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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal EduHealth International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Unram Journal of Community Service (UJCS) J-MIND (Jurnal Manajemen Indonesia) Jurnal Bina Bangsa Ekonomika International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Indonesian Journal Economic Review (IJER) Jurnal Pengabdian Kepada Masyarakat Meambo Proceeding of International Conference on Multidisciplinary Research Smart Dedication: Jurnal Pengabdian Masyarakat
Ayu Anora
Universitas Bumi Persada
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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EMPOWERMENT OF PROMOTION STRATEGIES OF UMKM BUMG AMAL BAKERY THROUGH DIGITAL MEDIA IN GAMPONG COT GIREK KANDANG, MUARA DUA DISTRICT, LHOKSEUMAWE CITY Yusnidar; Ismuhadi; Muhammad Multazam; Ayu Anora
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2175

Abstract

Digital media is the right way to open up opportunities to promote MSME products. Gampong Cot Girek Kandang, precisely in the Muara Dua sub-district of Lhokseumawe City, is one of the areas that has the MSME product Amal Bakery owned by the Village-Owned Enterprise (BUMG). This product is extraordinary if promoted outside the region, but the digital media facilities are inadequate. In fact, digital media is easy to apply for its users. Therefore, the purpose of this PKM is to empower the promotion strategy of amal bakery through digital media for the community via Facebook, Instagram, TikTok and Shoppe. Community service is carried out as a series of work programs. The technique of participatory assessment results for MSME actors, then a work plan is built to promote together. Based on the results of the empowerment carried out, it can be concluded that it is important for each village to have existing digital media, so that if they have implemented products that can increase the community's economy, then through empowering the promotion strategy through digital media everything will be easy.
BUILDING THE ENTREPRENEURSHIP SPIRIT OF STUDENTS THROUGH ENTREPRENEURSHIP TRAINING Ismuhadi; Azhari; Yusnidar; Ayu Anora; Putri Drissianti
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2305

Abstract

The purpose of implementing community service is to learn the theory of entrepreneurship, to learn about entrepreneurial experience, To learn about practices in entrepreneurship. This community service was carried out on October 25-27, 2024, located at Dayah Bustanul Kiram, East Aceh Regency. The service was carried out flexibly, paying attention to and adjusting to conditions in the field (conditions and circumstances). Participants in the implementation of this community service were 15 students of Dayah Bustanul Kiram. From the Entrepreneurship Training activity, it became the first step in building the entrepreneurial spirit of Dayah Bustanul Kiram students. It is hoped that this program will be able to create students who not only have strong religious insight, but are also able to be economically independent through entrepreneurship. Thank you to Dayah Bustanul Kiram, participants, and the implementing team for their support and participation.
THE INFLUENCE OF FINANCIAL LITERACY, DEMOGRAPHIC FACTORS, LOCUS OF CONTROL AND PARENTAL INCOME ON BEHAVIOR STUDENT FINANCE (Study on Management Study Program Students at Bumi Persada University) Muhammad Multazam; Yusnidar; Ayu Anora; Maisyuri; Zuraida
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2303

Abstract

This study aims to determine the effect of financial literacy, demographic factors, locus of control, parental income on financial behavior in UNBP Management Study Program Students. The data used in this study are primary data with a sample of 115 students and distributed online using a questionnaire obtained from the main source, namely UNBP Management Study Program Students. The data analysis method uses multiple linear regression analysis. The results of this study partially indicate that the financial literacy variable has a positive and significant effect on the financial behavior of UNBP Management Study Program students, the demographic factor variable has a positive and significant effect on the financial behavior of UNBP Management Study Program students, the locus of control variable does not have a significant effect on the financial behavior of UNBP Management Study Program students, and the parental income variable has a positive and significant effect on the financial behavior of UNBP Management Study Program students.
Eka Learning Center (ELC) Tutoring Assistance thru the Development of SOPs and a Transparent Bookkeeping System Based on Excel Software Anora, Ayu; Multazam, Muhammad; Mardhiah, Ainol; Muktarullah, Millatina; Ningsih, Eka Utami; Yusnidar; Aulia, Muhammad Kahfi
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1128

