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All Journal MUSTEK ANIM HA Conference SENATIK STT Adisutjipto Yogyakarta JURNAL CRANKSHAFT Jurnal Berdaya Mandiri International Journal of Aviation Science and Engineering Jurnal Media Informatika Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat Open Science and Technology Journal of Automotive Technology Vocational Education Abdi Reksa
Yulia Venti Yoanita
Program Studi Pendidikan Vokasional Teknologi Otomotif, Universitas PGRI Yogyakarta
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OPTIMASI PEMASARAN PRODUK PANGAN LOKAL MELALUI PELATIHAN TEKNOLOGI BERBASIS WEB DI CV TOTALINDO GEMILANG Hardyanto, R Hafid; Jerimia Fitriani, Rosmauli; Hasanati Marfuah, Hasti; Venti Yoanita, Yulia
Intimas Vol 4 No 2 (2024)
Publisher : Fakultas Teknologi Informasi dan Industri Unisbank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/intimas.v4i2.9910

Abstract

Local food small and medium industries (SMIs) in Indonesia have great potential to grow, one of which is CV Totalindo Gemilang. CV Totalindo Gemilang is a business engaged in the production of traditional drinks made from spices or empon-empon. CV Totalindo Gemilang has great potential to grow in Indonesia, but is still constrained in the marketing aspect. Currently, marketing is still done conventionally. Lack of knowledge and skills in utilizing information and communication technology (ICT) is one of the inhibiting factors. The solution to this problem is to conduct web-based technology training to optimize the marketing of local food products at CV Totalindo Gemilang. The training used lecture, demonstration, and hands-on methods. The participants were trained to create and post articles on beverage product promotion through CV Totalindo Gemilang's web site. In this training, participants managed an online store, and built website interactions to promote their products. The results of the training showed that the participants have better knowledge and skills in utilizing web technology, especially in managing the CV Totalindo Gemilang web site. They can manage the online store, fill in articles, and fill in the products marketed on the website.
Co-Authors Achilleus Hermawan Astyanto Ahmad Erdian Angga Darma Prabowo Bayu Gilang Purnomo Bayu Gilang Purnomo Bayu Gilang Purnomo Dhananjaya Yama Hudha Kumarajati Didik Rohmantoro Dwiki Muda Yulanto Eli Kumolosari Erdian, Ahmad Fitriani, Rosmauli Jerimia Hardyanto, R Hafid Hasanati Marfuah, Hasti Hasti Hasanati Marfuah Jerimia Fitriani, Rosmauli Kurniawan, Dondi M. Rangga Saputra Muhammad amiruddin Pinindriya , Sinung Tirtha Pinindriya, Sinung Tirtha Sandi, Aris Sinung Tirtha