Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Manajemen Perhotelan dan Pariwisata

Strategi Pemasaran Konsep Satu Pintu Kopi Bowongso sebagai Daya Tarik Wisata Kuliner Kota Wonosobo Damiasih Damiasih; Dewi Kurniawati
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v5i2.49660

Abstract

Kabupaten Wonosobo adalah kabupaten yang terkenal akan wisatanya, yaitu pariwisata alam dan  wisata kulinernya. Salah satu wisata kuliner minuman saat ini yang sedang terkenal yaitu Kopi Bowongso. Minuman kopi memang saat ini sedang terkenal di kalangan tua maupun muda. Kopi Bowongso tumbuh dan dikelola di Desa Bowongso oleh Bina Sejahtera. Kopi ini mulai diperkenalkan sejak tahun 2013. Kopi Bowongso memiliki cita rasa yang unik dan aftertaste caramel yang menjadikannya sebagai kopi terenak di tingkat nasional. Strategi pemasaran “Satu Pintu” mampu mengangkat nama desa dan membuat kopi ini terkenal. Saat ini konsumen Kopi Bowongso tidak hanya warga lokal, akan tetapi juga mancanegara. Selain menjual kopi, Bina Sejahtera juga menjual agrowisata kepada para tamunya. Wisata sekaligus belajar mengenai pembudidayaan kopi. Akan tetapi, masih terdapat beberapa faktor yang kurang mendukung Kopi Bowongso. faktor-faktor tersebut berupa aksesibilitas, sarana prasarana, dan keamanan, dan teknologi yang masih kurang. Di balik itu semua, meminum kopi merupakan sebuah tradisi dari desa. Sehingga harus selalu dilestarikan. Kopi Bowongso harus didukung untuk menjadi produk unggulan dan daya tarik wisata kuliner dari Wonosobo.
A Bibliometric Analysis on Satisfaction and Loyalty in Homestay Amin Kiswantoro; Sugiarto; Tonny Hendratono; Dwiyono Rudi Susanto; Damiasih; Nur Rohman; Rizky Maulana
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i1.57126

Abstract

This study aims to determine the mapping of research into several scopes of the tourism sector by discussing several topic parameters regarding satisfaction, loyalty, and homestay which were published during 2017 – 2022 and indexed on Google Scholar, analyzing topics related to Satisfaction and Loyalty in Homestay. This study uses a qualitative method with a thematic analysis approach as a data analysis method. This research utilizes the Publish or Perish (PoP) application to collect research data from research results indexed on Google Scholar by entering the keywords "Satisfaction and Loyalty in Homestay". Determination of the sample was carried out by screening publications in the form of journal articles, conference proceedings, book chapters, and books published from 2017-2022. The research data was analyzed using the VoS Viewer application. The results of mapping based on keywords illustrate that there is a research relationship related to the topic of Customer Loyalty with Effect, Guest Satisfaction, and homestay management, then the topic Effect is closely related to customer loyalty, satisfaction, development, perceived value, and tourism. Furthermore, research on the topic of tourism is closely related to community, development, effects, attractiveness, destination loyalty, homestay facilities, and other topics. From several existing research topics, future research can be carried out, such as the topic of risk management associated with the satisfaction and loyalty of tourists staying in homestays. This research was conducted only limited to data sources from Google Scholar so that future research can be developed with data sources originating from Scopus, Crossref, and IEEEXplore.