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Student Online Business Readiness in the Perspective of Digital Mindset: Phenomenological Study on Students in Malang Amelia Setyawati; Adelia Rahma; Brillian Rosy; Amelia Sugangga; Sudarjo Sudarjo; Hario Hario; Dieva Zahrohtu Anfi
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 4 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i4.395

Abstract

The development of digital technology has changed global business patterns, including in Indonesia, through the growth of e-commerce, social media, and online platforms. This change opens up great opportunities for students as the educated young generation to develop online businesses. This research aims to explore students' online business readiness from a digital mindset perspective through a phenomenological study approach among students in Malang. The research focuses on online business readiness, digital mindset, attitudes towards technology, and the contribution of entrepreneurship learning, which are analyzed using the Theory of Planned Behavior framework(Ajzen, 1991) and Entrepreneurial Mindset Theory. The research used qualitative methods with in-depth interviews with online business students. The results show that students have a basic understanding of digital business, especially in utilizing social media and marketplaces. A positive attitude towards technology has been formed, indicated by perceived benefits and ease of use. However, a gap emerges between technical skills and long-term strategic planning capabilities. Innovation and problem-solving tend to be reactive, simply following trends, while psychological resistance such as fear of fraud and data security remain barriers. This research confirms that online business readiness is not only determined by technical skills, but also by the strengthening of an adaptive, innovative digital mindset. This research confirms that online business readiness is not only determined by technical skills, but also by strengthening an adaptive, innovative, and resilient digital mindset.The novelty of this research is the integration of TPB and Entrepreneurial Mindset Theory to understand students' readiness to face digital business challenges.
THE EFFECT OF SERVICE QUALITY ON INDIHOME CUSTOMER SATISFACTION AT PT. TELKOM AKSES MALANG Setiawan, Bagus; Adelia Rahma; Ery Tri Djatmika Rudijanto Wahju Wardhana; Puji Handayati; Mohammad Rofiudin; Achmad Barizi
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.43

Abstract

This study aims to determine the effect of Service Quality on Indihome Customer Satisfaction at PT. Telkom Access Malang, and how much influence the Service has on Indihome Customer Satisfaction at PT. Telkom Access Malang. The factor tested in this study is service quality as an independent variable. While customer satisfaction as the dependent variable. The research method used in this research is a quantitative descriptive method. The population in this study are IndiHome Malang provider customers. The sampling technique used in this study was purposive sampling, where the sample was selected based on certain considerations with a sample size of 100 people. While the analytical method used in this study is linear and multiple regression analysis at a significance level of 5%. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 18.00. The test results show that physical evidence, reliability, responsiveness, assurance and empathy partially and simultaneously have a significant effect on customer satisfaction of IndiHome Malang Providers. The results showed that service quality including physical evidence, reliability, responsiveness, assurance and empathy had an influence on customer loyalty, meaning that to maintain customer loyalty one must pay attention to the 5 service quality factors, one must determine the concept of good service, for example trying to meet needs and wants as well as provide convenience for consumers who enjoy the service. Customer satisfaction with services is the key to success, not only in the short term, but sustainable excellence
The Challenges Of SMEs In Improving Team Work Discipline Affected By Motivation And Leadership In SMES In Malang Raya Setyawati, Amelia; Feni Azadilah; Rayyan Sugangga; Adelia Rahma; Farij Ibadil Maula
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.72

Abstract

The situation after the COVID-19 pandemic is now challenging Indonesian MSMEs, especially in Malang Raya, to maintain the existence of the economy. Team discipline determines the success or failure of an MSME. Teamwork requires the following laws. In addition, exemplary leadership must be given as a leader. In SMEs, motivation is the encouragement that makes someone want to work to meet their needs/desires. More specifically, leaders need role models to inspire their teams. The research aims to fill in the gaps of previous studies by conducting a comprehensive study of the discipline of teamwork in MSME actors in Malang Raya which is influenced by the owner's leadership and motivation. The researchers studied conducted this research because the discipline of the UMKM team would increase the growth of UMKM. This research contributes to three things, the first is to provide insight regarding the performance team of MSME actors. Both provide valuable information for the government to increase MSME participation. The third raises the leadership mindset of Malang Raya UMKM owners. Quantitative research with explanatory research. X1 Leadership and X2 Motivation affect the dependent variable Y Work Discipline of UMKM entrepreneurs in Malang Raya. MSME actors in Malang Raya, especially restaurants that already have branches, 22 MSME owners took a census/overall sample. The indication of each variable was adapted from relevant previous research. Data collection uses a questionnaire issued by MSME owners. Data analysis used SPSS for Windows 15. The results showed that partially motivation (X1) had an effect on employee discipline. (2) Leadership (X2) has a significant effect on discipline employees. (3) Motivation (X1) and Leadership (X2) affect work discipline simultaneously. (4) Research shows that leadership has a significant effect on employee discipline.
Ability To Use Digitalization In Increasing The Competitive Advantages Of Msmes In Indonesia: Systematic Literature Review (SLR) Amelia Setyawati; Amelia Suggangga; Nyuherno Aris Wibowo; Adelia Rahma; Farij Ibadil Maula
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.94

Abstract

The business world is currently experiencing disruption, the impact of technological and digital developments. the emergence of various kinds of sophisticated technological advances such as the Internet of Things (IoT), Advanced Robotics, 3D Printing, Artificial Intelligence and other technologies that enable changes from conventional work systems to automation and digital integration. With the phenomenon of technological disruption, a problem is being faced by MSMEs, the competitive advantage possessed by MSME players in Indonesia is decreasing. Recognizing that there is a gap in the use of technology in productive and not consumptive use, it is necessary to carry out further research, to find out more deeply, whether the use of technology in MSMEs will really have an impact on building and maintaining an MSMEs. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the competitive advantage of MSMEs in Indonesia, one of which is that MSMEs have the organizational ability to attract customers and build prestige for the organization or its products and increase the value felt by customers and achieve their satisfaction which is also the ability to provide various values to customer. Competitive advantage is not fixed, but needs to continuously evolve to keep in touch with various developments, economic, political, social and technological. The results of this research have implications for two things: first, the behavior of MSMEs is expected to continue to upgrade capabilities creatively, innovatively and adaptively, secondly, the government is expected to continue to improve and complement MSMEs facilities evenly and improve mentoring / training programs for MSMEs.
Implementation Of Strategic Agility Planning At Nafalu Kopi Gondanglegi: A Micro Business In Malang Regency East Java Indonesia Amelia Setyawati; Marisa Sugangga; Adelia Rahma; Dieva Zahrotu Anfi; Intan Permata Sari
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i1.176

Abstract

This study aims to examine the application of Strategic Agility Planning in Nafalu Kopi, a micro business located in Gondanglegi, Malang Regency, East Java, Indonesia. Using a qualitative approach through case studies, this research focuses on evaluating the implementation of strategic agile planning in the context of microbusiness. The selection of Nafalu Kopi as the subject of research was based on its uniqueness and potential as a micro enterprise in the region. This study tries to reveal how Nafalu Kopi applies the principles of strategic agility in its business operations, looking at aspects such as adaptation to market changes, innovation in service, and flexibility in business strategy. This research is expected to provide insight into best practices and challenges in implementing strategic agility planning in the micro enterprise sector. The results of this study intend to provide strategic recommendations for the development of similar micro enterprises, as well as contribute to the academic literature on the application of agile business strategies in the micro business environment.