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All Journal Aptisi Transactions on Technopreneurship (ATT) JURNAL LENTERA BISNIS Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Pengabdian Masyarakat (ABDIRA) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal Of Human And Education (JAHE) International Journal of Education and Social Science (IJESS) Oikonomia : Journal of Management Economics and Accounting
Irma Shantilawati
Universitas Ichsan Satya
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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PENERAPAN PRICING STRATEGY DALAM MANAJEMEN BISNIS PADA UMKM (STUDI KASUS KOPI JANJI JIWA) Irma Shantilawati; Annisa Anindya; Ibnu Suryadi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1065

Abstract

In the current era of digitalization, customers have a lot of literacy in knowing, accessing and easily comparing information about products and prices from various competitors so that customers can search for and decide which products to buy according to their wishes at the lowest price. In accordance with its mission, Kopi Janji Jiwa aims to introduce the quality taste of local Indonesian coffee to the public. One of the characteristics of Kopi Janji Jiwa is its relatively pocket-friendly prices. This is because Kopi Janji Jiwa itself targets the middle class as its main target. Apart from that, Kopi Janji Jiwa also implements production for the mass market so that product prices are adjusted to standards that apply to the wider community, not to certain groups. The problem that often occurs in every UMKM in Indonesia is that many UMKM do not calculate production costs and are inaccurate in determining selling prices. As a result, it causes losses and has to sell products at a loss. Therefore, UMKM must pay attention to choosing the type of pricing strategy that will be implemented. This research is intended to determine the extent of the influence of implementing pricing strategies in business management in UMKM (Case Study of Kopi Janji Jiwa). Key words: Pricing Strategy, Management of Business and UMKM
Co-Authors Anjani, Sheila Aulia Annisa Anindya Annisa Anindya Hasanah, Depi Hilda Nanda Priyatna Ibnu Suryadi Nurhadinah Nurhadinah Rebeka Meidiana Purba Robert, Dariari Siti Rahayu Sunarjo, Richard Andre Suri, Oryza Intan Tampubolon, Amy Septrina Tarmizi, Rasyid Yulianti Yulianti Yuni Mayanti Zeanette Tiarma Lisbet Zebua, Selamat