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All Journal Jurnal Hukum dan HAM Wara Sains Jurnal Multidisiplin West Science Jurnal Akuntansi dan Keuangan West Science Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies
Paramita Andiani
Universitas Nusa Putra
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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An Evaluation of the Use of People Analytics and Talent Management in Improving Human Resource Quality and Productivity in Manufacturing Companies in West Java Nanda Hidayati; Ilham Akbar Bunyamin; Paramita Andiani
West Science Interdisciplinary Studies Vol. 4 No. 05 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i05.2879

Abstract

This study aims to evaluate the use of people analytics and talent management in improving the quality and productivity of human resources in manufacturing companies in West Java. The rapid development of digital transformation and Industry 4.0 has encouraged manufacturing organizations to adopt data-driven human resource management practices to enhance operational efficiency and workforce competitiveness. This study uses a quantitative research approach involving 150 respondents from manufacturing companies in West Java. Data were collected through questionnaires using a Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3 software. The variables examined include people analytics, talent management, human resource quality, and human resource productivity. The results indicate that people analytics has a positive and significant effect on human resource quality with a path coefficient of 0.381 and a T-statistic of 5.842. Talent management also positively affects human resource quality with a path coefficient of 0.472 and a T-statistic of 7.116. Furthermore, human resource quality significantly influences human resource productivity with a path coefficient of 0.844 and a T-statistic of 18.527. The findings demonstrate that the integration of people analytics and talent management contributes significantly to improving workforce competency, professionalism, and productivity in manufacturing organizations. This study provides theoretical contributions to human resource management literature and practical implications for manufacturing companies in developing data-driven HR strategies and sustainable talent development systems to improve organizational competitiveness.
The Influence of Eco-Influencers and Social Media Advocacy on Purchase Intentions for Eco-Friendly Products in West Java Arief Fahmi Lubis; Paramita Andiani; Salwa Aulia Novitasari
West Science Interdisciplinary Studies Vol. 4 No. 05 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i05.2913

Abstract

The increasing environmental awareness among consumers has encouraged businesses to promote eco-friendly products through digital communication channels. Social media has emerged as a powerful platform for influencing consumer behavior, particularly through eco-influencers and environmental advocacy campaigns. This study aims to examine the influence of eco-influencers and social media advocacy on consumers’ intention to purchase eco-friendly products in West Java. A quantitative research approach was employed using a survey method. Data were collected from 175 respondents who actively use social media and are familiar with eco-friendly products. The research instrument utilized a five-point Likert scale, and the collected data were analyzed using SPSS version 25 through validity testing, reliability testing, descriptive analysis, multiple linear regression, coefficient of determination analysis, and hypothesis testing. The results reveal that eco-influencers have a positive and significant effect on purchase intention, indicating that credible environmental influencers can effectively encourage consumers to consider eco-friendly products. Social media advocacy also demonstrates a positive and significant influence on purchase intention, suggesting that environmental campaigns disseminated through social media enhance awareness and motivate sustainable purchasing behavior. Furthermore, eco-influencers and social media advocacy simultaneously influence purchase intention, explaining 46.1% of the variance in consumers’ intention to purchase eco-friendly products. The findings highlight the strategic importance of digital environmental communication in promoting sustainable consumption and provide practical implications for businesses, marketers, and policymakers seeking to encourage environmentally responsible purchasing behavior.
Co-Authors Ade Suhara Akmal Abdullah Alifah Lettiane Virainy Lubis Ari Purwanti Arief Fahmi Lubis Dila Padila Nurhasanah Ilham Akbar Bunyamin Kalijunjung Hasibuan Loso Judijanto Moh. Muchlis Djibran Mokoginta, Meity M Nanda Hidayati Rani Eka Arini Refiana Yuliawati Salwa Aulia Novitasari