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Pengaruh Electronic Word Of Mouth (E-WOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung Antin Rakhmawati; Muhammad Nizar; Kholid Murtadlo

Publisher : Universitas Yudharta Pasuruan

English The purpose of this study was to determine the extent of the direct influence of e-WOM variables and viral marketing on visiting interests and visiting decisions for consumers of outdoor nuanced cafes in Malang City in 2018. Determination of the number of samples using the formula Machin and Campbell (1987) with accidental techniques sampling is accidental sampling and qualifies as respondents who meet with researchers. To collect data using a questionnaire and observation. The population in this study are consumers in 3 outdoor shades cafes in Malang. The sample used was 100 people. The analytical method used is variance based SEM using statistical tools Smartpls3.0. Electronic Word of Mouth and viral marketing have a significant effect on visiting interest and visitation decisions as well as visiting interest variables have a significant effect on visiting decisions. Keywords: Electronic Word Of Mouth, Viral Marketing, Visiting Interests, Visiting Decisions Indonesia Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana pengaruh langsung dari variabel e-WOM dan viral marketing terhadap minat berkunjung dan keputusan berkunjung pada konsumen kafe bernuansa outdoor di Kota Malang tahun 2019. penentuan jumlah sampel menggunakan rumus (Machin and Campbell, 1987) dengan teknik accidental sampling yaitu pengambilan sampel secara kebetulan dan memenuhi syarat sebagai responden yang bertemu dengan peneliti. Untuk mengumpulkan data menggunakan kuesioner dan observasi. Populasi dalam penelitian ini adalah Konsumen pada 3 kafe nuansa outdoor di Kota Malang. Sampel yang digunakan adalah 100 orang. Metode analisis yang digunakan adalah variance based SEM dengan menggunakan aalat analisis statistik Smartpls3,0. Electronic Word Of Mouth dan viral marketing berpengaruh signifikan terhadap minat berkunjung dan keputusan berkunjung serta variabel minat berkunjung berpengaruh signifikan terhadap keputusan berkunjung.

Pengaruh Label Halal dan Religiusitas Terhadap Minat Beli dan Keputusan Pembelian Antin Rakhmawati

Publisher : Universitas Yudharta Pasuruan

English This study aims to determine the effect of halal label on buying interest, religiosity to buying interest, halal label on purchasing decision, religiosity to purchase decision, halal label on buying decision through buying interest, religiosity to buying decision through buying interest, and buying interest on purchasing decision On cosmetic buyer wardah in pretty healthy cosmetic shop.This type of research is explanatory research (explanatory research) with quantitative approach and using path analysis. This population is a buyer Wardah Beauty House Surabaya. The sample used in this research as many as 100 respondents taken using Insidental sampling. The results of the analysis in this study indicate that the halal label has a positive and significant effect on buying interest, religiosity has a positive and significant effect on buying interest, halal label has a positive effect and no significant purchase decision. Religiosity has a positive and significant effect on purchasing decision, the label has a significant effect on purchasing decision through buying interest. Religiosity has a significant effect on buying keputisan through buying interest, buying interest have positive and insignificant effect to purchasing decisio. Keywords: Halal Label, Religiosity, Buying Interest, Purchase Decision. Indonesia Penelitian ini bertujuan untuk mengetahui pengaruh label halal terhadap minat beli, label halal terhadap keputusan pembelian, religiusitas terhadap minat beli, religiusitas terhadap keputusan pembelian, label halal terhadap keputusan pembelian melalui minat beli, religiusitas terhadap keputusan pembelian melalui minat beli, dan minat beli terhadap keputusan pembelian pada pembeli kosmetik wardah di Wardah Beauty House Surabaya. Jenis penelitian ini adalah penelitian eksplanatori (explanatory research) dengan pendekatan kuantitatif dan menggunakan analisis jalur. Populasi ini adalah pembeli kosmetik wardah diwardah beauty house Surabaya. sampel yang digunakan dalam penenlitian ini sebanyak 100 responden yang diambil menggunakan Sampling Insidental. Hasil analisis dalam penelitian ini menunjukkan bahwa label halal berpengaruh positif dan signifikan terhadap minat beli, religiusitas berpengaruh positif dan signifikan terhadap minat beli, label halal berpengaruh positif dan tidak signifikan keputusan pembelian. Religiusitas berpengaruh positif dan signifikan terhadap keputusan pembelian, label berpengaruh signifikan terhadap keputusan pembelian melalui minat beli. Religiusitas berpengaruh signifikan terhadap keputisan pembelian melalui minat beli, dan minat beli berpengaruh positif dan tidak signifikan terhadap keputusan pembelian. Keywords: Label Halal, Religiusitas, Minat Beli, Keputusan Pembelian

