'i Akhmad Rifa’i Akhmad Rifa’i Al Haris, Mohammad Basid Andrean Permadi Annas Ma’ruf Artanty Utami Bakti, Nurimansyah Setivia Basid Al Haris , Mohammad Basid, Mohammad Basid Al Haris Bondan Subagyo Dean Seshar Rahmadina Dean Seshar Rahmadina Desi Rahmawati Edi Santoso Eko Santoso Farid Ardhy Sudirman Fitria Damayanti Fitria Damayanti Gautama Sastra Waskita Gautama Sastra Waskita Gautama Sastra Waskita Gautama Sastra Waskita Hidayati, Atina Hudan Ngisa Anshori Mohammad Basid Al Haris Mohammad Basid Al Haris Mokhamad Eldon Muhammad Faisal Muhammad Syahrul Hidayat Muhammad Syahrul Hidayat Nur Indira Maharani Nur Indira Maharani Nurani Pambudi, Setyoadi Rifa’i, Akhmad Rizkaputra, Fergiawan Alfianto Samlatul Izzah Sawal Sartono Setyoadi Pambudi Slamet Muchsin Suratman suratman Titik Juwariah Urip Triandri Urip Triandri Utami, Artanty wahyuningsih, Diyan