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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Performance Parameter Jurnal Ilmiah Manajemen Kesatuan Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia Journal of Asset Management and Public Economy Journal of Community Service Media Ekonomi Jurnal Pengabdian Sosial Journal of Micro, Small and Medium Enterprises WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Senadika
Arinastuti Arinastuti
Universitas Wijayakusuma Purwokerto, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Citra Merek, Kualitas Produk, Persepsi Harga Dan Celebrity Endorser Terhadap Minat Beli Produk Skincare skintific Pada Mahasiswa Fakultas Ekonomika Dan Bisnis Universitas Wijayakusuma Purwokerto Siwi, Sri Rahayu; Arinastuti, Arinastuti; Uripi, Cahyaningtyas Ria
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kualitas produk, persepsi harga dan celebrity endorser terhadap minat beli produk skincare skintific pada mahasiswa Fakultas Ekonomika dan Bisnis Universitas Wijayakusuma Purwokerto. Populasi dalam penelitian ini adalah peminat produk skincare skintific pada mahasiswa Fakultas Ekonomika dan Bisnis Universitas Wijayakusuma Purwokerto. Sampel diperoleh sejumlah 100 responden dengan menggunakan metode non probability sampling. Penelitian ini menggunakan alat analisis regresi linier berganda dengan bantuan software SPSS statistic 25. Nilai R2 sebesar 0,675 menunjukkan bahwa kemampuan variabel independen sebesar 67,5% dan sisanya sebesar 32,5% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Hasil uji F menunjukkan nilai Fhitung > Ftabel (49,430 > 2,47), sehingga model regresi layak untuk mengestimasi populasi. Hasil uji t menunjukkan bahwa citra merek, kualitas produk, persepsi harga dan celebrity endorser berpengaruh positif dan signifikan terhadap minat beli produk skincare skintific pada mahasiswa Fakultas Ekonomika dan Bisnis Universitas Wijayakusuma Purwokerto.
Empowering Local Communities Based on Traditional Wisdom and Cultural Ethics in the Digital Era to Support Sustainability in Brunei Darussalam Surveyandini, Mayla; Uripi, Cahyaningtyas Ria; Arinastuti, Arinastuti
Jurnal Pengabdian Sosial Vol. 3 No. 2 (2025): Desember
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/dmqr1n18

Abstract

This report discusses a community engagement initiative focused on empowering local communities in Brunei Darussalam by integrating traditional wisdom, cultural ethics, and digital literacy. The program aims to strengthen sustainable practices, enhance socio-economic resilience, and preserve cultural heritage while preparing communities for the opportunities and challenges of the digital era. All service participants from 2 (two) countries, Indonesia and Brunei, taking locations in Kampong Ayer, Pasar Gadong and EnergyHub Dermaga Diraja Brunei Darussalam. The integration of traditional wisdom with modern digital skills proved effective in enhancing community resilience. Participants demonstrated a strong interest in preserving cultural identity while embracing technology for economic and educational benefits
USAHA MENINGKATKAN KESEJAHTERAAN KELUARGA MELALUI INOVASI PRODUK PADA UMKM DI DESA SIDAMULYA KECAMATAN KEMRANJEN, KABUPATEN BANYUMAS Arinastuti Arinastuti; Cahyaningtyas Riauripi; Mayla Surveyandini
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2026): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63859/wikuacitya.v5i3.553

Abstract

The purpose of this community service is to increase knowledge about efforts to improve family welfare through product innovation in MSMEs in Sidamulya Village, Kemranjen District, Banyumas Regency, and to provide knowledge on sources of product innovation in efforts to improve family welfare. Product innovation is the process of creating a product that is better than the previous version or improving an existing product. Product innovation is the process of creating a product that is better than the previous version or improving an existing product. There are several aspects of product innovation, such as: variants, shapes, flavors, sizes, etc. Product innovation is a process carried out by business actors to improve and enhance the quality of their products. The target of this community service is the women's Family Welfare Movement (PKK) in Sidamulya Village, Kemranjen District, Banyumas Regency, who are predominantly entrepreneurs. The method used was a lecture by the community service team. The response from the women's Family Welfare Movement (PKK) in Sidamulya Village, Kemranjen District, Banyumas Regency, most of whom are also MSME entrepreneurs, was very positive. Knowledge about efforts to improve family welfare through innovation and sources of product innovation in MSMEs in Sidamulya Village, Kemranjen District, Banyumas Regency has increased.
Co-Authors Achadi, Ady Andhi Johan Suzana Cahyaningtyas Ria Uripi Cahyaningtyas Riauripi Cahyo, Heru Damar Jati Damayanti, Alfina Dian Safitri edi sumantri Eka Nur Fadzilah Endang Sri Wahyuningsih, Endang Sri Enrico Aziezy Fachry Abda El Rahman Harsuti, Harsuti Hartanti, Yofita kencana, heris Lestari, Herwiek Masita, Tri Esti Muntahanah, Siti Murdijaningsih, Tjahjani Nirmala Nirmala, Nirmala Nurul Hartiti P Edi Sumantri Priyatama, Tunggul Pujiastuti, Ratna Purnomo, Sodik Dwi Rahayuningtyas, Denit Adristi Ratna Puji Astuti Roikha Nurjanah Siwi, Sri Rahayu Sri Sundari Sri Sundari Surveyandini, Mayla Syamsul Arifin Tita Hartina Azizah Tri Handayani Triandini, Fajar Wigati, Ayu Wijaya, Minadi wisnu wijayanto Zuhaena, Fatwa