Customer Satisfaction and Repurchase Intention in Terms of E-Commerce Logistics Service Quality and Recovery Service Amma Fazizah; Antin Rakhmawati; Eko Agus Alfianto; Dewi Nikmatul Husnah

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.4150

Abstract The shift from traditional markets to digital markets makes the community's need for expedition services very high. The increasing number of business competitors in electronic services requires companies to always pay attention to consumer needs and try to meet consumer expectations by providing quality electronic services that can create customer satisfaction. This study aims to determine the effect of E-Service Quality and E-Recovery Service on Repurchase Intention through Customer Satisfaction as a mediating variable. The type of research used is explanatory research with a quantitative approach. The sample is 100 respondents who are J&T Express Indonesia customers who have submitted complaints to the X @jntexpressid. Data analysis used is PLS- SEM analysis with mediating effect. The results showed that: the E-Service Quality had a significant direct and indirect effect on Repurchase Intention through Customer Satisfaction;variable E-Recovery Service is not a significant direct effect on Repurchase Intention but an indirect significant effect on Repurchase Intention through Customer Satisfaction; Customer Satisfaction as a mediating variable significant effect on Repurchase Intention. Abstrak Pergeseran pasar tradisional ke pasar digital menjadikan kebutuhan masyarakat akan jasa ekspedisi sangat tinggi. Meningkatnya jumlah pesaing bisnis dalam layanan elektronik menuntut perusahaan untuk selalu memperhatikan kebutuhan konsumen serta berusaha memenuhi harapan konsumen dengan memberikan kualitas pelayanan elektronik yang dapat menciptakan kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality dan E-Recovery Service terhadap Repurchase Intention melalui Customer Satisfaction sebagai variabel mediasi. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Sampel sebanyak 100 responden yang merupakan pelanggan J&T Express Indonesia yang pernah mengajukan keluhan kepada akun X @jntexpressid. Analisis data yang digunakan adalah analisis PLS-SEM dengan efek mediasi. Hasil penelitian menunjukkan bahwa: variabel E-Service Quality berpengaruh signifikan secara langsung dan tidak langsung terhadap Repurchase Intention melalui Customer Satisfaction; variabel E-Recovery Service tidak berpengaruh signifikan secara langsung terhadap Repurchase Intention namun berpengaruh signifikan secara tidak langsung terhadap Repurchase Intention melalui Customer Satisfaction; Customer Satisfaction sebagai variabel mediasi berpengaruh signifikan terhadap Repurchase Intention.

Pengaruh Electronic Word Of Mouth (E-WOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung : Studi Pada Konsumen Cafe Bernuansa Outdoor Di Kota Malang Antin Rakhmawati; Muhammad Nizar; Kholid Murtadlo
SKeTsa Bisnis (e-jurnal) Vol 6 No 1 (2019)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v6i1.1584

