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Factors Influencing Local Communities’ Intention to Support Sustainable Tourism Development in the Lake Toba Super-Priority Destination Pohan, Muhammad Yasir Arafat; Putri, Nadhila Nastiti; Arjuna, Syukron
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3130

Abstract

This study aims to analyze the influence of local residents’ perceptions of economic, sociocultural, and environmental impacts on their support for sustainable tourism development in Lake Toba, one of Indonesia’s super-priority destinations. A quantitative approach was employed, with data collected through questionnaires distributed to local communities around the Toba Caldera. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that all three factors—economic, sociocultural, and environmental impacts, significantly affect residents’ support, with sociocultural impact emerging as the most dominant factor. These results confirm the relevance of Social Exchange Theory, indicating that community support increases when perceived economic, social, and environmental benefits outweigh potential costs. The study provides policy implications suggesting that sustainable tourism development should adopt a holistic approach that balances economic opportunities, environmental preservation, and the strengthening of local cultural identity.
Pengaruh Kualitas Produk, Harga, Promosi Digital Dan Citra Merek Terhadap Loyalitas Pelanggan Pada Usaha Keripik Singkong Sehati Di Desa Tanjung Harapan khayun, Devita; Halim, Abd; Pohan, Muhammad Yasir Arafat
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8471

Abstract

Tujuan daripada penelitian ini guna menganalisis pengaruh kualitas produk, harga, promosi digital serta citra merek pada loyalitas pelanggan Usaha Keripik Singkong Sehati di Desa Tanjung Harapan. Penelitian ini merupakan penelitian kuantitatif, Usaha Keripik Singkong Sehati di Desa Tanjung Harapan adalah tempat penelitian ini dilakukan. Populasi penelitian ini adalah konsumen dari Usaha Keripik Singkong Sehati, dan metode pengumpulan data melalui observasi, dokumentasi, serta kuesioner menggunakan skala likert. Untuk dapat menyederhanakan jumlah sampel, peneliti memanfaatkan rumus Cochran yang digunakan untuk menghitung sampel, dan didapati 96 responden sebagai jumlah sampel penelitian. Data penelitian dikumpulkan dengan memanfaatkan teknik purposive sampling, yakni teknik pemilihan sampel yang hanya memilih individu tertentu berdasarkan kriteria yang telah ditentukan untuk menjadi sampel. Studi ini memanfaatkan analisis regresi linear berganda yang diuji dengan uji parsial (t), simultan (f) serta koefisien determinasi. Temuan studi mengungkapkan bahwasanya kualitas produk, harga, promosi digital, hingga citra merek secara parsial berpengaruh positif dan signifikan, dan secara simultan berpengaruh pada loyalitas pelanggan pada Usaha Keripik Singkong Sehati di Desa Tanjung Harapan.
Pemberdayaan Masyarakat dalam Meningkatkan Ekonomi Lokal Melalui Produksi Kain Tenun Songket di Kabupaten Labuhanbatu Ari Gunawan; Nurintan Asyiah Siregar; Muhammad Yasir Arafat Pohan
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7323

Abstract

Empowerment activities as an approach to improve the ability and potential of songket woven cloth craftsmen to be more empowered, such as increasing skills, increasing market access, and encouraging progress in socio-economic conditions. Songket woven cloth, which is a cultural heritage, not only has aesthetic value but also significant economic potential. By involving the community in the production process, from processing raw materials to marketing, it is expected to create jobs, increase income, and preserve traditions. Training programs and marketing support are key to empowering local craftsmen, so that they can compete in a wider market. Through collaboration between the government, non-governmental organizations, and the private sector, it is hoped that the production of songket woven cloth can become a driving force for a sustainable economy in Labuhanbatu Regency.