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PENGARUH IKLIM KERJA TERHADAP KEPUASAN KERJA PEGAWAI DI KEPOLISIAN DAERAH (POLDA) Edwin Tampubolon; Dea Okviar Egano Napitupulu; Muhammad Syafri Umri; Solli Maarip Pangaribuan
Cross-border Vol. 2 No. 2 (2019): Cross-border
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

Employee job satisfaction is an important factor because it affects the operations of the entire organization. The satisfaction felt by employees at work shows that they have a pleasant feeling in carrying out work tasks. Job satisfaction is also a positive attitude of employees towards various situations in the workplace. "The Effect of Work Climate on Employee Job Satisfaction in the Regional Police (Polda) North Sumatra". The data analysis technique used in this research is quantitative data analysis, namely testing and analyzing data by calculating numbers and then drawing conclusions from the test. The constant value is 10,576, this means that if the work climate variable is variable, then the Employee Job Satisfaction value is 10,576. The regression coefficient for the work climate variable is 0.393, this indicates that every 1% increase in the work climate factor will increase employee job satisfaction by 39.3%. The regression coefficient for the employee characteristic variable is 0.231, this shows that every 1% increase in the employee characteristics factor will increase the employee's job satisfaction by 23.1%.
The influence of behavior work facilities and organizational commitment on improving employee performance of PT Bank Mandiri Medan Hilman Saidi Raja Bakkol Harahap; Arham Syaukani; Dea Egano Okviar Napitupulu
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1334

Abstract

This study aims to identify the positive and significant influence, both collectively and partially, between employee behavior, work facilities, and organizational commitment to the performance of PT's employees. Bank Mandiri Imam Bonjol Medan. This research uses quantitative methods with the type of research using primary data and secondary data. The population in this study consisted of 56 employees of the Imam Bonjol Bank Mandiri in Medan as a research sample. The data analysis technique used is multiple linear regression and partial regression with SPSS 20.0. The results of the regression analysis showed that the employee behavior variable received the results of the analysis of 0.039, so it can be concluded that employee performance is positively and significantly influenced by employee behavior. The variable of the work device has a positive and significant effect on employee performance. The results showed that the variables employee behavior, work facilities, and organizational engagement together had a positive and significant effect on employee performance. So the conclusion of this study is that the employees of PT. Bank Mandiri Medan understands what they must develop to improve performance and career to a higher level so that the goals of employees and the company are achieved faster.
The influence of competence, communication and organizational culture on employee performance at office DPMP2TSP Langkat regency Dea Okviar Egano Napitupulu; Hilman Saidi Raja Bakkol Hrp; Arham Syaukani
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.137

Abstract

This study aims to determine the effect both collectively and partially between competency, communication and organizational culture on employee performance at the One Stop Integrated Investment and Licensing Service Office in Langkat Regency. This study uses a quantitative method with explanatory research using primary data and secondary data.The results showed that the variables of competence, communication and organizational culture together had a positive and significant effect on employee performance. This is proven by the statistical results of the regression test, which yielded a value smaller than α (α = 0.05) with a probability of 0.000. With a calculated F value > F table, namely 87.343 > 2.91, this competence can be demonstrated explain , communication and organizational culture have a positive and significant impact on employee performance. So the fourth hypothesis is accepted. The results also show a coefficient of determination (R2) of 0.88, meaning that 88.4% of the dependent variable (employee performance) is influenced or explained by the independent variables of competency, communication, and organizational culture, and the remaining 11.6% (100 % - 88.4%) influenced or explained by other variables outside of the variables used in this study
Pelatihan dan Pengajaran Implementasi Strategi Pemasaran Digital E-Wom untuk Meningkatkan Jumlah Siswa di Madrasah Tsanawiyah Azzidin Medan Denai Edy Firmansyah; Arham Syaukani; Dea Okviar Egano Napitupulu; Ficha Aulia Nanda; Ilhamsyah Siregar; Rio Dwi Fikriansyah
Jurnal Pelayanan Masyarakat Vol. 1 No. 4 (2024): Desember: Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i4.892

