Article Per Year (5 Year)
p-Index From 2021 - 2026
4.085
P-Index
This Author published in this journals
All Journal Jurnal Indo-Islamika JRK (Jurnal Riset Komunikasi) Jurnal Penelitian Pendidikan IPA (JPPIPA) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Mantik Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Multicience ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Impresi Indonesia Jurnal Ilmu Komunikasi Innovative: Journal Of Social Science Research Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Advances In Social Humanities Research WATHAN: Jurnal Ilmu Sosial dan Humaniora Jurnal Dinamika Ilmu Komunikasi ANTHOR: Education and Learning Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of Dialogos WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
Yunita Sari
(Sinta ID: 6021200) Universitas Prof. Dr. Moestopo (Beragama)
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
Analisis Komunikasi Interpersonal Anies Baswedan dalam Menggalang Loyalitas Relawan Komunitas Humanies Project Yelin Annisa Fadilah; Hadiati Hadiati; Yunita Sari; Rahma Dwi Mutia
ANTHOR: Education and Learning Journal Vol 5 No 4 (2026): Anthor 2026
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/anthor.v5i4.1114

Abstract

Penelitian ini di latar belakangi oleh pilpres 2024 dalam mendukung Anies Baswedan hingga pasca pilpres hingga kini. Tujuan penelitian adalah untuk menganalisis komunikasi interpersonal Anies Baswedan dalam menggalang loyalitas relawan komunitas Humanies Project. Penelitian ini menggunakan pendekatan kualitatif. Teori dan konsep yang digunakan adalah grand theory social penetration theory, middle theory attribution theory, dan applied theory interpersonal trust building framework. Metodologi penelitian menggunakan paradigma konstruktivisme dengan pendekatan fenomenologi. Teknik pengumpulan data dilakukan melalui observasi dan wawancara mendalam. Hasil penelitian menunjukkan bahwa komunikasi interpersonal Anies Baswedan berlangsung secara terbuka, empati, dukungan, sikap positif, dan kesetaraan. Proses komunikasi tersebut berkembang secara bertahap dari hubungan kognitif menuju keterikatan emosional dan komitmen berkelanjutan.
PERAN HUMAS KPU SUMENEP DALAM MEMBANGUN KEPERCAYAAN PUBLIK MELALUI KIRAB MASKOT PILKADA 2024 Dian Asmita Aisyah; Hadiati Hadiati; Yunita Sari
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 9 (2026): 2026 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i9.1281

Abstract

Abstrak: Penelitian ini bertujuan untuk menganalisis peran Humas Komisi Pemilihan Umum (KPU) Kabupaten Sumenep dalam membangun kepercayaan publik melalui kegiatan Kirab Maskot Pemilihan Kepala Daerah (Pilkada) Serentak Tahun 2024. Penelitian menggunakan pendekatan kualitatif dengan paradigma konstruktivis. Data diperoleh melalui wawancara mendalam, observasi, dan analisis dokumen yang berkaitan dengan pelaksanaan Kirab Maskot Pilkada 2024 di Kabupaten Sumenep. Validitas data diperkuat melalui triangulasi sumber, data, teori, dan metode. Penelitian ini menggunakan Teori Konstruksi Sosial sebagai grand theory, Excellence Theory sebagai middle theory, serta Situational Crisis Communication Theory sebagai applied theory. Hasil penelitian menunjukkan bahwa Humas KPU Kabupaten Sumenep berperan aktif dalam menyampaikan informasi, membangun komunikasi dua arah, serta meningkatkan keterlibatan masyarakat melalui kegiatan Kirab Maskot Pilkada 2024. Kegiatan tersebut berhasil meningkatkan antusiasme, partisipasi simbolik, dan kepercayaan publik terhadap penyelenggaraan Pilkada. Namun demikian, tingkat partisipasi pemilih pada Pilkada 2024 hanya mencapai 74,80% dan belum memenuhi target sebesar 80%. Penelitian ini menyimpulkan bahwa Kirab Maskot Pilkada 2024 efektif sebagai sarana komunikasi publik untuk membangun kepercayaan masyarakat terhadap KPU Kabupaten Sumenep, meskipun belum sepenuhnya mampu meningkatkan partisipasi elektoral sesuai target yang ditetapkan. Kata Kunci: Humas KPU Kabupaten Sumenep, Kepercayaan Publik, Komunikasi Publik, Partisipasi Pemilih, Kirab Maskot Pilkada 2024. Abstract: This study aims to analyze the role of the Public Relations Division of the General Election Commission (KPU) of Sumenep Regency in building public trust through the 2024 Simultaneous Regional Election (Pilkada) Mascot Parade. This research employed a qualitative approach within a constructivist paradigm. Data were collected through in-depth interviews, observations, and document analysis related to the implementation of the 2024 Pilkada Mascot Parade in Sumenep Regency. Data validity was strengthened through source, data, theory, and method triangulation. The study applied Social Construction Theory as the grand theory, Excellence Theory as the middle-range theory, and Situational Crisis Communication Theory as the applied theory. The findings reveal that the KPU Public Relations Division played an active role in disseminating information, establishing two-way communication, and encouraging community engagement through the Mascot Parade. The activity successfully increased public enthusiasm, symbolic participation, and trust in the electoral process. However, voter turnout in the 2024 Pilkada reached only 74.80%, falling short of the targeted 80%. The study concludes that the 2024 Pilkada Mascot Parade was effective as a public communication strategy for strengthening public trust in the KPU of Sumenep Regency, although it was not fully successful in increasing electoral participation to the expected level. Keywords: Public Relations, KPU Sumenep, Public Trust, Voter Participation, 2024 Pilkada Mascot Parade.
STRATEGI KOMUNIKASI KAMPANYE PERLINDUNGAN DATA PRIBADI DI MEDIA SOSIAL (STUDI KASUS KAMPANYE INSTAGRAM DAN YOUTUBE BADAN SIBER DAN SANDI NEGARA #JAGARUANGSIBER) Meyta Ariane; Yunita Sari; Hendri Prasetya
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 9 (2026): 2026 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i9.1300

