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All Journal J@TI (TEKNIK INDUSTRI) OPSI JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Jurnal Optimasi Sistem Industri Proceeding SENDI_U International Journal of Artificial Intelligence Research Journal of Industrial Engineering Management Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ergonomi dan K3 EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Industrial Engineering Jurnal Rekayasa Industri (JRI) Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Penelitian Inovatif International Journal Management and Economic (IJME) Jurnal Atma Inovasia SENAPAS Jurnal Teknik Industri dan Manajemen Rekayasa Journal of Integrated System
Dewa, Parama Kartika
Universitas Atma Jaya Yogyakarta
Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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THE EFFECT OF ONLINE STORE DESIGN QUALITY ON CONSUMER PURCHASING DECISIONS Budiman, Santi; Parama Kartika Dewa
International Journal Management and Economic Vol. 5 No. 1 (2026): January: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i1.2531

Abstract

The purpose of this research is to enable online stores to develop effective strategies in focusing on the development of their existing design quality to ensure their platforms can maintain customer loyalty, encourage customers to make purchases, and generate other positive effects. The model in this study has a stage, namely design quality, which consists of usability, functionality, and sociability factors to shape purchasing decisions. Sampling was conducted using non-probability sampling and purposive sampling techniques with a sample size of 230 respondents. The criteria set for the sample were respondents who had made purchases at online stores within the last year. The questionnaire was distributed online to all respondents in the Special Region of Yogyakarta Province to meet data collection requirements. This study used multiple regression analysis processed with SPSS for Mac software. In general, the results of this study indicate that the variables of usefulness, functionality, and sociability have a positive effect on the variable of purchasing decision. The implication for online stores is to develop strategies to ensure that the quality of their platform design can trigger consumers to make purchases and even spread other positive effects, in line with the main objective of this study.
Co-Authors ., Samuel Afiah, Irma Nur Antonius Romi Andika Pradipta Anugrah K Pamosoaji Bella Aresta Kadang Chandra Dewi Kurnianingtyas Chandra, Wilbert Chriswandari, Verena Asri Cornelius Angga Widiprasetyo Damiasih Evangeli, Monica Valentina Fransiska Hernina Puspitasari George Reynaldi Koten Grace Natalia Hadi Santono Hadisantono Hadisantono Hadisantono Hadisantono Hadisantono Haizatullah, Asningtyas Nurul Hanandoko, Theodorus B. Hardono, Vincensio Heriyanto Susilo Hesti Probodinanti Irma Nur Afiah Johanes Daulat Tamba Joseph Juan Emiton Josephine Sekar Gracella Tifanaputri Kartika, Milana Kristanto Agung Nugroho L. Bening Parwita Sukci Laheba, Timothy Laksito Purnomo Lenny Halim Lisa Amanda Link Marshanda Krisnawi Saputri Meilina, Rahel Muflia Intan Putri Ni Luh P Chintya Devi Novita Dewi Nur Ihwan Safutra Pawennari, Andi Puspitasari, Fransiska Hernina Putri, Louisa Adella Regita Putrianto, Novenda Kartika Rofiqul Umam Santi Budiman Stelly Alison Kwa Theodorus B. Hanandaka V. Reza Bayu Kurniawan Wibawa, Erlinda Gilberta Wiranata, F. Edwin Yoseph, Jemima Davini Yudha, I Made Dwika Parama