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All Journal J-MAS (Jurnal Manajemen dan Sains) International Journal of Social Science and Business YUME : Journal of Management Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) eCo-Buss Jurnal Investasi Economics and Digital Business Review Quantitative Economics and Management Studies JURNAL MANAJEMEN AKUNTANSI (JUMSI) ARRUS Journal of Social Sciences and Humanities Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Amkop Management Accounting Review (AMAR) Celebes Journal of Community Services Jurnal Pengabdian Kepada Masyarakat Indonesia
Muhammad Yasir Arafat Pohan
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Labuhanbatu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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Pengaruh Kualitas Produk, Harga, Promosi Digital Dan Citra Merek Terhadap Loyalitas Pelanggan Pada Usaha Keripik Singkong Sehati Di Desa Tanjung Harapan khayun, Devita; Halim, Abd; Pohan, Muhammad Yasir Arafat
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8471

Abstract

Tujuan daripada penelitian ini guna menganalisis pengaruh kualitas produk, harga, promosi digital serta citra merek pada loyalitas pelanggan Usaha Keripik Singkong Sehati di Desa Tanjung Harapan. Penelitian ini merupakan penelitian kuantitatif, Usaha Keripik Singkong Sehati di Desa Tanjung Harapan adalah tempat penelitian ini dilakukan. Populasi penelitian ini adalah konsumen dari Usaha Keripik Singkong Sehati, dan metode pengumpulan data melalui observasi, dokumentasi, serta kuesioner menggunakan skala likert. Untuk dapat menyederhanakan jumlah sampel, peneliti memanfaatkan rumus Cochran yang digunakan untuk menghitung sampel, dan didapati 96 responden sebagai jumlah sampel penelitian. Data penelitian dikumpulkan dengan memanfaatkan teknik purposive sampling, yakni teknik pemilihan sampel yang hanya memilih individu tertentu berdasarkan kriteria yang telah ditentukan untuk menjadi sampel. Studi ini memanfaatkan analisis regresi linear berganda yang diuji dengan uji parsial (t), simultan (f) serta koefisien determinasi. Temuan studi mengungkapkan bahwasanya kualitas produk, harga, promosi digital, hingga citra merek secara parsial berpengaruh positif dan signifikan, dan secara simultan berpengaruh pada loyalitas pelanggan pada Usaha Keripik Singkong Sehati di Desa Tanjung Harapan.
Pemberdayaan Masyarakat dalam Meningkatkan Ekonomi Lokal Melalui Produksi Kain Tenun Songket di Kabupaten Labuhanbatu Ari Gunawan; Nurintan Asyiah Siregar; Muhammad Yasir Arafat Pohan
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7323

Abstract

Empowerment activities as an approach to improve the ability and potential of songket woven cloth craftsmen to be more empowered, such as increasing skills, increasing market access, and encouraging progress in socio-economic conditions. Songket woven cloth, which is a cultural heritage, not only has aesthetic value but also significant economic potential. By involving the community in the production process, from processing raw materials to marketing, it is expected to create jobs, increase income, and preserve traditions. Training programs and marketing support are key to empowering local craftsmen, so that they can compete in a wider market. Through collaboration between the government, non-governmental organizations, and the private sector, it is hoped that the production of songket woven cloth can become a driving force for a sustainable economy in Labuhanbatu Regency.
Model for Increasing SMEs' Cultural Competitiveness through Authenticity, Brand Image, and Human Capital with Adaptive Capacity as a Moderator Muhammad Yasir Arafat Pohan; Acai Sudirman; Iskandar Muda
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3383

Abstract

The main objective of this study is to analyse the influence of authenticity, brand image, and human capital on the competitiveness of cultural SMEs, with adaptive capacity as a moderating variable. A quantitative approach model was employed, utilizing 200 samples of cultural SMEs in North Sumatra, selected through a purposive sampling method. The data obtained were analyzed using the SEM-PLS method, which includes both the outer model and the inner model. According to the data analysis, the results obtained confirmed that authenticity, brand image, and adaptive capacity have a positive and significant impact on the competitiveness of cultural SMEs. The results of other studies have found that human capital does not have a significant effect on the competitiveness of cultural SMEs. Then, for moderation analysis, it was found that adaptive capacity only strengthens the relationship between brand image and cultural SMEs' competitiveness but does not moderate the relationship between authenticity and human capital. These findings suggest that to enhance the brand image and authenticity of cultural products, MSMES must possess adaptive capabilities that enable them to respond to market changes and maintain the relevance of their products.
Ecotourism: Examining the Driving Factors of Revisit Intention in Nature-Based Tourism in Labuhanbatu Ade Parlaungan Nasution; Muhammad Yasir Arafat Pohan; Fadzil Hanafi Asnora
ARRUS Journal of Social Sciences and Humanities Vol. 6 No. 2 (2026)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4638

