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All Journal TECHNO-SOCIO EKONOMIKA Yumary: Jurnal Pengabdian kepada Masyarakat Neo Journal of economy and social humanities Lead Journal of Economy and Administration Klabat Journal of Management PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan
Dwi Rachmawati
Universitas Global Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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 1 
The Effect of Leadership on Performance of Apparatus and Institutions in Cimerang Village, Purabaya District, Sukabumi Yuni Pambreni; Dwi Rachmawati; Rohmat Hidayat
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.337 KB) | DOI: 10.56403/nejesh.v1i4.49

Abstract

Leadership aims to encourage work passion, and high productivity and work productivity of employees, in order to achieve maximum organizational goals. In achieving goals, a leader is needed who can mobilize and influence his work group by paying attention to the desires of his subordinates. The purpose of this study was to determine the leadership, to find out the performance of employees and to determine the effect of leadership on employee performance at the Cimerang village office, Purwakarta sub-district, Sukabumi district. The research method used is descriptive and descriptive methods with a quantitative approach. In this study using primary data by observing and distributing questionnaires to respondents. The sampling technique used in this study was non-propability sampling with saturated sampling. The sample used in this study amounted to 30 employees. The correlation value of the influence of leadership (X) on the performance of the village apparatus (Y) is 22 indicators. The results of this study indicate that there is a significant influence of leadership influence on employee performance in Cimerang Village, Purabaya District, Sukabumi Regency.
The Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On Msmes Kab. Bandung. Dwi Rachmawati; Zalena Mohd; Suci Ayu Sudari; Cyka Oktaviani
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA), February 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.70

Abstract

This study aims to find out the influence of Relationship Marketing, and Green Marketing to the Sustainability Business on SMEs (small and medium-scale Enterprise) in Kab. Bandung. Finding relation between variables allows this study to find the best strategy marketing to maintain the sustainability business of SMEs in Kab. Bandung. With the number of respondents as many as 100 SMEs, the instrument in the questionnaire is measured using a Likert scale (5 scales) then the data was processed with SPSS, while the variables are 1) Independent Variables consisting of Relationship Marketing, Green Marketing, 2) Dependent Variable is Sustainability Business. The used analysis in this study is multiple regression. The results show that Realtionship Marketing and green marketing has a positive and significant effect on Sustainability Business. The study discusses the results and give constructive suggestions for maintaining the sustainability business of SMEs.
Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok Putra Tangguh Wisnuaji; Dwi Rachmawati; Suci Ayu Sudari
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v3i3.1767

Abstract

Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing. Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digital catalogue, and develop, give instruction how to create design for packaging product. Results: This    dedication    output upgrade knowledge of product, registering MSME address to food services delivery accounts, understanding how to expanding market and sales reach using digital marketing, Social Media and food service delivery. Conclusions: The activities carried out by the Abdimas Team so that Heppi Kitchen Depok MSMEs become more competitive MSMEs include Development of Social Media Marketin and Development of digital marketing Limitations: Limitation of this study is on totat number MSMEs. Contribution: These MSMEs have helped gaining more income of selling the products. One strategy that can be used to survive this challenge is to maximize online sales.
ANALYSIS OF DIGITAL MARKETING STRATEGIES ON INTEREST AND ENROLLMENT DECISIONS OF PROSPECTIVE NEW STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA (A CASE STUDY OF JAKARTA GLOBAL UNIVERSITY) Hadi Wijaya; RM Chairil Andri; Dwi Rachmawati
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1007.147-162

Abstract

The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher education institutions, facing intense competition for prospective students, particularly from Generation Z. The COVID-19 pandemic has expedited the transition to digital activities, necessitating continuous adaptation by universities. Generation Z, characterized by 100% internet usage and high smartphone ownership, demands innovative digital marketing strategies. The study employs a quantitative approach, collecting data through questionnaires from 172 first- and second-semester students at JGU. Path analysis is utilized to examine the relationships between Google Adwords Advertising, Social Media Marketing, interest to register, and enrollment decisions. The results indicate that both Google Adwords Advertising and Social Media Marketing significantly and positively influence the interest to register. Furthermore, interest to register significantly affects enrollment decisions. These findings emphasize the significance of effective digital marketing strategies in influencing prospective students' interest and enrollment decisions. Given that digital marketing dynamics evolve alongside changing technologies and platform algorithms, regular analysis and adaptation are recommended. This study aim to provide valuable insights for educational institutions, encouraging the utilization of Google Adwords Advertising and Social Media Marketing to enhance enrollment among prospective students. Keywords: Digital marketing, Google adwords advertising, social media marketing, interest to register, enrollment decisions.
MEDIATING INTELLECTUAL CAPITAL ON DIGITAL MARKETING FOR MARKETING PERFORMANCE IMPROVEMENT OF COPPER-BRASS CREATIVE INDUSTRY SMEs Yuni Pambreni; Udriyah Udriyah; Dwi Rachmawati
TECHNO-SOCIO EKONOMIKA Vol 16 No 2 (2023): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2023.16.2.2822

