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All Journal Equator Journal of Management and Entrepreneurship Jurnal Manajemen Update JP-BSI (Jurnal Pendidikan Bahasa dan Sastra Indonesia) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN MANDAR: Management Development and Applied Research Journal JES (Jurnal Ekonomi STIEP) JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS SWARNA SWARNA: Jurnal Pengabdian Kepada Masyarakat E-Amal: Jurnal Pengabdian Kepada Masyarakat JEM : Jurnal Equilibrium Manajemen Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Adiyath Randy Yudi Mamase
Politeknik Negeri Pontianak
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Implementasi Metode SOSTAC Pada Strategi Digital Marketing (UMKM Coklat VIP Pontianak) Mamase, Adiyath Randy Yudi; Hidayati, Asri; Depriyani, Magdalena
MANDAR: Management Development and Applied Research Journal Vol 7 No 1 (2024): Vol 07, No 01 (2024): December (2024)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v7i1.4343

Abstract

Penelitian ini bertujuan untuk mendesain model metode SOSTAC dan implementasinya dalam mempromosikan bisnis melalui digital marketing di UMKM (Usaha Mikro, Kecil, dan Menengah) Coklat VIP sehingga dapat memperluas pemasaran dan meningkatkan profitabilitas. Konsep dalam penelitian ini adalah metode SOSTAC. Dalam metode SOSTAC terdapat 6 siklus yaitu Situation analysis, Objectives, Strategy, Tactics, Actions, Control. Pada penelitian ini penulis menggunakan metode penelitian yang meliputi teknik pengamatan (observasi), teknik wawancara (interview), dokumentasi, dan studi pustaka. Dari hasil tes yang telah dilakukan pada penelitian ini maka dapat disimpulkan bahwa dengan biaya yang dikeluarkan untuk melakukan kampanye di facebook dan Instagram yang ekonomis sebesar Rp. 3.600.000, dalam periode 3 bulan dapat menghasilkan profit pertumbuhan jangkauan pada sosial media UMKM (Usaha Mikro, Kecil, dan Menengah) Coklat VIP sehingga pemasaran menjadi lebih luas dan meningkatnya profitabilitas dengan jangkauan postingan total pada Facebook sebesar 214.635 orang dan jangkauan postingan total pada Instagram sebesar 582.301 orang. Pada interaksi postingan total pada Facebook sebesar 1.362 orang dan interaksi postingan total pada Instagram sebesar 2.615 orang. Serta pengikut halaman total pada Facebook sebesar 20 orang dan pengikut halaman total pada Instagram sebesar 705 orang
Technology Acceptance Model (TAM) Untuk Mengukur Minat Adopsi Green Transportation Sepeda Motor Listrik di Kalimantan Barat Asri Hidayati; Adiyath Randy Yudimamase; Henrian Stiawan
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.212

Abstract

Climate change and air pollution are necessitating a transition towards sustainable transportation. However, the adoption rate of electric motorcycles in West Kalimantan remains low. This study aims to analyze the factors shaping the intention to adopt electric motorcycles in this region using an extended Technology Acceptance Model (TAM) framework. A quantitative method was employed, involving a survey of 200 respondents selected through purposive sampling, with the data analyzed using Structural Equation Modeling (SEM). The results indicate that perceived usefulness and perceived ease of use have a positive and significant influence on adoption intention. Notably, perceived ease of use emerged as the most dominant determinant, not only directly impacting intention but also indirectly influencing it through perceived usefulness. Among the external variables, compatibility was found to enhance perceived usefulness, while enjoyment positively affected perceived ease of use. Conversely, resource availability did not significantly shape initial perceptions. The implications of these findings suggest that stakeholders should prioritize strategic communication that highlights the ease of use, enjoyable riding experience, and functional benefits of electric motorcycles. These efforts should be supported by policies aimed at accelerating infrastructure development and providing incentives to encourage broader adoption.
PEMANFAATAN FOOD DELIVERY E-COMMERCE UNTUK PENINGKATAN STRATEGI PEMASARAN DAN PENJUALAN UMKM MUARA RIZKI PONTIANAK Mamase, Adiyath Randy Yudi; Hidayati, Asri; Depriyani, Magdalena
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 12 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i12.1086

