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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal EduHealth International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Unram Journal of Community Service (UJCS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan J-MIND (Jurnal Manajemen Indonesia) Jurnal Bina Bangsa Ekonomika International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Indonesian Journal Economic Review (IJER) Proceeding of International Conference on Multidisciplinary Research Smart Dedication: Jurnal Pengabdian Masyarakat Librarium: Library and information science journal
Ayu Anora
Universitas Bumi Persada
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Veterinary Other

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The Influence of E-Commerce Trust, Site Loyalty, and Satisfaction on Digital Consumer Purchase Behavior Anora, Ayu; Muchayatin; Ginting, Yanti Mayasari
Indonesian Journal Economic Review (IJER) Vol. 5 No. 1 (2025): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i1.512

Abstract

The rapid growth of the e-commerce sector has transformed the way consumers interact with the market. Key factors influencing consumer purchase decisions on digital platforms include trust in the site, user loyalty, and customer satisfaction. This study aims to analyze the relationship between these three factors and consumer purchase behavior. Data were collected through a survey of 300 respondents with active online shopping experience, using a five-point Likert scale questionnaire. The analytical technique employed was Structural Equation Modeling (SEM) to examine the relationships between variables. The findings indicate that trust in digital platforms significantly influences purchase decisions, followed by customer satisfaction and site loyalty. Additionally, the impact of social media was found to strengthen consumer trust and loyalty, leading to repeat purchases. These findings highlight the importance of maintaining transparent and secure relationships with consumers, as well as providing a sufficient shopping experience to enhance satisfaction and loyalty. This study offers guidance for e-commerce managers in designing effective strategies to retain customers and encourage repeat transactions.
Pemberdayaan Dan Pengetahuan Ekonomi Keluarga Melalui Program Pencegahan Stunting Pada Balita Didesa Jambo Mesjid Kota Lhokseumawe Yusnidar, Yusnidar; Anora, Ayu; Azhari, Azhari
Smart Dedication: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): Smart Dedication: Jurnal Pengabdian Masyarakat
Publisher : SMART SCIENTI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70427/smartdedication.v1i1.17

Abstract

Stunting adalah kondisi yang tidak normal di mana anak memiliki tinggi badan rendah. Ini terjadi karena kebutuhan nutrisi mereka kurang terpenuhi sejak lahir hingga berusia dua tahun. Tidak hanya orang dengan status sosial rendah yang mengalami stunting, tetapi juga orang yang mampu. Desa Jambo Mesjid memiliki tingkat stunting tertinggi, dengan 47 balita dari 83 balita. Sebagian besar penghasilan masyarakat berasal dari nelayan, yang memiliki penghasilan rata-rata hanya Rp.30.000-, hingga Rp.50.000-, perhari. Berdasarkan masalah tersebut, penulis melakukan penyuluhan Pemberdayaan dan Penguatan Ekonomi Keluarga melalui Program Pencegahan Stunting Pada Balita.Selama 12 minggu, orang tua yang anaknya menderita stunting menerima ceramah dan arahan secara pribadi. Pertama kegiatan banyak yang tidak hadir sehingga penyuluhan dilaksanakan saat adanya posyandu dan diadakan demo masak. Dalam upaya ini bidan desa, pihak Puskesmas, Geushiek dan perangkat desa lainnya ikut serta membantu hal ini dikarenakan terdapat perbedaan pemikiran, anggapan, dan pemahaman yang berbeda. Kondisi geografis desa Jambo Mesjid yang relative dekat dengan pinggiran laut yang luas wilayah sebesar 42,5 hektar. Setelah dilaksanakan penyuluhan, Masyarakat jambo masjid mempunyai pemahaman tentang pengetahuan ekonomi untuk memenuhi bagaimana cara menyiapkan makanan bergizi untuk mencegah stunting dan akhirnya dapat menurun anggka stunting.
THE IMPACT OF DIGITAL FINACIAL INCLUTION ON THE SUSTAINABLE FINANCE OF THE MSME SECTOR IN THE LHOKSEUMAWE CITY REGION WITH MODERATION OF THE BANKING SERVICE MODEL Muhammad Multazam; Rico Nur Ilham; Muttaqien; Ayu Anora; Teuku Muhammad Iqbal
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1883

