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Journal : Community Empowerment

Digitalization of MSMEs Businesses in Boalemo Regency: Strategies and skills enhancement Ade Yusupa; Aditya Lapu Kalua; Victor Tarigan
Community Empowerment Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10384

Abstract

In the current digital era, many MSME players in Boalemo Regency still employ conventional methods in marketing their products. The objective of this service activity is to assist MSME players in enhancing their skills and knowledge regarding business digitalization. The methods utilized in this service activity include training sessions and post-training mentoring. Training is conducted through discussion sessions with instructors and assistance in integrating businesses into the digital realm. The results of this service activity indicate that 50 participants from MSMEs have successfully improved their skills and knowledge regarding business digitalization, such as registering their business legality with the Business Identification Number (BIN), creating a Google Business Profile, and creating digital promotional photos or videos using Canva. The majority of partners have successfully completed the training program and have shown significant progress in transitioning their businesses into the digital world.
Towards competitive UMKM: Capacity building program in North Sulawesi Ade Yusupa; Victor Tarigan; Jimmy Reagen Robot
Community Empowerment Vol 9 No 8 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11529

Abstract

APIK North Sulawesi MSME members, particularly in Manado City, face challenges in accessing quality raw materials, production technology, and effective management knowledge. To address these issues, this community service program aimed to enhance the capacity and competitiveness of MSMEs through intensive training in NIB registration, digital marketing using Google Business, and graphic design with Canva. The program successfully increased participants’ understanding and skills, with 67.5% completing all training modules. MSMEs improved business legality through NIB registration, enhanced online visibility via Google Business, and created more appealing promotional materials. Ongoing mentoring contributed to increased sales and overall business performance. This program significantly addressed APIK MSME challenges and stimulated local economic growth.