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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) eCo-Buss Community Engagement and Emergence Journal (CEEJ) Jurnal Puan Indonesia Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Manajemen dan Bisnis Jurnal Abdi Anjani
Muhammad Haldy
Universitas Putera Batam
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian MS Glow di Kota Batam Rofina Saputri Lingga; Muhammad Haldy
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2079

Abstract

This study analyzes the influence of brand image and product quality on purchasing decisions of MS Glow in Batam City. As a local skincare product, MS Glow faces intense competition, making it important to understand the factors affecting consumer choices. This research uses a quantitative approach involving 101 respondents. The data were analyzed to examine the relationship between brand image, product quality, and purchasing decisions.The results indicate that product quality is the most dominant factor, followed by brand image. Both variables together have a significant influence on MS Glow purchasing decisions.These findings highlight the importance of maintaining product quality and building a strong brand image to enhance competitiveness in the local skincare market in Batam.
Pengaruh E-Service Quality Melalui Customer Satisfaction dan Customer Trust Terhadap Customer Loyality Pengguna Klik Indomaret di Kota Batam Nadia Valentina; Muhammad Haldy
eCo-Buss Vol. 9 No. 1 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v9i1.3943

Abstract

Studi ini berfokus untuk menganalisis hubungan E-Service Quality, Customer Satisfaction, dan Customer Trust terhadap Customer Loyalty pengguna Klik Indomaret di Kota Batam. Kajian ini dilatarbelakangi oleh meningkatnya penggunaan layanan ritel digital serta munculnya berbagai keluhan pengguna, seperti perbedaan harga, keterlambatan pengiriman, kendala pengembalian dana, dan respons layanan pelanggan yang kurang optimal. Studi ini memakai pendekatan kuantitatif dengan populasi masyarakat Kota Batam yang pernah memakai aplikasi Klik Indomaret. Sampel berjumlah 204 responden yang ditentukan melalui rumus Jacob Cohen. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis dengan bantuan SPSS 29 melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, koefisien determinasi, uji t, dan uji F. Hasil analisis menunjukkan bahwa E-Service Quality, Customer Satisfaction, dan Customer Trust memiliki hubungan positif dan signifikan dengan Customer Loyalty. Customer Trust menjadi variabel paling dominan dengan koefisien regresi sebesar 0,311, diikuti Customer Satisfaction sebesar 0,298 dan E-Service Quality sebesar 0,237. Nilai koefisien determinasi 67,8% menunjukkan bahwa ketiga variabel mampu menjelaskan loyalitas pelanggan secara kuat.
Co-Authors Alfannisa Fajrin Alice Erni Husein Cindy Marcella Fiona Frederica Florean Florean Helmi Toatubun Hikmah Hikmah Iranda Firiansyah Kaitlyn Kaitlyn Kristina Puja M Khoiri Martiano, Vereki Nadia Valentina Poppy Okta Fiana Putri Pratiwi, Mariska Putri Risca Azmiana Riswandi Riswandi Rofina Saputri Lingga Triana Ananda Rustam Yujitia Ahdarrijal