Abstract

This research determines how the Banking Model strengthens/weakens the impact of Perceived Usefulness, Perceived Financial Cost and Perceived Ease of Use on Sustainable Finance SMEs. This type of research is quantitative descriptive. The population is all MSMEs in Lhokseumawe City, totaling 2,354 MSMEs. This study uses the Taro Yamane formula with a precision level set at 10% with a total sample size of 96. The results reveal that Perceived Usefulness positively and insignificantly affects Sustainable Finance SMEs, Perceived Financial Cost positively and significantly affects Sustainable Finance SMEs, Perceived Ease of Use positively and significantly affects Sustainable Finance SMEs, Banking Model positively and insignificantly affects Sustainable Finance SMEs, Banking model can strengthen the influence of Perceived Usefulness on Sustainable Finance SMEs, Banking model can strengthen the effect of Perceived Financial Cost to Sustainable Finance SMEs, and Banking models can weaken the influence of Perceived Ease of Use on Sustainable Finance SMEs.
THE EFFECT OF HEALTH AND OHS PROGRAMS ON EMPLOYEE LOYALTY AT PT. PHE NSO Anora, Ayu; Multazam, Muhammad
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 4 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i4.4575

Abstract

This study aims to analyze the effect of occupational health and safety programs on employee loyalty at PT. PHE NSO. The background of this study is based on the importance of creating a safe and healthy work environment to build employee engagement and long-term loyalty to the company. This study uses a quantitative approach with multiple linear regression methods. The number of respondents was 71 people from the company's operational division. The results of the analysis show that partially, the occupational health program has a positive and significant effect on employee loyalty with a t-value = 4.717 and a significance of 0.000 (<0.05). Conversely, the occupational safety program does not have a significant effect on employee loyalty, with a t-value = -1.091 and a significance of 0.279 (>0.05). Simultaneously, both independent variables have a significant effect on employee loyalty, evidenced by the F-value = 7.932 and a significance of 0.000 (<0.05). However, the coefficient of determination (R Square) was only 0.047, meaning that the two variables were only able to explain 4.7% of the variation in employee loyalty, while the rest was influenced by other factors outside the model. Thus, companies are advised to strengthen the implementation of occupational health programs and evaluate the effectiveness of occupational safety programs to have a greater impact on increasing employee loyalty.
CAREER DEVELOPMENT AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE Ismuhadi; Muhammad Multazam; Ayu Anora; Yusnidar; Rico Nur Ilham; Nadia Rizky Ramadhani
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3302

Abstract

This study aims to analyze the influence of career development and work discipline on employee performance at the Office of Education and Culture of North Aceh Regency. Using a quantitative approach, this study involved all employees as samples (n=138). Data were collected through questionnaires and analyzed using multiple linear regression. The results of the study indicate that career development and work discipline simultaneously and partially have a significant effect on employee performance. Work discipline has a more dominant influence than career development. The implication of this study is the importance for management to improve career development and work discipline programs in order to improve employee performance.
THE EFFECT OF COMMUNICATION AND JOB PROMOTION ON EMPLOYEE PERFORMANCE OF PT. BANK SYARIAH INDONESIA, TBK KCP LHOKSEUMAWE MERDEKA SIMPANG EMPAT CITY OF LHOKSEUMAWE Yusnidar; Muhammad Multazam; Ismuhadi; Ayu Anora; Irda Agustina
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3473

Abstract

Human resources must have tangible assets when dealing with business, so employees are encouraged to contribute to the business every day because the business succeeds or fails. Every worker has the opportunity to gradually increase the number of hours they work by being blessed with their personal skills. This study aims to determine how communication and job promotion affect the performance of employees of PT. Bank Syariah Indonesia, Tbk KCP Lhokseumawe Merdeka Simpang Empat Lhokseumawe City. This study uses quantitative information. The results of the study showed that the R^2 value was 0.956, and other variables influenced most of the data. The significant value of t_count of Communication (X1) was 3.717 and the significant value of t_count of Job Promotion (X2) was 5.773 with a ttable value of 1.699 having a positive and significant effect on the performance of employees of PT. Bank Syariah Indonesia, Tbk KCP Lhokseumawe Merdeka Simpang Empat Lhokseumawe City. In this case, communication must be maintained, because communication is a good relationship in increasing trust in carrying out performance. For job promotions, at least the organization must think about the level of comfort in carrying out performance in continuing something deeper in placing the job position.
THE INFLUENCE OF FINANCIAL LITERACY, DEMOGRAPHIC FACTORS, LOCUS OF CONTROL AND PARENTAL INCOME ON BEHAVIOR STUDENT FINANCE (Study on Management Study Program Students at Bumi Persada University) Muhammad Multazam; Yusnidar; Ayu Anora; Maisyuri; Zuraida
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20991295