Abstract

This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent variable with indicators which are cost, incentive program, site design, and interactive. Intellectual capital as intervening/mediating variable with indicators, human capital, organizational capital, and social capital. Then, marketing performance as dependent variable with measuring indicators are sales volume, customer growth, and revenue growth. Primary data was obtained by questionnaire as research instrument, then the data was processed with SPSS 23.0. Population in this study is copper-brass creative industry SMEs in Tumang, Cepogo, Boyolali. The sample size is 99 manpower respondents, either owner or employee. The result of this study indicate that Copper-brass creative industry SMEs can improve and optimize marketing performance by rising digital marketing which will affect the increasing of intellectual capital and marketing performance.
PENINGKATAN USAHA BUDIDAYA JAMUR TIRAM DENGAN PEMBUATAN ALAT MICROCONTROLLER PENGATUR SUHU DAN KELEMBAPAN OTOMATIS BERBASIS IOT Nora Listiana; Untung Suprihadi; Ribut Nawang Sari; Onki Alexander; Ummy Gusti Salamah; Sani Salsabil; Dwi Rachmawati; Hadi Wijayah; Nurfitridewi; Febria Anjara
Pengabdian Masyarakat Ilmu Pendidikan Vol. 3 No. 2 (2023): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Agustus 2023
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v3i2.1012

Abstract

Alat otomatis berbasis IOT dan Monitoring Labview untuk mendukung tanaman jamur di area kecil. Kami menggunakan sensor untuk mendeteksi udara suhu dan kelembaban. Kemudian hasil deteksi dari sensor tersebut akan dikirim ke Mikrokontroler yang berfungsi sebagai otak dari alat ini untuk memonitor suhu dan kelembaban tanaman jamur. Panas dan kelembapan ruang tanaman jamur juga akan terjaga ditampilkan pada monitor. Semua data akan dikirim ke Smartphone Android menggunakan jaringan WIFI (Wireless Fidelity), dan smartphone Android juga bisa mengendalikan mikrokontroler.
Pengenalan dan pelatihan Pemilu berbasis IT (E-voting) pada Badan Pengawas Pemilu (Bawaslu ) dan masyarakat di Kota Depok Nora Listiana; Untung Suprihadi; Ribut Nawang Sari; Risna Oktaviati; Halimatuz Zuhriyah; Risma Ekawati; Dwi Rachmawati; Hadi Wijaya; Nur Fitri Dewi; Febria Anjara; Anindya Hapsari
Pengabdian Masyarakat Ilmu Pendidikan Vol. 3 No. 2 (2023): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Agustus 2023
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v3i2.1013

Abstract

Abstrak Partisipasi pemilih dalam Pemilihan Umum menjadi salah satu kebutuhan untuk keberlanjutan demokrasi agar tidak terhambatnya sistem politik di Indonesia. Munculnya e-voting diharapkan dapat meningkatkan partisipasi pemilih pada Pemilihan Umum. Pemilih pemula lebih memiliki intensi untuk menggunakan e-voting pada pemilihan umum dibandingkan pemilih dewasa dan pemilih orang tua. Responden yang temasuk pemilih pemula dalam penelitian tersebut merupakan responden pada usia sekolah dan kuliah yang memiliki kemampuan untuk menggunakan teknologi, menerima dan terbuka adanya teknologi baru. Namun, di tengah optimisme pemerintah dalam penerapan e-voting, muncul tantangan besar bagi pemerintah yaitu masih awamnya masyarakat tentang e-voting. Kata Kunci : E-voting, Pemilu Teknology. Abstract Voter participation in general elections is one of the necessities for the continuation of democracy so that the political system in Indonesia is not hampered. The emergence of e-voting is expected to increase voter participation in general elections. Beginner voters have more intention to use e-voting in general elections than adult voters and elderly voters. Respondents who included novice voters in this study were respondents at school and college age who had the ability to use technology, accept and be open to new technologies. However, in the midst of the government's optimism in implementing e-voting, a major challenge arose for the government, namely that the public was still unfamiliar with e-voting. Keywords : Election, E-votting, Technology
Co-Authors Anindya Hapsari Cyka Oktaviani Febria Anjara Hadi Wijaya Halimatuz Zuhriyah Nora Listiana Nur Fitri Dewi Nurfitridewi Oktaviati, Risna Onki Alexander Putra Tangguh Wisnuaji Ribut Nawang Sari Risma Ekawati RM Chairil Andri Rohmat Hidayat Sani Salsabil Suci Ayu Sudari Udriyah Ummy Gusti Salamah Untung Suprihadi Yuni Pambreni Zalena Mohd