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Novian Adhipurna
Universitas Borneo Lestari
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pendampingan Penyusunan Studi Kelayakan Pengembangan Potensi Wisata Alam Desa MAT Reny Marliadi; Novian Adhipurna; Gusti Muhammad Raja Putra Perdana; Resty Fatma Sari; Miranda Amalia; Ayla Sabrina; Elfrina Devani Raia
Jurnal Pengabdian Masyarakat Akademisi Vol. 5 No. 3 (2026)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v5i3.1973

Abstract

Kabupaten Banjar merupakan salah satu daerah yang memiliki wilayah terluas di Provinsi Kalimantan Selatan yang memiliki potensi sumber daya alam dan pertumbuhan ekonomi yang dominan disokong oleh sektor pariwisata. Dalam Rencana Pembangunan Jangka Menengah Daerah (RPJMD) Kabupaten Banjar untuk periode 2025-2029, Pemerintah Kabupaten Banjar menargetkan peningkatan pertumbuhan ekonomi melalui pengembangan destinasi wisata, promosi pariwisata, dan pemberdayaan komunitas lokal. Permasalahan muncul ketika pemanfaatan potensi daerah tersebut tidak diimbangi dengan perencanaan yang matang melalui studi kelayakan pengembangan potensi wisata. Oleh karena itu, melalui kegiatan pengabdian kepada masyarakat (PkM) ini, tim pelaksana dari Universitas Borneo Lestari melakukan sosialisasi dan pendampingan kepada Pemerintah Desa Mandi Angin Timur (MAT) dalam menyusun dokumen studi kelayakan pengembangan potensi wisata alam desa. Hasil pendampingan ini meningkatkan pengetahuan dan keterampilan Aparat Desa MAT sebesar 83% dalam membuat dokumen perencanaan yang baku dan reliabel. Dokumen tersebut dapat menjadi bahan bagi Pemerintah Desa dalam mendukung realisasi RPJMD Kabupaten Banjar dan membangun kerja sama yang menguntungkan dengan Mitra industri.
Tantangan Digitalisasi UMKM di Kota Banjarbaru dan Implikasinya terhadap Keberlanjutan Usaha Reny Marliadi; Novian Adhipurna; Ibrahim Rully Effendy; Nila Cahya; Muhammad Meftah Mafazy
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1460

Abstract

Digitalization has become an important factor in supporting the sustainability of Micro, Small, and Medium Enterprises (MSMEs) by improving operational efficiency, financial resilience, and competitiveness. However, many MSMEs still face challenges in adopting digital technologies effectively. This study aims to identify the digitalization challenges encountered by MSMEs in Banjarbaru City and analyze their implications for business sustainability. The study employed a descriptive exploratory quantitative approach using primary data collected through structured questionnaires administered to 62 MSME owners. The findings indicate that digitalization challenges exist in three main business aspects. In the production aspect, the major constraints include limited raw material availability, suboptimal production capacity, and the absence of systematic waste recording. In the financial aspect, although bookkeeping is carried out regularly, financial records are still predominantly maintained manually, limiting financial transparency and access to external financing. In the marketing aspect, social media has been utilized as a promotional tool; however, digital marketing practices remain basic and are not yet supported by strategic planning or data-driven analysis. These conditions have the potential to increase operational costs, reduce financial resilience, and limit market expansion opportunities. Therefore, integrated digitalization across production, financial management, and marketing is essential to strengthen MSME sustainability while providing valuable input for governments and supporting institutions in designing more targeted digitalization programs.
Pemberdayaan Kelompok Ibu Rumah Tangga melalui Pengembangan Produk dan Digitalisasi Pemasaran Produk Sabun Eco-Enzyme Berbasis Food Waste Novian Adhipurna; Yustin Ari Prihandini; Bio Putri Ayanti; Nor Aini Rohmah; Agisha Risfa Maulida; Rahma Aliya
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 9, No 11 (2026): Volume 9 Nomor 11 (2026)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v9i11.27831

