Article Per Year (5 Year)
p-Index From 2021 - 2026
2.286
P-Index
This Author published in this journals
All Journal Jurnal Common Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Budimas : Jurnal Pengabdian Masyarakat Komunika: Jurnal Ilmu Komunikasi Jurnal Abdimas Kartika Wijayakusuma At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Inspirasi Ilmu Manajemen Jurnal Kesejahteraan dan Pelayanan Sosial International Journal of Digital Marketing Science Welvaart: Jurnal Ilmu Kesejahteraan Sosial Jurnal Riset Sosial Humaniora dan Pendidikan
Iqbal Syaefulloh
Universitas Langlangbuana
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Employer Branding and Digital Recruitment: Their Impact on Job Seekers’ Interest at Bukit Raya Sekawan Mining Company Pratama, Yudhistira Anugerah; Isnajati, Louisiani Mansoni; Djabbar, Husnawati; Nastia, Gina; Syaefulloh, Iqbal
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1324

Abstract

This study investigates the influence of employer branding and digital recruitment on job seekers’ interest at Bukit Raya Sekawan Mining Company. With increasing competition in the labor market and the evolving expectations of modern job seekers, organizations must strategically adapt their talent acquisition methods. A quantitative approach was employed using a structured questionnaire distributed to 61 participants. The findings revealed that both employer branding and digital recruitment significantly and positively impact job seekers' interest. Employer branding was found to have a stronger effect, highlighting the importance of clear and authentic communication of organizational values. Digital recruitment also plays a critical role in reaching and engaging candidates through interactive platforms. Together, these strategies form a synergistic approach to enhancing organizational attractiveness and applicant engagement. The results underscore the need for continuous refinement of recruitment practices to ensure consistency between external branding and internal realities, thus improving job-person fit and sustaining applicant interest.
Analisis Podcast Close The Door Tentang Pelanggaran Etika Episode Catheez Iqbal Syaefulloh; Elsa Melinda; Raden Arla Syamira Putri; Samuel Tulus Hati Karo Karo; Ahmad Alfha Risi; Raihan Firdaus Naufal
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 2 No. 4 (2024): Juli: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v2i4.256

Abstract

The purpose of this research is to conduct an analysis of possible ethical violations contained in the episode "CRAZY KAYA GINI TURNS OME TV⁉️ - CATHEEZ - WHERE IS THE BOCIL OME TV!?" from the "Close the Door" podcast narrated by Catheez. This research uses a qualitative approach to identify and evaluate ethical aspects that appear in the conversations and narratives in the podcast. This research also integrates feminist discourse theory with Vand DJik which is divided into 3 structures, namely macro structure, super structure and micro structure to explore the influence of this episode on gender construction and social norms in the context of conversation. The results of the research identified several forms of ethical violations which were emphasized in the episode  including gender stereotyping, verbal harassment, as well as the use of derogatory language. With a feminist discourse perspective, this research also reveals the ways in which these episodes may strengthen or undermine gender norms in society. The results of this research provide important insights regarding the influence of podcasts on understanding ethics and social norms, taking into account gender and feminist perspectives. This research makes an important contribution to understanding the ethical issues that arise in the world of podcasts and also how feminist discourse theory can be applied to analyze the impact of audio media such as podcasts in the social and cultural realm.
Konsistensi Desain Toko Dalam Perspektif Konsumen: Studi Pada Toko Roti Sidodadi Pratama, Yudhistira Anugerah; Djabbar, Husnawati; Syaefulloh, Iqbal
Jurnal Inspirasi Ilmu Manajemen Vol 4 No 2 (2026): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2026.4.2.5208

