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All Journal Kinesik JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Cakrawala: Jurnal Litbang Kebijakan Pena Justisia: Media Komunikasi dan Kajian Hukum Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmiah Wahana Pendidikan Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) JKMP (Jurnal Kebijakan dan Manajemen Publik) JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Triwikrama: Jurnal Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Jurnal Ilmu Sosial dan Humaniora Jurnal Penelitian Multidisiplin Bangsa Semeru Jurnal Pengabdian Masyarakat
Ratna Setyarahajoe, Ratna
Universitas Bhayangkara Surabaya
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Semiotik Film Upstream 2024 Dalam Mengonstruksi Realitas Profesi Kurir Di Era GIG Economy Pramesvari Teena Audric; Muhammad Fadeli; Ratna Setyarahajoe
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4333

Abstract

The development of the gig economy has changed work patterns, including the courier profession which relies on digital platforms. This study analyzes how the film Upstream (2024) constructs the reality of the courier profession in the gig economy era using Berger and Luckmann's theory of social construction of reality. A qualitative descriptive approach is applied using Roland Barthes's semiotic analysis method, covering denotative, connotative, and mythical meanings, as well as the processes of externalization, objectivation, and internalization. Data were obtained from scenes, dialogues, and visual elements representing courier activities. The results show that the film Upstream constructs the courier profession as a job with pseudo-flexibility, income uncertainty, time pressure, and unbalanced work relationships, while emphasizing values of resilience and solidarity. At the denotative level, the film presents realistic work routines, the connotation reveals power imbalances and the myth constructs an ideology of sacrifice and technological authority. Through the stages of construction, the film forms a courier identity as a resilient worker vulnerable to systemic risks. In conclusion, Upstream reflects the social reality of gig workers while shaping audience understanding of digital work dynamics through semiotic signs.
Pengaruh Penggunaan Clickbait pada Judul Berita di Ayobandung.com Terhadap Minat Baca Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Bhayangkara Surabaya Kautsar Senja; Julyanto Ekantoro; Ratna Setyarahajoe
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 02 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v4i2.3524

Abstract

Reading interest is a strong desire of an individual to read a literature provided by the author with self-awareness, so that an individual will be encouraged to read and explore the contents of the literature without coercion. Student reading interest in a literature or current news is influenced by several factors, such as clickbait. This study aims to determine the impact of clickbait on the reading interest of students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya on the ayobandug.com platform. This research is based on the discovery of a phenomenon found by the author on the ayobandung.com platform which has the characteristics of clickbait, where the title is found to be very interesting, but sometimes the content of the news does not match the content of the title raised. The population in this study were students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya. The sampling technique in this study used a purposive sampling technique which has predetermined respondent criteria of 100 respondents. The data collection method was based on the survey method and the analysis technique in this study used the structural equation modeling method and used an analysis tool in the form of Partial Least Square (PLS). The research results found that the better the use of clickbait in the online media news titles ayobandung.com, the more it increases students' interest in reading.
Strategi Membangun Citra Rumah Sakit Adhyaksa Jawa Timur melalui Media Sosial: Studi Kasus pada Akun Instagram @Rsadhyaksajatim dan Tiktok @Rsadhyaksa.Jatim Muhammad Zacky Rasyadian; Ratna Setyarahajoe; Muhammad Fadeli
JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI Vol. 4 No. 3 (2026): Juli : Jurnal Ilmiah Sains Teknologi dan Informasi
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jiti.v4i3.2251

Abstract

In the digital era, social media has become an important communication strategy for organizations, including hospitals, in building and strengthening institutional image. Adhyaksa East Java Hospital utilizes Instagram and TikTok platforms as communication channels to disseminate health information, provide educational content, and establish relationships with the public. This study aims to describe and analyze social media communication strategies implemented through the accounts @rsadhyaksajatim and @rsadhyaksa.jatim in building the hospital’s image. This research employed a qualitative descriptive method, with data collected through observation, in-depth interviews, and documentation. The data were analyzed using the interactive model of Miles, Huberman, and Saldana, consisting of data reduction, data display, and conclusion drawing. The findings indicate that social media plays a strategic role in shaping the hospital image through informative, educational, and communicative content. The effectiveness of the strategy is supported by content consistency, attractive visual presentation, and active audience interaction. Engagement levels between the hospital and social media users serve as important factors in strengthening public trust and creating a positive perception of the institution. This study highlights the importance of optimizing digital communication strategies to support sustainable hospital branding in the digital era.
REPRESENTASI KERESAHAN GENERASI MUDA DALAM LAGU “KAMI KHAWATIR, KAWAN” KARYA HINDIA: ANALISIS SEMIOTIKA ROLAND BARTHES Rendyta Bintang Hapsari; Ratna Setyarahajoe; Muhammad Fadeli
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.15792

Abstract

This study analyzes the representation of youth anxiety in the song "Kami Khawatir, Kawan" ("We're Worried, Friend") by Hindia using Roland Barthes' semiotic approach. The study employs a descriptive qualitative method, collecting data through observation and documentation of the song lyrics and music video. The analysis is conducted through Barthes' three levels of signification: denotation, connotation, and myth. The results reveal that the song represents various forms of anxiety experienced by young people, including family conflict, emotional and financial pressure, the desire to escape from problems, mental instability, and the search for a safe space to find peace. At the mythological level, the song constructs a critique of modern social norms that demand young people to always be independent and resilient. This study concludes that the song functions not only as a musical work but also as a communication medium that represents the social and emotional reality of contemporary youth.
Keloris Puri Kelorina Participatory Communication Model to Empower Ngawenomboh Village Mohammed Fadeli; Ratna Setyarahajoe; Tira Fitriawardhani
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 1 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.4306

Abstract

This research focuses on participatory communication model in community empowerment in Ngawenomboh Village, Central Java. Keloris as the program implementer is involved in cultivation, production process and cooperation with Moringa production and distribution partners for healthy processed products. The research method uses a qualitative descriptive approach through interviews and observations. Through dialogue, polyphony, and carnival keloris managed to build relationships based on mutual respect and cooperation towards achieving common goals in empowerment. The intense and open participatory communication can result in strong collaboration, increasing the success of community empowerment efforts. Therefore it needs to be strengthened to achieve better changes.
Co-Authors Achmad Yulianto Aditya Kusuma, Bima Aini, Devi Nur Aji Nugroho, Muhammad Faizal Amirullah, Amirullah Anastasya Chintya A Atiyya Vidia Falika Cindy Amanda Claudia Van Merdie Delmarrich Bilga Ayu Dwi Inkasari, Adis Ekantoro, Julyanto Ernawati Huroiroh Fitria Widiyani Roosinda Fitriyawardhani, Tira Hartono, Aurelia Lintang Pramesti Julyanto Ekantoro Kautsar Senja Manuella Belva, Anya Mohammed Fadeli Muhammad Fadeli Muhammad Fadeli, Muhammad Muhammad Zacky Rasyadian Nazwa Pratiwi Syah Putri Nur Laily Pramesvari Teena Audric Prasetijowati, Tri Rendyta Bintang Hapsari Rini Ganefwati Rohima , Qonitatul Mustafidha Sari, Nurmanda Etika Seftiani, Seftiani Senja, Kautsar Sevia Yussinta Sari Tira Fitriawardhani Tri Prasetijowati Tri Wardoyo Widodo, Fitri Rahmatillah Wijaya Purnomo, Agus