Article Per Year (5 Year)
p-Index From 2021 - 2026
3.67
P-Index
This Author published in this journals
All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Lentera Pengabdian Kreativitas Pada Pengabdian Masyarakat (Krepa) Score: Jurnal Lentera Manajemen Pemasaran Journal of Innovative and Creativity Journal of Community Empowerment JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis Growth: Journal Management and Business
Putri Amalia Wardi
Universitas Bumigora
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
PERAN DIGITAL MARKETING DAN E-WOM (ELECTRONIC WORD OF MOUTH) TERHADAP KEPUTUSAN BERKUNJUNG OBJEK WISATA KABUPATEN LOMBOK BARAT Stevany Hanalyna Dethan; Baiq Dinna Widiyasti; Putri Amalia Wardi; Rizal Ramdani
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2025): January 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v2i1.94

Abstract

Perkembangan teknologi yang pesat menjadi sosulsi sekaligus tanatangan dalam penerapan kebijakan new normal di sektor pariwisata. Perkembangan teknologi akan sangat membantu destinasi wisata dalam mengedukasi wisatawan juga dapat dimanfaatkan sebagai media pemasaran wisata. Digital marketing dan e-WOM menjadi salah satu media pemasaran di era new normal. Jenis penelitian yang dilakukan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan asosiatif. Pengambilan sampel menggunakan non probability sampling yaitu dengan teknik purposive sampling dan jumlah sampel sebanyak 130 responden. Adapu alat analisis data yang digunakan dalam penelitian ini adalah uji instrument, uji asumsi klasik, analisis regresi linier berganda dan uji hipotesis. Hasil dari penlitian yaitu bahwa digital marketing dan e-WOM berpengaruh positif dan signifikan terhadap keputusan berkunjung objek wisata Kabupaten Lombok Barat baik secara parsial maupun simultan.
The Effects of Customer Experience, Price, and Promotion on Consumer Satisfaction with Maxim Online Transportation Services in Mataram City Suryadi Suryadi; L. Jatmiko Jati; Arwin Yafi Rahmatullah; Ika Yuliana; Putri Amalia Wardi
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.14304

Abstract

ABSTRACT The study purpose was to examine the effect of customer experience, price, and promotion on consumer satisfaction with Maxim online transportation services in Mataram City. The study was motivated by the importance of consumer satisfaction in the increasingly competitive online transportation service industry, particularly in relation to consumers’ experiences, perceived prices, and promotional activities offered by service providers. Materials and methods. This study employed a quantitative approach using a purposive sampling technique. The respondents consisted of 97 Maxim consumers in Mataram City who had used Maxim services at least twice during the previous six months, were at least 17 years old, and were willing to complete the questionnaire. Primary data were collected through a questionnaire using a five-point Likert scale and analyzed using IBM SPSS. The data analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial significance testing (t-test), simultaneous significance testing (F-test), and the coefficient of determination. Results. The findings indicate that customer experience has a positive and significant effect on consumer satisfaction, with a regression coefficient of 0.166, t-value of 3.291, and significance value of 0.001. Price also has a positive and significant effect on consumer satisfaction, with a significance value of 0.002. Promotion has a positive and significant effect, with a t-value of 2.463 and significance value of 0.016. Simultaneously, customer experience, price, and promotion significantly affect consumer satisfaction, as indicated by an F-value of 30.678 and significance value below 0.001. The coefficient of determination (R²) of 0.497 indicates that 49.7% of the variation in consumer satisfaction is explained by the three independent variables. Conclusions. Customer experience, price, and promotion individually and simultaneously contribute significantly to consumer satisfaction with Maxim online transportation services in Mataram City. These findings emphasize the importance of maintaining positive consumer experiences, offering appropriate prices, and implementing effective promotional strategies to strengthen consumer satisfaction.
PELATIHAN MANAJEMEN DAN ADMINISTRASI MADRASAH BAGI BENDAHARA DAN GURU AL BANUN TANAK BEAK NARMADA Putri Amalia Wardi; Ega Dwi Putri Marswandi; Febria Nurmelia Marlina; M. Chothibul Umam Assa'ady; Susilo Talidobel
JUAN: Jurnal Pengabdian Nusantara Vol. 1 No. 3 (2024): July 2024
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v1.i3.57

