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All Journal Jurnal Masyarakat Mengabdi Nusantara Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Kabar Masyarakat Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Panggung Kebaikan : Jurnal Pengabdian Sosial Inovasi Sosial: Jurnal Pengabdian Masyarakat
Zulfa Zakiatul Hidayah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pendampingan Pegelolaan Keuangan pada Usaha Mikro, Kecil dan Menengah di Daerah Cikarang Zulfa Zakiatul Hidayah; Erin Soleha; Abdul Latif; Erna Apriani; Rizka Estisia Pratiwi
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 1 (2025): Februari : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i1.1208

Abstract

Effective financial management is a major challenge for micro, small and medium enterprises (MSMEs) in Cikarang, especially in the culinary sector such as Ayam Geprek Bungsu. The main problems faced by business owners are economic limitations and uncertain fluctuations in raw material prices, which have an impact on the stability of cash flow and business profits. This condition results in suboptimal financial management, because often business owners are unable to separate personal and business finances, as well as difficulties in long-term budget planning. This activity aims to analyze the financial management of Ayam Geprek Bungsu and identify strategic steps that can be taken to improve financial efficiency. The research method used is a case study through interviews and analysis of simple financial statements. The results of the analysis show that the lack of regular financial records and the absence of a structured financial management system are the main causes of financial inefficiency. In addition, dependence on a single supplier for raw materials led to vulnerability to price increases. As a solution, this report recommends the implementation of a simple yet regular financial recording system, financial management training for business owners, and diversification of raw material suppliers to minimize the impact of price fluctuations. With these measures, Ayam Geprek Bungsu is expected to improve financial stability, optimize cash flow management, and ultimately strengthen business sustainability amid dynamic economic challenges. The growth and role of MSMEs can still be improved not only because of their resilience in the face of various economic shocks, but also their ability to provide employment, and overcome poverty.
Pendampingan Penguatan Literasi Kewirausahaan dan Pemasaran Digital Pada Pelaku Usaha Industri Rumahan Rustianah; Junedi; Prasetyo Hari sandi; Zulfa Zakiatul Hidayah; Widiastuti
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 2 No. 2 (2024): April : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i2.116

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan pengetahuan dan kemampuan peserta mengenai kewirausahaan berbasis digital marketing. Rumusan masalah yang dihadapai kurangnya pengetahuan dan keterampilan peserta tentang kewirausahaan dan pemasaran berbasis digital. Strategi implementasi yang disarankan adalah terlebih dahulu memberikan penyampaian materi tentang menumbuhkan pola pikir kewirausahaan berbasis digital marketing, dilanjutkan dengan instruksi, diskusi, dan praktik dalam membuka toko online. Kesimpulan yang diambil dari kegiatan pengabdian masyarakat ini ialah dapat meningkatkan pengetahuan dan keterampilan para pengusaha yang menggunakan digital marketing. Diharapkan ppelaku usaha pelatihan lebih percaya diri dalam memulai dan mengembangkan kreativitasnya, terutama dalam pengembangan bisnis online, sebagai hasil dari peningkatan pengetahuan dan keterampilannya.
Implementasi Program Manajemen Sampah untuk Peningkatan Kapasitas SDM pada Pedagang di Cifest Cikarang Citra Anisa Tika Putri; Zulfa Zakiatul Hidayah; Dhonny Suwazan; Maharina Maharina
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i2.1368

Abstract

The behavior of littering in tourist attractions is caused by many factors, such as: (1) Lack of socialization from the government, (2) Insufficient cleanliness facilities around the beach. People litter carelessly because the trash bins are located far away, which makes them dispose of waste around the areas where they sit and relax. (3) A dirty environment. The dirty state of the environment also serves as a reason for people to litter. The Community Service activity of the Faculty of Economics and Business, Universitas Pelita Bangsa will be conducted online and offline (hybrid), located at the Cifest Culinary Market, Jalan Cibarusah Raya, Sukaresmi, South Cikarang, Bekasi Regency, West Java, and also via Zoom.
Fenomena Utang Digital: Mengupas Peran Fintech, Lifestyle, dan Self-Control dalam Perilaku Utang Milenial berdasarkan Gender Zulfa Zakiatul Hidayah; Erin Soleha
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 1 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i1.2496

