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All Journal Edukasi Islami: Jurnal Pendidikan Islam Jurnal Akuntansi Kompetif Al-Kharaj: Journal of Islamic Economic and Business Buletin Poltanesa Bisnis Net : Jurnal Ekonomi dan Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Electronic Journal of Education, Social Economics and Technology Paradoks : Jurnal Ilmu Ekonomi PARADUTA : Jurnal Ekonomi dan Ilmu-Ilmu Sosial Jurnal Pengabdian Sosial Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Arunika: Jurnal Pengabdian Masyarakat
Rif'ah Shafwah
Universitas Pepabri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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The Role of Digital Literacy in Mediating Product Creativity and The Competitiveness of Housewives Market Snacks in Makassar Rifah Shafwah; Masradin Masradin; Afiah Mukhtar; Alfina Damayanti
Poltanesa Vol 27 No 1 (2026): June 2026
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v27i1.3711

Abstract

Market snack businesses, which are generally managed by housewives, face problems to maintain competitiveness because they are in a digital market environment. Product creativity, although important for differentiation, is not strong enough to increase competitiveness without the support of digital literacy. This study aims to analyze the mediating role of digital literacy in the relationship between product creativity and competitiveness. This research was conducted in Indonesia, specifically in Makassar City. Research with 135 respondents using a quantitative approach, hypothesis testing was carried out using SEM-PLS. The results show that product creativity has a significant effect on digital literacy and competitiveness, although the direct influence on competitiveness is relatively weaker than the mediated path. Digital literacy has a positive and significant effect on competitiveness and plays an important role as a mediator of the relationship between product creativity and competitiveness. These findings suggest that creativity in product variety, packaging, and innovation is the basis for business differentiation, but sustainable competitiveness is more effectively achieved when combined with digital literacy. Theoretically, this study emphasizes digital literacy as a strategic capability of MSMEs, while practically emphasizing the importance of improving digital skills for market snack business actors to optimize creativity and expand market opportunities. Therefore, enhancing digital literacy among housewives is crucial for sustaining their market snack businesses in the competitive digital economy.
PEMBERDAYAAN MASYARAKAT BERBASIS EDUKASI DAN PENGUATAN MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN PEMAHAMAN HAK ATAS TANAH Abdul Basid; Masradin Masradin; Rif'ah Shafwah; Muarif Leo; Afiah Mukhtar
Arunika: Jurnal Pengabdian Masyarakat Vol. 4 No. 2: Desember 2025
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/ar.v4i2.748

Abstract

Isu hak atas tanah di Indonesia masih menjadi masalah sosial-ekonomi akibat kesalahpahaman masyarakat mengenai prosedur pendaftaran tanah, hak dan kewajiban pemilik, serta mekanisme penyelesaian sengketa, yang seringkali berujung pada konflik tanah. Penelitian ini bertujuan untuk meningkatkan pemahaman masyarakat tentang hak atas tanah dan prosedur pertanahan melalui pendekatan pemberdayaan masyarakat berbasis pendidikan dan penguatan Manajemen Sumber Daya Manusia (SDM). Kegiatan Pengabdian Masyarakat (PKM) ini dilaksanakan di Polewali Mandar, melibatkan tokoh masyarakat, pejabat desa, pemilik tanah, dan kelompok masyarakat yang terlibat dalam pengelolaan tanah. Program ini mencakup pendidikan hukum tanah, pelatihan berbasis SDM partisipatif, dan pendampingan lapangan. Hasil penelitian menunjukkan bahwa pendidikan dan sosialisasi hukum tanah efektif dalam meningkatkan kesadaran masyarakat tentang pentingnya pengelolaan tanah yang legal dan sah serta prosedur pendaftaran yang tepat. Selain itu, pelatihan berbasis SDM berhasil memperkuat keterampilan teknis dan sosial masyarakat dalam pengelolaan dan pengambilan keputusan tanah. Pendampingan lapangan yang mengintegrasikan hukum formal dengan kearifan lokal terbukti dapat membantu masyarakat dalam melaksanakan prosedur hukum tanah dan mengurangi potensi sengketa.
The Role of Environmental Accounting Education in Building Student Entrepreneurial Character Through Green Economy Masradin Masradin; Rif’ah Shafwah; Nilawana Nilawana; Afiah Mukhtar
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.986

Abstract

This study aims to analyse the influence of environmental accounting education on student entrepreneurship, considering the mediating role of the green economy and character development. The background of this study is based on the importance of integrating sustainability and ethical values in higher education to develop socially and ecologically responsible young entrepreneurs. This study used a quantitative approach using the Structural Equation Modelling (SEM) method, supported by AMOS and SPSS software. Data were collected from 366 students through questionnaires, interviews, observations, and documentation. The results indicate that environmental accounting education positively and significantly affects the green economy and character development. However, there was no significant direct effect of environmental accounting education on student entrepreneurship. The green economy was shown to have a positive and significant effect on student entrepreneurship, while character development did not show a significant effect. The mediation test showed that the green economy significantly mediated the relationship between environmental accounting education and student entrepreneurship, while character development did not act as a significant mediator. These findings confirm that the integration of the green economy in environmental accounting education is a key factor in encouraging the emergence of sustainable entrepreneurs.
Co-Authors A.M. Hasbi Abdul Basid Afiah Mukhtar Ahmad Yani Abdurrahman Aigistina Aigistina Aigistina, Aigistina Akbar Akbar Al-Anesi, Abdul Salam Hamood Ghaleb Alfina Damayanti Asmawiyah Asmawiyah Balla Wahyu Budiarto Herenal Daeng Toto Junaiddin Zakaria Loso Judijanto Masradin Masradin Masradin, Masradin Muarif Leo Mukhtar, Afiah Nilawana Nilawana Nur Wahyuni Nurul Hasanah Rahmat Rahmat Roy Setiawan Thamrin Tahir, Muhammad Ilyas Yacob Impak, Maya Indriani