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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Performance International Journal of Economics, Business and Accounting Research (IJEBAR) Parameter Jurnal Ilmiah Manajemen Kesatuan Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia ProBisnis : Jurnal Manajemen Journal of Asset Management and Public Economy Journal of Community Service Media Ekonomi Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Sosial Journal of Micro, Small and Medium Enterprises WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Senadika
Arinastuti Arinastuti
Fakultas Ekonomi Dan Bisnis, Universitas Wijayakusuma Purwokerto, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Improving Customer Satisfaction at Purwanegara Gas Station in Purwokerto Through Service Quality Larasati Varahel Sumarnis; Arinastuti Arinastuti; Akbar Pahlevi
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Objectives of the research this that is for knowing and analyzing: influence tangible, reliability, responsiveness, assurance, and empathy to customers satisfaction of Pertamina 44,531,33 Purwanegara gas station in Purwokerto. Type of research this is study survey with use approach quantitative. The sampling method used that is non-probability sampling and using technique accidental sampling. Amount samples obtained​ according to formula Cochran of 100 respondents. The data analysis technique used multiple linear regression with IBM Statistics SPSS 25 assistance. Results of the study this show that: tangible has an influence positive and significant to customers satisfaction, reliability influence positive and significant to customers satisfaction, responsiveness not influence positive to customers satisfaction, assurance influence positive and significant to customers satisfaction, empathy influence positive and significant to customers satisfaction. The results explain that hypothesis first, second, fourth and fifth accepted, hypothesis third rejected.
Pengaruh Budaya Organisasi, Motivasi Kerja, Kompetensi Kerja dan Lingkungan Kerja Terhadap Kepuasan Kerja Pegawai Kantor Pusat Perumdam Tirta Satria Purwokerto Anza Saefal; P. Edi Sumantri; Arinastuti
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine the partial effects of organizational culture, work motivation, work competence, and work environment on employee job satisfaction at the Head Office of Perumdam Tirta Satria Purwokerto. The population consisted of 144 permanent employees, with 111 respondents selected using proportionate stratified random sampling. Data were analyzed using multiple linear regression with SPSS. The results show that all independent variables have a positive and significant effect on job satisfaction. The coefficient of determination (R²) of 0.696 indicates that 69.6% of the variation in job satisfaction is explained by the four variables, while 30.4% is influenced by other factors. The F-test confirms that the regression model is feasible. The findings imply that management should enhance attention to employees’ work-related issues, provide greater appreciation, ensure competency alignment through continuous training, and maintain work facilities to support effective job performance. Future research is recommended to broaden the sample scope and assist respondents during questionnaire completion.
EMPLOYEE ENGAGEMENT AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN SMES: THE MEDIATING ROLE OF PSYCHOLOGICAL SAFETY Fatwa Zuhaena; Heru Cahyo; Arinastuti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.19982

Abstract

Small and medium enterprises (SMEs) increasingly require employees who are willing to contribute beyond formal job responsibilities to maintain organizational sustainability and competitiveness. Organizational citizenship behavior (OCB) consequently becomes an important organizational asset because voluntary employee behavior strengthens teamwork, flexibility, and organizational effectiveness. This study aims to examine the relationships among employee engagement, psychological safety, and organizational citizenship behavior, as well as the mediating role of psychological safety among SME employees in Indonesia. This study employed a quantitative approach using a cross-sectional survey design. Data were collected from 198 SME employees through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that employee engagement positively affects psychological safety and organizational citizenship behavior. Psychological safety also positively influences organizational citizenship behavior and significantly mediates the relationship between employee engagement and organizational citizenship behavior. The study confirms that engaged employees are more likely to demonstrate extra-role behavior when they perceive psychologically safe workplace environments characterized by trust, openness, and supportive interpersonal relationships. The findings strengthen Social Exchange Theory in explaining reciprocal employee behavior within SME environments and provide practical implications for developing supportive organizational climates that encourage voluntary employee participation and organizational sustainability. Keywords: Employee Engagement; Psychological Safety; Organizational Citizenship Behavior; SMEs; Social Exchange Theory
The Influence of Beauty Influencers, Electronic Word of Mouth, Brand Image, and Price Perception on Wardah Skincare Purchasing Decisions among Gen Z in Purwokerto Dinda Mely Isanti; Andhi Johan Suzana; Arinastuti Arinastuti
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 06 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), June 2026
Publisher : Sean Institute

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Abstract

The purpose of this study was to analyze the influence of beauty influencers, electronic word of mouth, brand image, and price perception on Wardah skincare purchasing decisions among Gen Z in Purwokerto. The population in this study were all Gen Z who reside or are active in Purwokerto and have purchased and used Wardah skincare products. The sampling method used accidental sampling with a sample size of 110 respondents. Data analysis was carried out using multiple linear regression analysis. The coefficient of determination (R2) was 0.554, which means that the variables of beauty influencers, electronic word of mouth, brand image, and price perception were able to explain variations in purchasing decisions by 55.4%. The results of the F test showed that the model was suitable for use with an F count value (32.585) > F table (2.46) and a significance of 0.001 < 0.05. The T count values ​​of the variables were (5.215; 6.099; 4.955; 6.747). The implication of this research is the need for companies to initiate strategies that encourage active consumer engagement, such as user-generated content (UGC) campaigns to increase positive testimonials on social media. Companies also need to strengthen marketing messages that emphasize specific product benefits to sharpen the brand's image in consumers' minds.
USAHA MENINGKATKAN KESEJAHTERAAN KELUARGA MELALUI INOVASI PRODUK PADA UMKM DI DESA SIDAMULYA KECAMATAN KEMRANJEN, KABUPATEN BANYUMAS Arinastuti Arinastuti; Cahyaningtyas Riauripi; Mayla Surveyandini
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2026): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63859/wikuacitya.v5i3.553

