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All Journal J-MAS (Jurnal Manajemen dan Sains) International Journal of Social Science and Business YUME : Journal of Management Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) eCo-Buss Jurnal Investasi Economics and Digital Business Review Quantitative Economics and Management Studies JURNAL MANAJEMEN AKUNTANSI (JUMSI) ARRUS Journal of Social Sciences and Humanities Amkop Management Accounting Review (AMAR) Celebes Journal of Community Services Jurnal Pengabdian Kepada Masyarakat Indonesia
Muhammad Yasir Arafat Pohan
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Labuhanbatu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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Factors Influencing Local Communities’ Intention to Support Sustainable Tourism Development in the Lake Toba Super-Priority Destination Pohan, Muhammad Yasir Arafat; Putri, Nadhila Nastiti; Arjuna, Syukron
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3130

Abstract

This study aims to analyze the influence of local residents’ perceptions of economic, sociocultural, and environmental impacts on their support for sustainable tourism development in Lake Toba, one of Indonesia’s super-priority destinations. A quantitative approach was employed, with data collected through questionnaires distributed to local communities around the Toba Caldera. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that all three factors—economic, sociocultural, and environmental impacts, significantly affect residents’ support, with sociocultural impact emerging as the most dominant factor. These results confirm the relevance of Social Exchange Theory, indicating that community support increases when perceived economic, social, and environmental benefits outweigh potential costs. The study provides policy implications suggesting that sustainable tourism development should adopt a holistic approach that balances economic opportunities, environmental preservation, and the strengthening of local cultural identity.
Pengaruh Kualitas Produk, Harga, Promosi Digital Dan Citra Merek Terhadap Loyalitas Pelanggan Pada Usaha Keripik Singkong Sehati Di Desa Tanjung Harapan khayun, Devita; Halim, Abd; Pohan, Muhammad Yasir Arafat
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8471

Abstract

Tujuan daripada penelitian ini guna menganalisis pengaruh kualitas produk, harga, promosi digital serta citra merek pada loyalitas pelanggan Usaha Keripik Singkong Sehati di Desa Tanjung Harapan. Penelitian ini merupakan penelitian kuantitatif, Usaha Keripik Singkong Sehati di Desa Tanjung Harapan adalah tempat penelitian ini dilakukan. Populasi penelitian ini adalah konsumen dari Usaha Keripik Singkong Sehati, dan metode pengumpulan data melalui observasi, dokumentasi, serta kuesioner menggunakan skala likert. Untuk dapat menyederhanakan jumlah sampel, peneliti memanfaatkan rumus Cochran yang digunakan untuk menghitung sampel, dan didapati 96 responden sebagai jumlah sampel penelitian. Data penelitian dikumpulkan dengan memanfaatkan teknik purposive sampling, yakni teknik pemilihan sampel yang hanya memilih individu tertentu berdasarkan kriteria yang telah ditentukan untuk menjadi sampel. Studi ini memanfaatkan analisis regresi linear berganda yang diuji dengan uji parsial (t), simultan (f) serta koefisien determinasi. Temuan studi mengungkapkan bahwasanya kualitas produk, harga, promosi digital, hingga citra merek secara parsial berpengaruh positif dan signifikan, dan secara simultan berpengaruh pada loyalitas pelanggan pada Usaha Keripik Singkong Sehati di Desa Tanjung Harapan.
Pemberdayaan Masyarakat dalam Meningkatkan Ekonomi Lokal Melalui Produksi Kain Tenun Songket di Kabupaten Labuhanbatu Ari Gunawan; Nurintan Asyiah Siregar; Muhammad Yasir Arafat Pohan
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7323

Abstract

Empowerment activities as an approach to improve the ability and potential of songket woven cloth craftsmen to be more empowered, such as increasing skills, increasing market access, and encouraging progress in socio-economic conditions. Songket woven cloth, which is a cultural heritage, not only has aesthetic value but also significant economic potential. By involving the community in the production process, from processing raw materials to marketing, it is expected to create jobs, increase income, and preserve traditions. Training programs and marketing support are key to empowering local craftsmen, so that they can compete in a wider market. Through collaboration between the government, non-governmental organizations, and the private sector, it is hoped that the production of songket woven cloth can become a driving force for a sustainable economy in Labuhanbatu Regency.
The Influence of Price, Promotion, and Product Quality on the Purchase Decision of Samsung Mobile Phones Among Students of Labuhanbatu University Lestari, Dian; Nasution, Ade Parlaungan; Pohan, Muhammad Yasir Arafat
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3665

Abstract

The purpose of this research is to examine how students at Universitas Labuhanbatu make judgements about which Samsung smartphones to buy based on factors such as price, promotion, and product quality. One hundred people filled out the survey, and the results were analysed quantitatively using multiple linear regression. According to the t-test, there is a positive and statistically significant effect of price (8.819; 0.000). There is a beneficial effect of promotion (9.066; 0.000). The most important factor is the quality of the product (12.171; 0.000). The concurrently substantial influence is confirmed by the F-test result (66.076; 0.000). The independent factors account for 67.4% of the variance in purchase decisions, according to the R² value of 0.674.
The Impact of Lifestyle, Brand Image, Customer Review, COD Feature, And Flash Sale on Skincare Product Purchases Among General Z Consumers Through Shopee In Belongkut Village Ritonga, Nur Asia; Nasution, Ade Parlaungan; Pohan, Muhammad Yasir Arafat
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3667