Abstract

Tujuan kegiatan pengabdian masyarakat ini adalah untuk membantu Bendahara dan Guru Al Banun Tanak Beak dalam menyelesaikan permasalahan manajemen dan administrasi Madrasah yang belum optimal karena adanya keterbatasan kemampuan bendahara dan guru dalam mengelola manajemen dan administrasi Madrasah berbasis Microsoft excel di lingkungan Madrasah. Metode yang digunakan adalah metode pelatihan, pendampingan dan diskusi. Pendampingan dilakukan dengan cara mendampingi bendahara dan guru dalam menggunakan microsoft excel untuk pengelolaan manajemen dan administrasi Madrasah. Pelatihan dalam pengabdian ini berjalan dengan lancar dan mendapat dukungan penuh dari Madrasah. Berdasarkan evaluasi yang dilakukan keterampilan bendahara dan guru dalam mengelola manajemen dan administrasi Madrasah semakin baik karena dapat menggunakan microsoft excel menjadi lebih terstruktur dan optimal.
PENGELOLAAN TRANSAKSI DAN LAYANAN NASABAH PADA KANTOR KOPERASI SIMPAN PINJAM SEJAHTERA MATARAM Putri Amalia Wardi; Baiq Dinna Widiyasti; Stevany Hanalyna Dethan; Nurhapiza Nurhapiza; Dita Mariana
JUAN: Jurnal Pengabdian Nusantara Vol. 1 No. 4 (2024): October 2024
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v1.i4.78

Abstract

Koperasi Simpan Pinjam Sejahtera (KSPS) di Mataram, Nusa Tenggara Barat, berperan penting dalam mendukung perekonomian masyarakat melalui layanan keuangan yang aman, transparan, dan akuntabel. Artikel ini membahas tentang pengelolaan transaksi dan pelayanan pelanggan pada KSPS dengan metode ADDIE yang meliputi Analisis, Perancangan, Pengembangan, Implementasi dan Evaluasi. Pengabdian dilakukan melalui observasi lapangan, wawancara mendalam, dan studi dokumen terkait pengelolaan keuangan dan tata cara transaksi. Hasil pengabdian menunjukkan bahwa meskipun proses transaksi dilakukan secara manual untuk menjaga transparansi, KSPS berhasil memberikan pelayanan yang memuaskan kepada pelanggannya dengan bantuan mahasiswa dalam mengatasi kekurangan tenaga kerja. Kajian ini diharapkan dapat memberikan wawasan berharga bagi koperasi lain dalam meningkatkan praktik pengelolaan dan pelayanannya.
The Influence of Promotion and Service Quality on Gojek User Decisions with Fare as a Moderating Variable: A Study of Gojek Users in Mataram City Yogi Dwi Purnama; Baiq Dinna Widyasti; Baiq Nadia Nirwana; Putri Amalia Wardi; Arwin Yafi Rahmatullah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1797

Abstract

This study aims to analyze the effect of promotion and service quality on Gojek user decisions and to examine the moderating role of fares in the relationship between promotion, service quality, and user decisions in Mataram City. This research employed a quantitative approach with a causal associative design. The study involved 75 Gojek users selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings indicate that promotion has a positive and significant effect on users' decisions to use Gojek services. Service quality also has a positive and significant effect on user decisions. However, fares do not significantly moderate the relationship between promotion and user decisions. Likewise, fares are not able to moderate the relationship between service quality and user decisions. These findings suggest that users' decisions are primarily influenced by effective promotional activities and high service quality rather than fare considerations. Therefore, Gojek should continuously improve promotional strategies and service quality to enhance user decisions and maintain competitiveness in the online transportation service industry.
Pengaruh Influencer dan Brand knowledge terhadap Brand choice pada Generasi Z Dindi Sabila Iriani Putri; Arwin Yafi Rahmatullah; L. Jatmiko Jati; Putri Amalia Wardi
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13537