English The purpose of this study was to determine the extent of the direct influence of e-WOM variables and viral marketing on visiting interests and visiting decisions for consumers of outdoor nuanced cafes in Malang City in 2018. Determination of the number of samples using the formula Machin and Campbell (1987) with accidental techniques sampling is accidental sampling and qualifies as respondents who meet with researchers. To collect data using a questionnaire and observation. The population in this study are consumers in 3 outdoor shades cafes in Malang. The sample used was 100 people. The analytical method used is variance based SEM using statistical tools Smartpls3.0. Electronic Word of Mouth and viral marketing have a significant effect on visiting interest and visitation decisions as well as visiting interest variables have a significant effect on visiting decisions. Keywords: Electronic Word Of Mouth, Viral Marketing, Visiting Interests, Visiting Decisions Indonesia Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana pengaruh langsung dari variabel e-WOM dan viral marketing terhadap minat berkunjung dan keputusan berkunjung pada konsumen kafe bernuansa outdoor di Kota Malang tahun 2019. penentuan jumlah sampel menggunakan rumus (Machin and Campbell, 1987) dengan teknik accidental sampling yaitu pengambilan sampel secara kebetulan dan memenuhi syarat sebagai responden yang bertemu dengan peneliti. Untuk mengumpulkan data menggunakan kuesioner dan observasi. Populasi dalam penelitian ini adalah Konsumen pada 3 kafe nuansa outdoor di Kota Malang. Sampel yang digunakan adalah 100 orang. Metode analisis yang digunakan adalah variance based SEM dengan menggunakan aalat analisis statistik Smartpls3,0. Electronic Word Of Mouth dan viral marketing berpengaruh signifikan terhadap minat berkunjung dan keputusan berkunjung serta variabel minat berkunjung berpengaruh signifikan terhadap keputusan berkunjung.

Pengaruh Label Halal dan Religiusitas Terhadap Minat Beli dan Keputusan Pembelian: Studi Pada Wardah Beauty House Surabaya Antin Rakhmawati
SKeTsa Bisnis (e-jurnal) Vol 5 No 1 (2018)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v5i1.1607

English This study aims to determine the effect of halal label on buying interest, religiosity to buying interest, halal label on purchasing decision, religiosity to purchase decision, halal label on buying decision through buying interest, religiosity to buying decision through buying interest, and buying interest on purchasing decision On cosmetic buyer wardah in pretty healthy cosmetic shop.This type of research is explanatory research (explanatory research) with quantitative approach and using path analysis. This population is a buyer Wardah Beauty House Surabaya. The sample used in this research as many as 100 respondents taken using Insidental sampling. The results of the analysis in this study indicate that the halal label has a positive and significant effect on buying interest, religiosity has a positive and significant effect on buying interest, halal label has a positive effect and no significant purchase decision. Religiosity has a positive and significant effect on purchasing decision, the label has a significant effect on purchasing decision through buying interest. Religiosity has a significant effect on buying keputisan through buying interest, buying interest have positive and insignificant effect to purchasing decisio. Keywords: Halal Label, Religiosity, Buying Interest, Purchase Decision. Indonesia Penelitian ini bertujuan untuk mengetahui pengaruh label halal terhadap minat beli, label halal terhadap keputusan pembelian, religiusitas terhadap minat beli, religiusitas terhadap keputusan pembelian, label halal terhadap keputusan pembelian melalui minat beli, religiusitas terhadap keputusan pembelian melalui minat beli, dan minat beli terhadap keputusan pembelian pada pembeli kosmetik wardah di Wardah Beauty House Surabaya. Jenis penelitian ini adalah penelitian eksplanatori (explanatory research) dengan pendekatan kuantitatif dan menggunakan analisis jalur. Populasi ini adalah pembeli kosmetik wardah diwardah beauty house Surabaya. sampel yang digunakan dalam penenlitian ini sebanyak 100 responden yang diambil menggunakan Sampling Insidental. Hasil analisis dalam penelitian ini menunjukkan bahwa label halal berpengaruh positif dan signifikan terhadap minat beli, religiusitas berpengaruh positif dan signifikan terhadap minat beli, label halal berpengaruh positif dan tidak signifikan keputusan pembelian. Religiusitas berpengaruh positif dan signifikan terhadap keputusan pembelian, label berpengaruh signifikan terhadap keputusan pembelian melalui minat beli. Religiusitas berpengaruh signifikan terhadap keputisan pembelian melalui minat beli, dan minat beli berpengaruh positif dan tidak signifikan terhadap keputusan pembelian. Keywords: Label Halal, Religiusitas, Minat Beli, Keputusan Pembelian

