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All Journal MAKSI MANAJERIAL Indonesian Journal of Strategic Management Jurnal Ekonomi Dan Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Jurnal Inspirasi Binsis dan Manajemen Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Finance and Business Management Journal (FBMJ)
Pipih Sopiyan
Universitas Majalengka
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Inspirasi Binsis dan Manajemen

 1 
Pengaruh Work Family Conflict dan Ambiguitas Peran terhadap Komitmen Organisasi Nita Hernita; Pipih Sopiyan
Jurnal Inspirasi Bisnis dan Manajemen Vol 4, No 2 (2020): DESEMBER 2020
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (986.044 KB) | DOI: 10.33603/jibm.v4i2.4140

Abstract

Abstract. The purposeofthisstudyisto determine the effect of work-family conflict and role ambiguity on organizational commitment. The research method used is descriptive verification approach with quantitative data types. The research population was a civil servant and non-civil servant teachers of State Elementary Schools in Majalengka District, Majalengka Regency, totaling 474 teachers. (1-5). Data analysis was carried out through multiple linear regression analysis, coefficient of determination, t-test, and F test with processing using the SPSSversion 21 application. The resultsshowedthatwork-familyconflictandrole ambiguity had a negativeandsignificanteffecton organizationalcommitment.Keywords: organizational commitment; role ambiguity; work-family conflictAbstrak. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh work family conflict dan ambiguitas peran terhadap komitmen organisasi. Metode penelitian melalui pendekatan deskriptif verifikatif dengan jenis data kuantitatif.. Populasi penelitian adalah guru PNS dan non PNS Sekolah Dasar Negeri se-Kecamatan Majalengka Kabupaten Majalengka yang berjumlah 474 guru dengan penentuan sampel menggunakan teknik Random sampling dengan diperoleh sampel sebanyak 83 guru dengan skala pengukuruan Likert (1-5). Analisis data dilakukan melalui analisis regresi linier berganda, koefisien determinasi, Uji t dan Uji F dengan pengolahan menggunakan aplikasi SPSS Versi 21. Hasil Penelitian menunjukan bahwa workfamily conflict dan ambiguitas peran berpengaruh negatif dan signifikan terhadapkomitmenorganisasi.Katakunci: ambiguitas peran; komitmen organisasi; work family conflict
Pengaruh Strategi Harga dan Visual Merchandising terhadap Keputusan Pembelian Online Pipih Sopiyan
Jurnal Inspirasi Bisnis dan Manajemen Vol 3, No 2 (2019): DESEMBER 2019
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.591 KB) | DOI: 10.33603/jibm.v3i2.2204

Abstract

Abstract. This study aims to find out how the influence of price strategies and visual merchandising on online purchasing decisions on students of the Faculty of Economics and Business, Majalengka University, both partially and simultaneously. This study uses survey methods with descriptive verification analysis techniques. The sample used was 90 students. The sampling technique uses simple random sampling technique. Data collection is done through a questionnaire with a Likert Scale. Testing the research instrument is by testing the validity and reliability test. Data analysis using classical assumption test, multiple regression analysis, coefficient of determination analysis, t test and F test. The results of this study indicate that pricing strategies, visual merchandising and online purchasing decisions are good. Partially the price strategy has a positive and significant effect on online and visual merchandising purchasing decisions and has a positive and significant effect on online purchasing decisions. Simultaneously, pricing strategies and visual merchandising have a significant effect on purchasing decisions online. Cognitive dissonance post-purchase an important variable for further research relating to the contribution of pricing strategies and visual merchandising. Keyword : Price Strategy, Visual Merchandising, Online Purchase Decision. Abstrak. Penelitian ini bertujuan mengetahui bagaimana pengaruh strategi harga dan visual merchandising terhadap keputusan pembelian online mahasiswa Fakultas Ekonomika dan Bisnis Universitas Majalengka baik secara parsial maupun simultan. Penelitian ini menggunakan metode survei dengan teknik analisis deskriptif verifikatif. Sampel yang digunakan sebanyak 90 mahasiswa. Teknik penarikan sampel menggunakan teknik simple random sampling. Pengumpulan data melalui kuesioner dengan Skala Likert.  Pengujian instrumen dengan uji validitas dan uji reliabilitas. Analisis data menggunakan uji asumsi klasik, analisis regresi berganda, analisis koefisien determinasi, uji t dan uji F. Hasil penelitian menunjukkan bahwa strategi harga, visual merchandising dan keputusan pembelian online berkategori baik. Secara parsial strategi harga berpengaruh positif dan signifikan terhadap keputusan pembelian online dan visual merchandising berpengaruh positif dan signifikan terhadap keputusan pembelian online. Secara simultan strategi harga dan visual merchandising berpengaruh signifikan keputusan pembelian secara online. Disonansi kognitif pasca pembelian menjadi variabel penting untuk diteliti selanjutnya berkaitan dengan kontribusi strategi harga dan visual merchandising. Kata Kunci : Strategi Harga, Visual Merchandising, Keputusan Pembelian Secara Online. 
Co-Authors Abdul Aziz , Haris Ade Sarwita Alan Rusdiana Angga Permana Ayu Gumilang Lestari Cucu Irwanti DENI ISTIONO Elin Herlina, Elin Endah Prihartini Endang Siti Patimah Gumelar, Gun Gun Gun Gun Gumelar Gustina Hidayat Haris Abdul Aziz Haris Fauzi Hernita, Nita Humairoh, Aat Indah Fiki Apriani Indri Mayangsari KIKI GUNAWAN L Suparto LM Masduki Masduki Masduki Masduki Masduki Melia Wida Rahmayani MOCHAMAD FEBRI SAYIDIL UMAM Neny Kusumadewi Neny Kusumadewi Neny Kusumadewi Nofa Auliyatul Faizah Qustolani, Asep R.Neny Kusumadewi Sari, Ovi Hamidah Sri Wahyuni Widia Yunengsih Windi Febriani Wulan Riyadi Yogi Ginanjar