Abstract

Madrasah Tsanawiyah Azzidin Medan is a junior high school in Medan Denai District that promotes not only through manual media, but also through social media. However, during the period of 2023, the number of students who want to attend Madrasah Tsanawiyah Azzidin has decreased from 85 students in 2022 to 73 students in 2023. This is because there are still many teachers, education staff and school marketing staff who are unable to convey good and positive communication to prospective consumers through e-wom facilities, so they are less able to give a positive impression when conducting promotions. As a result, promotions with e-wom have not been utilized optimally, which makes parents of students as consumers unable to communicate carefully every message and positive impression through the school, because they still prioritize manual promotions, so that many of these prospective consumers have not been moved, so they decide not to attend Madrasah Tsanawiyah Aidin Medan Denai so that training and teaching are needed regarding the implementation of e-WOM. The method of implementing this training is done by conducting lecture methods, as well as through real presentations and simulations in implementing e-WOM applications on social media to carry out promotional activities in order to increase the number of students attending Madrasah Tsanawiyah Azzidin Medan. From the results of community service in the form of training on implementing e-WOM marketing applications, it can be seen that 37 education personnel, teachers and marketing personnel at Madrasah Tsanawiyah Azzidin Medan can improve their ability to implement the use of e-WOM applications when conducting promotions to increase the number of students who will attend Madrasah Tsanawiyah Azzidin Medan.
Penerapan Content Management System untuk Website E-Commerce pada Afika Store Siti Rafidah; Risky Rindi Andika; Sulis Sutiono; Dea Okviar Egano Napitupulu
Student Scientific Creativity Journal Vol. 3 No. 2 (2025): Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v3i2.5571

Abstract

This research discusses the application of a Content Management System (CMS) as a solution to improve the management of the Afika Store e-commerce website. With CMS implementation, it is hoped that the process of updating content, product management and user interaction can be carried out more efficiently and structured. The research method used is system development with stages of needs analysis, design, implementation and evaluation. The test results show that the CMS implemented is able to improve website performance and make it easier for admins to manage content in real-time.
Technology adaptation and digital innovation as key to management success and business competitiveness in the modern era Syaukani, Arham; Okviar Egano Napitupulu, Dea
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

In the modern business landscape, technology adaptation and digital innovation are critical drivers of management success and competitive advantage. This study explores the strategic adoption of digital technologies, the challenges associated with digital transformation, and their impact on business performance. The findings indicate that a gradual digitalization approach, collaboration with technology providers, and the utilization of Big Data significantly enhance operational efficiency and decision-making processes. However, organizations face challenges such as resistance to change, budget constraints, skill gaps, and cybersecurity risks, which require strategic solutions including continuous training, phased investment, workforce upskilling, and robust cybersecurity policies. Additionally, digitalization reshapes consumer behavior and industry dynamics, with increasing demand for fast, personalized, and digital-driven experiences. Companies that adopt omnichannel strategies and integrate advanced technologies are better positioned to sustain competitiveness in an evolving market. This study underscores that successful digital transformation depends on technological adoption, organizational readiness, leadership commitment, and structured implementation strategies. Businesses that embrace digital innovation effectively will achieve sustainable growth and long-term success in the digital era.
Creation of personal branding for lecturers at universitas putra abadi langkat through facebook social media Okviar Egano Napitupulu, Dea; Syaukani, Arham; Gunawan, Indra; Rafidah, Siti
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The level of self-recognition of lecturers at Putra Anadi University, Langkat is very low because many lecturers at Putra Abadi University, Langkat do not have a complete portfolio, so they are not able to show data that truly has the capacity and competence of a lecturer, so that it can affect the personal branding of permanent lecturers at the Putra Abadi Langkat Education Foundation, where personal branding that comes from an incomplete portfolio will affect the quality of the lecturers at Putra Abadi University, Langkat. This can be seen from the level of self-recognition (personal branding) of lecturers at UNIPAL on Facebook social media does not appear, because on average UNIPAL lecturers are not active on Facebook social media and do not register academic profiles on Facebook, so the level of UNIPAL lecturers' recognition does not increase and will tend to make the positive image of the lecturer less well-known and result in the level of self-recognition decreasing and having an impact on the decline in the level of UNIPAL's recognition and making the capacity and quality of self regarding the competence of UNIPAL lecturers low which makes UNIPAL unknown to the public and the academic world, so that it affects the level of professionalism of UNIPAL lecturers. The purpose of this study is to find out and analyze the methods used by UNIPAL lecturers to improve personal branding, as well as the impact of personal branding on lecturer professionalism, where the urgency of this study is for lecturers to have integrity and be able to improve their capacity. The research method used is a qualitative descriptive method with the object of research being UNIPAL lecturers who do not show their academic profile and competency profile on Facebook, where data collection techniques are carried out by interview and documentation study. Based on the results of the existing research, it can be explained that there are several strategies that need to be carried out by Lecturers at Putra Abadi University, Langkat in increasing their self-recognition (personal branding) in order to be known as people who have self-capacity and self-quality, namely building the presence of lecturers in the digital world, increasing academic capacity, increasing relationships and networks, and increasing self-quality that the lecturer is an expert in his field. In addition, there is a strong influence of the lecturer's self-recognition (personal branding) in order to improve the professionalism of UNIPAL lecturers, namely increasing the academic reputation of UNIPAL lecturers, increasing opportunities for professional collaboration related to the tri dharma of higher education, becoming a role model for students and other lecturers, and increasing the credibility of lecturers and universities..
Strategi Pengembangan Aplikasi Mobile Dengan Fokus Pada Ux(Studi Kasus Penggunaan Tiktok Pada Generasi Z) Andika, Rizki Rindi; Sitinjak, Nandri Marsan; Napitupulu, Dea Okviar Egano
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 3 (2025): juli
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