Abstract

The purpose of this community service is to increase knowledge about efforts to improve family welfare through product innovation in MSMEs in Sidamulya Village, Kemranjen District, Banyumas Regency, and to provide knowledge on sources of product innovation in efforts to improve family welfare. Product innovation is the process of creating a product that is better than the previous version or improving an existing product. Product innovation is the process of creating a product that is better than the previous version or improving an existing product. There are several aspects of product innovation, such as: variants, shapes, flavors, sizes, etc. Product innovation is a process carried out by business actors to improve and enhance the quality of their products. The target of this community service is the women's Family Welfare Movement (PKK) in Sidamulya Village, Kemranjen District, Banyumas Regency, who are predominantly entrepreneurs. The method used was a lecture by the community service team. The response from the women's Family Welfare Movement (PKK) in Sidamulya Village, Kemranjen District, Banyumas Regency, most of whom are also MSME entrepreneurs, was very positive. Knowledge about efforts to improve family welfare through innovation and sources of product innovation in MSMEs in Sidamulya Village, Kemranjen District, Banyumas Regency has increased.
Pengaruh Gaya Hidup, Citra Merek, Brand Trust dan Celebrity Endorsment terhadap Keputusan Pembelian Tita Hartina Azizah; Arinastuti Arinastuti; Ady Achadi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.4

Abstract

This research is based on the existence of a gap phenomenon in the form of differences in research results for each variable, then there is a gap phenomenon in the form of observations of 50 skincare user respondents in Purwokerto showing that Skintific will be ranked 2nd after MS GLOW in 2023. The aim of this research is to analyze the influence of style. life, brand image, brand trust and celebrity endorsement on purchasing decisions for skincare products in Purwokerto. The population in this research is scientific consumers who buy and use in Purwokerto with a sample of 100. The data analysis method used is multiple linear regression and hypothesis testing using t test calculations. The results of this research show that Lifestyle, Brand Image, Brand Trust and Celebrity Endorsement influence purchasing decisions. From the results of this research it can be implied that skincare skintific needs to innovate its products, increase branding in the community by endorsing influencers, and provide real evidence of quality. skincare skintific.
Faktor-Faktor Yang Memepengaruhi Disiplin Kerja Pegawai Di Dinas Kependudukan Dan Pencatatan Sipil Kabupaten Purbalingga Eka Nur Fadzilah; Arinastuti Arinastuti; Ratna Puji Astuti
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.14

Abstract

Abstract This research is based on gap research in the form of differences in research results for each variable. This research aims to determine the influence of leadership, work environment, organizational culture, and punishment partially and simultaneously on work discipline at the Purbalingga Regency Population and Civil Registration Service. Determination of the sample using Proportionate Stratified Random Sampling. Data obtained through distributing questionnaires to research respondents totaling 67 people. The analysis used is multiple linear regression with least squares equations and hypothesis testing using t-count to test partial regression coefficients and F-count to test the effect simultaneously with a confidence level of 5%. The results of the research show that leadership and work environment punishment have a positive and significant effect on work discipline. Meanwhile, organizational culture has a negative and significant effect on work discipline. From the research results, it can be implied that the leadership of the Population and Civil Registration Service provides motivation to employees, provides a decent workplace, pays more attention to employees, and improves work discipline.
Co-Authors Achadi, Ady Andhi Johan Suzana Andhi Johan Suzana Anza Saefal Cahyaningtyas Ria Uripi Cahyaningtyas Riauripi Cahyo, Heru Damar Jati Damayanti, Alfina Dian Safitri Dinda Mely Isanti edi sumantri Eka Nur Fadzilah Endang Sri Wahyuningsih, Endang Sri Enrico Aziezy Fachry Abda El Rahman Harsuti, Harsuti Hartanti, Yofita Heris Kencana Trisna Jaya Herwiek Dyah Lestari Larasati Varahel Sumarnis Masita, Tri Esti Muntahanah, Siti Murdijaningsih, Tjahjani Nirmala Nirmala, Nirmala Nurul Hartiti P Edi Sumantri Pahlevi, Akbar Priyatama, Tunggul Pujiastuti, Ratna Purnomo, Sodik Dwi Rahayuningtyas, Denit Adristi Ratna Puji Astuti Roikha Nurjanah Siwi, Sri Rahayu Sri Sundari Sri Sundari Surveyandini, Mayla Syamsul Arifin Tita Hartina Azizah Tri Handayani Triandini, Fajar Wigati, Ayu Wijaya, Minadi wisnu wijayanto Zuhaena, Fatwa