Abstract

Millennials aged 25 to 40 are currently the largest consumer group. Their dynamic lifestyles and social demands make them highly consumptive. The ease of obtaining credit, such as loans and credit cards, through advances in financial technology (FinTech) has further accelerated this trend. Unfortunately, exposure to social media that portrays a consumptive lifestyle encourages many of them to follow trends and buy non-essential items. The lack of financial literacy among young Indonesians often makes them unaware of the consequences of debt, which ultimately erodes the financial independence that is so badly needed in this era. This study aims to prove the relationship between Financial Technology, Lifestyle, and Self-Control that influence Debt Behavior. In addition, it is seen that men and women have different levels of self-control, and this is input for researchers to add gender as a moderating variable in their research. The research method used is a mixed method, more precisely a Sequential Explanatory Design, in which quantitative data is collected and analyzed, then combined with qualitative data to explain or enhance quantitative findings. Primary data was collected through questionnaires and interviews with experts, while secondary data was collected from articles and other reference data. The population used was the community in the city of Jakarta. The sample was collected using accidental sampling techniques, and the statistical test tool used Structural Equation Modeling (SEM) with SmartPLS software.
Strategi Transformasi Digital UMKM Berbasis Inovasi Pemasaran dalam Meningkatkan Resiliensi Ekonomi Masyarakat Lokal di Purwasari Karawang Jawa Barat Citra Anisa Tika Putri; Zulfa Zakiatul Hidayah; Maharina Maharina; Robby Ewangga
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 3 No. 3 (2026): Juli : Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v3i3.3409

Abstract

This study is motivated by the low level of digital transformation and marketing innovation among MSMEs amid rapid digital economic development. MSMEs play a vital role in local economic growth but still face limitations in technology adoption that affect competitiveness and economic resilience. This research aims to analyze MSME digital transformation strategies based on marketing innovation in improving local economic resilience in Purwasari, Karawang. A descriptive qualitative method was used through interviews, observation, and documentation. The findings show that digital transformation is still in the early stage and not yet integrated into business strategy, while marketing innovation remains low, indicated by limited creativity, weak branding, and suboptimal digital utilization. This condition results in moderate economic resilience, where MSMEs can survive but not grow optimally. The study concludes that digital transformation and marketing innovation are important in strengthening MSME economic resilience, but require improvements in digital literacy, human resources capacity, and a more structured digital ecosystem.
Pengembangan Usaha Rumahan Melalui Perhitungan Harga Pokok Produksi, Penerapan K3, dan Pemasaran Digital Widiastuti Widiastuti; Zulfa Zakiatul Hidayah; Suhendra Suhendra; Hafsari Prabhamanik Faddila; Dwi Auli Ramadhania
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3437

Abstract

"GarasiMenul", a home-based traditional cake business located in Hegarmukti Village, Central Cikarang, Bekasi Regency, holds strategic market potential but faces operational management constraints. The partner's primary issues include inaccurate Cost of Goods Sold (COGS) calculations that exclude overhead and depreciation costs, the lack of Occupational Health and Safety (/K3) standards and Standard Operating Procedures (SOPs) in the kitchen area, and reliance on conventional marketing. This Community Service (PKM) initiative aims to optimize COGS calculation for financial accuracy, implement K3 standards and production SOPs, and apply digital marketing strategies to expand market reach. The offline implementation methodology comprised five stages: program socialization, training (financial literacy, K3, and product photography/copywriting), technology implementation (COGS spreadsheet, K3 equipment, SOP modules, and registration on GrabFood/GoFood and Google Maps), intensive mentoring and evaluation for one month, and program sustainability through printed user modules. The results demonstrated a significant enhancement in partner capacity. The partner successfully transitioned to digital spreadsheet-based bookkeeping, implemented kitchen SOPs and safety protocols, and actively leveraged digital media and online food delivery platforms. Overall, the program improved operational efficiency, financial governance accuracy, workplace safety, and market reach expansion in the digital era.
Sosialisasi Pembukuan Digital, Standarisasi Pelayanan (Kualitas Pelayanan) dan Strategi Pemasaran Digital pada UMKM Kedai Kopi Zulfa Zakiatul Hidayah; Erin Soleha; Fiqih Maria Rabiatul Hariroh; Rizka Estisia Pratiwi; Laras Hinda Mulia Fadjri
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3438

Abstract

Zala Coffee MSMEs have great business potential because they are located in strategic areas, but still face various obstacles in business management, such as manual financial records, the absence of Standard Operating Procedures (SOP) for services, and digital marketing strategies that are not optimal. This Community Service activity aims to improve business management capabilities through socialization of digital bookkeeping, service standardization, and strengthening digital marketing strategies. The implementation method is carried out through five stages, namely socialization and preparation, training, implementation, mentoring and evaluation, and program sustainability. The implementation of activities was carried out face-to-face by involving Zala Coffee owners and staff through the delivery of materials, the practice of using digital bookkeeping applications, the preparation of service SOPs, as well as the optimization of social media and Google Business Profile. The results of the activity show that there is an increase in the understanding and skills of partners in conducting digital-based financial recording, implementing service SOPs more consistently, and utilizing digital media as a means of business promotion. This program has a positive impact on improving the professionalism of business management, operational efficiency, service quality, and expanding marketing reach. Thus, this service activity is expected to support sustainability and increase the competitiveness of Zala Coffee MSMEs in the digital era.
Strategi Peningkatan Kinerja Karyawan, Digitalisasi Sistem Persediaan, dan Pemasaran Berbasis Komunitas pada Tata Kelola Usaha Bengkel Daspar, Daspar; Zulfa Zakiatul Hidayah; Indra Permana; Shafiera Lazuarni; Aulia Aryani, Annisa
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3440