Abstract

Mitigation of information security and personal data leaks must be considered. Communication strategy implemented by BSSN in planning, designing, packaging, and delivering messages in the #JagaRuangSiber campaign. The success of the campaign is greatly influenced by the communication strategy implemented, from the planning process that refers to research, starting from macro to micro-condition such as audience research, message packaging, channel/media selection, to concrete realization. In accordance with the New Media Theory in the presentation of Power and Littlejohn. New Media explained by Martin Lister as reported by Denis McQuail, Graphic calibration with varied models is able to provide creative freedom for users in the context of interactive communication. The urgency of delivering informational messages, literacy to the public, the author found The National Cyber Security Agency (BSSN) plays a crucial role in the community's #JagaRuangSiber (JagaRuangSiber) campaign, in cybersecurity literacy. Communication from the social mechanism landscape, the occurrence of changes in the social system The Case Study Method in Descriptive Qualitative research in finding or exploring detailed and comprehensive phenomena and contexts. The 7 C communication model theory stated by Cutlip and Broom as a strategy that includes the goal of optimal exposure of the campaign on social media that is quality and effective Personal Data Protection Law in 11 points of provisions on implementation to the public. New media, with its large capacity for User-Generated Content (UGC), is a short-format algorithm media platform that accelerates the spread of the campaign, often overlooked by its audience.
Bentuk Representasi Diri Fashion Stylist Pada Media Sosial Instagram Janna Panayanti; Hendri Prasetyo; Yunita Sari; Yubali Ani
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.995

Abstract

The aim of this research is to present a form of self-representation of a fashion stylist through the social media Instagram. This research uses a qualitative approach with phenomenological methods. Data collection was carried out by observing the four fashion stylists on Instagram social media. The research results show: The form of self-representation of a fashion stylist on Instagram social media must pay attention to: 1) The strategies used in self-presentation, namely Ingratiation and Self-Promotion; 2) The form of the upload that is uploaded displays the impression as expected; 3) Fashion stylists also control every upload they make on their social media, especially those related to their profession as a fashion stylist, and 4) Efforts to build their own identity.
Digitalisasi Pemerintahan dalam Mewujudkan Pemerintahan yang Baik Harry Nenobais; Ferid Nugroho; Roy Tumpal Pakpahan; Muhammad Hanan Rahmadi; Dwi Satriany Unwidjaja; Faridah Ismiyati; Yunita Sari; Triyuni Soemartono
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 3 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i3.13239

