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All Journal Jurnal Ekonomi dan Bisnis (JEB) JITAA : Journal Of International Taxation, Accounting And Auditing Jurnal Ekonomi Bisnis Antartika Konsienti: Community Services Journal Jurnal Semesta Ilmu Manajemen dan Ekonomi lentera jurnal manajemen Journal of Social Entrepreneurship and Creative Technology Journal Of Economic Cluster
Safitri Asrol
Universitas Islam Negeri Raden Fatah Palembang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENERAPAN STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PEMPEK RAJO SALMAN 26 ILIR PALEMBANG DALAM PERSPEKTIF EKONOMI ISLAM: Perspektif Ekonomi Islam Meisy Putri Qonitah Henny Oktavia; Hilda; Safitri Asrol
Lentera Jurnal Manajemen Vol. 4 No. 2 (2026): Lentera Jurnal Manajemen
Publisher : Lentera Ilmu Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing strategy plays an important role in increasing sales and maintaining business competitiveness. This study aims to analyze the marketing strategies implemented by Pempek Rajo Salman 26 Ilir Palembang in increasing sales and to examine them from the perspective of Islamic economics. This research employed a descriptive qualitative approach. Data were collected through observation, interviews, and documentation. The results show that Pempek Rajo Salman applies product, price, place, and promotion strategies effectively to increase sales. From the perspective of Islamic economics, these strategies are in accordance with the principles of honesty, fairness, and responsibility. Therefore, the implementation of marketing strategies contributes to business growth while reflecting Islamic business ethics. Keywords:MarketingStrategy,Sales,IslamicEconomics,MSMEs.
PENGARUH KEMUDAHAN PEMBELIAN ONLINE, KUALITAS INFORMASI, DAN LABEL HALAL TERHADAP MINAT PEMBELIAN PRODUK KECANTIKAN OH MY GLAM (OMG) BEAUTY DI E-COMMERCE SHOPEE Aliyah Wulan Maharani; Bunga Mar’atush Shalihah; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.4589

Abstract

Perkembangan belanja online yang semakin luas membuat konsumen dapat dengan mudah membeli produk kecantikan melalui platform e-commerce seperti Shopee, termasuk produk OMG Beauty yang banyak dipasarkan secara digital. Namun, kemudahan akses tersebut tidak selalu menjamin tingginya minat pembelian, karena konsumen tetap mempertimbangkan beberapa aspek penting sebelum memutuskan membeli suatu produk. Dalam praktiknya, konsumen sering menemui kendala seperti proses pembelian yang kurang praktis, informasi produk yang tidak lengkap atau tidak jelas, serta kebutuhan akan kepastian mengenai kehalalan produk yang digunakan. Terlebih bagi konsumen muslim, label halal menjadi salah satu bentuk jaminan yang memberikan rasa aman dalam menggunakan produk kosmetik. Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan pembelian online, kualitas informasi, dan label halal terhadap minat pembelian produk OMG Beauty di e-commerce Shopee. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linear berganda melalui SPSS 25. Hasil penelitian menunjukkan bahwa kemudahan pembelian online, kualitas informasi, dan label halal secara parsial berpengaruh positif dan signifikan terhadap minat pembelian. Secara simultan, ketiga variabel ini berpengaruh positif dan signifikan
PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS INFORMASI PRODUK, DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BUSANA MUSLIM MELALUI LINK SHOPEE AFFILIATE DI MEDIA SOSIAL PADA MAHASISWA UIN RADEN FATAH PALEMBANG Saffanah Dwie Ramadhani; Rachmania; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.4778

Abstract

The development of Shopee Affiliate on social media influences purchasing decisions, but there are still obstacles in consumer trust, product information quality, and ease of use. This study aims to analyze the influence of these three factors on purchasing decisions for Muslim fashion products among students of UIN Raden Fatah Palembang. This study uses a quantitative method with multiple linear regression analysis through SPSS 25. This study uses a quantitative method, with data processing carried out using the IBM SPSS Statistics version 25 program. Data were obtained by distributing questionnaires to 100 respondents selected using a purposive sampling technique. The research instrument has been tested for validity and reliability, as well as through the classical assumption test before conducting the t-test, F-test, and calculation of the coefficient of determination (R²). The results of the study indicate that consumer trust does not show any influence on purchasing decisions for Muslim fashion products, while the quality of product information and ease of use have a positive and significant effect on purchasing decisions for Muslim fashion products. Simultaneously, these three variables have a positive and significant effect, evidenced by the calculated F value of 32.737 > 2.699 and a significance of 0.000. The R² value of 0.490 indicates that 49% of the variation in purchasing decisions is explained by these three variables.
The Influence of Trust, Convenience and Risk on Decisions to Purchase Beauty Products Online Via E-Commerce (Case Study of UIN Raden Fatah Palembang Student) Tanti Rosa Diyan Pratiwi; Mulyani Rizki; Safitri Asrol
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i2.1452