Abstract

This Community Service activity was carried out to improve the business governance of the Brothers Workshop in the Waluya area, Cikarang, which faced problems in the form of the absence of a Standard Operating Procedure (SOP) for performance, a manual inventory recording system, and limited marketing to local customers. This condition has an impact on low operational efficiency, less than optimal inventory management, and limited marketing reach. The business governance strengthening program is carried out through the stages of socialization, training, mentoring, implementation of a digital inventory system, workspace arrangement with the 5S method, activation of Google Business Profile, and evaluation of program implementation. The results of the activity showed an increase in the understanding and skills of partners in implementing operational SOPs, the use of digital inventory systems for more accurate stock recording, and the use of digital media as a means of community-based marketing. The implementation of the program has a positive impact on operational efficiency, order of inventory management, improvement of service quality, and business competitiveness. Thus, this activity contributes to more professional, effective, and sustainable workshop management in facing business challenges in the digital era.
Strategi Peningkatan Kinerja Usaha Lokal Melalui Pengelolaan Keuangan, Budaya Kerja, dan Digital Marketing Andrianto Prasetya Nugroho; Zulfa Zakiatul Hidayah; Sunita Dasman; Dwi Epty Hidayaty; Annisa Aulia Aryani
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3446

Abstract

Breastfeeding self-efficacy is an important psychological factor that affects the sustainability of breastfeeding. Low Self-Efficacy can contribute to early cessation of breastfeeding. This community-based education activity aims to improve the Self-Efficacy of breastfeeding through video-based lactation education for postpartum mothers in the working area of the Leuwidamar Health Center, Lebak Regency, in 2026. A total of 13 postpartum mothers were involved in the activity. The implementation stages include initial measurement using the 14-item Breastfeeding Self-Efficacy Scale-Short Form (BSES-SF), 15-20 minutes of education about the benefits of breast milk, position and attachment, lactation management, and handling of breastfeeding problems. The educational video was shared via WhatsApp so that it could be replayed, then measured again one week after the intervention. The results showed an increase in the average score of BSES-SF from 35.38 (SD 1,261; range 34–38) to 65.92 (SD 3,068; range 60–70). The paired t-test showed a statistically significant change (mean difference of 30.538; p=0.0001). Video-based lactation education is feasible as a promotive strategy in primary health services and has the potential to strengthen maternal confidence in breastfeeding. Further implementation needs to be complemented by individualized counseling as well as evaluation of long-term breastfeeding practices.
Bumi Asri Desa Mandiri: Penguatan Pengelolaan Sampah Berbasis Masyarakat melalui Penerapan Rocket Stove dan Tempat Sampah Pemilah di Desa Kedungwaringin Dyah Ayu Lestari; Ahlam Azzahra Firdaus; Ananda Fatimah Azzahra; Zulfa Zakiatul Hidayah
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 3 No. 3 (2026): Agustus: Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v3i3.3499

Abstract

Waste management in Kedungwaringin Village is still Hindered by open dumping and burning, which have the potential to cause air pollution and negative impacts on health and the environment. This community service activity aims to establish more orderly waste management through the application of an effective technology in the form of a Rocket Stove, while also increasing the community’s understanding and awareness. Using a participatory approach, the student team from Pelita Bangsa University,s Community Service Program carried out a program consisting of five stages: observation and survey, education and outreach, implementation, mentoring and evaluation, and program sustainability. The results show that the construction of Rocket Stove, which includes the base components, combustion chamber, walls, and chimney, has been completed as a more effective alternative for waste processing. In addition, the community was also given an understanding of waste sorting techniques, the harmful effects of open burning, and procedures for using and maintaining the Rocket Stove. This program is expected to reduce the frequency of open waste burning while encouraging more orderly and sustainable waste management. To ensure the program’s sustainability, active community commitment is needed in maintaining the facility, strengthening sustainability education, and optimizing the role of the local waste bank.
Co-Authors Abdul Latif Abdul Latif Ahlam Azzahra Firdaus Ananda Fatimah Azzahra Andrianto Prasetya Nugroho Annisa Aulia Aryani Army Cahya Putra Rustamaji Aulia Aryani, Annisa Citra Anisa Tika Putri Daspar Daspar Della Arianni Syafitri Dhonny Suwazan Dian Rachmawati Afandi Dwi Auli Ramadhania Dwi Epty Hidayaty Dyah Ayu Lestari Erin Soleha Erna Apriani Etty Zuliawati Zed Fiqih Maria Rabiatul Hariroh Fitri Wulandari Hafsari Prabhamanik Faddila Indra Permana Isarianto Isarianto Junedi Laras Hinda Mulia Fadjri Maharina Maharina Muhamad Syahwildan Nadia Meirani Novi Fitria Hermiati Prasetyo Hari Sandi Rasyiddin, Ahmad Rizka Estisia Pratiwi Robby Ewangga Rustianah Sesri Sellina Shafiera Lazuarni Suhendra Suhendra Sunita Dasman Widiastuti Widiastuti Widiastuti