Abstract

Non-formal educational institutions such as tutoring centers play a vital role in enhancing the quality of education within communities. However, many of these institutions face challenges in management governance, particularly in establishing standardized operational procedures and financial accountability systems. This community engagement program aimed to strengthen the management capacity of the Eka Learning Center (ELC) by developing Standard Operating Procedures (SOPs) and an accountable, transparent bookkeeping system using Microsoft Excel. The method adopted was a participatory approach, consisting of socialization sessions, technical training, simulation practices, and intensive mentoring for ELC administrators. The outcomes demonstrated a significant improvement in the partners’ understanding and skills in preparing applicable SOP documents and recording financial transactions systematically through customized Excel templates. Furthermore, the partners showed enhanced capacity in generating basic financial reports that are internally and externally accountable. This program contributed positively to increasing operational efficiency and institutional transparency. The success of this activity is expected to serve as a model for similar educational institutions and support the achievement of Sustainable Development Goals (SDGs), particularly in the areas of quality education and good institutional governance.
HUMAN RESOURCE MANAGEMENT COUNSELING IN IMPROVING PERFORMANCE AT BUMI PERSADA UNIVERSITY Azhari; Ayu Anora; Rahmiatul Aula; Raudhatinur; Almunadiya; Sakinah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4326

Abstract

This community service project is titled "Human Resource Management Counseling to Improve Performance at Bumi Persada University." The purpose of this community service is to provide guidance and counseling to lecturers and staff regarding the elements of human resource management. This counseling aims to enhance their insight and knowledge. The implementation method for this community service project is carried out through several activities: the survey stage, where socialization is carried out by preparing various points to be presented during the community service activity, including: preparing the material to be presented, developing a schedule for the presentation, and conducting a site survey. The socialization stage, where a meeting with Bumi Persada University officials is conducted prior to the community service activity to convey the intent and purpose of the community service. This stage also establishes collaborations and determines the community service schedule. The community service implementation team consists of four lecturers from the Faculty of Economics and Business, Management Study Program. The community service team provides material on Human Resource Management, Management, the Definition of Human Resource Management, Reward Systems, Educational Quality, and Performance.
The Influence of E-Commerce Trust, Site Loyalty, and Satisfaction on Digital Consumer Purchase Behavior Anora, Ayu; Muchayatin; Ginting, Yanti Mayasari
Indonesian Journal Economic Review (IJER) Vol. 5 No. 1 (2025): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i1.512

Abstract

The rapid growth of the e-commerce sector has transformed the way consumers interact with the market. Key factors influencing consumer purchase decisions on digital platforms include trust in the site, user loyalty, and customer satisfaction. This study aims to analyze the relationship between these three factors and consumer purchase behavior. Data were collected through a survey of 300 respondents with active online shopping experience, using a five-point Likert scale questionnaire. The analytical technique employed was Structural Equation Modeling (SEM) to examine the relationships between variables. The findings indicate that trust in digital platforms significantly influences purchase decisions, followed by customer satisfaction and site loyalty. Additionally, the impact of social media was found to strengthen consumer trust and loyalty, leading to repeat purchases. These findings highlight the importance of maintaining transparent and secure relationships with consumers, as well as providing a sufficient shopping experience to enhance satisfaction and loyalty. This study offers guidance for e-commerce managers in designing effective strategies to retain customers and encourage repeat transactions.
Pemberdayaan Dan Pengetahuan Ekonomi Keluarga Melalui Program Pencegahan Stunting Pada Balita Didesa Jambo Mesjid Kota Lhokseumawe Yusnidar, Yusnidar; Anora, Ayu; Azhari, Azhari
Smart Dedication: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): Smart Dedication: Jurnal Pengabdian Masyarakat
Publisher : SMART SCIENTI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70427/smartdedication.v1i1.17

