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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Muara Ilmu Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management ARSY : Jurnal Aplikasi Riset kepada Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian dan Kewirausahaan International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Multidisiplin Madani (MUDIMA) Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Riset Ekonomi dan Akuntansi Master Manajemen
Meilisa Alvita
Pradita University
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Meningkatkan Kualitas Pembelajaran Anak Usia Dini: Bimbingan Di Kelompok Bermain Dan TK Lestari Meilisa Alvita; William Widjaja
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 6 No. 2 (2025): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v6i2.1144

Abstract

Pendidikan Anak Usia Dini (PAUD) sangat penting dalam membentuk pengetahuan dan karakter dasar anak sejak usia dini. PAUD Lestari merupakan salah satu lembaga pendidikan di Desa Kalipaten yang mengedepankan pendidikan sebagai prioritas utama dalam mengembangkan potensi dan kemampuan anak. Kelompok Bermain dan Taman Kanak-kanak PAUD Lestari memiliki pengaruh penting dalam memberikan pendidikan yang unggul bagi anak-anak. Tantangan dalam memastikan pendidikan yang berkualitas dan merata bagi anak usia dini sering kali mencakup keterbatasan sumber daya dan perbedaan kemampuan individu. Untuk mengatasi masalah ini, program Bimbingan Belajar merupakan langkah strategis. Program ini bertujuan untuk memberikan dukungan individu kepada anak-anak dalam mengembangkan keterampilan sosial, emosional, dan akademik. Hasil menunjukkan bahwa program Bimbingan Belajar dapat menciptakan lingkungan belajar yang berfokus pada kelompok dan interaktif, berfokus pada kebutuhan yang berbeda dari setiap anak, dan membantu mengatasi hambatan dalam belajar baik dalam hal sosialisasi maupun akademik.
Streamer Influencers and Live Shopping: A PRISMA Systematic Review Alvita, Meilisa; Abadi, Ferryal; Kustiawan, Unggul; Anindita, Rina
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4906

Abstract

This study analyzes the role of streamer influencers in the digital marketing ecosystem through a systematic review of 43 journals using the PRISMA approach. The results show that live streaming and shopstreaming increase audience engagement, build authenticity, and drive purchasing decisions through real-time interaction. Influencer authenticity, entertainment value, and brand credibility are key success factors, while the use of artificial intelligence technology in virtual influencers presents both opportunities and ethical challenges. In addition to its benefits, challenges such as streamer burnout and the need for ethical regulations in digital marketing are also identified. These findings provide valuable insights for developing effective digital marketing strategies.
Pengaruh Atmosfer Toko Dan Promosi Terhadap Impulse Buying Melalui Emosi Positif Sebagai Variabel Mediasi Melvyn Ketcy Vannesse; Muana Nanga; Meilisa Alvita
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.379

Abstract

In business, the store atmosphere can be an important factor in influencing the emotions that consumers feel when visiting a store so that it can influence purchasing decisions, both positively and negatively. Apart from store atmosphere, promotions can also influence impulse buying and positive emotions which act as mediators between store atmosphere variables and impulse buying and promotional variables on impulse buying. This research aims to determine the effect of store atmosphere and promotions on impulse buying through positive emotions as a mediating variable with a study conducted at McDonald's Jabodetabek. Data testing using quantitative methods was obtained through questionnaires with a total of 203 respondents which were processed using SEM-PLS where the software used was SmartPLS 4 to test descriptive statistics, outer model, inner model, Cronbach's Alpha, Composite Reliability & Average Variance Extracted (AVE), and hypothesis. The results of path coefficient testing show that the store atmosphere has an insignificant influence on impulse buying, but promotions and positive emotions have a positive and significant influence on impulse buying. Meanwhile, the mediating variable, namely positive emotions, shows the store atmosphere and promotions can partially have a positive and significant influence on impulse buying.
Factors of Halal Awareness in Cosmetic Products Among Milenial Muslimah in Indonesia Hendy Tannady; Meilisa Alvita
Jurnal Multidisiplin Madani Vol. 3 No. 6 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i6.3199