Abstract

This study aims to determine the effect of financial literacy, demographic factors, locus of control, parental income on financial behavior in UNBP Management Study Program Students. The data used in this study are primary data with a sample of 115 students and distributed online using a questionnaire obtained from the main source, namely UNBP Management Study Program Students. The data analysis method uses multiple linear regression analysis. The results of this study partially indicate that the financial literacy variable has a positive and significant effect on the financial behavior of UNBP Management Study Program students, the demographic factor variable has a positive and significant effect on the financial behavior of UNBP Management Study Program students, the locus of control variable does not have a significant effect on the financial behavior of UNBP Management Study Program students, and the parental income variable has a positive and significant effect on the financial behavior of UNBP Management Study Program students.
TRAINING ON BUSINESS LICENSING THROUGH THE OSS APPLICATION AND MSME GOVERNANCE IN JAMBO MESJID VILLAGE, BLANG MANGAT DISTRICT LHOKSEUMAWE CITY Yusnidar; Muhammad Multazam; Ayu Anora; Raudhatinur; Teuku Afriliansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18959033

Abstract

This study aims to enhance the understanding and capacity of Micro, Small, and Medium Enterprises (MSMEs) in Jambo Mesjid Village, Blang Mangat District, Lhokseumawe City, regarding business legality and governance through training on the Online Single Submission (OSS) application. Many MSMEs in the region still lack legal recognition due to limited knowledge, complex licensing procedures, and insufficient socialization from the government. The training was carried out through three main stages: initial socialization of the importance of legality and risk-based licensing regulations, introduction and practice of using the OSS application, and workshops on MSME governance including administration, production, digital marketing, and good governance principles. The results showed a significant improvement in participants’ knowledge, as indicated by an increase in OSS-related understanding from 25–30% in the pre-test to 80–85% in the post-test. Most participants successfully registered their businesses and obtained a Business Identification Number (NIB) during the training, marking their first step toward formal legality. Furthermore, participants gained skills in simple financial management, quality control, and digital marketing practices. The training also raised awareness of good governance as a foundation for sustainable MSME growth. These findings highlight the importance of legality and governance in increasing MSME competitiveness, expanding access to financing, and strengthening legal protection.
Kesiapan Literasi Digital Mahasiswa dalam Menghadapi Disinformasi Digital Millatina Mukhtarullah; Ayu Anora
Librarium: Library and Information Science Journal Vol. 3 No. 2 (2026): Librarium: Library and Information Science Journal
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/librarium.v3i2.3647

Abstract

Digital disinformation had become a challenge in higher education information environments because students were active users of various digital sources and platforms. This study aimed to analyse the digital literacy readiness of IAIN Langsa students in dealing with digital disinformation based on information evaluation, digital technology use, and responsibility in digital spaces. This study employed a descriptive quantitative approach involving 118 IAIN Langsa students as respondents. Data were collected through a questionnaire consisting of 15 items representing the three research aspects. The data were analysed descriptively using mean scores, standard deviations, and score categorization. The results showed that students' digital literacy readiness was categorized as high, with an overall mean score of 3.94. Responsibility in digital spaces obtained the highest score (4.25), followed by digital technology use (3.93), while digital information evaluation obtained the lowest score (3.64). The ability to evaluate source credibility emerged as the relatively weakest aspect. The students had a strong foundation of digital literacy readiness, but strengthening information credibility evaluation was needed to enhance their resilience to disinformation. Higher education institutions and academic libraries were recommended to develop practice-based digital literacy programs focusing on information verification and source evaluation.
Co-Authors Afriliansyah, Teuku Ainol Mardhiah Aulia, Muhammad Kahfi Azhari Azhari Azhari Fajri Fajri Fauziah Fauziah Ginting, Yanti Mayasari Husna Husna Irada Sinta Irda Agustina Ismuhadi Ismuhadi maisyuri Mariyudi Mariyudi Maulida, Maulida Millatina Mukhtarullah Muchayatin Muhammad Multazam Muktarullah, Millatina Muttaqien Nadia Rizky Ramadhani Ningsih, Eka Utami Putri Drissianti Rahma Muti’ah Rahmiatul Aula Raudhatinur Rico Nur Ilham Ritonga, Mulkan Surya Darni Teuku Muhammad Iqbal Utaminingsih, Eka Yusnidar Yusnidar Yusnidar Zuraida