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Inklusi Digital dan Pemberdayaan UMKM Lampung Tengah: Meningkatkan Daya Saing Usaha Mikro, Kecil, dan Menengah di Era Digital Rudihartati, Leny; Ferdiansyah, Muhammad; Rahman, Taufik
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v6i1.1119

Abstract

The Community Service Program (PKM) titled "Strengthening Local Economy Through Information Technology Training for Micro, Small, and Medium Enterprises (MSMEs)" was conducted at Yunanis Snack in Purnama Tunggal Village, Central Lampung, with the primary objective of enhancing the capacity of MSMEs to utilize information technology and develop digital marketing strategies. Initial identification revealed significant challenges, including limited marketing reach, low production capacity, and inadequate digital literacy among employees. Through a structured intervention involving digital marketing training, the development of an official website, and the provision of modern production equipment, this program successfully increased production efficiency by 30% and expanded marketing outreach. Ongoing monitoring and evaluation demonstrated an increase in sales and positive feedback from partners regarding the training received. However, challenges related to website maintenance and technical skill acquisition remain to be addressed to ensure the program's sustainability. Overall, the outcomes of this PKM not only positively impacted Yunanis Snack but also contributed to the strengthening of the local economy in Purnama Tunggal Village. This program is expected to serve as an inspirational model for other MSMEs in leveraging information technology as a strategic tool for sustainable economic growth.
Desain Solusi Otomasi Dan Energi Terbarukan Peternakan Ayam Pintar di Sukadana Lampung Timur Muhammad Ferdiansyah; Lika Mariya; Agus Salim Wardana
Jurnal Serambi Engineering Vol. 10 No. 1 (2025): Januari 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

This research aims to design and test an efficient and sustainable renewable energy-based automation system for poultry farm operations in rural areas such as Sukadana, East Lampung. The system utilizes solar panels as the primary energy source integrated with automation components, including a humidity control fan, heating sensor, submersible water supply pump, and booster pump for the drinking system. Research steps include a literature review, field needs analysis, prototype design and development, and laboratory testing. Results indicate that the system maintains coop temperatures within the optimal range of 29–34°C and humidity at 50–55%, while reducing energy consumption by up to 43% compared to conventional systems reliant on PLN electricity. These findings underscore the potential of solar panels in areas with high sunlight intensity and demonstrate that integrating IoT with renewable energy can reduce dependency on conventional electricity and lower long-term operational costs. Implementing renewable energy-based automation solutions can benefit farms with limited energy access, enhancing efficiency and sustainability. Development recommendations include increasing energy storage capacity and strengthening IoT-based monitoring systems to optimize performance under diverse weather conditions.
Utilization of Mobile Applications for Digital Marketing of MSMEs: Challenges and Opportunities in Central Lampung Ferdiansyah, Muhammad; Mariya, Lika; Widyastuti, Widyastuti
Jurnal Informatika: Jurnal Pengembangan IT Vol 10, No 1 (2025)
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/jpit.v10i1.8202

Abstract

This study aims to identify and recommend the development of a digital marketing application for MSMEs in Central Lampung, with a focus on addressing operational challenges and limited market access. Using the Systems Development Life Cycle (SDLC) approach with the Waterfall method, this research examines the necessary features to improve operational efficiency, expand market reach, and support data-driven decision-making. The key features recommended include a digital product catalog, payment integration, customer notifications, order tracking, and an analytics dashboard. This application is expected to reduce reliance on costly traditional promotional methods, while enhancing product visibility and customer interaction. However, challenges such as low digital literacy and limited internet infrastructure in some areas remain barriers that must be addressed through training, infrastructure improvement, and incentive strategies. The study suggests further research to evaluate the long-term impact and the potential application of advanced technologies to support more personalized and effective marketing strategies for MSMEs.