Abstract

ABSTRAK Pengelolaan food waste rumah tangga masih menjadi permasalahan lingkungan yang perlu diatasi melalui pemanfaatan limbah menjadi produk bernilai guna dan ekonomi. Kelompok ibu rumah tangga (IRT) mitra memiliki keterbatasan dalam pengetahuan dan keterampilan pengolahan food waste menjadi produk sabun eco-enzyme, serta belum optimal dalam aspek pengemasan, identitas produk, dan pemasaran digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan mitra dalam pengembangan produk sabun eco-enzyme berbasis food waste, penguatan kemasan dan identitas produk, serta pemanfaatan media digital untuk pemasaran. Metode kegiatan meliputi edukasi, pelatihan, demonstrasi, praktik langsung, pendampingan, serta monitoring dan evaluasi. Evaluasi pengetahuan dilakukan melalui pre-test dan post-test, sedangkan keterampilan dievaluasi melalui observasi praktik sebelum dan sesudah kegiatan. Hasil kegiatan menunjukkan bahwa rata-rata pengetahuan mitra meningkat dari 29% menjadi 87%, sedangkan rata-rata keterampilan meningkat dari 30,8% menjadi 83%. Mitra juga mengalami peningkatan kemampuan dalam proses produksi sabun, penerapan prosedur produksi yang higienis, pengemasan dan pelabelan produk, serta pemanfaatan media sosial dan e-commerce untuk pemasaran. Kegiatan ini menunjukkan bahwa pendekatan edukasi, praktik, dan pendampingan mampu meningkatkan kapasitas mitra dalam mengolah food waste menjadi produk sabun eco-enzyme yang lebih siap dikembangkan dan dipasarkan. Program ini diharapkan dapat mendukung keberlanjutan usaha kelompok melalui penguatan kualitas produk dan optimalisasi pemasaran digital.  Kata Kunci: Food Waste, Eco-Enzyme, Ibu Rumah Tangga, Pemberdayaan Masyarakat, Pemasaran Digital.  ABSTRACT Household food waste remains an environmental concern that requires appropriate management through the utilization of waste into products with functional and economic value. The partner group of housewives had limited knowledge and skills in processing food waste into eco-enzyme-based soap products and had not yet optimized product packaging, product identity, and digital marketing. This community service program aimed to improve the partners’ knowledge and skills in developing food waste-based eco-enzyme soap products, strengthening product packaging and identity, and utilizing digital platforms for marketing. The activities were conducted through education, training, demonstrations, hands-on practice, mentoring, and monitoring and evaluation. Knowledge was evaluated using pre-test and post-test assessments, while skills were evaluated through observation before and after the training. The results showed that the average knowledge score increased from 29% to 87%, while the average skill score increased from 30.8% to 83%. The partners also demonstrated improved abilities in soap production, implementation of hygienic production procedures, product packaging and labeling, as well as the use of social media and e-commerce platforms for marketing. These results indicate that an integrated approach combining education, practical training, and mentoring can improve the capacity of housewives to transform food waste into eco-enzyme soap products that are more suitable for development and marketing. The program is expected to support the sustainability of the partners’ productive activities through continuous improvement of product quality and optimization of digital marketing. Keywords: Food Waste, Eco-Enzyme, Housewives, Community Empowerment, Digital Marketing.
Co-Authors Afra, Fairuz Yaumil Agisha Risfa Maulida As-Syahri, Hidayatullah Ayanti, Bio Putri Ayla Sabrina Bio Putri Ayanti Bio Putri Ayanti Cast Torizellia Elfrina Devani Raia Gusti Muhammad Raja Putra Perdana Helmina Wati Ibrahim Rully Effendy Miranda Amalia Mochammad Maulidie Alfiannor Saputera Muhammad Meftah Mafazy Nila Cahya Nor Aini Rohmah Novita, Iswiyanti Nurbidayah Prihandini, Yustin Ari Rahma Aliya Rahmiati Rahmiati Reny Marliadi Resty Fatma Sari Yunarti, Azmi Yustin Ari Prihandini