Abstract

Konsistensi desain toko merupakan elemen krusial dalam membangun identitas merek dan loyalitas konsumen, namun penelitian tentang perspektif konsumen terhadap konsistensi desain toko tradisional di Indonesia masih terbatas. Penelitian ini bertujuan mengeksplorasi persepsi konsumen terhadap konsistensi desain Toko Roti Sidodadi di Bandung. Penelitian ini menggunakan metode kualitatif dengan desain studi kasus melibatkan 18 informan melalui wawancara mendalam dan observasi partisipatif, dianalisis menggunakan analisis tematik. Konsumen mempersepsikan konsistensi desain secara holistik melalui tiga dimensi; visual consistency (warna dan logo klasik), functional consistency (tata letak familiar), dan experiential consistency (aroma khas dan pelayanan personal). Dimensi experiential memiliki bobot tertinggi dalam membentuk emotional attachment dan nostalgia lintas generasi. Konsistensi desain Toko Roti Sidodadi menciptakan diferensiasi kuat melalui autentisitas dan generational continuity, memberikan implikasi bahwa modernisasi toko tradisional harus memprioritaskan preservasi elemen konsistensi yang membentuk koneksi emosional konsumen.
Peningkatan Keterampilan Kader dalam Edukasi Ketahanan Keluarga di Era Society 5.0: Implementasi di Kelurahan Baleendah, Kecamatan Baleendah, Kabupaten Bandung Nastia, Gina Indah Permata; Nurfadhilah, Dila Siti; Yudhakusuma, Dudi; Syaefulloh, Iqbal; Naufal, Raihan Firdaus; Sukmana, Raden; Nurfadila, Nurfadila
Jurnal Abdimas Kartika Wijayakusuma Vol 7 No 1 (2026): Jurnal Abdimas Kartika Wijayakusuma (in Progress)
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v7i1.1242

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan kader PKK di Kelurahan Baleendah, Kecamatan Baleendah, Kabupaten Bandung dalam memberikan edukasi ketahanan keluarga di era Society 5.0. Permasalahan utama yang ditemukan adalah rendahnya literasi digital kader, minimnya variasi media edukasi, dan belum optimalnya penerapan strategi komunikasi persuasif dalam penyuluhan keluarga. Kegiatan dilakukan melalui sosialisasi, pelatihan teknik komunikasi persuasif, pelatihan pemanfaatan teknologi, pembuatan media digital berbasis Canva, pendampingan penggunaan platform FamCare, serta simulasi penyuluhan langsung kepada pasangan muda. Hasil pre-test dan post-test menunjukkan adanya peningkatan pemahaman kader terutama dalam pemanfaatan teknologi sebagai media penyampaian edukasi keluarga. Selain itu, kader mampu memproduksi media edukasi digital secara mandiri dan menyampaikan simulasi penyuluhan berbasis digital. Program ini berkontribusi dalam memperkuat kapasitas kader sebagai agen perubahan di masyarakat sekaligus meningkatkan kesiapan mereka dalam memanfaatkan teknologi untuk pemberdayaan keluarga. Adapun keberlanjutan program diarahkan melalui monitoring, evaluasi, pembaruan konten digital, pelatihan ulang, dan perluasan jejaring kemitraan. Model pelatihan berbasis teknologi ini berpotensi direplikasi di wilayah lain sebagai strategi adaptif untuk meningkatkan ketahanan keluarga di era Society 5.0.
Co-Authors Ahmad Alfha Risi Ardiwidjaja, Nunung Hastika Djabbar, Husnawati Elga Diana Nastia Elsa Melinda Gina Indah Permata Nastia Gina Indah Permata Nastia Gina Indah Permata Nastia Isnajati, Louisiani Mansoni Kamil, Indriyati Muhammad Syaddad Fauzan Muhammad Syaddad Fauzan Nastia, Gina Nastia, Gina Indah Permata Naufal, Raihan Firdaus Nurfadhilah, Dila Siti Nurfadila Nurfadila, Nurfadila Pratama, Yudhistira Anugerah Raden Arla Syamira Putri Raihan Firdaus Naufal Samuel Tulus Hati Karo Karo Sukmana, Raden Yudhakusuma, Dudi Yudhistira Anugerah Pratama Yudhistira Anugerah Pratama