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Journal : aspiration journal

INTERPERSONAL COMMUNICATION AND FACILITATOR COMMUNICATION COMPETENCY ON EFFECTIVENESS OF THE SUPERIOR HIGHER EDUCATION UPBRIGING PROGRAM Hesti, Sri; Mansur, Suraya
ASPIRATION Journal Vol. 4 No. 2 (2023): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v4i2.89

Abstract

This study examines the impact of interpersonal communication and facilitators' communication competence on the effectiveness of the Superior Higher Education Upbringing Program at Universitas Mercu Buana. The research investigates three key variables: interpersonal communication, communication competence, and program effectiveness. Using a quantitative approach with survey methodology, the study analyzed data from program participants between 2017 and 2019. The findings reveal significant influences of both interpersonal communication and communication competence on program effectiveness, both individually and in combination. Specifically, interpersonal communication accounts for 53.3% of program effectiveness, while communication competence contributes 54.6%. Together, these two factors explain 57% of the program's effectiveness, with the remaining 43% attributed to other variables not examined in this study. Notably, the facilitators' motivational approach in the Superior Higher Education Program demonstrated the strongest correlation with participants' engagement in the Internal Quality Assurance System (SPMI), ultimately contributing to the development of a quality-focused culture at the university. This research highlights the crucial role of effective communication in educational program success and quality assurance implementation.
CRISIS COMMUNICATION THROUGH GOVERNMENT SOCIAL MEDIA (@BTN_GN_RINJANI) IN HANDLING THE BRAZILIAN TOURIST ACCIDENT ON MOUNT RINJANI Nurjanah, Anna; Hesti, Sri; Aliagan, Isiaka Zubair
ASPIRATION Journal Vol. 6 No. 2 (2025): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i2.114

Abstract

This study examines the role of Instagram in governmental crisis communication following the accident involving a Brazilian tourist at Mount Rinjani National Park, Indonesia. Using a qualitative content analysis approach, the research analyzes ten Instagram posts published by the official account @btn_gn_rinjani between June 22 and June 27, 2025. The study integrates Entman’s framing theory and Situational Crisis Communication Theory (SCCT) to assess how crisis narratives, responsibility attribution, and institutional credibility were constructed in a digital environment. The findings reveal a consistent communication pattern characterized by timely informational updates, solution-oriented framing, and empathetic messaging. From a framing perspective, the posts predominantly emphasized problem definition and suggested remedies, while minimizing moral judgment to maintain a neutral institutional stance. Within the SCCT framework, the crisis was positioned within the unintentional (victim) cluster, utilizing a combination of diminish (excuse/justification) and rebuild strategies to mitigate accountability. Additionally, the study highlights the strategic use of inter-agency collaborative content and hashtags as symbolic framing devices that reinforced institutional legitimacy and collective identity. The findings demonstrate that Instagram functioned as a multi-dimensional space for legitimization, emotional management, and reputational protection. This research contributes to the literature on digital crisis communication in tourism by providing empirical evidence from a conservation-based destination involving international stakeholders, concluding that institutionalized digital literacy is a fundamental capability for crisis governance in high-risk environments.