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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Lentera Pengabdian Kreativitas Pada Pengabdian Masyarakat (Krepa) Score: Jurnal Lentera Manajemen Pemasaran Journal of Innovative and Creativity Journal of Community Empowerment JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis Growth: Journal Management and Business
Putri Amalia Wardi
Universitas Bumigora
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Meningkatkan Kinerja UMKM F&B melalui Green Product dan Inovasi Produk: Keunggulan Bersaing sebagai Variabel Moderasi Majid Ridho; Stevany Hanalyna Dethan; Ika Yuliana; L. Jatmiko Jati; Putri Amalia Wardi
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 4 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i4.1775

Abstract

This study aims to analyze the influence of green products and product innovation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage (F&B) sector in Mataram City, West Nusa Tenggara, with competitive advantage serving as a moderating variable. The study employs a quantitative approach with an associative research design. Sampling was conducted using a purposive sampling technique, targeting owners or managers of F&B MSMEs that have been in operation for at least six months and have implemented the green product concept. Data were collected via Likert-scale questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4. The results indicate that green products do not have a significant effect on MSME performance; thus, this relationship is not statistically supported. Conversely, product innovation has a positive and significant impact on MSME performance. Competitive advantage does not moderate the influence of either green products or product innovation on MSME performance. Consequently, product innovation is the only factor proven to have a significant impact on the performance of F&B MSMEs in Mataram City, while the influence of green products and the moderating role of competitive advantage lack statistical significance. This study underscores the importance of developing product innovations that align with consumer needs to support the enhancement of MSME performance.
Co-Authors Abdul Muhid Angkirin Cakrawati Apriani Apriani Arfian Arshi Dwintama Arwin Yafi Rahmatullah Baiq Dinna Widiyasti Baiq Dinna Widiyastri Baiq Dinna Widyasti Baiq Nadia Nirwana Cindy Cornelia Dindi Sabila Iriani Putri Dita Mariana Ega Dwi Putri Marswandi Fauzan Hamdani Febria Nurmelia Marlina Ika Yuliana Josman, Lady Faerrosa Khairunnisa khairunnisa Kristina Natalia Arnan L Jatmiko Jati M. Chothibul Umam Assa'ady M. Chothibul Umam Assa’ady M. Chotibul Umam Assa’ady M. Gaza Algifani Maghfira Rizky Maulani Majid Ridho Maria Fransiska Oktaviana Jemali Mersi Astriana Mochamad Arief Rizki Mauladi Muhamad Ramzi Yansyah Ningsih, Nurul Hidayati Indra Nopik Rifaldi Nurhapiza Nurhapiza Putri Paradila Ayu Goisani Rina Komala Rini Adriani Auliana Rizal Ramdani Riztina Riztina Saka Pawica Wiguna Sri Wulandari Stevany Hanalyna Dethan Stevany Hanalynha Dethan Suryadi Suryadi Susilo Talidobel Yogi Dwi Purnama Yunia Nur Hafazah