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All Journal Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Texture : Art and Culture Journal DESKOVI : Art and Design Journal Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Media Informatika Golden Ratio of Data in Summary Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Student Research Journal VISA: Journal of Vision and Ideas Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jejak digital: Jurnal Ilmiah Multidisiplin
Bayu Setiawan
Fakultas Arsitektur Dan Desain Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Implementasi Customer Path 5A Melalui Konten Instagram @rumah.brd Ramadeani Prima Devinta; Bayu Setiawan; Restu Ismoyo Aji
Jurnal Media Informatika Vol. 7 No. 2 (2026): Edisi Maret-April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v7i2.8735

Abstract

Penelitian ini bertujuan untuk mengimplementasikan Customer Path 5A melalui konten Instagram @rumah.brd guna membangun kesadaran audiens terhadap identitas brand Rumah.Brd. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa kuesioner, wawancara, dan observasi konten media sosial. Hasil penelitian menunjukkan bahwa konten Instagram Rumah.Brd belum secara konsisten membangun pengenalan identitas brand. Oleh karena itu, dirancang konsep verbal dan visual berbasis suasana homie dan hangat sebagai implementasi setiap tahap. Implementasi ini diharapkan mampu menunjukkan bahwa penerapan Customer Path 5A melalui konten Instagram efektif dalam membangun kesadaran, ketertarikan, hingga mendorong tindakan audiens terhadap brand.
Implementation of the Seven Modes of the Design Innovation Process for Augment Skincare Advertising Video Tri Utami; Bayu Setiawan; Mahimma Romadhona
Golden Ratio of Data in Summary Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i2.2140

Abstract

The skincare industry in Indonesia is experiencing rapid growth, intensifying competition among local brands. In this environment, Skincare Augment faces significant challenges low brand awareness and suboptimal brand positioning, despite its strong Unique Selling Proposition (USP) centered on Salmon DNA content (PDRN 5000 ppm). Insufficient brand recognition has directly impacted sales, which have not met targets. Thus, a more effective advertising strategy is needed to bridge the gap between product quality and consumer perception. This study aims to design an advertising strategy that enhances consumer visibility and understanding of Skincare Augment’s product advantages, utilizing the Seven Modes of the Design Innovation Process through advertising videos. Employing a mixed-methods approach combining observation, in-depth interviews, and questionnaires distributed to 103 respondents aged 20–40 the research revealed that 78.6% of respondents were unfamiliar with Skincare Augment. The primary barrier to consumer interest was identified as a lack of education regarding the benefits of Salmon DNA. By applying the seven-stage process goal setting, understanding context and audience, formulating insights, exploring concepts, and realizing outputs this research developed a short storytelling video advertising concept tailored for social media platforms like Instagram and TikTok. The final output includes a storyboard, treatment, and an advertising video emphasizing the regenerative benefits of Salmon DNA. In conclusion, the Seven Modes method provides an effective framework for crafting persuasive, educational, and relevant advertisements. This approach has the potential to increase brand awareness and strengthen Skincare Augment’s positioning in Indonesia’s competitive skincare market.
Perancangan Desain Karakter dalam Komik Strip Instagram untuk Edukasi Penyakit Asam Lambung pada Remaja Erica Paramita Rahmadhanty; Aninditya Daniar; Bayu Setiawan
ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Vol. 6 No. 2 (2026): JUNI:ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/enggang.v6i2.13143

Abstract

Acid reflux disease is one of the most common diseases experienced by the public, especially in adolescents. The causes of this disease are generally due to psychological conditions, diet, sleep patterns, lifestyle and bacterial infections. However, the high number of cases of this disease is not accompanied by awareness and knowledge of the dangers and changes in a better lifestyle. In order to attract interest in knowing about acid reflux disease and invite to change a better lifestyle, education given in another and interesting form is an option. That's why the design of Instagram comic strips with the aim of education about stomach acid disease is carried out. In a comic, character is an important element needed so that the story and message delivery can be done effectively. This design uses descriptive qualitative and descriptive quantitative research methods to analyze data from interviews, questionnaires and literature. The stage is then continued by making design concepts and design results. From this design, it is hoped that the community, especially teenagers, can be more aware and more effective in conveying messages.
Co-Authors Aditya Rahman Yani Aileena Solicitor Costa Rica El Chidtian Andra Husnul Azmi Anggraini Puspita Sari Anindya Laksmi Larasati Aris Sutejo Bagus Satrio Wicaksono Bayu Wibisono, Aryo Daniar, Aninditya Devina Putri Sholikhah Erica Paramita Rahmadhanty Fatih Anang Arisyadi Fransisca Sherly Taju Hazna At Thooriqoh Muhammad Hilmy Aziz Pungky Febi Arifianto Rajawali Shaktika Anugrah Prasetya Ramadeani Prima Devinta Restifar Amalia Istiqomah Restu Ismoyo Aji Romadhona, Mahimma Stevan Deyo Febrian Tri Utami Wulandari, Sri Yassinta Fitria Yudha Delonix Renzina