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Influencer dan brand knowledge terhadap brand choice pada Generasi Z pengguna Pinkflash di Kota Mataram di era digital dan media sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah Generasi Z pengguna produk Pinkflash di Kota Mataram, dengan jumlah sampel sebanyak 399 responden yang ditentukan menggunakan teknik purposive sampling. Data penelitian dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan regresi linear berganda. Pengujian data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji parsial (t), uji simultan (F), dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa Influencer berpengaruh positif dan signifikan terhadap brand choice. Hal ini menunjukkan bahwa semakin baik persepsi konsumen terhadap Influencer, terutama dari aspek kepercayaan, daya tarik, dan keahlian, semakin besar kecenderungan Generasi Z dalam memilih merek Pinkflash. Brand knowledge juga berpengaruh positif dan signifikan terhadap brand choice, yang menunjukkan bahwa semakin baik pengetahuan konsumen mengenai suatu merek, semakin kuat kecenderungan konsumen dalam memilih merek tersebut. Secara simultan, Influencer dan brand knowledge berpengaruh positif dan signifikan terhadap brand choice pada Generasi Z pengguna Pinkflash di Kota Mataram. Penelitian ini menunjukkan bahwa Influencer dan pengetahuan merek merupakan faktor yang perlu diperhatikan dalam membentuk pilihan merek konsumen.
Pengaruh Fasilitas Pendukung dan Faktor Atmosfer terhadap Keputusan Berkunjung Kembali Wisatawan (Studi Kasus: Pemandian Sesaot Lombok Barat) Sri Wulandari; Lady Faerrosa; Putri Amalia Wardi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.14277

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh fasilitas pendukung dan faktor atmosfer terhadap keputusan berkunjung kembali wisatawan pada Pemandian Sesaot Lombok Barat, baik secara parsial maupun simultan. Dalam sektor pariwisata, keputusan wisatawan untuk melakukan kunjungan kembali merupakan salah satu indikator penting yang mencerminkan daya tarik dan kualitas suatu destinasi wisata. Ketersediaan fasilitas pendukung yang memadai serta kondisi atmosfer yang nyaman menjadi faktor yang dapat memengaruhi pengalaman dan minat wisatawan untuk kembali mengunjungi destinasi tersebut. Fasilitas pendukung mencakup berbagai sarana dan prasarana yang berfungsi memberikan kemudahan, kenyamanan, serta menunjang aktivitas wisatawan selama berada di lokasi wisata. Sementara itu, faktor atmosfer berkaitan dengan suasana lingkungan, keindahan alam, kenyamanan, dan kondisi sekitar yang mampu menciptakan pengalaman berwisata yang menyenangkan. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi penelitian yang terdiri atas pengunjung Pemandian Sesaot Lombok Barat. Jumlah responden yang dilibatkan dalam penelitian ini sebanyak 100 orang. Hasil penelitian menunjukkan bahwa fasilitas pendukung berpengaruh positif dan signifikan terhadap keputusan berkunjung kembali wisatawan. Faktor atmosfer juga berpengaruh positif dan signifikan terhadap keputusan berkunjung kembali wisatawan. Selain itu, fasilitas pendukung dan faktor atmosfer secara simultan berpengaruh positif dan signifikan terhadap keputusan berkunjung kembali wisatawan. Temuan ini menunjukkan bahwa kedua variabel tersebut memiliki peran penting dalam mendorong keputusan kunjungan ulang. Oleh karena itu, pengelola destinasi wisata perlu memperhatikan peningkatan kualitas fasilitas pendukung serta menjaga atmosfer lingkungan wisata agar tetap nyaman dan menarik bagi pengunjung.
The Effect of Social Media Marketing, Brand Image, and Price on Purchase Decisions among Generation Z Consumers Muhamad Ramzi Yansyah; L Jatmiko Jati; Ika Yuliana; Putri Amalia Wardi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1818

Abstract

This study aims to analyze the effect of Social Media Marketing, Brand Image, and Price on Purchase Decisions among Generation Z consumers at Unics Vape Indonesia, Ampenan Branch, Mataram. This research employed a quantitative approach. The population consisted of consumers who had purchased vape products at Unics Vape Indonesia, Ampenan Branch, Mataram, with an unknown population size. A total of 165 respondents were selected using purposive sampling based on predetermined criteria. Data were collected through questionnaires using a five-point Likert scale and analyzed using multiple linear regression. The results showed that Social Media Marketing had a positive but insignificant effect on Purchase Decisions, with a regression coefficient of 0.129, t-value of 1.710, and significance level of 0.089. Meanwhile, Brand Image and Price had significant effects on Purchase Decisions. Simultaneously, Social Media Marketing, Brand Image, and Price had a significant effect on Purchase Decisions, with an F-value of 100.055 and a significance level of less than 0.001. The coefficient of determination (R²) was 0.651, indicating that 65.1% of the variation in Purchase Decisions was explained by the three independent variables. These findings indicate that Price was the most dominant factor influencing Purchase Decisions, followed by Brand Image.
The Effect of Influencer Marketing, Brand Image, and Promotion on Customer Loyalty of Eiger Products on Shopee in Mataram City Nopik Rifaldi; Stevany Hanalynha Dethan; Putri Amalia Wardi; M. Chotibul Umam Assa’ady; Arwin Yafi Rahmatullah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1845