Abstract

Stunting adalah kondisi yang tidak normal di mana anak memiliki tinggi badan rendah. Ini terjadi karena kebutuhan nutrisi mereka kurang terpenuhi sejak lahir hingga berusia dua tahun. Tidak hanya orang dengan status sosial rendah yang mengalami stunting, tetapi juga orang yang mampu. Desa Jambo Mesjid memiliki tingkat stunting tertinggi, dengan 47 balita dari 83 balita. Sebagian besar penghasilan masyarakat berasal dari nelayan, yang memiliki penghasilan rata-rata hanya Rp.30.000-, hingga Rp.50.000-, perhari. Berdasarkan masalah tersebut, penulis melakukan penyuluhan Pemberdayaan dan Penguatan Ekonomi Keluarga melalui Program Pencegahan Stunting Pada Balita.Selama 12 minggu, orang tua yang anaknya menderita stunting menerima ceramah dan arahan secara pribadi. Pertama kegiatan banyak yang tidak hadir sehingga penyuluhan dilaksanakan saat adanya posyandu dan diadakan demo masak. Dalam upaya ini bidan desa, pihak Puskesmas, Geushiek dan perangkat desa lainnya ikut serta membantu hal ini dikarenakan terdapat perbedaan pemikiran, anggapan, dan pemahaman yang berbeda. Kondisi geografis desa Jambo Mesjid yang relative dekat dengan pinggiran laut yang luas wilayah sebesar 42,5 hektar. Setelah dilaksanakan penyuluhan, Masyarakat jambo masjid mempunyai pemahaman tentang pengetahuan ekonomi untuk memenuhi bagaimana cara menyiapkan makanan bergizi untuk mencegah stunting dan akhirnya dapat menurun anggka stunting.
THE IMPACT OF DIGITAL FINACIAL INCLUTION ON THE SUSTAINABLE FINANCE OF THE MSME SECTOR IN THE LHOKSEUMAWE CITY REGION WITH MODERATION OF THE BANKING SERVICE MODEL Muhammad Multazam; Rico Nur Ilham; Muttaqien; Ayu Anora; Teuku Muhammad Iqbal
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1883

Abstract

This research determines how the Banking Model strengthens/weakens the impact of Perceived Usefulness, Perceived Financial Cost and Perceived Ease of Use on Sustainable Finance SMEs. This type of research is quantitative descriptive. The population is all MSMEs in Lhokseumawe City, totaling 2,354 MSMEs. This study uses the Taro Yamane formula with a precision level set at 10% with a total sample size of 96. The results reveal that Perceived Usefulness positively and insignificantly affects Sustainable Finance SMEs, Perceived Financial Cost positively and significantly affects Sustainable Finance SMEs, Perceived Ease of Use positively and significantly affects Sustainable Finance SMEs, Banking Model positively and insignificantly affects Sustainable Finance SMEs, Banking model can strengthen the influence of Perceived Usefulness on Sustainable Finance SMEs, Banking model can strengthen the effect of Perceived Financial Cost to Sustainable Finance SMEs, and Banking models can weaken the influence of Perceived Ease of Use on Sustainable Finance SMEs.
Co-Authors Agustina, Irda Ainol Mardhiah Almunadiya Aulia, Muhammad Kahfi Azhari Azhari Azhari Fajri Fajri Fauziah Fauziah Fauziah Fitriani Ginting, Yanti Mayasari Husna Husna Irada Sinta Ismuhadi Maisyuri Mariyudi Mariyudi Maulida, Maulida Muchayatin Muhammad Multazam Muktarullah, Millatina Muttaqien Nadia Rizky Ramadhani Ningsih, Eka Utami Putri Drissianti Rahma Muti’ah Rahmiatul Aula Raudhatinur Rico Nur Ilham Ritonga, Mulkan Sakinah Surya Darni Syamsul Bahri Teuku Muhammad Iqbal Utaminingsih, Eka Yusnidar Yusnidar Yusnidar Zuraida