Perkembangan teknologi digital telah mendorong perusahaan untuk mengutamakan kualitas pengalaman pengguna (User Experience/UX) dalam pengembangan aplikasi mobile. Penelitian ini bertujuan untuk menganalisis strategi pengembangan UX pada aplikasi TikTok sebagai studi kasus yang merepresentasikan kebutuhan dan preferensi generasi Z. Metode yang digunakan adalah studi kualitatif deskriptif dengan pendekatan studi literatur dan observasi aplikasi. Hasil penelitian menunjukkan bahwa TikTok berhasil mengintegrasikan prinsip-prinsip UX secara optimal, meliputi navigasi intuitif, tampilan visual menarik, fitur interaktif, dan algoritma personalisasi konten. Strategi tersebut selaras dengan karakteristik generasi Z yang mengutamakan kecepatan, kreativitas, dan keterlibatan sosial. Selain menciptakan pengalaman yang menyenangkan, desain UX TikTok terbukti meningkatkan retensi pengguna, loyalitas aplikasi, serta memberikan dampak positif terhadap pertumbuhan bisnis platform. Penelitian ini menyimpulkan bahwa UX bukan sekadar aspek teknis, melainkan strategi bisnis digital yang krusial. Implikasi dari temuan ini mendorong pengembang dan pelaku bisnis digital untuk menjadikan UX sebagai bagian integral dalam pengembangan produk berbasis mobile, khususnya yang menargetkan generasi muda.
Pentingnya Pengembangan Program Studi Bisnis Digital dalam Menjawab Tantangan Ekonomi Digital Fikriyansah, Rio Dwi; Sitinjak, Nandri Marsan; Napitupulu, Dea Okviar Egano
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 3 (2025): juli
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

Penelitian ini bertujuan untuk mengkaji pentingnya pengembangan Program Studi Bisnis Digital dalam merespons perubahan ekonomi berbasis teknologi. Masalah utama yang diangkat adalah bagaimana merancang program studi yang relevan dengan kebutuhan industri digital serta tantangan dalam pelaksanaannya di perguruan tinggi. Penelitian ini menggunakan metode studi pustaka dengan menganalisis berbagai literatur ilmiah, dokumen pendidikan tinggi, dan laporan kebijakan pemerintah. Hasil penelitian menunjukkan bahwa Program Studi Bisnis Digital memiliki potensi besar dalam mencetak lulusan yang adaptif terhadap transformasi digital, namun masih menghadapi kendala seperti kurangnya tenaga pengajar lintas disiplin dan keterbatasan fasilitas digital. Penelitian ini merekomendasikan perbaikan kurikulum, peningkatan kompetensi dosen, dan sinergi antara perguruan tinggi dan industri sebagai strategi penguatan prodi ke depan.
Analisis Perilaku Konsumen Generasi Z Dalam Pemanfaatan Shopee Sebagai Platform E Commerce Untuk Belanja Online Rafidah, Siti; Sitinjak, Nandri Marsan; Napitupulu, Dea Okviar Egano
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 3 (2025): juli
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis perilaku konsumen Generasi Z dalam menggunakan Shopee sebagai platform e-commerce. Generasi Z dikenal sebagai kelompok usia yang sangat akrab dengan teknologi digital dan memiliki karakteristik unik dalam pola konsumsi online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 150 responden Gen Z pengguna aktif Shopee. Hasil analisis regresi menunjukkan bahwa harga, promosi, ulasan pengguna, dan kenyamanan aplikasi berpengaruh signifikan terhadap keputusan pembelian, dengan harga sebagai faktor dominan. Sementara itu, desain antarmuka pengguna (UX/UI) tidak berpengaruh signifikan secara statistik. Temuan ini menunjukkan bahwa Gen Z lebih mengutamakan fungsionalitas dan keuntungan praktis dibandingkan aspek visual dalam pengalaman berbelanja online. Penelitian ini memberikan implikasi penting bagi pengembang e-commerce dan pelaku usaha dalam merancang strategi pemasaran yang sesuai dengan preferensi konsumen muda.