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All Journal Jurnal Common Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Budimas : Jurnal Pengabdian Masyarakat Komunika: Jurnal Ilmu Komunikasi At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Inspirasi Ilmu Manajemen Jurnal Kesejahteraan dan Pelayanan Sosial International Journal of Digital Marketing Science Welvaart: Jurnal Ilmu Kesejahteraan Sosial
Iqbal Syaefulloh
Universitas Langlangbuana
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Employer Branding and Digital Recruitment: Their Impact on Job Seekers’ Interest at Bukit Raya Sekawan Mining Company Pratama, Yudhistira Anugerah; Isnajati, Louisiani Mansoni; Djabbar, Husnawati; Nastia, Gina; Syaefulloh, Iqbal
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1324

Abstract

This study investigates the influence of employer branding and digital recruitment on job seekers’ interest at Bukit Raya Sekawan Mining Company. With increasing competition in the labor market and the evolving expectations of modern job seekers, organizations must strategically adapt their talent acquisition methods. A quantitative approach was employed using a structured questionnaire distributed to 61 participants. The findings revealed that both employer branding and digital recruitment significantly and positively impact job seekers' interest. Employer branding was found to have a stronger effect, highlighting the importance of clear and authentic communication of organizational values. Digital recruitment also plays a critical role in reaching and engaging candidates through interactive platforms. Together, these strategies form a synergistic approach to enhancing organizational attractiveness and applicant engagement. The results underscore the need for continuous refinement of recruitment practices to ensure consistency between external branding and internal realities, thus improving job-person fit and sustaining applicant interest.
Co-Authors Ardiwidjaja, Nunung Hastika Djabbar, Husnawati Elga Diana Nastia Gina Indah Permata Nastia Gina Indah Permata Nastia Gina Indah Permata Nastia Isnajati, Louisiani Mansoni Kamil, Indriyati Muhammad Syaddad Fauzan Muhammad Syaddad Fauzan Nastia, Gina Nastia, Gina Indah Permata Pratama, Yudhistira Anugerah Raihan Firdaus Naufal Yudhistira Anugerah Pratama Yudhistira Anugerah Pratama