Abstract

Perdagangan menggunakan media internet merupakan peluang usaha yang menjanjikan. Kemudahan proses transaksi dan dukungan teknologi membuat perdagangan menggunakan media internet berkembang pesat. Food Delivery E-Commerce merupakan salah satu media internet yang sering digunakan masyarakat dalam melihat dan membeli produk makanan serta minuman. Terjadinya pergeseran perilaku belanja pada masyarakat merupakan tantangan sekaligus peluang bagi para pelaku UMKM di Indonesia. Sektor bisnis UMKM ini tidak boleh lagi terjebak pada pola-pola lama dalam mengembangkan usahanya. Sayangnya, dari survei yang dilakukan Kementerian Koperasi dan UMKM menyatakan sekitar 36 persen pemilik UMKM belum melek komputer dan internet, 12 persen pemilik UMKM menggunakan komputer dan internet untuk bisnis, dan hanya 6 persen saja pemilik UMKM yang sukses berbisnis online. Berdasarkan permasalahan tersebut, tujuan yang ingin dicapai adalah membantu usaha UMKM Muara Rizki Pontianak dalam membantu untuk memasarkan dan menjual produk makanan dan minumannya di Food Delivery E-Commerce. Pelatihan yang diselenggarakan oleh Tim PPM Jurusan Administrasi Bisnis Polnep ini dapat terlaksana berkat kerjasama yang baik dengan ketua dan anggota UMKM Muara Rizky. Pemateri dalam pelatihan ini adalah para dosen anggota Tim PPM Jurusan Administrasi Bisnis Polnep. Metode yang digunakan terdiri dari tiga tahapan, pertama persiapan, kedua pelaksanaan dan ketiga adalah evaluasi. Hasil dari kegiatan adalah peserta yang merupakan anggota UMKM Muara Rizky meningkat pengetahuannya mengenai Food Delivery E-Commerce, hal itu ditunjukkan dari hasil pretest dan posttest.
TAM to Measure Electric Motorcycle Adoption Interest in West Kalimantan Hidayati, Asri; Yudimamase, Adiyath Randy; Stiawan, Henrian
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 7 No. 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.5347

Abstract

Purpose: This research examines the factors that affect the interest in adopting electric motorcycles in West Kalimantan, using an extended version of the Technology Acceptance Model (TAM). It explores how perceived usefulness (PU), perceived ease of use (PEOU), and crucial external variables like perceived enjoyment (PE), compatibility (C), and perceived resources (PR) affect adoption intentions. Methodology/approach: This study adopted a quantitative methodology, gathering data from an online questionnaire completed by 200 purposively sampled respondents in West Kalimantan. The collected data were subsequently analyzed using Structural Equation Modeling (SEM) with the AMOS software, employing Maximum Likelihood (ML) estimation to test the relationships. Results/findings: The study finds that PEOU positively and significantly influences both PU and BI. PU also significantly affects adoption intentions. Crucially, external factors like PE and C were found to significantly shape these core perceptions, While PR did not show a statistically significant impact on either PEOU or PU. Conclutions: Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) are the primary factors driving the intention to adopt electric motorcycles in West Kalimantan., with PEOU emerging as the most dominant factor. The extended TAM model validates that external variables like enjoyment and compatibility influence these initial perceptions, while perceived resources play a negligible role at this early stage of interest formation. Limitations: The study's non-probability sampling method and cross-sectional data collection limit generalizability. Contribution: This research provides valuable insights into technology adoption within green transportation, offering practical recommendations for manufacturers and policymakers to accelerate the transition.
TAM to Measure Electric Motorcycle Adoption Interest in West Kalimantan Hidayati, Asri; Yudimamase, Adiyath Randy; Stiawan, Henrian
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.5347

Abstract

Purpose: This research examines the factors that affect the interest in adopting electric motorcycles in West Kalimantan, using an extended version of the Technology Acceptance Model (TAM). It explores how perceived usefulness (PU), perceived ease of use (PEOU), and crucial external variables like perceived enjoyment (PE), compatibility (C), and perceived resources (PR) affect adoption intentions. Methodology/approach: This study adopted a quantitative methodology, gathering data from an online questionnaire completed by 200 purposively sampled respondents in West Kalimantan. The collected data were subsequently analyzed using Structural Equation Modeling (SEM) with the AMOS software, employing Maximum Likelihood (ML) estimation to test the relationships. Results/findings: The study finds that PEOU positively and significantly influences both PU and BI. PU also significantly affects adoption intentions. Crucially, external factors like PE and C were found to significantly shape these core perceptions, While PR did not show a statistically significant impact on either PEOU or PU. Conclutions: Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) are the primary factors driving the intention to adopt electric motorcycles in West Kalimantan., with PEOU emerging as the most dominant factor. The extended TAM model validates that external variables like enjoyment and compatibility influence these initial perceptions, while perceived resources play a negligible role at this early stage of interest formation. Limitations: The study's non-probability sampling method and cross-sectional data collection limit generalizability. Contribution: This research provides valuable insights into technology adoption within green transportation, offering practical recommendations for manufacturers and policymakers to accelerate the transition.
Co-Authors Asri Hidayati Asri Hidayati Asri Hidayati, Asri Dami Dami Dami Dami, Dami Dina Octaviani Henrian Stiawan Lubis, Laila Nurfitrah Magdalena Depriyani Maulana Filani Rizal Prestoroika, Era Rizal, Maulana Filani Sari, Eka Mustika Siallagan, Debbie Yuari Stiawan, Henrian