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All Journal Abdimas JABE (Journal of Accounting and Business Education) Research In Management and Accounting (RIMA) Indonesian Journal of Economics, Social, and Humanities Jurnal Akuntansi dan Bisnis Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Jurnal Pengabdian kepada Masyarakat Nusantara JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal AbdiMU Jurnal Kendali Akuntansi Jurnal Riset Akuntansi Accounting Analysis Journal
Arif Santoso
Universitas Sebelas Maret
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Ketahanan Badan Usaha Milik Desa : Peningkatan Kapasitas dalam Analisis Bisnis dan Pelaporan Keuangan Mahmud, Amir; Susilowati, Nurdian; Ridloah, Siti; Santoso, Arif; Sari, Puji Novita
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v5i2.1587

Abstract

Village-Owned Enterprises (BUMDes) play a strategic role in enhancing village economic independence, but they still face challenges in management and accounting governance. BUMDes Kaya Guna in Kalisidi Village, Semarang Regency, is one example facing issues with business management and financial record-keeping, which are still done manually. This community service program aims to strengthen the business and financial management capabilities of the BUMDes Kaya Guna board through the Participatory Rural Appraisal (PRA) approach. Activities were conducted in the form of counseling, training, and mentoring, focusing on Break-Even Point (BEP) analysis, Return on Investment (RoI), Payback Period (PP), basic accounting concepts, and the implementation of computerized accounting based on SAK ETAP. The results of the activities showed an improvement in participants' understanding of how to prepare business feasibility analyses and more systematic financial reports. Positive feedback from the management and the Village Head of Kalisidi underscored the program's benefits in strengthening healthy, transparent, and accountable business management. The evaluation also identified challenges such as technological limitations and initial lack of understanding, which were addressed through intensive mentoring. Overall, the program successfully enhanced the managerial and accounting capacities of the BUMDes Kaya Guna management team and supported the realization of sustainable BUMDes governance.
Pendampingan UMKM dalam Pemanfaatan Pemasaran Digital untuk Meningkatkan Penjualan di RT 10 Kelurahan Cipedak Triyanto, Irfan Rusydi; Nilla Chandra, Yanita Ella; Pratama, Arizal Putra; Kurniasari, Ratri; Permananingrum, Adilah; Arif Santoso
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.8477

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memanfaatkan pemasaran digital sebagai sarana promosi untuk meningkatkan penjualan.  Kebaruan kegiatan ini adalah pada model pengembangan pendampingan pemasaran digital berbasis PAR yang iteratif dan partisipatif, dengan mengintegrasikan prinsip berkelanjutan dan mandiri sebagai konstruksinya. Kegiatan dilaksanakan di Kedai Baba Farm RT 10 Kelurahan Cipedak, Jakarta Selatan, dengan menggunakan metode Participatory Action Research (PAR) agar peserta berperan aktif dalam setiap tahapan kegiatan. Pelatihan dilaksanakan dalam tiga sesi, yaitu (1) tutorial membuat konten digital, (2) pelatihan copywriting untuk menulis caption menarik untuk bisnis. Hasil evaluasi menunjukkan bahwa sebagian besar peserta menyatakan keterampilan mereka meningkat dan bermanfaat bagi usaha yang dijalankan. Pelaku UMKM merasa terbantu dalam memahami pemasaran digital dan lebih percaya diri mengelola media sosial bisnisnya. Kegiatan ini berdampak positif terhadap peningkatan literasi digital dan kemampuan pemasaran pelaku UMKM di wilayah Cipedak
Co-Authors Amir Mahmud Doddy Setiawan Doddy Setiawan Husnil Barry, Husnil Irfan Rusydi Triyanto Kurniasari, Ratri Nilla Chandra, Yanita Ella Nurdian Susilowati Permananingrum, Adilah Pratama, Arizal Putra Rahayu, Selvia Riskon Ginting Sari Lestari Sari, Puji Novita Selvia Rahayu Siti Ridloah Srimaryani, Srimaryani Y. Anni Aryani