Abstract

This study aims to examine the effect of work discipline, work motivation, and career development on employee performance at PT Jaya Terus Abadi, North Lombok. This study employed a quantitative approach with a descriptive-associative research design. The population consisted of 39 employees, and saturated sampling was applied, involving all members of the population as respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS. The results indicate that work discipline has a positive and significant effect on employee performance. Work motivation also has a positive and significant effect on employee performance. Career development has a positive and significant effect on employee performance. Simultaneously, work discipline, work motivation, and career development have a positive and significant effect on employee performance. The coefficient of determination shows that the three independent variables explain 72.5% of the variation in employee performance, while the remaining 27.5% is explained by other factors outside the research model. These findings suggest that strengthening work discipline, enhancing employee motivation, and providing effective career development opportunities are important strategies for improving employee performance at PT Jaya Terus Abadi, North Lombok.
Beyond Production Capacity: Integrating Technology, Packaging Innovation, and Market Access at UD Karomah Rina Komala; Ega Dwi Putri Marswandi; Putri Amalia Wardi
Lentera Pengabdian Vol. 4 No. 04 (2026): October 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v4i04.1549

Abstract

UD Karomah is a cattle-skin cracker producer in Seganteng, Cakranegara, Mataram City, with approximately 30 years of operation. Its main constraints included limited processing equipment, weather-dependent sun drying, inconsistent net weight, and packaging unsuitable for broader retail distribution. This community engagement program integrated production technology, weighing standardization, and packaging innovation through participatory needs assessment, training, equipment implementation, mentoring, and evaluation. The intervention introduced high-pressure semawar burners, a drying oven with an 80-100 kg load capacity, a 30 kg digital scale, and a continuous band sealer. The team and partner also developed branded standing pouches in 150 g and 250 g sizes. According to program records, production output was approximately 80 kg per day, while weighing accuracy was reported at 99%. The products were recorded as being marketed in at least two modern shopping centers in Mataram. The partner also obtained a Business Identification Number and intellectual property certificates for its packaging design and logo. The documented outputs connect improvements in processing, packaging, and market access. A numerical productivity gain cannot yet be established because a comparable pre-program output figure was not available.
Co-Authors Abdul Muhid Angkirin Cakrawati Apriani Apriani Arfian Arshi Dwintama Arwin Yafi Rahmatullah Baiq Dinna Widiyasti Baiq Dinna Widiyastri Baiq Dinna Widyasti Baiq Nadia Nirwana Cindy Cornelia Dindi Sabila Iriani Putri Dita Mariana Ega Dwi Putri Marswandi Fauzan Hamdani Febria Nurmelia Marlina Ika Yuliana Josman, Lady Faerrosa Khairunnisa khairunnisa Kristina Natalia Arnan L Jatmiko Jati M. Chothibul Umam Assa'ady M. Chothibul Umam Assa’ady M. Chotibul Umam Assa’ady M. Gaza Algifani Maghfira Rizky Maulani Majid Ridho Maria Fransiska Oktaviana Jemali Mersi Astriana Mochamad Arief Rizki Mauladi Muhamad Ramzi Yansyah Ningsih, Nurul Hidayati Indra Nopik Rifaldi Nurhapiza Nurhapiza Putri Paradila Ayu Goisani Rina Komala Rini Adriani Auliana Rizal Ramdani Riztina Riztina Saka Pawica Wiguna Sri Wulandari Stevany Hanalyna Dethan Stevany Hanalynha Dethan Suryadi Suryadi Susilo Talidobel Yogi Dwi Purnama Yunia Nur Hafazah