Abstract

The implementation of digitalization in government is essential for improving efficiency, effectiveness, transparency, participation, and accountability in achieving good governance. This community service activity aimed to increase awareness among local government officials in Tangerang Regency regarding government digitalization as an important instrument for supporting good governance. The activity employed lectures and in-depth discussions with participants to introduce the concepts, benefits, and applications of digital technology in public administration. The results indicate that the activity successfully improved participants’ understanding of the role and application of digital technology in public service delivery and policymaking. Participants recognized digitalization as an essential element in strengthening the implementation of good governance. From the affective aspect, participants demonstrated seriousness, optimism, and positive agreement toward the utilization and development of digital technology in government. The activity also encouraged participants to recognize the importance of adapting to technological developments in public administration. Overall, government digitalization can support more effective and accountable governance when accompanied by awareness, understanding, and commitment among government officials.
Strategi Komunikasi  Kementerian Kependudukan Dan Pembangunan Keluarga/BKKBN Dalam Membangun Kepercayaan Publik Mengikuti Program KB Pria Ratna Juita Razak; Yunita Sari; Hendri Prasetya
WATHAN: Jurnal Ilmu Sosial dan Humaniora Vol 3 No 3 (2026): WATHAN: Jurnal Ilmu Sosial dan Humaniora
Publisher : Fanshur Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71153/wathan.v3i3.650

Abstract

Penelitian ini mengkaji strategi komunikasi Kementerian Kependudukan dan Pembangunan Keluarga/BKKBN dalam membangun kepercayaan publik untuk mendorong partisipasi pria dalam program KB Pria melalui momentum pemecahan rekor MURI pelayanan MOP/Vasektomi serentak yang melibatkan lebih dari 2.000 akseptor di 190 kabupaten/kota pada April 2025. Fenomena ini dirancang bertepatan dengan Hari Kartini melalui Gerakan Ayah Teladan Indonesia (GATI), menandai pergeseran paradigma dari pembatasan kelahiran menuju keadilan gender dan kasih sayang keluarga. Penelitian menggunakan paradigma post-positivisme dengan pendekatan kualitatif deskriptif dan metode studi kasus tunggal. Data dikumpulkan melalui wawancara mendalam terhadap tiga informan kunci dan tujuh informan utama, observasi non-partisipan, serta studi dokumentasi, dan diuji keabsahannya melalui triangulasi sumber. Analisis data mengacu pada model interaktif Miles dan Huberman serta kerangka Excellence Theory, 4 Steps Public Relations, dan prinsip 7Cs Communication. Hasil penelitian menunjukkan bahwa BKKBN mengimplementasikan special event secara sistematis mulai dari fact-finding hingga evaluation dengan komunikasi dua arah yang simetris. Hambatan multidimensional yang dihadapi mencakup stigma budaya patriarki, ketakutan psikologis atas penurunan maskulinitas, serta maraknya misinformasi seputar vitalitas dan hukum agama. BKKBN memitigasi hambatan tersebut melalui reframing narasi maskulinitas, pemetaan berlapis, pelibatan tokoh agama dan adat, konseling pasangan, serta narasi edukatif multikanal.
Strukturasi Adaptif Dalam Penggunaan Media Digital Prosedur Klaim: Studi Kasus Hambatan Komunikasi Instruksional Asuransi Aset Tetap Pada Perum Bulog Gadis Indah Haryanti; Eko Nugroho; Yunita Sari
Jurnal Impresi Indonesia Vol. 5 No. 9 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i9.8098