Customer Satisfaction and Repurchase Intention in Terms of E-Commerce Logistics Service Quality and Recovery Service Amma Fazizah; Rakhmawati, Antin; Eko Agus Alfianto; Dewi Nikmatul Husnah
SKeTsa Bisnis (e-jurnal) Vol 11 No 1 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.4150

Abstract The shift from traditional markets to digital markets makes the community's need for expedition services very high. The increasing number of business competitors in electronic services requires companies to always pay attention to consumer needs and try to meet consumer expectations by providing quality electronic services that can create customer satisfaction. This study aims to determine the effect of E-Service Quality and E-Recovery Service on Repurchase Intention through Customer Satisfaction as a mediating variable. The type of research used is explanatory research with a quantitative approach. The sample is 100 respondents who are J&T Express Indonesia customers who have submitted complaints to the X @jntexpressid. Data analysis used is PLS- SEM analysis with mediating effect. The results showed that: the E-Service Quality had a significant direct and indirect effect on Repurchase Intention through Customer Satisfaction;variable E-Recovery Service is not a significant direct effect on Repurchase Intention but an indirect significant effect on Repurchase Intention through Customer Satisfaction; Customer Satisfaction as a mediating variable significant effect on Repurchase Intention. Abstrak Pergeseran pasar tradisional ke pasar digital menjadikan kebutuhan masyarakat akan jasa ekspedisi sangat tinggi. Meningkatnya jumlah pesaing bisnis dalam layanan elektronik menuntut perusahaan untuk selalu memperhatikan kebutuhan konsumen serta berusaha memenuhi harapan konsumen dengan memberikan kualitas pelayanan elektronik yang dapat menciptakan kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality dan E-Recovery Service terhadap Repurchase Intention melalui Customer Satisfaction sebagai variabel mediasi. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Sampel sebanyak 100 responden yang merupakan pelanggan J&T Express Indonesia yang pernah mengajukan keluhan kepada akun X @jntexpressid. Analisis data yang digunakan adalah analisis PLS-SEM dengan efek mediasi. Hasil penelitian menunjukkan bahwa: variabel E-Service Quality berpengaruh signifikan secara langsung dan tidak langsung terhadap Repurchase Intention melalui Customer Satisfaction; variabel E-Recovery Service tidak berpengaruh signifikan secara langsung terhadap Repurchase Intention namun berpengaruh signifikan secara tidak langsung terhadap Repurchase Intention melalui Customer Satisfaction; Customer Satisfaction sebagai variabel mediasi berpengaruh signifikan terhadap Repurchase Intention.

A Bibliometric and Systematic Literature Review on the Concept, Dimensions, and Measurement of Sustainable Financial Literacy Vikneswary Tirumalaisamy; Noraini binti Moktar; Rakhmawati, Antin
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/j1tx4002

Introduction; Sustainable Financial Literacy (SFL) is a key 21st-century competency that integrates traditional financial literacy with awareness of environmental, social, and governance (ESG) aspects in economic decision-making. As sustainability challenges become increasingly central to global economic systems, understanding SFL has become essential for promoting responsible and ethical financial behavior. Method;This study employs a bibliometric and systematic literature review (SLR) approach on 357 relevant scholarly articles to map the evolution of the concept, publication trends, and measurement instruments of SFL. The bibliometric analysis was conducted to identify patterns of author collaboration, contributing countries, and dominant research domains. Meanwhile, the systematic analysis examined the conceptual and empirical dimensions of SFL, encompassing the cognitive (knowledge), affective (attitudes and values), and behavioral (sustainable financial actions) domains. Results; The findings indicate that SFL remains a relatively new research field, with major attention directed toward the integration of ESG principles into financial education, green investment, and digital financial inclusion. The measurement of SFL varies across studies, ranging from ordinal to ratio scales, and typically assesses knowledge, attitudes, and behaviors in a quantifiable manner. Conclusion; These findings underscore the strategic role of Sustainable Financial Literacy in enhancing sustainable investment decisions, fostering ethical financial behavior, and serving as a critical foundation in supporting the transition toward a green, inclusive, and ethical economy.

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