Abstract

This research aims to analyze the factors influencing tourists' revisit intention to nature-based tourism destinations in Labuhanbatu Regency, which has great potential for ecotourism development but faces challenges in fostering tourist loyalty. Using a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method, this study examines the influence of tourist satisfaction, perceived destination sustainability, and destination image on revisit intention. The results show that all three variables have a positive and significant effect on revisit intention, with destination image as the strongest predictor, followed by tourist satisfaction, and perceived destination sustainability. The findings indicate that to increase revisit intention, destination managers need to focus on three main aspects: improving the quality of the tourism experience to create satisfaction, building and strengthening destination image through effective branding strategies and marketing communication, and implementing and communicating tangible sustainable tourism practices. This research provides theoretical contributions by integrating various theoretical perspectives (expectancy-disconfirmation theory, image formation theory, and theory of planned behavior) in the context of Indonesian ecotourism, and provides practical implications for Labuhanbatu tourism stakeholders in designing sustainable and competitive nature-based tourism.
Analisis Tingkat Kualitas Pelayanan Terhadap Kepuasan Konsumen Cafe Sg Bilah Hulu Silvana Yuli Ardila; Pristiyono; Muhammad Yasir Arafat Pohan
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Riset ini bertujuan untuk menilai tingkat kepuasan pelanggan terhadap beragam aspek mutu layanan di Kafe SG Bilah Hulu, yang meliputi sikap ramah dari staf, kecepatan pelayanan, kebersihan area, kenyamanan sarana, serta keselarasan antara biaya dan kualitas layanan. Sebanyak 88 partisipan dijadikan sebagai sampel yang dipilih dari populasi berjumlah 700 orang dengan menggunakan perhitungan Slovin (10%). Informasi dikumpulkan melalui angket dan dianalisis memakai perangkat lunak IBM SPSS versi 26 dengan menggunakan beberapa metode analisis, seperti uji alat ukur penelitian, uji asumsi klasik, serta pengujian hipotesis. Temuan studi ini menunjukkan adanya keterkaitan yang signifikan antara tiap-tiap dimensi mutu pelayanan dengan kepuasan pelanggan, yang dibuktikan melalui nilai koefisien korelasi sebesar 0,887. Hal ini menandakan bahwa mutu layanan berperan kuat dan bermakna dalam membentuk tingkat kepuasan konsumen secara keseluruhan.
Branding berbasis Budaya pada Kuliner Etnis dan Pengaruhnya terhadap Niat Membeli Konsumen Labuhanbatu Elvina Damayanti; Muhammad Yasir Arafat Pohan; M. Amin
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7817

Abstract

This study aims to identify and analyze the influence of culture-based branding on ethnic culinary products regarding consumer purchase intention, specifically among the Generation Z segment in Labuhanbatu Regency. A quantitative approach was employed, with a population consisting of consumers of ethnic culinary MSMEs in Labuhanbatu the exact size of which is unknown. Purposive sampling was used, and the sample size was determined using Cochran's formula, resulting in 96 respondents. Data were collected through observation, interviews, and questionnaires. Subsequently, the data were analyzed using multiple linear regression with the aid of SPSS software. The results indicate that cultural visual identity, cultural authenticity, and cultural storytelling each exert a positive and significant influence on consumer purchase intention. Conversely, the cultural value variable did not show a significant influence on consumer purchase intention in Labuhanbatu. Nevertheless, the four variables cultural visual identity, cultural value, cultural authenticity, and cultural storytelling were proven to simultaneously exert a positive and significant influence on consumer purchase intention. These findings suggest that implementing culture-based branding can be a relevant strategy for ethnic culinary MSMEs. Therefore, MSME operators in Labuhanbatu need to strengthen cultural elements in their marketing strategies, build emotional connections with consumers, and maintain product quality consistency to boost consumer purchase intention.
Co-Authors Acai Sudirman Ade Parlaungan Nasution Ade Parlaungan Nasution, Ade Parlaungan Ari Gunawan Arjuna, Syukron Asnora, Fazhil Hanafi Bhakti Helvi Rambe Elvina Damayanti Fadzil Hanafi Asnora Fauziah Hanum Halim, Abd Iskandar Muda khayun, Devita M. Amin Martini , Andi Indra Musyarrof, Fauzi Nova Jayanti Harahap Nurintan Asyiah Siregar Pristiyono Pristiyono Pristiyono, Pristiyono Putri, Nadhila Nastiti Safri, Hayanuddin Silvana Yuli Ardila Sirait, Wina Alya Febriana Yudi Prayoga Yudi Prayoga Zulkifli Musannip Efendi Siregar