Abstract

This study aims to examine the influence of lifestyle, brand image, customer reviews, cash on delivery, and flash sale features on skincare product purchasing decisions among Gen Z customers through Shopee in Belongkut village. This study used a quantitative methodology with a purposive sampling technique involving 96 participants. Data were collected through a Likert scale questionnaire, and the analysis included validity assessment, reliability evaluation, verification of classical assumptions, multiple linear regression analysis, evaluation of the coefficient of determination (R²), and partial (t-test) and simultaneous (F-test) hypothesis testing. The results showed that lifestyle factors, brand image, customer reviews, cash on delivery (COD) features, and flash sale significantly influenced purchasing decisions. The five independent variables significantly influenced purchasing decisions, evidenced by an F value of 83.130 and a significance level of 0.000. The coefficient of determination (R²) score of 0.822 indicated that 82.2% of the variance in purchasing decisions was explained by this research model. These findings have implications for e-commerce entities in formulating effective marketing strategies targeting Gen Z customers in rural areas.
Testing The Impact Of Optimizing Digital Services And Gold Prices On Customer Interest In Using Gold Savings Products at PT. Pegadaian Kampung Pajak Unit Anggriyani, Rika; Elvina, Elvina; Pohan, Muhammad Yasir Arafat
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3709

Abstract

At UD Tasrif in Perlabian, South Labuhanbatu, we wanted to determine how factors such as price, product quality, service, and location influence customer purchase intention. This study employed an associative research design and quantitative methodology. One hundred respondents were selected using purposive sampling from a population of consumers who had shopped at UD Tasrif. Primary data were obtained through a survey using a Likert scale for measurement. Various data analysis tools were available, including multiple linear regression analysis, t-tests, F-tests, coefficient of determination, validity and reliability tests, and classical assumption tests. Location, price, product quality, and service were found to have a positive and statistically significant correlation with consumer purchase intention. Simultaneously, elements such as location, service, product quality, and price had a positive and strong impact on customer purchase intention. The coefficient of determination results indicated that the independent variables explained 64.7% of the variance in consumer purchase intention.
Model for Increasing SMEs' Cultural Competitiveness through Authenticity, Brand Image, and Human Capital with Adaptive Capacity as a Moderator Muhammad Yasir Arafat Pohan; Acai Sudirman; Iskandar Muda
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3383

Abstract

The main objective of this study is to analyse the influence of authenticity, brand image, and human capital on the competitiveness of cultural SMEs, with adaptive capacity as a moderating variable. A quantitative approach model was employed, utilizing 200 samples of cultural SMEs in North Sumatra, selected through a purposive sampling method. The data obtained were analyzed using the SEM-PLS method, which includes both the outer model and the inner model. According to the data analysis, the results obtained confirmed that authenticity, brand image, and adaptive capacity have a positive and significant impact on the competitiveness of cultural SMEs. The results of other studies have found that human capital does not have a significant effect on the competitiveness of cultural SMEs. Then, for moderation analysis, it was found that adaptive capacity only strengthens the relationship between brand image and cultural SMEs' competitiveness but does not moderate the relationship between authenticity and human capital. These findings suggest that to enhance the brand image and authenticity of cultural products, MSMES must possess adaptive capabilities that enable them to respond to market changes and maintain the relevance of their products.
Ecotourism: Examining the Driving Factors of Revisit Intention in Nature-Based Tourism in Labuhanbatu Ade Parlaungan Nasution; Muhammad Yasir Arafat Pohan; Fadzil Hanafi Asnora
ARRUS Journal of Social Sciences and Humanities Vol. 6 No. 2 (2026)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4638

Abstract

This research aims to analyze the factors influencing tourists' revisit intention to nature-based tourism destinations in Labuhanbatu Regency, which has great potential for ecotourism development but faces challenges in fostering tourist loyalty. Using a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method, this study examines the influence of tourist satisfaction, perceived destination sustainability, and destination image on revisit intention. The results show that all three variables have a positive and significant effect on revisit intention, with destination image as the strongest predictor, followed by tourist satisfaction, and perceived destination sustainability. The findings indicate that to increase revisit intention, destination managers need to focus on three main aspects: improving the quality of the tourism experience to create satisfaction, building and strengthening destination image through effective branding strategies and marketing communication, and implementing and communicating tangible sustainable tourism practices. This research provides theoretical contributions by integrating various theoretical perspectives (expectancy-disconfirmation theory, image formation theory, and theory of planned behavior) in the context of Indonesian ecotourism, and provides practical implications for Labuhanbatu tourism stakeholders in designing sustainable and competitive nature-based tourism.
Co-Authors Acai Sudirman Ade Parlaungan Nasution Ade Parlaungan Nasution, Ade Parlaungan Anggriyani, Rika Ardila, Silvana Yuli Ari Gunawan Arjuna, Syukron Asnora, Fazhil Hanafi Bhakti Helvi Rambe DIAN LESTARI Elvina Elvina Fadzil Hanafi Asnora Fauziah Hanum Halim, Abd Iskandar Muda khayun, Devita Martini , Andi Indra Musyarrof, Fauzi Nova Jayanti Harahap Nurintan Asyiah Siregar Pristiyono Pristiyono, Pristiyono Putri, Nadhila Nastiti Ritonga, Nur Asia Safri, Hayanuddin Sirait, Wina Alya Febriana Yudi Prayoga Yudi Prayoga Zulkifli Musannip Efendi Siregar