Abstract

The purpose of this study was to analyze the influence of trust, convenience and risk on online beauty product purchasing decisions through e-commerce of UIN Raden Fatah Palembang students. This study uses a quantitative research design aimed at consumers or users of e-commerce shopee, tiktok shop and facebook on UIN Raden Fatah students. with a data collection method using a questionnaire. for sampling in this study in the form of probability sampling with a sampling technique using a simple random sampling technique of 100 people with the help of IBM SPSS 26 program analysis. The results of this study indicate that trust has a positive and significant effect on the decision to purchase beauty products through e-commerce. Convenience has a positive and significant effect on the decision to purchase beauty products through e-commerce. Risk has a positive and significant effect on the decision to purchase beauty products through e-commerce. Simultaneously, trust, convenience and risk together have a positive and significant effect on the decision to purchase beauty products online through e-commerce on UIN Raden Fatah Palembang students.
Pengaruh Live Streaming dan Harga Diskon Terhadap Keputusan Pembelian Produk Fashion Shella Saukia Pada E-Commerce Tiktok di Palembang Cindy Indryani; Listiawati Listiawati; Safitri Asrol
Jurnal Ekonomi Bisnis Antartika Vol. 3 No. 2 (2025): Desember
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/jeba.v3i2.981

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming dan diskon harga terhadap keputusan pembelian produk fashion Shella Saukia melalui e-commerce TikTok di Palembang, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei. Data diperoleh melalui penyebaran kuesioner kepada 96 responden yang merupakan konsumen Shella Saukia. Analisis data dilakukan dengan menggunakan regresi linear berganda, uji asumsi klasik, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa secara parsial live streaming berpengaruh negatif dan signifikan terhadap keputusan pembelian. Diskon harga juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, kedua variabel tersebut bersama-sama memiliki pengaruh signifikan terhadap keputusan pembelian konsumen produk fashion Shella Saukia melalui TikTok Shop. Temuan ini mengindikasikan bahwa strategi diskon lebih efektif dalam meningkatkan keputusan pembelian dibandingkan pemanfaatan live streaming.   This study aims to analyze the influence of live streaming and price discounts on purchasing decisions of Shella Saukia fashion products through TikTok e-commerce in Palembang City, both partially and simultaneously. The research method used was a quantitative approach with a survey technique. Data were collected through the distribution of questionnaires to 96 respondents who were consumers of Shella Saukia. Data analysis was carried out using multiple linear regression, classical assumption tests, and hypothesis testing. The results showed that partially, live streaming had a negative and significant effect on purchasing decisions. Price discounts also had a positive and significant effect on purchasing decisions. Simultaneously, both variables together had a significant influence on consumers’ purchasing decisions of Shella Saukia fashion products through TikTok Shop. These findings indicate that discount strategies are more effective in increasing purchasing decisions compared to the use of live streaming.
The Role of Saving Interest in the Influence of Service Quality on Customer Satisfaction Aldi Putra Tegar; Rudi Aryanto; Safitri Asrol
Journal Of Economic Cluster Vol. 1 No. 2 (2024): JoEC: Journal of Economic Cluster
Publisher : CV. Era Digital Nusantara

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Abstract

This study aims to analyze the effect of service quality on customer satisfaction with interest in savings as an intervening variable at Bank Sumsel Babel Syariah KC Palembang. The population in this study were all customers of Bank Sumsel Babel Syariah Palembang Branch Office as many as 1.2 million people. The sample obtained was 80 respondents. To analyze the data, this study used the help of the Smart PLS 4 application program. The results showed that service quality has a direct effect on customer satisfaction, service quality has a direct effect on saving interest, saving interest directly affects customer satisfaction and service quality affects customer satisfaction through saving interest. The conclusion that service quality and saving interest directly affect customer satisfaction, saving interest directly affects customer satisfaction and saving interest is able to mediate the effect of service quality on customer satisfaction.
Co-Authors Aldi Putra Tegar Aliyah Wulan Maharani Brenda Aurora Bunga Mar’atush Shalihah Cindy Indryani Dimas Pandu Wizki Hepi Agustini Hilda Imelia Amanda Kartila Warti Listiawati Listiawati Meisy Putri Qonitah Henny Oktavia Melsa Laracia Muhammad Iqbal Mulyani Rizki Muthmainah Juniawati Oki Sania Riski Rachmania Rahma Juliana Rinol Sumantri Rudi Aryanto Saffanah Dwie Ramadhani Said Abdullah Syahab Tanti Rosa Diyan Pratiwi Tiara Nabila Aulia Titin Hartini Yunica Adelia