Abstract

Penelitian ini mengkaji strukturasi adaptif dalam penggunaan media digital pada prosedur klaim asuransi aset tetap di Perum Bulog, dengan fokus pada tiga aspek: pembentukan pola komunikasi instruksional, hambatan komunikasi yang muncul, serta respons aktor organisasi terhadap struktur teknologi yang diadopsi. Penelitian menggunakan paradigma konstruktivis-interpretatif dengan pendekatan kualitatif deskriptif dan metode studi kasus tunggal holistik. Data dikumpulkan melalui wawancara mendalam, observasi non-partisipatif, dan dokumentasi terhadap tujuh informan yang terlibat langsung dalam prosedur klaim di Kantor Pusat, Kantor Wilayah, dan Kantor Cabang Perum Bulog, kemudian dianalisis menggunakan kerangka Adaptive Structuration Theory, teori hambatan komunikasi, dan Sensemaking Theory. Hasil penelitian menunjukkan bahwa penggunaan rangkaian platform digital (WhatsApp Group, Google Drive, Zoom/telepon, dan email) membentuk pola komunikasi instruksional yang real time, berjenjang namun dipercepat, terdokumentasi, dan multi kanal, sehingga melahirkan norma kerja baru “lapor dahulu, dokumen menyusul”. Implementasinya memunculkan empat bentuk hambatan komunikasi instruksional, yaitu hambatan semantik, teknis, psikologis/kapasitas sumber daya manusia, dan struktural-organisasi, yang berfungsi baik sebagai noise maupun kegagalan pemaknaan kolektif. Aktor organisasi merespons struktur tersebut melalui kontinum appropriation, dari faithful, adaptation, hingga ironic, yang terbukti merupakan penyesuaian pragmatis, bukan resistensi, dan pada akhirnya mereproduksi struktur sosial baru berupa institusionalisasi WhatsApp Group sebagai tulang punggung prosedur klaim formal. Penelitian ini menegaskan bahwa keberhasilan digitalisasi organisasi publik lebih ditentukan oleh efektivitas komunikasi instruksional dan pengelolaan proses adaptasi pengguna, dibandingkan semata oleh kecanggihan teknologi yang digunakan.
The Influence of MRT Jakarta Featuring Tahilalats Co-Branding on Brand Image and MRT User Behavior Putri Nadhira Fauziah; Yunita Sari; Eni Kardi Wiyati
Advances In Social Humanities Research Vol. 4 No. 9 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i9.669

Abstract

The collaboration between MRT Jakarta and Tahilalats represents a co-branding strategy that utilizes public spaces to strengthen brand image while enhancing user engagement. Although co-branding strategies have been widely implemented in commercial industries, studies examining their application in public transportation services remain limited. This study aims to analyze the influence of the MRT Jakarta–Tahilalats co-branding strategy on MRT Jakarta's brand image and user behavior. The study is based on Keller's (2013) co-branding theory, the concept of brand image, and the concept of user behavior proposed by Ajzen and Fishbein (1975) as well as Eagly and Chaiken (1993). This research adopted a positivist paradigm using an explanatory quantitative design, a survey method, and questionnaire-based data collection techniques. Data were collected from 100 MRT Jakarta users selected through purposive sampling. The data were analyzed using PLS-SEM with SmartPLS 4 tools. The findings indicate that the co-branding strategy has a positive and significant effect on MRT Jakarta's brand image, with a path coefficient of 0.582 and a p-value of 0.000. Furthermore, the co-branding strategy also has a positive and significant effect on user behavior, with a path coefficient of 0.814 and a p-value of 0.000. These findings demonstrate that the collaboration between MRT Jakarta and Tahilalats successfully strengthens the public's positive perception of MRT Jakarta while encouraging greater user interest, understanding, and intention to use MRT Jakarta services
Co-Authors Arief Rahman Hakim Aulia Septihani Catherine Nada Chika Laily Citrani Nur Derysmono Derysmono Desy Septiyani Dian Apriliani Dian Asmita Aisyah Dian Gustina Dina Hadi Lana Doni Prasetyo Tri S.H Dwi Satriany Unwidjaja Dwi Satriany Unwidjaja Edin M. Utoh Talum Eko Nugroho Elena Ayu Pramita Elis Teti Rusmiati Eni Kardi Wiyati Enisar Sangun Faridah Ismiyati Faridah Ismiyati Ferid Nugroho Ferid Nugroho Fidya Faza Faraid Fuad Adi Putra Gadis Indah Haryanti Hadiati Hadiati Hadiati Hadiati Harry Nenobais Harry Nenobais Hasna Nabilah Hendri Prasetya HENDRI PRASETYA Hendri Prasetya Hendri Prasetya Hendri Prasetyo Ibnu Hamad Janna Panayanti Jubery Marwan Kevin Kautsar Lintang Cahya Dewinta Afdellyn M. FATHUL QORIB M. Saifulloh Mediana Handayani Meyta Ariane Muhammad Hanan Rahmadi Muhammad Hanan Rahmadi Mulan Jameela Novita Damayanti Panji Wibisono Putri Nadhira Fauziah Qismullah Nur Sitepu Rahma Dwi Mutia Ratna Juita Razak Roy Tumpal Pakpahan Roy Tumpal Pakpahan Rudy Harjanto Rudy Harjanto Samuel Hady Gandojo Setya Ambar Pertiwi Siti Nur Sya'adah Sunarto Sunarto Sutriyanti Syubhan Akib Triyuni Soemartono Witarlina Zhai Yelin Annisa Fadilah Yubali Ani