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All Journal Among Makarti Jurnal Ilmiah Ekonomi Islam Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Magisma: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Jurnal Scientia Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Iqtisaduna Borobudur Management Review AMALA Jurnal Pengabdian Kepada Masyarakat Journal of Information Systems Management and Digital Business Jurnal Pengembangan Masyarakat Lokal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Studi Manajemen Bisnis Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Alamtana
Triana Hasty Kusuma
Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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ANALYSIS OF SHOPEEFOOD SERVICES IN INCREASING SALES IN KULINER IN KUDUS CITY Triana Hasty Kusuma
Jurnal Scientia Vol. 11 No. 01 (2022): Education, Sosial science and Planning technique, August
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v11i01.3124

Abstract

One of the most popular e-commerce sites in Indonesia, Shopee, has launched a food-delivery service called ShopeeFood which can be accessed via smartphone applica- tion, making it easier for Indonesians to order food from abroad. As a newcomer to the food delivery industry, ShopeeFood's prices are higher than its competitors. The purpose of this research is to study and analyze the contents of the ShopeeFood platform to help the local food market in Kudus City grow faster than it already is. This research used a probability sampling technique with a total of 50 participants. The ShopeeFood service in Kudus was used as a test case for this Iitian. This research shows that ShopeeFood services have a significant effect on increasing culinary sales in Kudus.
PEMBERDAYAAN SDM UMKM DALAM MENUNJANG WIRAUSAHA: PELATIHAN DESAIN KREATIF DAN PROMOSI DIGITAL Novita Yuliana; Triana Hasty Kusuma; Dwi Puji Ratnawati
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2024): September
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v1i3.1324

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku UMKM dalam menggunakan aplikasi desain grafis Canva dan strategi promosi digital guna meningkatkan penjualan produk fashion di UMKM Zhanka Kid’s. Sebelumnya, para peserta, yang terdiri dari pemilik dan karyawan UMKM, memiliki keterbatasan pengetahuan mengenai teknologi, terutama dalam menggunakan aplikasi Canva dan promosi digital. Melalui pelatihan dan pendampingan yang diberikan, peserta kini mampu memahami dan mengoptimalkan fitur Canva untuk membuat desain label fashion dan poster promosi yang lebih menarik dan informatif. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam menggunakan Canva secara efektif, yang berkontribusi pada peningkatan penjualan produk UMKM. Namun, kegiatan ini juga menghadapi beberapa tantangan, seperti variasi tingkat pengetahuan awal peserta dan keterbatasan waktu pelatihan, yang memengaruhi kedalaman materi yang dapat disampaikan. Keunggulan kegiatan ini terletak pada keterlibatan aktif peserta dan dukungan sumber daya manusia yang memadai, sementara metode yang digunakan, yaitu konsultasi awal, pelatihan praktis, dan pendampingan langsung, dinilai berhasil dalam mencapai tujuan kegiatan. Untuk pengembangan selanjutnya, disarankan agar materi pelatihan lebih ditingkatkan dan disesuaikan dengan tingkat pengetahuan awal peserta, serta durasi pelatihan diperpanjang untuk pendalaman materi. Dengan demikian, kegiatan ini diharapkan mampu memberikan dampak yang lebih besar bagi keberlanjutan pengembangan UMKM.
PEMASARAN GLOBAL DI ERA KECERDASAN BUATAN : PELUANG DAN TANTANGAN UNTUK BRAND INTERNASIONAL Triana Hasty Kusuma; Sari Wijayanti; Novita Yuliana; Rizka Fatkhin Nisa; Stevi Jimry Poluan
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.7106

Abstract

The advancement of Artificial Intelligence (AI) technology has significantly transformed global marketing strategies, particularly for international brands. This study aims to identify the opportunities and challenges faced by brands in integrating AI into their global marketing approaches. Using a qualitative method, data were collected through in-depth interviews and document analysis from various relevant sources. The findings reveal that AI offers substantial opportunities in service personalization, operational efficiency, and predictive insights into consumer behavior. However, several challenges remain, including technological infrastructure gaps, data privacy issues, and organizational resistance to digital transformation. Therefore, international brands must adopt adaptive, ethical, and sustainable strategies in implementing AI to effectively compete in the ever-evolving global market.
Co-Authors Adhie Prayogo Adhie Prayogo Anni Safitri Curie Habiba Curie Habiba Dewi, Siska Dwi Puji Ratnawati Dwi Puji Ratnawati Fajar, Maulana Habiba, Curie Indra Lina Putra Indra Lina Putra Mar'atus Sholikah Muhammad Ali Subkhan Muhammad Ali Subkhan Nisa, Rizka Fatkhin Novita Yuliana Novita Yuliana Poluan, Stevi Jimry Prayogo, Adhie Purwati Purwati Purwati Purwati Rizka Fatkhin Nisa Sabatino Zamzami, Ahmad Safitri, Anni Sari Wijayanti Sari Wijayanti Sari, Fangela Myas Sholikah, Mar’atus Sofia Ulfah Sofia Ulfah Stevi Jimry Poluan Subkhan, Muhammad Ali Ulfah, Sofia Yanuar Surya Putra Yuliana, Novita