Abstract

This study aims to analyze the factors that shape awareness of halal cosmetic products among millennial Muslim women in Indonesia. The data source for this study came from a sample of 100 respondents, namely millennial Muslim women who already have an income and have used halal cosmetics, which were determined using a representative purposive sampling method. Data were analyzed using factor analysis which consisted of 4 factors, namely: (1) Halal Information, (2) Availability, (3) Halal in Media, and (4) Halal Program with a total of 23 variables. The results showed that there were 6 new factors that were formed from 21 variables analyzed and contributed 68.081%, which consisted of: (1) Media Information of 31.448% had an eigen value of 6.604, (2) Halal Accessibility of 10.624% had an eigen value of 2.231 , (3) Halal Label Information of 7.928% has an eigen value of 1.665, (4) Knowledge of Halal of 7.243% has an eigen value of 1.521, (5) Halal Program of 5.784% has an eigen value of 1.215, and (6) Halal Assurance of 5.054 % has an eigenvalue of 1.061. So from these results, it is advisable for cosmetic companies to prioritize the power of halal cosmetics and disseminate knowledge about the benefits of halal cosmetic ingredients directly to millennial Muslim women. In this way it is hoped that it can increase halal awareness among millennial Muslim women
Fear of Missing Out (FoMO) and Consumer Behavior in the Digital Era: A PRISMA Systematic Review Alvita, Meilisa
Dinasti International Journal of Digital Business Management Vol. 6 No. 6 (2025): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i6.5676

Abstract

This study synthesizes five empirical investigations on Fear of Missing Out (FoMO) across different digital consumer contexts. The research objects include consumer purchases in the metaverse, tourism experience sharing on social media, influencer-driven purchase intentions, online learning among university students, and SMEs’ marketing performance. The main objective is to explore how FoMO shapes decision-making, social interaction, academic well-being, and marketing outcomes. The studies employed quantitative survey-based designs with diverse samples from Europe, South America, Asia, and Africa, analyzed using clustering, non-parametric tests, and structural equation modeling. The results consistently show that FoMO drives impulsive buying, intensifies digital self-presentation, mediates the effect of influencers on purchase intention, contributes to academic burnout, and strengthens the impact of social media advertising on business performance. Overall, FoMO emerges as a critical factor in understanding consumer behavior and digital marketing strategies across global contexts
Pengaruh Customer Experience, Perception of Usefulness, Customer Trust Terhadap Layanan Self-Service McDonald’s Winata, Muhammad Sandi; Alvita, Meilisa
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6747

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Customer Experience, Perceived Usefulness, dan Customer Trust terhadap Customer Satisfaction pada layanan self-service di McDonald’s. Layanan self-service yang diterapkan di McDonald’s berupa kios pemesanan mandiri, yang bertujuan untuk meningkatkan efisiensi operasional dan memberikan pengalaman pelanggan yang lebih baik. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengambilan sampel sebanyak 290 konsumen McDonald’s yang menggunakan layanan self-service. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel Customer Experience, Perceived Usefulness, dan Customer Trust berpengaruh positif signifikan terhadap Customer Satisfaction. Temuan ini menunjukkan bahwa pengalaman pelanggan yang positif, persepsi manfaat yang tinggi terhadap layanan self-service, serta kepercayaan terhadap teknologi yang digunakan McDonald’s mampu meningkatkan kepuasan pelanggan. Penelitian ini memberikan kontribusi bagi pengembangan strategi layanan di sektor makanan cepat saji, khususnya terkait penerapan teknologi self-service.
Improving E-Sport Player Loyalty: An Overview of the Game Industry in JABOTABEK, Indonesia Widjaja, William; Samudra , Andika; Chairuddin; Rachman, Adryan; Alvita, Meilisa
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21176

Abstract

Research Aim: This study investigates the impact of experiential values ​​and promotional activities on player satisfaction, which affects player loyalty in the e-sports industry in the Jabodetabek area. Approach: This study uses the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach to test the proposed hypotheses and achieve the research objectives. Questionnaires were distributed to 100 respondents who identified as e-sports players in the Jabodetabek area. Research Findings: This study found that experiential values ​​have a positive and significant effect on player satisfaction in the e-sports industry in the Jabodetabek area. However, promotional activities do not significantly affect e-sports player satisfaction. This means that esports companies' promotional efforts may not significantly impact player satisfaction. Theoretical Contribution: This finding suggests that the theory of satisfaction on loyalty also applies to the Jabodetabek esports industry. Practical Implications: This study has significant practical implications for e-sports companies looking to enhance the value of the player experience by increasing the complexity of their games' features. Research Limitations: This study is limited to the Jabodetabek area and may not reflect the same conditions in other areas.
Co-Authors Abadi, Ferryal Adryan Rachman Andre Wijaya Budi, Budi Calvin Feliks Cantona Chairuddin Chairuddin Grace Putlia Hendy Tannady Kustiawan, Unggul Lisnawaty, Rebecca Yemima Marcella, Viona Melvyn Ketcy Vannesse Muana Nanga Nicholas Wilson Rina Anindita Rowena, Janny Samudra , Andika Samuel, Samuel Sundoro, Hary Saputra Wendy Wibisono, Jensen Widjadja, William Wijaya, Brendi William Widjaja Winata, Muhammad Sandi